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I Am That Content Creator Podcast
"I Am That Content Creator" with Kristen & Mia
Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).
This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow.
Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout.
If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you.
Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator.
So Let’s GOOOOO
Episodes
108 episodes
Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom
What if your many passions were the business model not the problem?In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid c...
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Season 1
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Episode 109
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37:12
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Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why
Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about th...
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Season 1
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Episode 108
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21:50
Ep#107 [Part 1] How to Build a 6-Figure Business That Works For Your ADHD Brain (Not Against It)
What if your business didn’t punish your brain for being Multi-Brilliant?In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digita...
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Season 1
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Episode 107
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27:40
Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway
If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans b...
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Season 1
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Episode 106
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33:57
Ep#105 [PART1] How to Grow Online; Without Picking a Niche, Burning Out, or Faking It. Creating Content You Freaking Love
Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything...
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39:17
Ep#104 When ADHD Powers Your Dream; How Bek build her dream biz on her DEEP Why & ADHD
What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you sho...
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36:25
Ep#103 One Step Forward: Why Your Excuses Are Holding You Back
It's the PASSION PANTS RANT....Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins.Looking through voic...
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Season 1
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Episode 103
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17:10
Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses
What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.This ep...
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Season 1
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Episode 102
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40:48
Ep#101 Forget the Rules: Mia's Chat with Fellow Content Creator Bic Walker on How Their Late ADHD Diagnoses Fuelled Their Love For Content
What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage?In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and...
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53:17
Ep#100: How Two Neurodivergent Entrepreneurs Built a Six-Figure Brand Without Ever Meeting In Person
In this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face.If ...
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1:04:23
Ep#99 The UGC Marketplace Revolution: How We're Putting Power Back in Creators’ Hands with A New Platform for You
Tired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC ma...
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38:26
Ep#98 50 Shades of ADHD: Spicy Confessions of Multi-passionate Entrepreneurs
Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY?
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Season 1
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Episode 98
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59:37
Ep#97 Spotlight Coaching session: How Neurodivergent Creators are Building Personal Brands Without Burning Out
If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you.In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic...
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Season 1
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Episode 97
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28:54
Ep#96 How to Turn Everyday Content Into Paid Brand Deals: Real Coaching From Inside Our Creator Community
Real Coaching, Real Creators; How to Monetise What You're Already DoingIn this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday cr...
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28:41
EP# 95 From UGC Creator to CEO: How Gemma Used Content to Fund & Market Her Dream Fashion Brand
Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business?This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who share...
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49:07
Ep#94 How to Become a Strategic UGC Creator Brands Can't Ignore
Want to go from $200-per-video gigs to consistent, high-paying brand partnerships? The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just conte...
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Season 1
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Episode 94
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28:39
EP#93 From Burnout to Breakthrough: How UGC Creators Can Build Digital Products That Sell
Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next?In this episode, we’re diving into how content creators especially UGC creators can evolve their...
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Season 1
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Episode 92
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29:58
Ep#91 Male UGC Creators Are In Demand: How Men 40+ Can Make Money With User-Generated Content (No Experience Needed)
Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing.In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up ...
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Season 1
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Episode 91
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20:01
Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)
Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).In ...
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26:22
Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore
Ready to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore...
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Season 1
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Episode 89
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17:58
Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars
In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. While Katie has photographed big names like Rose Byrne and Florence Welch, her true...
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Season 1
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Episode 88
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41:41
Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started
Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coach...
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47:01
Ep#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are Essential
The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.As two neurodivergent business owners...
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29:50
Ep#85 Scaling From Zero to Six Figures: The Business by Design Journey
Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.As two neurodivergent mums who transformed...
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21:39
Ep#84 Crafting Hooks That Convert: Why People Scroll Past Your Content
Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.The hard truth is that you ha...
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21:22