I Am That Content Creator Podcast

Ep#105 [PART1] How to Grow Online; Without Picking a Niche, Burning Out, or Faking It. Creating Content You Freaking Love

• Kristen Werner & Mia Steel

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Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture?

That's the power of building a dynamic personal brand one that centers on YOU rather than a single product or service. In this raw, energising conversation, Mia and Kristen break down how to create a personal brand that breathes and evolves with you while building a loyal tribe who connects with your core values.

Most entrepreneurs waste precious time on busy work: perfecting websites, tweaking logos, and endlessly planning – while neglecting what actually grows businesses: leads, sales, and fulfilment. The key is understanding that when you build a dynamic personal brand, your audience follows YOU, not just what you're currently selling.

Through illuminating examples like Britney Saunders (who built Faet around her personality) and memorable content creators who "raise their freak flags," Mia and Kristen demonstrate how embracing your uniqueness creates a personal brand impossible for others to copy. Your smile becomes your logo, your personality your business card, and how you leave people feeling becomes your trademark.

For the multipassionate, the neurodivergent, the square pegs refusing to fit in round holes – this episode provides permission slips to show up authentically and build businesses that accommodate your beautiful, non-linear brain. Stop trying to follow someone else's rule book and create content your way. Your uniqueness isn't just acceptable – it's your superpower.

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SPEAKER_01:

Are you ready to master the art of creating content that converts? Hey, I'm Mia, a mum of two, who went from being a burnt out ambo to a six-figure content creator in West Video or over getting a late ADHD diagnosis. I'm Kristen, also a mum of two, and a former corporate branding queen to an entrepreneur. My dyslexic brain sees marketing very differently, and that's my superpower. And together we're showing women like you how to master video marketing and create content that generates income. Whether you're just starting out or ready to scale, we are breaking down everything from landing brand deals to building your own empire. Welcome to I Am That Content Creator Podcast, where we turn scroll stopping content into serious income. No filters, no flights. Just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine. And let's go!

SPEAKER_00:

Welcome to the I Am That Content Creator Podcast. We're cutting through the noise to show you exactly how to create scroll-stopping content, land premium brand deals, and build a thriving online business. No BS, just proven strategies that scale. Welcome, I'm Kristen Werner, joined by Mia.

SPEAKER_02:

Let's go. Talking all things content and personal branding today. Two things that me and Kristen love talking about. But we want to know also do you have an audience already? Are you posting on socials? Maybe you haven't started yet. Maybe you're feeling stuck. Let us know. You can drop your handles if you want. If you want to go and follow each other. Posta syndrome. Yeah. Regular, very normal. Yeah. Started about 10 accounts. Yeah, you're not alone there, Jen. I don't know how many I've got. Starting from scratch, Nancy. Awesome. You'll get a lot out of this.

SPEAKER_00:

Right.

SPEAKER_02:

All right. Done is better than not done at all.

SPEAKER_00:

Yep.

SPEAKER_02:

And we're going to show you today some really good mind shifts about content and how you show up online and getting through that procrastination and that, you know, those visibility wounds and all that sort of stuff.

SPEAKER_00:

Let us know your aha moments and show us that that uh transformation that we had on the Monday and the kind of small time that we were together, the transformations that were happening were really, really incredible. So we had aha moments happening left, right, and center around feeling that leaning into your why and actually trying to kind of uncover it in a way that you've never maybe done it before. And it was really, really cool to see all of you come in here and share these moments. And it was nice here to hear Anna say, well, not nice to hear that she's wasted money on courses, but it's never a waste of money. And sometimes we just need to see that and go, it's okay, because it's all a learning process. It's all part of your evolution. It's all part of who you are. It's more about what you take from those moments, whether it's little pieces of those moments or whether it's the bigger thing that is what we really kind of want to celebrate for you guys so that you can feel like this is very normal that these things happen and you are absolutely not alone. A hard moment's half an hour in and you're with your tribe. That's what we absolutely love, is for you to feel like you're with a group of people that get it and that understand and respect what is happening here as slightly neurodivergent chaos, the crazy chaos, but the creativity that is so rewarding when you actually lean in and understand how you can use that to benefit who you are and to build your personal and business brand. And these are hard moments, you know, struggling in business and just trying to grab and find how all these pieces fit together. And I often think for me personally, I always imagine it as like getting a whole puzzle and just dropping it on the floor and someone goes, Okay, build it. Now there's a way to do that, and it's how you kind of find all those pieces and go, okay, this is the way I start. Like for me personally, I start from the outside and I find all the bits on the outside and I work in where other people might find, you know, little bits of certain sections and build from there. So all the pieces are there. It's how you, as the entrepreneur, the neurodivergent entrepreneur, choose to build it that matters. And that's what we're here to show you is how you actually build this and create that evolution process for yourself. In the why work that we did, just in that kind of little moment that we had on Monday, actually being able to find, we thought we would share with you a little something, something that we have learned in our time and you may identify with. Let's just let us know in the comments if you're the kind of person that will do the website, find the tech, do the design, create the things, like just overcomplicate all these little steps that are, yes, part of building your presence online, yes, a part of building your business. But are these things that you find yourself concentrating on? Just give us a yes or a no if you find yourself going, yeah, no, I actually do do a fair bit of that stuff and very busy work. Yeah, the busy work beer and I call it. Often we say to ourselves, we're doing the busy work again, aren't we? Yes, okay. Like focus on those things. And when you look at this, the things that we've circled there are the most important things that we really need to think about. And I can see lots of yeses heading in there. And I'm a graphic designer, so I'm probably one of the worst. As a graphic designer, however, I lead as a visual person. I'm very visual. So if I can't see it, I have a problem creating it, which is a good and a bad thing because I'll often, you know, Mia and I will come up with something and we'll, this is the way we're going. And she kind of she can get in and get it done. And I'm like, I can't see it. Until I can see it, it can't begin. So it's it's balancing that for yourself, but knowing where you need to down or where you need to really focus your energies.

SPEAKER_02:

And sometimes, sometimes the busy work can actually be hiding in disguise, the procrastination, yeah, doing all that sort of stuff, because then I don't have to create that piece of content yet. You're hiding, you're doing the busy stuff. Sorry. Three things in your business that you really should be focusing on, and they are leads, sales, and fulfillment. But even those three things, you can go deeper to the one thing that's really, really important in your business. So, this this is the chaos that we like to channel for you guys.

SPEAKER_00:

Make sure that you understand there's a real process in life. And if we pretend that it's all sunshine and rainbows, we would be lying to you. And anybody that is trying to sell you that is selling you some bullshit. We like to make sure that we can show you what's possible in the moments of life that actually matter, which is in the messy parts, the messy middle where you feel like you can't get out of it because you don't know how to do it. You want to be surrounded by people that go, cool, cool, cool. Like let's keep you accountable, let's make it happen for you. Let's let's look at that messy middle and say, that's okay, not a problem. How are we going to get around it? And I think, if nothing else, I hope that we can show you that in how we step through today and even tomorrow, um, that the messy middle is part of the beautiful outcome, basically. And so leads is the most important thing that you can do for your business. Leads, leads, leads. And if you're wondering how do we get leads, that's kind of what we're going to tackle today. And it's going to be around building a personal brand and building the content around that and the content that makes you magnetic to the people that you want in your world, the people that you would like to serve, how do we actually go about doing that?

SPEAKER_02:

And just um for the people that aren't quite this far along in their business, so a lead is an email address or someone who you get into your world who might be interested in what you've got to sell. So without the lead, how are you gonna sell? How are you gonna, you know, get your product out there? And when you start to get deeper into this business stuff, you'll understand that leads actually equal money. Your leads are worth something to you. And so you might burn down a business because you think no one's buying and what have you. But all it was is you just didn't have enough leads. And so that's what we're diving in today on how you're gonna get those leads with your content and your personal brand.

SPEAKER_00:

And also, I've just seen in the comments that Megan said, um feels like I'm avoiding the hard stuff. And I just wanted to address that at this moment because sometimes when we avoid the hard stuff, we avoid those moments. What we're actually doing is avoiding the thing that hurts the most. And that is the potential to fail. That is the potential to put something out to the universe, and the universe goes, nah, not now. And that's okay. There's nothing wrong with a not now. There's nothing wrong with crickets, there's nothing wrong with that. That allows you then to decide how you evolve through that, how you move through that to create something that is connective, that creates something that your ideal customer does want, something that gives you purpose and passion that somebody else is willing to invest in. So I just wanted to flag that because it's it's important to because we've all been there. And what that is, when you're avoiding the hard stuff, that is when you're feeling uncomfortable. And when you are uncomfortable, that is when you're at that point of change, that point of connection, that point of something's about to happen. Because if you just stay in the comfortable and you just sit there and you just do the busy work in that top 10 thing, that's comfortable, that's cool, that feels good. It's not uncomfortable because you're not facing the potential failure. But what we want to get across to you is there is no failure. You cannot fail. The only way you fail is when you avoid to do the damn thing and then you fail because you haven't even tried. If you try and you don't succeed and you technically fail, fucking amazing. Because you've learned something and you've now given yourself a moment in time that next time you get to that roadblock, yeah, it's cool, I'll be fine. Because it happened last time, I was fine. So that that's just I wanted to flag that just early on so that you can start moving through these really uncomfortable moments because it's gonna get uncomfortable.

SPEAKER_02:

Yeah. And we don't want to overwhelm you with all this information. I think our brains have a tendency to overcomplicate things, make it complex and busy and all the stuff that really doesn't matter when you take a bird's eye view, look at your business and what it is, is it's it's just these three things. Yeah, that's all it is. And at the end of the day, the six, seven, eight-figure CEOs, all they're worried about is leads, and they get that through their personal brand. So we're gonna show you how to build this dynamic personal brain because we've got brains that personal brain, personal brand, because we've got brains that we're not singular, you know, we're not just one niche, one platform, one topic. So we're gonna show you how to build a dynamic personal brand that lets you breathe, that lets you be you, that lets you evolve. And it's a really, really smart way of doing things rather than building your whole entire business on one product and one topic.

SPEAKER_00:

And this is where you look at, you know, and there's a few comments in the Facebook group about the whole niching down and how uncomfortable that can feel as entrepreneurs when we have to niche down. Where when we look at this, you are the niche. You as who you are and what you stand for, what you believe in your core values, your dynamic personal brand, that is the niche. All of those things, and that's why this little tornado, because the eye of that tornado, the eye of that storm, is you at your very center, your why, your deepest purpose, your vision, and your mission. And everything around that's circling, you're just collecting stories, collecting moments, collecting memories, collecting all the things that we collect in life, in business, is this huge cycle. And as you collect them, you either take them in and you use them or you throw them out. You take them in, you use them, you throw them out. So the this is what you are building when you are building a powerful personal brand. There's so many things. When I first started using personal brand, and I'm not saying I invented it, nothing like that. But in 2015, when I was made redundant, uh 20, yeah, 2015, I was made redundant. And I went to a networking event and I didn't have a job, and I walked into this event after thinking nobody was gonna hire me. I'm just a graphic designer, even though I'd had 10 years in corporate and moved from graphic design into brand and management. I was head of the brand campaigns team. So I'd I'd done it, but in my little, my little imperfect, chaotic brain, I was like, I'm just a graphic designer, no one's gonna hire me. And so I went with that and I went to this networking event and I stood there and this woman said to me, What do you do? And I was like, Oh, I don't have a job. And she was like, Oh, and the the pity in her face hit me really hard. And I was like, Oh, oh no, I I you know I'm really thankful for that. This is what I've learned. And in that moment, I let just whatever came out, came out around what I wanted to do. The I wanted to build a business around helping to empower women with their brand and understanding brand and marketing in a way that wasn't so difficult. And I just kind of let this verbal diarrhea out. And in the end, she gave me a business card and I was like, oh, she's like, I'd love to catch up with you. It sounds so interesting. Please let me know where you go. At the end of the night, I left that event and I had 20 business cards. I had women chasing me around the event saying, Oh, so-and-so said I had to meet you. Oh my God, I had to meet you. And, you know, I was dressed how I dress, which if you come into our community, you'll understand the building your coat of armor, which is my huge passion point about dressing how you need to feel and what that means. And when you center in and anchor into that, what that can do for you as your confidence. And they said, Oh, I had to, you know, so-and-so said I had to meet you. So I've left with these 20 business cards, and I'm driving home, no job. We just bought our vineyard, like my world had just exploded. And I was like, what the fuck is going on? And in that moment, I realized that I had sold my personal brand that night. I had sold who I was and what I stood for, and that's what someone bought. Going back to that deep why. That's what somebody bought was my purpose and my mission and why I do what I do. And I realized that I had been covered in this blanket of I am Kristen Werner and I work in corporate and I do this. And I was that was my job. So that was my coat of armor that I'd wear safely into all these events, my family events. Oh, how's work going, Kristen? Oh, it's going really well. Like that's what I used to wear. And it wasn't until that moment that I realized that I had, I had sold her on my personal brand, and that is what caused that connection. And so that's where this becomes really powerful in understanding what is that core, that eye of the storm that is you. And that's how you attract, that's how you do the niche, that's what allows you to pivot. Because at some point, if you're in this core values mission, you're standing really strong in who you are, and you go, shit, I really want to do that. And you kind of catch that in your tornado and your storm, can pivot that way because the center of who you are, your dynamic personal brand, remains the same. And that's what that's why I'm so passionate about this. That's why Mia and I want you to know this and want you to understand what a personal brand is, not what the internet and all the gurus are telling you, because everybody's valid. But I truly believe that it is the very core of who you are that allows you to stand strong enough to pivot and turn when and if you need.

SPEAKER_02:

Yeah.

SPEAKER_00:

People buy from people.

unknown:

Yeah.

SPEAKER_02:

You know, it doesn't matter what your product might be, they're buying it from you. And this was the same with me. When I was a paramedic, I was a paramedic for, you know, eight or ten years, and that was my identity. That I put the uniform on and I was a paramedic. And when I quit, all of a sudden I was like, who the fuck am I? Like, I don't know who I am anymore. And doing all this content and building a personal brand online is really vulnerable because you're opening yourself up to you. You're not the paramedic anymore. You're me as steel. And you're showing up. And people started to buy from me. You know, I built three six-figure businesses in three years through this personal brand. And I didn't have to burn it down. Every time I pivoted, because it was all about me and who I was and how I showed up and the community that I was building. And so every time I did make some changes or change my product or pivoted here and there, I didn't have to burn everything down. Like I burnt my whole entire paramedic career down. Because that was just, you know, that was just the outside. So I just saw that Harmony said there too, like, yeah, you you realize that you don't have to burn down all your socials every time you pivot when you build this dynamic personal brand.

SPEAKER_00:

Like we've said, we are in this safe space of some eurodivergent human beings, which we think differently, we move differently. And when somebody shows you this straight line of how it needs to be, I don't know. I'm keen to know in the comments if you're like, fuck off, I'll do it my way. Like, don't tell me how to do the things. It's that kind of rebellion in you that's like, no, I'll do it my way. That's certainly me. I'm so rebellious in terms of don't tell me how to do it, I'll figure it out. That's not everybody. And I don't know how many in this group would feel that way.

SPEAKER_02:

But that's why Mira and I saw this that you know it's oppositional defiant disorder. It's like, no, you tell me to do something, I'm gonna do it the other way. And our brains are really, yeah, that's what we're like.

SPEAKER_00:

I'm diagnosed. So I don't know the lingo, I just know that these diagnosed me, so it's fine.

SPEAKER_02:

I do hold a bachelor of psychology. Something like Fran said too, like getting that ADHD diagnosis turned everything upside down. Yeah, and it's like you're meeting your brain for the first time. And this is why we're doing this stuff with you guys, because when you lean into your brain and how it works and how it's wired, beautiful things start to happen. And so what we're talking about here with this dynamic personal brand, you do have to have a bit of a through line, and we'll help you with that. So if you look at this crazy line and might feel like this is our brains at the minute, but you'll start to get an idea of your through line. And we'll talk about the niche audience in a second. But building your personal brand, I think a lot of people sort of struggle to understand what a personal brand is. It's not how you, you know, dress every day, and every day you wear a pink jacket, and that's your personal brand. It's all these things. So, you know, how you show up, the style of your content. Are you a community builder or a teacher or a leader? You know, think about some of the things that you could talk about for years and not get sick of. You can start to bring in different topics. I think someone said, um, does a pivot in business require a new social media page? Not if you have a dynamic personal brand. You keep the same page. It's you. And this through line just goes through all of your content. No matter which topic you change on or which way you pivot, is your through line at stage.

SPEAKER_00:

When you have that and when you've built that is when you take that pivot or you nudge it or you move into it, your audience goes, sweet, I knew that was coming. Cool, let's go. Like, yeah, you know you're gonna change and evolve anyway. It's not being so vulnerable that you let everything out and everyone knows everything about you. Like, I don't think my kids are on any of my social media because that's not what me and my husband choose. But I'm a mum and it's part of my content, and I'll talk about it, but you won't know my kids. And so it's not about giving everything to the world. It's about deciding what your vision, your mission, your values are. And that's the part that, yeah, when you pivot, people are like, cool, let's go with her over here, she's over here. That's gonna be fun. And that's okay. There's nothing wrong with that.

SPEAKER_02:

It's also like, how do you think your values, what do you stand for? What's your unique perspective on something that's gonna attract your niche audience to you? So when we talk about a niche audience, so instead of having a niche topic, just say it's fitness, that can you can come unstuck with that because as soon as you want to stop talking about fitness, you're like, oh god, like I'm stuck. But when you've got a niche audience, that lets you breathe and it builds a tribe around you, not just an audience, not just customers, it's this tribe who think like you, understand you, like, oh my god, that's me, I love her. And so a niche audience might be um, you know, think about the psychographics. Instead of mums over 40, think about what are their core beliefs. Like it might be mums and they might be in their 40s, but are they vegans or do they believe in climate change or do they live in the outback on farms and that's just their life? That is just how they love living. And you start to talk to that niche audience that thinks the same way as you, they follow you for you. And so if you pivot a little bit, they're like, I don't care, I'm gonna buy the next thing that she puts out because I love her and I'll always follow her. And it just lets you breathe and pivot when you've got that. Yeah. So here's some examples of you know, your static personal brands and dynamic. So if we think of Indy Clinton, so she's an influencer, she's a content creator, and that's her brand. So she relies entirely on platforms and brand deals that she doesn't control. So she's on TikTok and Instagram and all the things, but she doesn't own her audience, she's just this influencer. And then we've got the person in the middle. Does anyone know who this is? If you know who this guy is in the middle, pop it in the comments. I didn't know who this guy was until I Googled. But this is an example of a pure entrepreneur that doesn't have a personal brand. Have the business and it's just traditional. And as soon as they want to switch industries or switch the business, they've got to start from scratch. Nigel Austin. So he's the owner of Cotton On. So you wouldn't really look at him, recognize him if you walked down the street and he walked past you. So if he was to get rid of Cotton On, his next venture is kind of starting from scratch. But then we've got Britney Saunders. So she's got a dynamic personal brand. So she's got a pretty cult following, you know, her followers love her, they love Fate. And if she was ever to pivot, if she was to shut down Fate tomorrow, her followers would still love her and they would buy whatever she's got coming next because they love her. So she she does the content, she's got her personal brand. You know, she's done a lot of brand deals. She used to be an influencer before Fate and she's had other businesses, but a YouTuber, yeah, yeah. But she's got multiple revenue streams. She's got an email list, she's got Facebook groups, she's got other things to fall back on. Podcast, yeah. So if Fate was to go or her socials were to be shut down, she's cool. She's got other things to rely on. So this is what we mean when you're building this dynamic personal brand. You're kind of like part entrepreneur, part influencer, content creator. And when you merge the two together, you've got backup and you can start to build this really beautiful ecosystem that pivots and evolves with you. Just like Tracy, she's one of our members. She's been with us for since we started over two years. And she's an absolute powerhouse, and she's built this dynamic personal brand. So she's a speaker, she's a personal trainer, she's got her own digital product and a fitness app, which has an attached community to it. She's a menopause coach, she's 53, she's a mom, she's, you know, neurodivergent, her son's got ADHD, she does UGC and brand sponsorships, she's written a book, and she has income coming in from affiliate offers as well. And so the minute that Tracy pivots a little bit, she's cool. She's got her audience, she's got her product, she's got an email list, she's got other things going on, and so she's dynamic.

SPEAKER_00:

And this is we build that digital product ecosystem that evolves with you so that you can add certain things on. It's like that back to that kind of tornado. You're adding things on when and if they're at that right time to help you build that six-figure digital ecosystem and beyond. So there are things that you can add to it. It's not just one thing one way, go that way, build that, do that. Has to be just this way. These are the ways that you can do it, and it's okay. And it's and it's good for our brains to do it this way because we are not linear, and it makes sense for us to do it this way. And so if you've ever been in a nine to five and you're sitting there and your brain, your body is in nine to five, but your brain is like, oh yeah, I'm gonna do this and this and this. And when I get home, I'll do this and I'll do this website and I'll do this and this and this. And you're having more fun in your brain than you are in the nine to five, but currently the nine to five might be paying you, that's okay. But this over the magic, the chaos that we are trying to channel and get you into this six-figure digital ecosystem is part of this. And building all these assets and having confidence in your own ability to make this happen. And when you think you're going to pivot, having a community like we support to offer you that support to say, okay, cool, if that's what you want to try now, do that. But just remember where that core value is and what you're trying to build. And it's just pulling you back to what it is you actually want and what is possible for you. And that's just building this dynamic personal brand and building this ecosystem that evolves with you.

SPEAKER_02:

Yeah. And so, Fran said, is the common denominator the niche audience? So for Trace, if all of a sudden she got sick of talking about menopause, let's say, you know, she's built this audience of women who are just like her. They're in their 50s, you know, she's quite heavily into fitness. She's got a very, you know, she's living her life in a specific way, and that's the kind of audience that she attracts. And she doesn't just talk about menopause, you know, she can talk about lots of different things, but people are following her because they see themselves in her or, you know, they want to connect with her, they want to join her community, not just to get menopause tips and tricks, but to be in uh sort of to join a tribe, really, who are going through the same thing and are in this part of their life where they need that support. And she could come out with something else and still make it make sense within her dynamic brand.

SPEAKER_00:

What we know is really key to our brains and how we work, and certainly how Mia and I's different journeys have been and then come together is both of us in our different journeys before we met and created this community and and what we've what we started, is we both built tribes. We both built communities. And what is really supportive in this neurodivergent space and with you is usually, and I'm I'm interested to hear in the comments if you feel this way, instead of just building a one and done, it's building a community and building something that is bigger than you and a movement and something that you can have effect in somebody else's world because you have the courage to take charge and walk into that. And it's there's something in building that tribe that you start doing when you start creating content, if you just think of it as you are building something bigger than you and you're connecting with more people because you're willing to do that, that is such an incredible part of this process and what helps you build, and that's certainly what Tracy's done and other members of the community and Mia and myself have done, is always looked, okay, well, how can I I can't do this. I don't want to do this alone. I want to take people on this journey, and that can be a really powerful way, and that's certainly what we ultimately want to support in this whole process.

SPEAKER_02:

And if you think about Britney Saunders again, if she was to get sick of clothes and I want to sell clothes anymore, like I'm just I'm shedding, I'm evolving, what's the next thing? She's built a tribe and a community that have the same values as her. Like, I'm not a size six, you know, she's really personable and you know, she's just built a cult following, I guess you could say, that will follow her to the next journey, no matter what that is. Because her niche audience think the same as her, feel the same, maybe they're into business. Like she's not just hosting content about her jackets and her skirts. So that's what we're talking about. Like, she's pretty much impossible to copy because of her dynamic brand. But someone could come along and make the same jacket as her, or the same pants, or same style of clothing. They can't copy Brit. Yeah. Because of their personal brand.

SPEAKER_00:

Um, walks into a quote that I found years ago when I started something called the Onet Project. And this quote was one that we shared with our students, with our young women, because we believed that when we were doing this project, the the whole idea of it and and the evolution, if you will, of where that idea is to where I am today, is we could see, as somebody as a woman that worked in corporate, I could see I was surrounded by these other women that we had imposter syndrome, we didn't think we were good enough. We're in a I was in a very male-dominated industry, and I was the pretty girl that would get the water at the things. And could you get the coffee, Chris? And I was like, I'm the brand manager. Like, get no, like, we're on the spie, you can get the coffee. Like it's just, you know, woman's world, all that kind of shit. But when I started the owner project, that's what it was about was to help these young women understand their place in this world and own their space and understand who they were, what they stood for, so that we could build a generation that aren't like potentially my generation that have this imposter syndrome and fear of doing this and that, and I can't do this. And so that was the idea behind it. And, you know, the only reason that didn't continue was I had babies, life happens, you know, it is what it is. But in doing that, as we started to evolve in that moment, we also did in-person workshops with women in business. And now here sitting with you, this is my passion is to empower you with those skills to own your space and understand that your uniqueness is exactly what makes you so goddamn fucking powerful that somebody needs to hear what you have to say. And this particular quote just hit me at that time. And I love it because I think it embodies everything that we really say in terms of building that personal brand. Your smile is your logo, your personality is your business card, and how you leave others feeling after an experience with you is your trademark. And so screenshot that, write that down. But that to me was everything is how how you leave others feeling after an experience with you is your trademark. And when we think of personal brands, your reputation. Is the absolute most important thing that you can think about. Because your reputation, if it is tarnished, it is going to affect you and your business, how you move forward. But if you stand in your core mission and what you believe in, and you lead with kindness and you lead with value and you lead with that thing that you want to leave better, people better after you've been with them, then that's your trademark. And the power of that and the power of what you bring into this world is what we're here to help show you and hopefully shape you into the person that becomes unshakable in that. Because if somebody doesn't want what you've got, that's cool. No worries, no love loss. We're not the same, we're not on the same vibe. Not a problem. On your way. Where hopefully you'll find that person that's like, holy shit, you just changed me. In like the why thing we did the other day, the amount of comments that in not even 30 minutes we're had to shift your thinking. Like that to me is powerful.

SPEAKER_02:

Like what Jen said, like you've never looked at it like this, and you've always created content around what you were selling and not yeah, if you're if you're selling something and the world social media and especially with AI, everything is so like people just copy. Like I've I've heard of people buying programs just to go in and copy all the content and then sell it, you know, as their own. But don't worry about that because people are buying from you, not the actual product itself. So that trademark, that's what they're buying into.

SPEAKER_00:

Raise your freak flag, just in. There's we don't. I think the most important thing, and I love that moments like this happen for us because we move with imperfection always. And we believe that you need to create something, put it out to the world, and then make it better. Because if you sit on making it perfect, you procrastinate, it will never go anywhere, you will not hit the dream that you want. And so when we say raise your freak flag, we say embrace moments like this that happen. We're on a live with 30-something of you that have taken time out of your life, and my internet goes down. Like, I can't do anything about it. I appreciate you for being here. And you own that and you move on. And I think the more that we can do that in our content and things like these two particular creators that we love, that we wanted to just highlight because we think their work crucks us up. They're embracing their free flags. They have embraced who they are in the most beautiful way that you you can even just say, Hey, have you still seen that cunny guy? And the amount of people like, yep, know him. Or have you seen those mugs that have like dicks on them? Yep, know that person. Like, you don't need to know exactly who they are, what they stand for or anything, but I bet there are creators, and I'd love to know in the comments creators that are memorable to you. And it might just be like, oh, I know there's one, Hillary, what's her name? The green hair. Oh, yeah, the email chic. Yeah. Hilary can't remember her last name. But we don't know her name, but I know exactly who it is. And she's got, she does email marketing and she's got long hair and usually has green, has always got green and things like that. Like things like that make you memorable for standing out and owning the part of you that might not be perfect to everyone else. Because if I asked you to name a any kind of beige people that you know that you remember on Instagram or that you see your coaches, like I'm just curious if there are people that you notice and people that you don't. Yeah.

SPEAKER_02:

And it's a bit like, you know, her pottery. You might scroll past a beige cup and be like, oh yeah. But she's like, this is her personality, and she's blowing up on socials because she's just being her, she's being weird, she's being different, and she attracts the type of audience that is into that. Like, not everyone's gonna buy a knob of butter and put it on their kitchen bench. She's attracting her audience. The same with Andrew Sullivan. He says the C-word a lot, and he's attracting his tribe because how many fitness gurus are there online? There's heaps of them, right? So he has just lent into his personality. He's teaching less calories in, more movement. It's not, you know, rocket science. He's not teaching anything that's out of this world, but because of his dynamic personal brand and him leaning into who he is and repelling, actually repelling a big audience who don't agree with swear words and all that sort of stuff, you know, look at him. He's a multimillionaire.

SPEAKER_00:

Yeah.

SPEAKER_02:

Pretty much because he was saying the C-word, and people are like, oh, well, this is funny to watch. Now I've actually enjoy watching fitness content because he's relatable and he says the C-word. So yeah.

SPEAKER_00:

So what we're gonna do now is just take out a piece of paper or write on your phone or wherever you are on your computer. And we're just gonna give ourselves individual permission slips. This is the moment that we are asking you to lean in to your uniqueness, your weirdness, your wonderfulness, and give yourself permission to do, to be, to start. What is it that's holding you back right now that is stopping you from doing something? And we want you to have permission to do that. So we're just gonna give you a couple of minutes to write that down. If you want to share in the comments, we're here for it. And that's the thing too.

SPEAKER_02:

Like most strategies do work. But if you're following someone's strategies and you think that you can't be successful if you don't do it their way, that's when you become unstuck because it just it's not in alignment with you. And you, you know, you try and perfect everything before you just jump. We want you guys to just jump. Be your weird self, give yourself permission, start before you're ready. You know, you think you have time, but life is happening now. Who told you that you can't just start now? Who told you that you can't, you know, do it your way? So really want you to have this permission slip on your desk as well. Just give yourself permission. Yeah. You're an adult, you can do whatever you want.

SPEAKER_00:

When it does feel hard what you're about to step into at any point, just step back and write yourself a permission slip and give yourself this moment again to go, no, I give my per self permission to do this and just keep going back to that.

SPEAKER_02:

Multipassionate, yes. And that's a big thing. Like we feel like we've just got to be put in these boxes, and when you do that, you just feel so claustrophobic. And business becomes hard because you're not leaning into who you are and your multifaceted self, that that's when it becomes difficult. Brave enough to be public about my ADHD. Yeah, it's a huge one. And you know, I've got a whole 70,000 followers on my ADHD account, and it was hard and it was vulnerable. But it's almost been like therapy to me because I'm just for the first time in my life, I'm just getting it all out, and I'm just being a hundred percent me. And then next minute you've got a tribe of 70,000 people following you and DMing you every day saying thank you, you know?

SPEAKER_00:

And what's important to remember is as we see all these incredible permission slips come through, it's then having that courage to walk through that permission slip, which means creating the content. And we're gonna do today's homework is gonna be uncomfortable for some, it might be a walk in the park for others, but using these permission slips to do that is gonna be important. And I think the permission slip for me, like it's okay to write this stuff down and you know, love what we're reading here because this is exactly what we wanted. But it's the action part that's gonna actually give this permission slip power and it's gonna take you from sitting in that I can't do this, I'm no good. What if people say, what if people see me, what will they say, they'll laugh at me, I'm not good enough, into fuck it, this is me. You don't like me? That's cool, that's fine. And so it's it's it's doing that in a way that feels comfortable to you, that might be really, really small steps. But like I always say, that confidence is a muscle. And if you are going to go and run a marathon, I run a half marathon once. I did that for a totally different purpose that I needed to do for myself. But if you're going to go and run that, you're not going to get up, put your shoes on, and run 22Ks. You're going to take one step. You may never run before. I wasn't a runner. So I took it road by road. I took block by block by block until I could do 12Ks and then 13Ks. And then I did it. And I did it in a record time. And I was like, holy shit. But I took a step. And so it might be posting to your stories. It might be creating and sending it off. You just need to do the damn thing. And you might hear this over and over again like, yeah, do the thing. But you got to do the thing. You got to do it.

SPEAKER_02:

Yep. Even if it's messy. And for many years when I was trying to build businesses, I didn't give my per myself permission to be me. I was hiding behind static images on Instagram. I was hiding. All my stories were pointing at the product or pointing at the thing and not me. No one knew anything about me. And those businesses were nowhere. I didn't have a dynamic personal brand. I didn't give myself permission to be me. Followed the rule book. I picked one thing, one product, just posted about the product, and I fell short for many reasons, but that was a big part of it.

SPEAKER_00:

So it's about creating content your way. I have so many good ones too.