I Am That Content Creator Podcast

Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses

• Kristen Werner & Mia Steel • Season 1 • Episode 102

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What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.

This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so deeply with our audience that people were signing up before we'd even named our price. Why? Because we finally acknowledged what neurodivergent creators truly need: permission to build businesses that work with their brains, not against them.

For years, we've been told to "niche down," "stay focused," and follow strict marketing strategies. But what if those very rules are what's holding multi-passionate entrepreneurs back? Our journey proves that sometimes the most powerful business moves come from trusting your intuition and making impulsive (but informed) jumps. As Mia explains, "When we lean into our crazy psycho brains and just do the thing that we're feeling like we want to do, that's when the magic happens, that's when you become magnetic."

We're ditching intimidating marketing jargon too – transforming rigid "strategies" into approachable "game plans" that feel inviting rather than constraining. This simple language shift makes business planning more accessible for neurodivergent minds that rebel against corporate terminology.

Whether you're struggling with "shiny object syndrome," feel shame about unfinished courses, or worry your multi-passionate nature is a liability, this episode is your permission slip to create content and build a business your way. Join us to discover how Evolution, our 12-month coaching container, supports neurodivergent creators ready to turn their supposed weaknesses into their greatest strengths.

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Speaker 1:

Are you ready to master the art of creating content that converts? Hey, I'm Mia, a mum of two who went from being a burnt out ambo to six figure content creator in less than a year, all while navigating a late ADHD diagnosis. And I'm Kristen, also a mum of two and a former corporate branding queen turned entrepreneur. My dyslexic brain sees marketing very differently, and that's my superpower, and together we're showing women like you how to master video marketing and create content that generates income. Whether you're just starting out or ready to scale, we are breaking down everything from landing brand deals to building your own empire. Welcome to I Am that Content Creator podcast where we turn scroll stopping content into serious income. No filters, no fluff, just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine and let's go. Let's go, guys, be professional guys. Oh my god, kim, you're just getting that intro done.

Speaker 1:

Welcome to the I Am that Content Creator podcast. We're cutting through the noise to show you exactly how to create scroll-stopping content, land premium brand deals and build a thriving online business. No BS, just proven strategies that scale. Welcome, I'm Kristen Werner, joined by Mia let's go. Oh, my giddy aunt, mia. It feels like it's been a long harking time, even though it's been like daily, all the time, constantly, ridiculously, but it feels like it's been forever. I know, I know I can't even remember. Oh no, what was our last podcast? Our 100th one?

Speaker 2:

And then we went off on you know, and then we've done some other podcasts from there.

Speaker 1:

And then we've gone and done Evolution. We've launched Evolution, our latest container, which we're so fucking excited about.

Speaker 2:

We've done a boot camp.

Speaker 1:

We've done other podcasts with other people.

Speaker 2:

We speak on Slack constantly, all the time We've done an in-person event.

Speaker 1:

You know things have been bizzare.

Speaker 2:

We just never stop, do we?

Speaker 1:

No, it's always weird when you stop, you're like I'm actually scared to stop, and then that's why we thought the podcast will be. The podcast will not be changing, but we are going to go as rogue as we will always go, and when something hits our mind, we're just going to fucking record it. I'm done with it. Let's do it like this and like I mean I'm I'm sad that I have my yellow jacket on, but also like sometimes you just gotta do what you gotta do. You're gonna create the content because you know what you didn't used to see podcasts and now you're doing.

Speaker 1:

That's kind of annoying for me. It's like, fuck, it's one more element. Nah, we're gonna be a bit of a tiktok style to our podcast. So, just off the cuff riffing. You know, whenever we get a download, we're gonna jump on and, yeah, get it to you, because what's the point on keeping it in our head for a week and making it fucking perfect and bloody, bloody, oh fuck. So what we're going to do is we've just jumped off a live chat inside the Evolution container. So for those of you that are just like, if you've just tuned into the podcast, what up? Welcome, I'm Kristen and Mia's having a coffee and a sultana.

Speaker 2:

Little tama.

Speaker 1:

That's what they are. They say what they did, mugging on a bowl of popcorn over here and she's like how good are sultanas? And I was like they're shit. I fucking hate sultanas. I'm like I just bought them and I forgot how good they were. Oh, nah, nah, they make me shit. It's like God's body. Um, what do you call them? Okay, no, they're not at all. Anyway, if you just join us on the podcast, it gets better. Um, in case you wonder, it's not culinary chat. We have here dates are good dates.

Speaker 1:

But anyway, look to be serious, because we are a serious content podcast. No, we recently had a boot camp. For those of you that joined the boot camp, I hope you enjoyed yourself. But basically, on the boot camp, we kind of should we tell people the truth of what happened, how evolution was born, just so they can understand how fucking rogue we are. Great, let's do it.

Speaker 1:

The boot camp started and we knew what we wanted to do was, um, continue to grow our community and continue to share our passion for content creation, our passion for kind of getting shit done. But but me and I could feel that there was this pull to be like people want more from us, like they're asking more in our dms, they're jumping in to lives inside the content hive and asking us more questions. And the questions felt deeper, they felt bigger, they felt richer. There was just a vibe shift and we could sense that, yeah, there was more one-on-ones and people were asking the same kind of types of questions around building your business online and what that looks like and kind of how to go from. I've been doing UGC and now I want to create more, or I've got this idea and how to create a community, and so we started the boot camp with the thought in mind to create the boot camp like we did. What was it 12 months ago when we had our last boot camp? Yeah, which was kind of just around really showing you the power of creating content for UGC and what that looks like, and that's kind of how it started, and we love doing that through your deep one. So the bootcamp started with that same mind frame, like understanding your deep why, because we could see that that worked and we know how powerful that is.

Speaker 1:

And then that Monday we finished the first Monday of the bootcamp and we were like, no, there's something bigger here, there's something bigger here we need, we're meant to do more and we're being asked by our community more, and the questions like they were just more. And then what happened then? Man, well, we created an entirely new offer midway through a bootcamp, even though we'd planned all the slides and did all the stuff. Yeah, we just made a big move and it paid off and it goes to prove and show that you just got to jump. You've just got to close your eyes and jump.

Speaker 1:

And so midway through our bootcamp, it was a three-day bootcamp and so on the very last day we completely changed the last day. We changed the branding, we changed the offer. We quickly did up landing pages and sales pages and checkouts and we put it to them and we had boot campers tell us that, half an hour in from us doing what we did in the boot camp, they were in like I don't know what you're going to offer. I didn't know how much it was, but I was in, yeah, like holy shit good.

Speaker 3:

Thank you so much for the last three days, honestly thank you for joining us, you were there eye-opener to see what I've been doing to myself the last two years yeah yeah, and I've gotten nowhere. So when you guys did this and everything just clicked, I was in within the first half an hour um, yeah.

Speaker 2:

So I was randomly scrolling on instagram one day and I saw, uh, nia's post. It was like an ad and I was talking about like ADHD and and I don't know. Her messages really hit me. I usually like scroll past like a lot of ads and I was like whoa, is she talking?

Speaker 1:

to me. She's good like that and she's very good like that.

Speaker 2:

I was like okay, yeah, and then I clicked under Instagram and then I saw um a bit of info on you, but then I saw you're more active on TikTok yeah, yeah, yeah, a lot more yeah, yeah.

Speaker 2:

But then I saw the information about the three-day boot camp so I was like, oh, this is, this looks really good. I was like, okay, let me just see what it's about. So I signed up, um, and I think I'll literally say within like the first 10-15 minutes I was like, yeah, yes, I found my people. Literally I was like this is it like um, like everything you like you said you're speaking to, uh, like you're in my head. But also, um, because I've tried a lot of courses before. It's not really I don't know. They've maybe been the typical um kind of structure. Yeah, and yeah, I usually just get bored or like find it hard to engage or keep up with their scheduling, like they're quite um rigorous scheduling and yeah.

Speaker 1:

But yeah, this is really spoke and it made sense because I know, and so, yeah, we filled up our evolution spots in a couple of days and what's you know what's key to this and what's key to if you're growing your business and you're looking how you actually evolve.

Speaker 1:

It is nothing that we've offered in. Evolution is new like. Nothing's like. Oh my god, I can't believe they've fucking done that. That's weird. It's just basically our evolution as well, because we could see and hear what was going on inside our community and then, with our corresponding Instagrams and TikToks and stuff like that, we're building audiences constantly and they were asking us questions and we didn't have the right product that suited them because it just wasn't the right container for what they actually wanted, and we knew that we couldn't give that much of ourselves unless we really did jump. And so we jumped and we launched Evolution, which is a 12-month container, coaching container that you can join at any time. There's no open doors, closed doors Because what we also did with the bootcamp this time is we really lent into speaking to those of us that are neuro-spicy, multi-passionate, those of us that feel like you know that fear of failure and that we pivot often and you know we have different ideas and that fear of having too many ideas and the shiny objects we really lean into looking back at our journey and going.

Speaker 1:

Hang on a minute. I'm incredibly multi-passionate Me is incredibly multi-passionate. She's got the ADHD diagnosis, god knows. I've got it but haven't been diagnosed. I've got the dyslexia.

Speaker 1:

Like, we are neurodivergent. We don't work in a straight line. We never have. And when we've tried to, that's when we get uncomfortable because it doesn't work. And as soon as we add, we take the toolbox. That is the straight line. But then we add our spice and our flair and our uniqueness to it. That's where the magic happens. And so we're like, hang on a minute. Are we now really just wanting to show those of us that are multi-passionate how to do this without the rule book? That's incredibly linear and that's where this whole evolution was actually born. That made so much sense and so much clarity. And we knew. We know we've got the tools to do it. We've got more tools than we know what to do with, but now we get to harness them in a space where we know we're going to help you through. And to the next part of your journey and that was probably the coolest part is yeah, when people were like I'm in, like yeah, do it.

Speaker 1:

We literally evolved in front of our audience on a whim and we've proven to ourselves that, like, looking back on what we've done, we've set up our business in a way that does suit a neurodivergent brain who doesn't want to be niched in, doesn't want to be boxed in, needs dopamine hits, needs little side quests, and we've come up with this sort of blueprint I guess you could call it that helps a neurodivergent brain become successful in business without feeling niched down and following. You know the neurotypical rule books and you know feeling like I don't do it this way, then I'm not going to succeed, because every time we try to follow that rule book we get stuck and we get blocked and the income kind of just idles, yeah. And whenever we go fuck it, let's just make a big random ass move, it blows up again, like we've done it too many times now for it not to be. You know, proof that leaning into your brain and what you love doing and how you love doing it and making mistakes and pivoting and all the things like that's, that's the only way you're going to become successful in business. Otherwise you're going to set up a business that's like a prison for yourself really, and this was like, if nothing else, it was the permission slip that those that joined Evolution when we launched it originally it was really that permission slip to be like it's okay, like it's, it's where we're.

Speaker 1:

So we're fed so constantly on social media that you should do it this way and you should, and you should and you should, and this is how someone and this is how I did it and this is, and that's fine, because everybody has their own way and their own set of tools and rule books. But I think what? What we rebelled against and maybe this is our new race, parsiness but what we both rebel against is like don't tell me how to do it. Like I know how to do it. I just need the support system, the accountability, the people that have done it before to show me a way, show me another way, a unique way, and I think that's what's been the most powerful part of evolution is that's what we're excited to do is we know how to do it. We know how to make 20K days for crying out loud, we know how to make those incredible months happen, and yet we were sitting not saying anything because we thought we had to follow the rules, and that's what we've been taught our entire life. Right, that's what society's told us like.

Speaker 1:

Do the rules, yep, do one thing focus, and that was our word of the year too, focus.

Speaker 1:

And we tried, god did we try, but it felt really, really uncomfortable and really rigid and we were overthinking and overcomplicating because we were trying to stay on this one track and this focus and doing things over and over and over and over again the same way, and it really got to us to the point where we just had to break out, Otherwise we're going to self-combust.

Speaker 1:

And when we went back to just being us and doing it our way, it just the momentum came again and we got ourselves to this point where we realized that when we lean into our crazy psycho brains and just do the thing that we're feeling like we want to do and going with our intuition and our gut instinct, that's when the magic happens, that's when you become magnetic, that's when people are drawn to you, that's when you make the real money. And we were actually in a place where we had all these thoughts and downloads and amazing ideas, but we weren't actually offering it to our audience because we thought we just had this membership and that's. You know, we just got this one focus and that's all we had to do. And then when we made the offer of the evolution to our audience, they were just like hell yeah, I'm in.

Speaker 1:

Yeah, and I think it's that whole rule book thing and even just the simple things of you know doing the podcast differently and stuff like that. Like I mean, I know part of it is certainly my problem and my training and my background being in brand and marketing Like you're trained to do things one way, do it this way. That's the way it should be done. There's a rule book to it and all of that. But then living in it and doing business how we've been doing for the last couple of years and how social media is growing and changing so quickly marketing isn't marketing anymore. Like it's rogue, isn't it? It's almost like you have to be to keep up with it.

Speaker 1:

Yeah, and you can get stuck and paralyzed in learning the strategies and all the blueprints and all this stuff and learning and over-consuming that by the time you're ready to launch something, everything's changed and it's you know. You just got to get it out there, start messy, make it exist and make it good. And it's always fun more fun to do it that way, because you're like, yeah, let's just test this and see what happens. This is fun and you just go rogue and I love, love it. There's nothing more frustrating to me than following a step-by-step rule book process that someone's told me to do. Like I can't do it.

Speaker 1:

And also so on that, because I was about to say two things. I'll see if I remember the other one probably won't. But question to you, mia, and then question to you, listening, how many courses have you started? And you go on fucking gung-ho, like the first three modules, you're like bang, bang, bang, bang, bang. And then what happens, mia? What happens then? Oh, you get bored, you get sidetracked, you get distracted, you get, you know, shiny object syndrome and you end up not finishing the course and then you feel like shit because you haven't finished another course and you wasted money, blah. But the thing is with we love courses, don't get me wrong, I'll, I'll buy courses, you know, forever love them. And it's almost like when you invest in yourself. It's giving you that permission to yes, I can do this and I've done this and I'm gonna do it and gets you motivated. And it's always good to listen to other people and how they've done it.

Speaker 1:

But if you don't take that information and process it and manipulate it into a way that works for you and your brain, it becomes very difficult to run a business because it's like you're screaming on the inside going, oh but I just want to do it this way, but I just want to do it this way, yeah, and that's, I think, what I loved about the decision we had with Evolution is I've obviously invested in a shit ton of courses. Some of you, we've done it together as well, and we have gone gung-ho at the start, got all in it and then teed it off. But what we did with evolution and what we allowed ourself to do with the things we've invested in, we know none of them were a waste. None of those courses are a waste. But what they've allowed us to do is say that's okay because we can still go to that toolbox whenever we need and we can still learn and leverage it, use it. That's not the problem at all. It's the whole idea that, as a neuro spicy kind of human being, it's that shame that you feel when you do invest and you don't complete, and that we wanted to kind of change, certainly inside evolution. We want to change that language, but we want to change that language inside our community, even in the content.

Speaker 1:

Hive Like you don't need to finish everything, but what you do need to do is take action on the things you learn and have accountability by those around you, and we really want to make sure that anybody that does come into our world, wherever, even on the podcast, listen to the whole podcast, listen to half the podcast, but if you find something that you go, that's really clever. I'm like please, take action, like do it, please Fast action, because the more that you think about it and consume and the more you get in your head and then time passes and then you just get stuck and it's the last thing that we actually wanted in creating evolution. Certainly, and even re-looking back into the content hive, which is kind of our monthly membership that you can join anytime. You can join any of them at any time, because we didn't want to have a constraint on you must join now. We know how that works scarcity. We know all the tactics. We've been through all the tactics, but we also just went hang on a minute. How do we learn? What have we enjoyed? What works for us and the people that we're surrounded by, that? We understand who they are and we went you know what? Fuck it, let's try it. It might blow up in our face. It didn't, but it might, and so I think you know what's really key for what we've done, and what we want to do is make sure that you understand.

Speaker 1:

If you have invested in these things, please don't feel shame about not finishing them. Just know that as long as what you've learned and what you've taken on so far you action and then continue to do that. Go back to those things if they're a lifetime value, or go back to them if they're a course and reinvest some time because it's not wasted. It's just that sometimes we get told what to do and Mia and I were fucking sick of that, to be perfectly honest. And sometimes courses are good to help you understand what not to do, because you don't like doing it that way. But then if you didn't buy that course, you'd never know. So it doesn't always have to be.

Speaker 1:

I made $100,000 and if I didn't, that course was a piece of shit. It's all learning and it's all you know. One big science experiment and you just got to have fun with it. But don't forget that your intuition is a huge part of this, and even you know talking about when we were doing the bootcamp and discussing the slides and what we're going to put in them what we wanted to educate and teach. We had this really good discussion, which we'll have there, which was totally the complete opposite to what this podcast was going to be. Just FYI, we're not going to do that topic right now, mia, we'll probably do one after Welcome to our world.

Speaker 1:

But it still aligns with exactly what we want to say and the message that we want to make sure you hear today is when we have the conversation around strategy. Now, mia has a real ick with the word strategy, which I get, coming from a marketing background. I didn't study marketing at university, but I did. I was in marketing for 10 years in the corporate world and then, when I owned my brand and management consulting business, I worked with some local councils and I worked with businesses. That strategy is really important. I see the importance of it. I understand it. Mia understands it, obviously, but doesn't like it for what it is, and I'll get her to explain it because it also opened my eyes to that language as well, because in my world, that strategy is you know, you do have a strategy. No matter whether you like the word or not, you do need a strategy in business, like that's fine. But what Mia opened my eyes to, which I really, really liked and that's why I wanted to kind of make that a point of this podcast as well is that it's okay, if it doesn't align with you, to name it and claim it something different, to allow it to sit with your brain and how you work and that's what I suppose I want to make really clear with what we've done inside Evolution and what we continue to do is to make it okay that, yes, there's rules that you can stick by and, yes, marketing fucking works and yes, you should be doing it, but it doesn't need to look like it's always looked.

Speaker 1:

And so, just because I think the conversation we had around strategy was really interesting because I wasn't, I think you opened my eyes to how it sounds when you haven't been in the world, because I've been surrounded by it for so long and then what you came to and kind of what we've come to, I like a lot better because it makes a lot more sense. But I suppose just kind of your point of view is, I think, might resonate with people more than your strategy. Yeah, I think maybe, perhaps because I am, you know, not in that brand and marketing world and I haven't done it in university and all the things, and it's probably something to do with my neurodivergent brain as well, being a bit oppositional, but the word strategy to me just felt really calculated and a little bit slimy and a little bit like stringent and you must have a strategy and this is your strategy and I don't know. Just the word just creeps me out, and so I was like can we just call it like a game plan? What's your game plan?

Speaker 1:

And just seems more light, more like, like you know, more fun and less, less like rules. Basically, I don't like rules, I don't like a real book, I don't want and even though, like it is a strategy, your game plan is a strategy, which is, I guess, a strategy is what are you going to do to get to the next point?

Speaker 1:

or the goal, yeah, but when you run a business like we're not in high school anymore, we're not in high school anymore, we're not in university, where you have to follow the rules and reference all your work and do it the way that you're told, otherwise you'll fail. We're adults, we're grownups, we can do whatever the fuck we want. And so to me, having a word like game plan, what's our fucking game plan? Not what's our strategy, it just feels better and just little things like that. It's just how you have fun with your business and how you lean into it and don't make it feel like I don't know, you're going back to school.

Speaker 1:

I think that's been probably the power of kind of our relationship in this, and what we're bringing forward is just it's okay if it looks differently. It's okay if it sounds differently. It doesn't have to be one way and done one way, because there are, and even if it is done one way, like a game plan is a strategy, like you still need it, but, like you say, it doesn't have the same kind of exact, calculated whatever. That kind of repels a lot of people because they feel like it's way above them or they feel like if they don't have the right strategy. They can't make their $50,000 a month. If they don't have that, you can. Let's just fucking game on, let's go for it and we'll figure it out as we go. And we've got the tools to do it. We know how to get there. We know the numbers. We know how to create the good ads. We know how to create good content. We've got it all. This is a game plan.

Speaker 1:

I think that was what was nice about it? Even for me to be like, yeah, because you know strategy is good, but it's also I. I respect that in the marketing world, markets like to use words like that because it makes it feel really important. It was intimidating, like if you look at those big marketers on tiktok and they pull out those words like that, it just feels intimidating and maybe they do that to sound they do.

Speaker 2:

Yeah, I've been around a lot of marketers and they do that.

Speaker 1:

But when it comes down to it, like every strategy can potentially work. If you can back it, if you get behind it and you enjoy it, it's probably going to work. Yeah, so it's taking those bits and pieces from everything that you've learned and consumed, and manipulating it and doing it in your way, so it's sustainable.

Speaker 1:

You don't like launching in a particular way, but someone's told you that this is how you got to do it. Well, you got to burn yourself out if you keep doing it that way, so what's the point in building a business based on that? And you hate it. So test other ways and try to do it your way. Sometimes your way doesn't work so well, so you have to go back to listening to other people and trying to manipulate their way of doing it to suit you.

Speaker 1:

But what we're doing in evolution is encouraging these women to just fucking jump. What's the worst that's going to happen. We'll be there next to you. We will support you. We've got our game plans that we use. Feel free to use them. We can help you manipulate them to suit your brain and your business and whatever you're doing. But when it comes down to it, especially in this world of information and everything's changing really, really quickly you just got to make it exist. Just go do it. Make it happen. It's going to be messy, you're going to fuck up, that's all good. We'll make it perfect later.

Speaker 1:

And there's something to be said about learning as you go. Don't hold back, don't consume, don't plan, don't overthink, because that's kind of pointless in this day and age. Yeah, and that's exactly what and why Evolution was born is because it's not a course that is a step-by-step, it's a coaching container. So it's both of us inside a coaching container. Yeah, there's no way to finish it because you get to learn the entire year. You are there and we are with you and we will check in on you and we will push you. And we just had a coaching call, which we will go into in another podcast, cause that was meant to be this podcast but we went off track, lol. But we had a really good call around, like we could spend time on the deep, why, which is like the, the work that if it's not done, the rest of the stuff is really really fucking hard. So the conversations we just had were way deeper than we can afford to go in any other container.

Speaker 1:

So you know, inside evolution that's what we do and that's then we get to see where you started from and the comp and where you're at in your business and where you get to go. And and I think that's the really exciting part is that's you know your deep, why that anchor point, that concrete, that foundation, is going to be the leverage that takes you where you want to go and when you first start it may be different to when you continue on and go through that year, and that's okay because it is an evolution, like. That's the point is, you come in with one idea and you kind of keep going through the year and you evolve and you change because you are a human and that is what happens. And I think that's what's really going to be the most powerful part about this container and doing that deep wire work. Just before was that like, oh yeah, this is, this is the part where the magic happens. And if you're not evolving and if your business isn't evolving, you're kind of doing a disservice to your customers and your audience, because, well, don't you want to bring them along with you and move to the next level with them and show them and lead them, and you know, instead of just staying stagnant. And this is you know why we lean towards neurodivergent creatives and creators because they do get caught up in.

Speaker 1:

Oh my God, I shouldn't have so many ideas. I can't kneel down. Oh, it's going all crazy and I don't know what to do. It's cool, it's fine. Made it work with our brains. You can too. Let's dive in together and figure this stuff out, because, no matter which way you turn, it can eventually work. You just have to do it. You just have to make it happen, yeah.

Speaker 1:

And so if you're right now listening and thinking, okay, that feels a little bit like me in terms of, yeah, I do feel like I'm jumping all over the place and I don't know where I'm going and all of that Then you know, I think the biggest thing is to really sit and think. At the end of the day, who do you want to work with is the number one thing. Like, who do you want to work with If your business was not going to fail? Who do you want to work with and why do you want to work with them? And just really sit in that and get really comfortable with what that looks like. And the more that you can uncover that and the clearer you get with that, the clearer content creation and all those magical things are to happen.

Speaker 1:

But if you're feeling stuck and you feel like I don't know how to go, just let us know. We've got some cheeky 15 minute chats where we can jump in. If you think Evolution might be a place for you to come and join us, then we can DM us and we'll send you the link and we'll meet you on a Zoom chat and we'll just have a chat about it because it's not for everybody. But if you're ready to jump, then we'd say, just fucking jump, like it's going to really really change you and push you and we're going to be making some big jumps ourselves inside Evolution because we want the women in there to see us walk the walk, talk the talk. We're going to be making big jumps in the hope that it inspires them to make some big jumps too.

Speaker 1:

And I think when you're choosing a coach or even a course to purchase, you have to resonate with the coach and you know, we know our brains and what we're like and we're very ADHD and all over the place, and so we get it. We're not this neurotypical coach that's going to just teach you one way and our way, and that's the only way. So finding a coach that understands your brain and how you're wired is really important too. That's why, when we teach our students, when they're building their audience, choose a niche audience and speak to them like you're in their brain. You totally get them.

Speaker 1:

You know exactly what they're going through, because that you know, causes that magnetic, you know spark to happen.

Speaker 1:

And then you build this tribe and they're following you for you not for just this information that you're regurgitating, let's say, you've got your unique perspective, and so I think that's what happened to us in our bootcamp, and evolution is we're speaking to these women who are neurodivergent and think differently and they're like I'm in, take my money, I'm in, yeah, and I think that's where evolution was born from is we knew it was there, like we knew it was there, we just needed the push to be like no, we need it. And then we saw that come through and we're like holy shit, okay, this is our time to jump. And we did, and you know, that's one thing that I I'm quite proud of us for not pretending that this was something it wasn't.

Speaker 1:

We literally decided that Monday, after the first boot camp, like holy shit, we're still changing slides the night before, not because we didn't know it was going to work, but because we just hadn't got there yet, because we didn't have that little push that was like guys, we want this.

Speaker 1:

That's what we do for you in evolution is to see that and allow you, kind of give you that little push to jump, because, as coaches, it's something that you know we get so in our own business, that we all need someone to be like hey, it's time this is what I see, this is what I hear, and so it's really important to make sure you surround yourself with those people as well, because they're the people that are going to ultimately nurture you, to take those jumps and to you know, and if you fall down the other side cause it didn't quite work, cool, we'll get out, we'll dust off, we'll go again, and so that's probably been the best part about having this spicy brain yeah, like the impulsivity and the risk-taking, it pays off. I mean, we could have just kept the bootcamp the way it is and then launched our offer that you know we've always launched, and, yeah, you know, cool, we would have done pretty well, like we usually do, but it was that, holy fuck, let's just do something crazy and scary and see what happens.

Speaker 1:

See what happens. And I think I'm not attached to the result. If it doesn't work out, no worries, we're like if no one buys, cool, that's fine. We'll pivot again.

Speaker 1:

And I think the alignment to who we are serving and how we were serving them was so aligned that it was like, oh okay, like it doesn't matter, because if somebody's not ready, that's cool, they're not ready, that's fine, we can help them elsewhere.

Speaker 1:

But if they're ready, fuck, we're so ready. And that was like you know, as you get to know your audience better and as you create more content and as you build your communities and your tribe, your tribe are going to let you know and they're going to let you know if it's right or wrong. And that's why it wasn't scary to jump, because we were like listening, yeah, and we knew we had all the tools in the toolbox. It was just we had to put it together. So I think you know, if that feels like you, or you feel like you're still trying to find your tribe, that's okay, it's just keep creating the content, but understand who you're speaking to and how you want to help them and just keep going and keep building and keep nurturing them because they are ready when you're ready, or they might jump ship earlier because you didn't provide something, and that's okay too, because it's not the right time, like that's also fine. So I think it's just that part too in this whole process is really important to remember.

Speaker 1:

So, that's, yeah, it's kind of how it unfolded and evolved, funnily enough into something that we are so excited to have included in what we do, because what we can now share is even greater than what we already love to service inside the content hive and share with the community there what's possible for them. But this is for those, those people that are like no, it's, it's my time, like I'm ready, I just need support. And that's where this has come from and that's been the really cool part of this process is then to watch the women in there actually go. Yes, I'm fucking in. I jumped, let's go. I'm like, let's go. And if you're wondering, you know what our offers entail.

Speaker 1:

So we've got the content hive, which is $69 a month. It is a monthly membership. We've got Xanthi, who is coaching in there every month. Now she's been doing UGC for seven years and we jump in there every month as well, and so this is where you get really good at your content, the confidence You're starting to get some cash flow into your business, getting yourself out there, you're building a personal brand and when you get to that point where maybe UGC is paying the bills but you're ready for that next jump, you're ready to do something bigger and you want that high touch point.

Speaker 1:

So we meet every second week and you're in that container for 12 months. So it's not just a one and done, quick little course, like we're with you for 12 months every second week, working with you, because it is a journey, it's a process, but when you're ready to make those big moves, we're ready because we're making big moves too, yeah, should we do a love? Don't love, because we haven't for a while. Have you got a love? Don't love? Yeah, potentially I do love me some raisins?

Speaker 1:

Oh, stop it Start on the raisins, end it on the raisins. What's the difference between a raisin and a sultana? By the way, I don't know.

Speaker 3:

I grow grapes I know you should turn into sultanas.

Speaker 1:

I get that, but that might go to wine fest the shriveled up sultana, shriveled up grape.

Speaker 1:

Oh my god, you should make some sultanas. I'll buy them off you. No, I make my millions because me is like can I have a? Make some sultanas? I'll buy them off you. No, I make my millions because Mia's like can I have a bag of sultanas please? It's like that TikTok that I sent you the other day. This guy, I love him. I can't remember his name. Anyway, he's got ADHD and he's built like 75 businesses and he's on TikTok and he just reviews all these people's businesses.

Speaker 1:

And there's this guy that goes around to wineries who chop down their vineyards and he takes all of the branches and sells them to pet stores. I was telling my husband that because we want to cut some out, and I was like we're not throwing them out. He was like what the fuck? And I was like oh, show you the tiktok. And he's just got trucks and trucks of all these old vineyard branches that he makes money. I'm like fucking genius. Anyway, that's my love, that guy on TikTok. I don't love circulation. I don't know if this is the getting the old thing or a perimenopausal thing. My feet are purple all the time. Now I don't know, I've got to go get checked out. Probably should Just saying I'm just getting old, my feet are like black she's gangrene, I'm gonna have to chop them also.

Speaker 2:

Don't worry guys. Oh yeah bad circulation.

Speaker 1:

Don't love that right. Love that so random. Oh heck, what have I got? I've got um don't loves. Should we just go with old age pains? Let's talk about them, as I don't know we're.

Speaker 2:

We're on the topic.

Speaker 1:

While we're on the topic of ailments, I'm pretty sure I've got myself a hip situation that like it's not going to end well, oh damn I can already feel it Like I'm like hobbling and shit and then it's not okay, I can't run anymore, because it's like it just hurts and I'm like I'm pretty sure that's going to need some going to hit replacement one day. So I don't want to run on it, but I'm like it's killing me. Not to. So that's been fun. I'm trying to ignore it mostly um run over the top of it.

Speaker 1:

Actually I saw a tiktok. I think it was from Trace. It's the aging Trace, she said, when you can't remember if it was her or someone else, but when you get to you know the menopause age. That high intensity cardio it's not great you got to lift the weight. Yeah, I do lift weights, but the high intensity cardio is like a brain brain bunk for me, like I just love it, but I do love it on my head and then I'm all limpy the next day.

Speaker 1:

It's really sad, really sad. But my love would be is I've had a fucking tp at my house, a big giant tp on the vineyard for now. A week that we had a 21st in, we had a workshop event in. We had um. A couple came back from when they got married for their anniversary and watched a little movie in there. How did?

Speaker 3:

you do that?

Speaker 1:

did you just contact them and say I've got a teepee up, do you want?

Speaker 1:

to come well, they contacted me because they wanted to come back end of september. And then she was like, oh, we can't make that date, but could we do early? And I was like, because they were going to hire, just like a glamping tent. And I was like, oh, you got a fucking giant teepee, how about you just come there? And she was like, oh, my god, it'll be amazing. And so these are the same people here's. Here's a side note for you guys. Buckle in. Um, sorry, this is gonna run.

Speaker 1:

These girls got married the end of covid. So when covid was coming out of covid, they were just going to have the ceremony at our place. Because we have this, like amazing, we call it the gum stud amphitheater because it's just fucking beautiful and it's all gums all hanging over. It's just magnificent. It's like this little secret place. So they were just going to get ceremony there. Then they were going to a local pizza place and that does this beautiful outdoor pizza. Now we're going to go there. That's's fine, we have that all planned.

Speaker 1:

And then, because of COVID, with the rules of the meterage and what you've got to stand, they couldn't do it because the venue couldn't handle it. So she called me nine days before and was like they can't do it, can you do it at your venue? And I was like, yep, we just need a marquee. So we hired a marquee, styled it all, got it all done Bloody amazing night and kept it in their budget which, well, a little bit out, but mainly in their budget and they had the fucking best night ever. They were like I'm so glad we didn't do it the other place. This was amazing. So then they were like, can we come back for an anniversary? And I said, got a teepee Off. They came, I know, right there you go, so my life making the change.

Speaker 1:

that's the best I know. And like just handling the chaos again. That's my passion is when people are like even I got an email the other day like we've had our venue cancelled. Can you do it? And I was like I'll have a look, so we'll handle the chaos. It's like you. By the way, kristen held a two-day in-person workshop in amongst all this other stuff.

Speaker 1:

I'm like are you okay, like are you are you still going to be alive after this? You're like, after this podcast, maybe not. No, but I did explain to mia that, being a manifesting generator, I can just keep going. Like the more you give me, the more. I'm like let's go. And then the second you take it away, I'm like like I'm a potato.

Speaker 3:

That's when you hit stop Falling out.

Speaker 1:

Yeah, I think because I had that as like got to get this done. That was a big thing. But Mia and I have some event things in the planning because it just made me realize that's my other love is doing live events and things like that with local businesses. It was really amazing. Hopefully we can share it across to Melbourne as well, but it was just a reminder that in-person things, just what you get from that, is just the most incredible transformational thing. So that's coming on the cards. Guys, stay tuned. Another reason like you know, we're just going to jump. We're just going to do it. Yep 2026,.

Speaker 1:

You just watch the emails. If you're on the email list and if you're not get on there, yeah, or next minute, we're doing it like next month because we're next minute. Got another tp up next minute. Mia wants to buy the tp. I'm like christine, buy the tp and then hire it out. You're like no, no, I have explained to her that is not a good business decision. We will hire them. Only, she's like no, like no, I'll be great. I was like no, no, no, we will not. What we're going to do is just hire it from people. Are we going to go Because we didn't even stick to a topic, but it's been fun. Catch you next week.

Speaker 3:

Bye, I love our topic. It was a shit podcast.

Speaker 1:

It's going to add so many good.