I Am That Content Creator Podcast

Ep#94 How to Become a Strategic UGC Creator Brands Can't Ignore

• Kristen Werner & Mia Steel • Season 1 • Episode 94

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Want to go from $200-per-video gigs to consistent, high-paying brand partnerships? 

The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers.

You’ll learn:

✅ Why creators who offer solutions get chosen over those who just follow briefs
✅ How to position yourself as an expert (even if you’re new to UGC)
✅ What brands really look for when choosing creators
✅ The performance metrics that build trust and lead to long-term deals
✅ How to move from one-off projects to monthly retainers with ease

As former brand managers turned full-time creators, we’ve seen both sides and trust us, brands are desperate for creators who think like marketers. This is how you stand out.

If you’re ready to ditch the hustle and build a sustainable UGC business, this episode will show you how to lead with confidence, pitch like a pro, and turn brand deals into lasting income.

🎧 Hit subscribe and follow the pod for weekly UGC tips, digital product strategies, and real creator convos.
 👉 Comment PODDY on our latest post and we’ll shoot you the link!

#UGCMarketing #ContentCreators #CreatorEconomy #BrandDeals #SocialMediaMarketing #RetainerClients #CreatorTips #UGCBusiness #WomenInBusiness #MarketingStrategy

💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE

💸 Start UGC HERE anytime

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

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Speaker 1:

Are you ready to master the art of creating content that converts?

Speaker 2:

Hey, I'm Mia, a mum of two who went from being a burnt out ambo to six-figure content creator in less than a year, all while navigating a late ADHD diagnosis.

Speaker 1:

And I'm Kristen, also a mum of two and a former corporate branding queen turned entrepreneur.

Speaker 2:

My dyslexic brain sees marketing very differently, and that's my superpower, and together we're showing women like you how to master video marketing and create content that generates income, whether you're just starting out or ready to scale?

Speaker 1:

we are breaking down everything from landing brand deals to building your own empire.

Speaker 2:

Welcome to. I Am that Content Creator podcast where we turn scroll stopping content into serious income. No filters, no fluff, just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine and let's go.

Speaker 1:

Let's go, Guys, be professional guys.

Speaker 2:

Oh my God, Gail. Okay, there's that intro done.

Speaker 1:

Alrighty, then, welcome to the I Am that Content Creator podcast. We're cutting through the noise to show you exactly how to create scroll-stopping content, land premium brand deals and build a thriving online business. No bullshit, just proven strategies that help you scale. I'm Kristen Werner, joined by Mia Steele. What's up? What's up. What's up dog, what's up dog? You can always tell. I don't know you'll be. Let us know if you jump in our dms and be like oh, that must have been the fourth podcast you guys did in a batching, because we go from like pretty straight laced, like lost, this is a hundred it's a lot, but it's about the batching content we'll thank ourselves next week and the week after, because we don't have to do one I know right, so good.

Speaker 1:

So, mia, what are we going to chat about today?

Speaker 2:

on the old Poddy McPodpod, yes so we're talking about how to stamp your authority as a UGC creator. When you're speaking to brands, when you're liaising with them, when you're negotiating all that stuff, how do you come across as an authority in the space so these brands trust you and pay you more?

Speaker 1:

Love that. Hey, just before we go, because I was thinking about this, I think, in the last podcast and I forgot to say it, but it's been. I'll probably do a TikTok about it or just cut this up and do it, but it ground my gears enough that I just wanted to share it with you and with you listening that I was watching a TikTok, I believe, of a UGC creator, quite a potentially well-known one, and that was all fine. I've quite a potentially well-known one, and that was all fine. I've seen a few people talk about this that they're like you know, it's not that easy and it takes time to do this and time to do this and time to do this, and then you're gonna do this and like there was a lot of that. I was like cool, cool, cool, cool, cool.

Speaker 1:

So if you went to work like your job, and you got up and you had to get changed, have a shower, take your kids to school, put them in osh, get, get their lunches, get your lunches, drive to work, drive an hour in that traffic because you didn't really enjoy it, get to a place where a boss you fucking hate do a job you fucking hate for six hours a day to drive home to go to Osh pick up the kids, do that.

Speaker 1:

Or you could do those few jobs that yeah, fine, they feel a bit tough right to get your UGC jobs and to put yourself out out there and write the emails and the back and forth and we have the conversations. It's not fucking rainbows and butterflies all the time but then you get paid six hundred dollars for that potential day work. Like could be less, could be more, like I just thought I'd put that out there because it's ground my gears so fucking hard, because I'm like the alternative way that up yeah, and I've seen you know tikts about that and like, don't deter these women from potentially doing something that can change their fucking life.

Speaker 2:

Firstly, sure, everything, anything that is worth something is hard. But you know, I've had this conversation with people too, like, oh, don't say that UGC is just easy and you just create this 30 second video and you get, you know, $600. Yeah, of course there's work in it. I used to be a paramedic. That's fucking hard. That's fucking hard. That's actually ridiculous. This is easy compared to that. Yeah, so it's like, if you see content like that, yeah, saying that, yes, it does take time, of course it does. Everything takes time. Yeah, it does take time, of course it does. Everything takes time. Yeah, but don't let that deter you from doing it and learning an amazing new skill and getting paid really well to do it, because there's a bit of work involved and the potential, growth and opportunities is unbelievable.

Speaker 1:

You know, like if you learn this skill set of UGC, you learn the negotiation skills, you learn brand and marketing like you're basically getting paid to learn brand and marketing. You're getting paid to create the ad, do the negotiations, set up a business and then, if you choose to continue on, to maybe create a digital product, that becomes what we did in under 12 months, a six-figure business. Like it's not, it just kind of, like you said, it breaks my heart a little bit because it shouldn't be easy, it shouldn't be, and if it's worthwhile, it's going to take a bit of work, but it's worth it. And I think that you know anything that somebody's selling you. That's like, just use this link and make a million dollars. Well, that's a crock of shit. But yes, it is a 30-second video that you get paid for. Yes, it is a 30 second video that you get paid for, like that's the truth.

Speaker 1:

Is there work to do behind it? Of course there's fucking work. If you go to a job, your boss isn't like hey, you showed up, here's your money, fuck off off. You go like it just so. I just thought I'd like make put that out there, because it's just something that has annoyed me enough that I wanted you, as a listener, to know that it's okay. If you have moments where you're like this is fucked like, like this is taking me so long I'm so annoyed, that's normal, that's life, and if you're a perimenopause, it's going to happen more and more. If someone looks at you the wrong fucking way, the rage, the rage.

Speaker 2:

But yeah, I would be way more ragier if I was going to my old job 50 hours a week and then I've got to come home and deal with the kids and all that sort of stuff and I didn't get paid $600 for a couple of hours work.

Speaker 1:

Yeah, so that was a massive tangent, but I thought it was worthwhile just kind of touching on before we keep going, because it's something that in any industry it's going to happen. You know, even in digital products, people are going to tell you to sell a digital product and you make $1,000 a day. They don't tell you that it could take you three, four, five or six years to get an audience big enough to do that.

Speaker 2:

so you know, you just, and it's hard, but yeah the alternative is harder staying in that fuck job for the rest of your life that's hard yeah so yeah, don't let people deter you. Um, obviously there's work involved. Yes, no, you don't just shit out money and Bob's your uncle, so yeah, Would be good.

Speaker 1:

Anyway, back to the topic. Off we go.

Speaker 2:

Yeah what were we talking about? I don't even remember, mate Sustaining your authority. Welcome to our life, yeah. So, kristen, if you were a brand and a creator came to you, yeah, and you wanted some content, and you said here you go, here's a script off your way and you're sort of hoping that they do a good job, yeah, what could the creator say to you to make you think, oh shit, she knows what she's talking about. I'm going to keep this one close.

Speaker 1:

Yeah, I think for me, the biggest thing would be, um, how they use the product. Like an honest review of how they potentially use the product. Like if they got, if a creator got a script and they read the script and they came back to me with a this is great, really like it. Look, just letting you know this is how I use the product. I'd love to be able to maybe create some content around this. Have you thought about this? If there, if, if it is solution focused in terms of not, I don't like the script, I'm not doing it, I don't like that. Well, that's not my jam. But if you came back as a creator and said, look, script is great, I was just thinking this is how I actually use the product. I'd love to do this, this, this, this, this. Are you open to me creating another video for you as well and for me? That would show me that that creator is not just a copy paste. I'll do the job and move on and do another job, but it's somebody that has a creativeness about them that they're willing to go. Oh, it's good. But have you thought about this?

Speaker 1:

Because, as a somebody in a brand and management role, you've got lots of hats. You've got KPIs that you've got to hit, so you're thinking about your big goal. You're thinking about what this needs to do for your business, how this needs to drive revenue and what you've been told from either the marketing team or the brand team how it has to be done. So that's your hat, you're wearing that. So if a creator comes and just says, cool, I'll do exactly what you've said here's your piece of, here's your video. Off they go, you go. Cool Plug that in. Off we go.

Speaker 1:

But if a creator comes and goes here's a video, I've done it. But I'm just thinking this is how I use the product. I love this product. This is how I've shown my mother how to use it, my sister, my husband, this is how we use it in our family. It saved us X amount of dollars.

Speaker 1:

I, but you might just come back with a script. I am sitting in that seat going oh, actually I never thought about that. That's quite interesting. You know what? If you could create me that video as well, we'd love to back it with a spark ad or. And if they came back and said, look, um, create that video, just give it to us for free, I would say you know I'd be strong enough to say well, no, if you'd like me to create that, I'd love to. Here's my rates, blah, blah. I don't just give it to them for nothing, but I still think you have that ability to go back and just break the mold a bit, push it a little bit and show your own curiosity and your own imagination and creativity would be absolutely my suggestion.

Speaker 2:

Yeah yeah, so a proactive creator is gonna catch the attention of a brand and as a UGC creator, you're not just like a paid actor, you're actually a creative strategist. Yeah, um, you know these brands are paying you to not only create good content, but if you can come back to them and say, um, I've got an idea for three extra hooks. You know understanding okay, these brands have to test this content. How can I help them get the most out of this piece of content? I'll give them three extra hooks, alternative hooks, and you might charge $50 for each of those hooks. All of a sudden, you know your rate increases, they get more content to test and then, you know, you might email them a couple of months later.

Speaker 2:

Hey, I was just wondering how my content performed. I actually had these concept ideas that I'd love to, you know, share with you if you're open to. And then, all of a sudden, this brand is like, okay, they're actually thinking about us, about our content. You know forward thinking, I want to work with them again. And then that's how you form these long-term relationships with these brands, because as a UGC creator, it can be hard to constantly be chasing, you know, new clients. But if you build these long-term relationships with these brands, it becomes easier to get consistent work, especially if they put you on a retainer and say, look, can you just do four videos every single month for us? Then that's, you know potentially four clients that you don't have to go chase every single month. So remembering to go back to those brands and touch base with them again is really important, and just helping them with their content and you know you might get a job out of it that might be their creative strategist or their scripter or their editor.

Speaker 1:

You know you don't just have to focus on just UGC, and I think if you're somebody that, like my suggestion, would be from a brand and marketing standpoint, and certainly someone that's kind of been in branding is, I know it's really tempting to yes, yes, research the product. Obviously, if you I mean if you don't know too much about it research it. But I wouldn't go looking and stalking their ads too much because it will slow your creative flow in terms of what you could do a little bit differently. Like if you've already got an idea and you already use a product and you want to approach a brand, how, how you use and love the product, I would lead with that in terms of the negotiation you have with them, whether that's emailing them back a script or emailing them a pitch in the first place. But I wouldn't personally go okay, I really would love to work with that brand because I love this brand, I use it day to day. I love that. I would love to work with them and do ugc and then you go and look at their ads and you kind of get in that flow and you kind of just take, you absorb everything they're already doing. So it means when you create the ad, you're going to create something that's exactly the same as kind of what's already happening. So, oh, that must work for the brand.

Speaker 1:

Where, if a creator said, here's some ideas, this is what I'm thinking, I'd be really curious if this would work. His suggestion, xyz, whatever solution focused, as somebody in that position I would go, oh, you win. Like you're the person I work with, not the other six people in my email box that have sent me exactly what they think I want. I want the person that's had the guts to go love what you're doing. This is how I use your product. This is what I see and I think, um, you know there's. Have the courage to go love what you're doing. This is how I use your product. This is what I see, and I think you know there's. Have the courage to do that because, at the end of the day, certainly if you've bought the product before or you use the product, you're already a customer and a consumer.

Speaker 1:

So, yes, you might want to win that job, but doing the same thing as everybody else might not win you that job where, if you're prepared to be something else to these people and these brands, you're going to stand out and then, like Mia said, there might be an opportunity with, like you know what. That was really good. We need some help with that. Or you might say we've noticed you're not on TikTok. I can help on TikTok. These are the kind of ads I'd run. You know like go to them with solutions, and I cannot stress that enough. You know, in these brand and marketing there's. So you wear a fucking 17 hats and you're expected to do everything when you're in the business. So if somebody comes with a solution, you're going to take a solution over. Someone goes yes, I'll do exactly what you said. The ads you run now are good. I can do the same.

Speaker 2:

Yeah, exactly, and like they might have ads running and you can see that they've been running for a while, so obviously that ad is working for them. But the thing with ads it's all one big science experiment. You just have to test, test, test, because eventually that ad is going to fatigue and they're going to need a new idea or a new concept or a new take, and if you can bring that to them and test it, it might go really well, it might flop. That's the whole game with running ads. You just don't know until you post it, but coming to them with these new ideas, as a creator, like most of us are on TikTok all day, every day, I'd hate to see what my time is spent on TikTok. So you consume that time.

Speaker 1:

It's part of your job, so it's what we need for us to be successful get paid to scroll, not really.

Speaker 2:

Um. So yeah, they're. They're not doing that all day. They're focusing on the product and the manufacturing and all that other stuff. So if you can come to them, they're going to.

Speaker 1:

Really appreciate that and you're going to see the trends before they see the trends. You know, at the moment there's the ugly ad trend, where the uglier and rougher the ad is, the better they're doing, where yes, I'm not saying that the you know, the small businesses and brand and marketing teams won't see that, but you'll see it first and you'll be able to go and be like this is what I'm noticing in the particular space that you're in. This is what I think would work. This is, you know, be that person to them. If you really do want to secure yourself as a creator for them and or maybe have a long-term relationship, I think it's the best way to go about it and another way to sort of you know, state your authority, that you know what you're talking about.

Speaker 2:

You know what you're doing is and I'm guilty of this.

Speaker 2:

When I was first doing UGC, I'd do the job and forget about it and then move to the next one, instead of going back to that brand and saying, hey, how did my content perform?

Speaker 2:

Do you mind giving me my hook rate, my hold rate? Maybe the ROAS they, you know they won't always give it to you, but just try, because if they come back and say, oh, you know, your hook rate was 50%, you know you had really good numbers. You put that on your portfolio for the next brand to see and then they go ah, that creator knows these metrics and these numbers and what they mean and how important they are. They're not just pulling shit out of their ass and just hoping for the best. So you know and it all comes down to what we teach inside the community too is like your personal brand, understanding your brand and their brand, understanding how Facebook works. You know, and you might even want to do a bit of like there's heaps of Facebook ad courses that you can do for free just to get your head around what these brands are looking at on the backend and what it all means, so you can come to them and know what you're talking about. It's going to get you further in the job.

Speaker 1:

Absolutely, and so it's something that, if you're very new to this space, say, and you haven't had many UGC jobs yet and you're thinking I'm too green, I haven't had many jobs, I don't feel like I can say anything. I would just really encourage you to own your own space in terms of who you are as a person first, and that comes from building a powerful personal brand. In terms of you know, personally I am not comfortable and I know we've spoken about it inside the Facebook group in our community. If you get a product and it doesn't align with you and it's not what you thought it was going to be and it's not good enough and you don't want to put your name and face and content behind it, even though you're going to get paid, that's okay to say no and just go back to the brand politely and say look, unfortunately it doesn't align with me, I'll send it back, and lots of the brands do appreciate that feedback.

Speaker 1:

But if you're new, I would just really encourage you to have the confidence to own your space enough to know that you have value and you have worth and although you are working for these brands, you still have something to bring the table and that is your uniqueness with how you show up on camera, how you share your story, how you can attract a demographic or a group of people that they may not have attracted before. So I think, just be really okay with that Cause I think when we're new, we kind of go, oh, but I'll just take anything. I'm not good enough to get paid, I'm not good enough, I haven't done this, the brand won't care about my opinions or my thoughts, and I would strongly disagree with that. From the brands that I've worked with, both as a marketing and branding person, and then people that I've worked with UGC, the more value that you can bring, no matter what level you're at, the more success you're going to have, both personally and with that brand and it takes time.

Speaker 2:

Like, obviously, in the start your confidence isn't very high because this is very new and you don't want to lose the job or step out of line or anything. But the worst thing that's going to happen is the brand says no, no worries, there's like a million other brands that I can go to anyway, so don't be. And we get a lot of um, beginner creators who, oh, I'm too scared to pitch. What do I say in my pitch? Like, if, if you can come to a brand with confidence, even if it's just fake confidence at the start, that's gonna show them that you, I, can trust this creator and go from there. So and it takes time, it's just like getting your face on camera. It takes time to feel confident, but if you just take messy action, the worst that's going to happen. It's really not that bad and inside the community.

Speaker 1:

There is a suite of AI tools that Mia, very cleverly, has built most of them, but we've used everything that we've got in our little toolkit to create these AI tools that you can put in the URL of a product and it will give you different scripts, different ideas. There's negotiation pitching emails that you can put in the brand and it'll help you create the email that you can send to these brands, adding your own tweaks. Obviously, we're all for that, but the tools that are available, that we've built, allow you to have more confidence, to get going quicker. Or if you're already in UGC and you need more support there, well then, the tools are incredibly brilliant and are saving our creators hours of time, and also just those negotiations and pricings and all those things that you need as a creator. It's just this extra support for you as a content creator in this space. It's unbelievable what they can do, if nothing else, just to help you level your own confidence. It's incredible.

Speaker 2:

Yeah, yeah, yeah. And you think about content. If content was so easy and all this stuff, like the brands would just do it themselves. So just know that your content is valuable to them. Um, that's why they need your content, why they need creators all the time. Um, because it can make or break their business really. And we're just talking about a brand that we saw on t the other day, the Dentist. Like when you think of dentist, you think oh, boring, sterile white coat.

Speaker 1:

Like Just icky dentists. No offence to them, oh, just gross.

Speaker 2:

But this guy, he had a pediatric dental clinic. I think he was in the.

Speaker 1:

US or was it Australia? Yeah, I think it was in the US yeah and oh my God.

Speaker 2:

his personal brand, his studio, his content was just so fun.

Speaker 1:

He had like a basketball court, like a mini basketball court in the like the waiting room and like all the outfits were all cool.

Speaker 2:

Yeah, and they're looking at kids teeth Like they just had them lay down on the couch, like in the way and just having a little, you know, just to help the kids with their nerves. And you know, if I was a mum in that area I would go to that dentist rather than you know the sterile place down the road. So you know understanding content and how powerful it can be and how powerful you know personal branding and target audience can be. Understanding all that and understanding that for the brand is going to, yeah, help you in your journey tenfold, rather than just going along with the flow and just hoping and praying Same same, different, you've got to put yourself out there.

Speaker 1:

That's right. Well, look, I'm not going to lie, I'm starving. I feel like we need to cut the podcast and go and eat some lunch, yeah.

Speaker 2:

I'm hungry too. I just got these grumbles.

Speaker 1:

I was like, can you hear them? Do we have a love?

Speaker 2:

don't love, I mean maybe my don't love is that I haven't had my lunch. I'm starving. I did have one actually. Um, well, speaking of AI, like obviously we love AI and what it can do and all the tools and opportunities that it's bringing, but, um, one of my don't loves, I mean oh, this is so hard, this google gemini vo3 that's come out. It's kind of scaring me. You can't tell that the content is ai anymore and it's moving so fast. And I said to my mom actually I said mom don't believe anything you see on social media anymore because it's getting that good. Yeah, so just have it. Search for it on tiktok vo3, google gemini's release. Um, yeah, yeah, the ai is getting pretty fucking good and it's kind of scary. It's kind of like this fine, line between.

Speaker 1:

it's been so incredibly helpful. But then there's a where I was like can we pull the handbrake? But I'm like there's no pulling a handbrake, Like we're not, it's just going to keep going and going and going.

Speaker 2:

Yeah, yeah, it's frightening. Stop it now. Yeah it is yeah. So just being aware of that and understanding that, yeah, maybe everything you don't see on TikTok is real anymore. You don't see on TikTok is real anymore, but yeah, it's something to think about anyway.

Speaker 1:

I must admit, though, I have seen, like a few, probably Facebook ads more, that are clearly created by an AI that you can tell straight away even when they're the ones that like, yeah, I don't know that, I've seen that, you know that they are ai, but they've, they've done a good job. But you're like no, there's still something.

Speaker 2:

I'm like oh no, I can kind of tell but now, now we're not going to be able to tell, but maybe we're ai, I mean, we're not maybe there's been people posting tiktoks and like it's. People in the comments are like is like? Is this real and they're pretending to be AI or is this AI? It looks so real Like you can't tell anymore. So yeah, I'm hoping the government comes out with some sort of thing where you've just got to tag it, otherwise you can't post it. They won't be able to keep up.

Speaker 1:

That's the scary part, is there's no keeping up with it, that it's like that'll just change the ballgame. I want to know, like, who's like? Who are the boffins that are just creating this stuff? Like, are they all sitting in this little like fucking? Like honestly, if you think about it, like right now they're creating something that's probably going to come out in a week's time, that's going to blow us all away again. Where are they? Yeah, where, where the fuck are they?

Speaker 2:

I still don't understand how Wi-Fi works, like how are we talking to each?

Speaker 1:

other right now, I don't understand it. Or even a fax machine. How do you get a paper in your hand? I'm still at fucking fax machine days. How do they work?

Speaker 2:

Yeah, like is our picture up in the sky somewhere. It's overwhelming. Good question.

Speaker 1:

Oh God yeah.

Speaker 2:

There's some smart people in the world but like too smart that this is just going to ruin the world.

Speaker 1:

Oh, good job guys, good time. So have you got a love then?

Speaker 2:

yeah, yeah, anyway, we're just gonna end on a don't love, oh no, my love was AI, like what it's done for us already, but on the back end of that it's getting scary Okay.

Speaker 1:

That's fair. All right, that's fair, that's fair Cool. Your love is food. Hey, I said, is your love food? It is because I'm so hungry. But actually my love right now currently is, um, my mum bought me some. I'm wearing the right now some linen, wide leg kind of linen. Seven, eight pants from Suzanne's and like I just wanted Suzanne's, suzanne's, I know I love Suzanne's when you know you're getting old.

Speaker 2:

I've got Suzanne clothes.

Speaker 1:

I'm like, yeah, I've been buying Suzanne's one of my best mates used to work at Suzanne's when we were in like year 12. I've been buying Suzanne's. One of my best mates used to work at Suzanne's when we were in like year 12. I've been buying Suzanne clothes forever, mate. They have gotten better.

Speaker 2:

Yeah, they've gotten better. Or have I just gotten older? I'm like, oh, that's nice.

Speaker 1:

Both, both. I have no problem with them because you've got to dress the bits around it. That's how the dress, how you need to feel is you. You find something key within the area and then you piece it with the funky stuff or the different stuff or the used stuff. But these pants like.

Speaker 1:

I just love me a linen pant and they're navy blue. I hate black, I loathe black. It's not my jam. So they've been my love because I've worn them like most days and I probably should wash these because they're like it's either that or Lululemon. So you know that's my love.

Speaker 2:

If you like linen, go to Noosa. Everyone's just wearing white linen.

Speaker 1:

I know At Noosa, everyone's got their linen. I'm not into white linen, though, because white linen will turn you brown. Or a shade of grey if it goes into my laundry Goes that like that icky, like yellow mustard kind of colour. I've just had one wash yeah.

Speaker 2:

Mum's, like you don't separate your washing. I'm like, nah, she'll be all right.

Speaker 1:

It all goes in my mum's. Horrified at how I wash my clothes, she's like did I teach?

Speaker 2:

you anything I?

Speaker 1:

was like yeah, you taught me that I don't like washing and I'm like, at least they're clean. Yes, winner. So yeah, that's it. I don't have a don't love, other than I'm hungry, so we're going catch you later. See you around, right. Podcast. So many good ones too.

Speaker 1:

Hey, cheeky little question for you. Have you ever wondered how you get paid for the content you create? Like, how are creators in their 40s using paid brand deals, which is what's called ugc if you want to put little brackets user generated content? How are they using that tool to build digital skills and create flexible income online in like 30 days or less? Like that's what we're talking about when we talk inside our community around ugc and how to start with ugc. And you can do this without an audience, without a niche, and you don't even need your own product. This free workshop can give you the kind of tools like it gave Kirstie, who ended up pitching to a brand and 48 hours after she did that, she landed her first paid brand deal for over $400. And Katrina did the same After 12 hours, she pitched to a brand and she landed herself a $350 paid deal all from learning this stuff inside our workshop. So if you want the link, go to the show notes. We'll see you in there.