I Am That Content Creator Podcast

Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway

• Kristen Werner & Mia Steel • Season 1 • Episode 106

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If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.

We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok).

You’ll learn:

  • Why intuition-led content works better for creative brains
  • How human design shapes when and where you should post
  • What to do when visibility wounds and rejection sensitivity strike
  • How to grow a small, converting audience (even if you’re under 1K)
  • A lightweight, flexible content path: quantity → quality → conversion
  • How to use AI without losing your voice or authenticity

This is your permission slip to create content your way—no more shame spirals, no more shoulds. Just connection, creativity, and a game plan that aligns with how you actually work.

Ready to create content that feels good and sells? Hit play, join the 90‑day TikTok challenge inside Hive Hub Collective, and tell us: which platform truly loves you back? If this helped, subscribe, leave a review, and share it with a creator who needs a permission slip today.

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

🐝 Join the Content Hive HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

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SPEAKER_02:

Are you ready to master the art of creating content that converts? Hey, I'm Mia, a mum of two, who went from being a burnt out ambo to six-figure content creator in less than a year or never getting a late ADHD diagnosis. I'm Kristen, also a mum of two, and a former corporate branding queen to an entrepreneur. My dyslexic brain sees marketing very differently, and that's my superpower. And together we're showing women like you how to master video marketing and create content that generates income. Whether you're just starting out or ready to scale, we are breaking down everything from landing brand deals to building your own empire. Welcome to I Am That Content Creator Podcast, where we turn scroll stopping content into serious income. No filters, no fluff. Just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine. And let's go! Let's go.

SPEAKER_01:

Welcome to the I Am That Content Creator Podcast. We're cutting through the noise to show you exactly how to create scroll-stopping content, land premium brand deals, and build a thriving online business. No BS, just proven strategies that scale. Welcome, I'm Kristen Werner, joined by Mia. Let's go. Creating content your way. That might be doing it in a way that doesn't look the same as everyone else. It isn't a perfect content calendar. I think we've spoken about this and we're sure about to if we haven't already. But Mia and I fucking hate content planners. Like we hate content calendars. We've bought we've tried.

SPEAKER_03:

You just feel like a failure if you don't stick to it. Whenever we've tried to go by a content planner, we sort of lose ourselves and we look at it and oh, we didn't post that or we missed a week and you just say, oh, I just failed again and whatever. We really lean into our intuition and posting when we have something to say. Not because it's planned, not because it's re you know, it's in the whole content planner, but we pick up our phone, we hit go. That's why we love TikTok, because it's just messy and raw and authentic, and you don't have to sit there editing and all that sort of stuff. And hopefully, I think Instagram is moving that way, which is awesome. But when you do that, hey, you get really good at just putting the phone on, hitting record and just going without sitting down and looking, okay, well, I've got to say this today, and this is part of my plan. And, you know, there is strategy to it when you look at it from, you know, a bird's eye view. But for our kind of brains, a content planner is kind of like that another way of hiding, another way of like it's not on the planner, so I'm not gonna say that today. Or you plan something and then you've got your whole month planned for your content, and then something happens, something changes in your business, something changes in your personal life. You're not the same person a month later. So how are you gonna post about something that you know you planned a month ago and you know you're not evolving because you're just sticking to a plan? And that's when sorry, okay. I was gonna say the human design really comes into it as well. Is that what you're gonna say? We hang out too much. Yeah, so your human designs, you know, we're responders. We respond to things happening right now instead of planning it out. So finding your human design. If a content planner works for you and that's how you do the thing, amazing, do that. But if it makes you feel like shit and it feels a bit mm-mm-mm, don't do it. Okay, that you don't have to have one.

SPEAKER_01:

That's one of those things that, you know, this is what we love to support in our communities and make sure we've got your back on, is because I know that sometimes when you put an opinion out to the world, there's that fear of what will people say and that fear of judgment. And that can sometimes stop our content. And I know that me personally, I know my personal band's strong enough that I, when I believe in what I believe in, I'll say it. But it'll always come with some kind of positive loop. Like I'm never just out to to crush the world, I'm never out for negativity. It's always got to have a positive spin. And if it doesn't, I won't publish it. That's me. But what we do is make sure that, you know, a lot of people say, I'm scared to post online. What will people say? All right, understandable, but it's just about then thinking, okay, well, what do I stand for? That even if somebody came back at me at full pelt, I stand strong in what I said and what I believe in. I haven't hurt anybody, I haven't gone for anybody, I haven't tried to take anybody down. I just truly believe in this and what this means to me. And I'm just here to educate other people in the hope that they succeed in life with the tools I'm giving them. And if you lead from that, that is what helps you create content. That is what is makes you powerful, and that's what makes you magnetic. And that part can be really scary. And we get that, and that's why we have a place for you to share that and come and be like, oh my God, I can't do it. Because that part is sometimes what stops us is that fear of what will people say. But if you can just stand in that, I believe in this, and I can put a spin on it that protects my reputation, then it makes it easier to come out and share that information. So I just wanted to say that because it can feel really scary to say what you truly mean and feel in the fear of upsetting somebody or whatever. But it's it's about knowing your reputation, understanding how you can use that in a way for the better and use that in a way that reflects on you the positive outcome that I know you would want to give to the world.

SPEAKER_03:

And just remember, like it's it's your unique perspective, and not everyone is going to agree with what you have to say. But just on that slide beforehand, all those things, you just got to do it your way. Don't set yourself up for failure by thinking that you have to do it this way. Don't feel like you have to post on all the platforms because that's what people say. Find the platform that you love posting on and repurpose it. You know, like Bettina said, I like planning it out for the month. So I don't have to be manually posting every day. That works for you. Amazing. And I'd I do it on the next slide, you know, when I get a burst of energy, I might post 10 TikToks in a row and then I won't post for three days because I'm just burnt out or something's happened. You know, you've got to create with your energy what feels good, what platform feels good to you. You know, I don't really enjoy posting on Instagram. That's just me. I just I don't know what it is. I don't really like it there. So I build it.

SPEAKER_01:

I think it's the feedback, and because we're responders, TikTok, we get response, and you get people like for some reason the platform is kind of built to respond. And so that's maybe why that's our platform of choice because we get that feedback and we need that as creators, and we've lent into that. So that might be the reason. Like Instagram doesn't seem to give us some people, it does amazing, but for us it doesn't, and that's okay. Like it's okay.

SPEAKER_03:

Yeah, find your platform and repurpose. Does Insta get more leads? I've built three six-figure businesses just on TikTok. You know, it you've just got to find your platform and the one that you feel com comfortable in. And just to say before, when when your energy is high, you do it. But don't make yourself feel like shit when you're burning out and you've got to switch off for a week. It's fine.

SPEAKER_00:

Kind of scary to think that 2026 is coming in three months. And imagine if you're in exactly the same place as you are now, where you're not getting the likes, you're not getting the follows, you're not getting the comments, and you're not getting the interaction from your audience, but you are putting in absolutely everything. We don't want that from you. We want you to blow up our 2026, but 2026 is your freaking year. And did you know that TikTok is the number one platform for consumer discovery? That's reading Instagram, Facebook, and YouTube. So stop wasting time on the other platforms and put TikTok at the top on your marketing. And that's exactly why we have built the blow up on TikTok in 90 day challenge. Help you get to grow your brand and build a ride or die community that actually freaking five community. So if you want this, you want to jump into the show notes, all the details are there or DM us. The challenge starts now. You can join us inside our Hype Hub Collective community on a monthly basis, or you can buy the challenge outright. Either way, we are live right now. And if you want to see a change before 2026, then this is the message you needed to hear. So come on, let's go.

SPEAKER_01:

And it could be that you you do it and you put them all in your drafts, like you have that burst, and I do this, I do them all in my drafts, and then over the next I don't post them all at once, just I do every day. I just post one, then all of a sudden that next week comes, I'm oh, I'm back again. Here I go. But I've got a week's worth because I've just done a burst and left them in my drafts.

SPEAKER_03:

And my notes app on my phone is just full of ideas. When I get an idea, I'll put it in my notes app. I might like not go back and post all those pieces of content, but I've got it out. It's there. If I'm having a flat day or I don't know what to talk about, I might go and have a look. But the minute I plan it out into a content planner with the days and the months and everything, I freeze. I might maybe it's that oppositional thing. I'm just like, I'm not following that rule book.

SPEAKER_01:

So I want you now to imagine that you've been given a microphone and you've got the space to share your message with a group of people that 1000% want what you've got. Like you're not questioning them. They have bought tickets, they've arrived, they're there, hear it. I want you to get a piece of paper and just jot down a few dot points. What could you talk to them about for your hour presentation non-stop, not thinking about it's passion, it's purpose. Do not overthink this. Because we're gonna, this is gonna lead into kind of our little bit of our homework later, if you choose. But just for now, just have five minutes to just, and if you need to, just shut your eyes and just imagine that you've walked into a room of just a hundred people, not just a hundred people, it's amazing. You walked into a room of a hundred people, they've all bought a ticket to see you because they know that you are going to change their fucking life. Whatever it is that you you've conjured up, you've created, or you just want to talk to a group of a hundred people and they are there. What are you telling them? Like, don't overthink it, don't overcomplicate it, just nobody has to see this list, but just see if something comes to you that you would love to share with them.

SPEAKER_03:

Thing, you know, when you're creating content, when it starts to feel hard, some sort of a something's not aligned, when you find that thing that you could just talk about forever, it just comes. So I think content is almost like therapy for especially me. You get out what has been inside. You know, saying something out loud is very different to thinking about it, I find. So even if you're just practicing content, just filming yourself and it doesn't even go anywhere, what would that be about?

SPEAKER_01:

And just to share with you guys while you're doing this, um, Mia and I, when I first met Mia, she was on TikTok and I jumped into her DMs, like we've never met in case I don't know if we said that to you guys, but we've actually never met. We met on TikTok and we've built a six-figure business in under six months because we had a dream to make this happen and we continue to grow into multi-six figures because of this dream. And there is not a moment in our day that we've splashed heads or bumped heads. Like, I don't know how we've done it and not met, but that's fact. That's life. But when I first met Mia, I jumped into her DMs. Um, we got talking and we thought this would be a course, and then not wasn't gonna be a cause, but a community. And the reason that I was drawn to Mia is because her content was so relatable. I felt like I was in the room with her, that she was just talking to me, and I was like, wow, she's got something really magnetic. And I don't know what it is, but her community that was following her at the time, I could see that they couldn't really understand how she was doing what she was doing, but she was doing really well at it. And I could see her comments, and then I was building my business around brand and marketing and and how to help women with their online businesses. And I said, hang on, how can we do this where we bridge this gap between I think where you are and where you've been, that you've come from paramedic and nursing and stepped into this online world and build this incredible community to where I've been, that I've got the knowledge and the background and whatever, but I want to build this community as well. And then that's kind of how we came together. And in doing that, the amount of conversations that we had that me always like, oh, I don't know about lies, I don't know about Zoom. But just watching her step in to something that comes so naturally to her because she knows her deep why and she just wants to help you be a better version of you. I've seen the uncomfortable moments. I'm like, I could tell her she's really uncomfortable, but I'm just gonna seem wrong. And then she's come in and done such an incredible job that I can see those transformations are hard and I respect them. And there's things that Mia does that I struggle with that, you know, we compliment each other in that way. But the reason I'm saying that is this doesn't come easy to everybody. Creating businesses online doesn't come easy to everybody, creating content doesn't, but it's fucking possible. But unless you do the work and you get uncomfortable and you say, I'm gonna try this, and if I fail, I'm just gonna go somewhere else and try something else. That's okay. And so I just want this to be a reminder that these moments that feel hard and uncomfortable, they will pass and other moments will come up. And when they come up, you walk through them. And that's that's all part of this evolution and part of this process. But it's possible that these things that you're saying now will happen if you're ready to take action on them. It's just those little steps that are gonna make the difference.

SPEAKER_03:

Yeah. And if you want to build a six multi-six figure product brand, you're gonna have to get uncomfortable. Sorry to say, it's gonna have to happen. And it was like when I was first a paramedic, I was green as anything, got out on road, I was petrified. I'm like, how am I ever gonna do this? And my very first job on my very first day was a witness cardiac arrest. I was giving him a hug, this beautiful old man, and he arrested before my eyes. And I'm like, oh my god. And unfortunately he died, and it was, you know, a lot going on. But without doing those jobs and rocking up and putting on the uniform and just doing the thing every single day, how was I ever gonna become a paramedic that, you know, could hold myself and you know, run a scene, a trauma scene without showing up every single day, even though I was not ready, no way I was ready. I was petrified, but I just did it. And then the years go on and you get more confident, you know, things come your way and you're like, holy shit, that was full on. And maybe I didn't do something that I should have done, or maybe I made a mistake, or you learn from it. And now, you know, three years ago showing up on social media telling everyone, you know, my deepest feelings, hell no. But I just did it and it changed my fucking life. So leaning into that and just being okay with being uncomfortable as fuck is really key to this, and just jumping. You just gotta jump. Yeah, just do it.

SPEAKER_01:

And so feel free to screenshot this. You've been looking at it for a minute, but basically, done is always better than perfect. We proved it, we do it always, and this is all we will continue ask you to do is just keep trying and do the content and have unrealistic expectations and that your authenticity is gonna trump consistency any day of the week. And that these are all parts of how you build this ecosystem that is going to look after you and your nervous system and create content that feels good to you. And this Yes.

SPEAKER_03:

So the ADHD girl is here, or guys, I don't know if there's any guys in here, you know, this rejection, sensitivity, dysphoria, and past visibility wounds online. It's hard, okay? You've got to work through it. So pop in the comments if any any of these you can resonate with any of these. So, you know, maybe you you're feeling a bit scared of being seen, or someone that you know seeing you on TikTok or Instagram, or maybe your family might not be super supportive of what you're doing. You know, all of this comes up. You're constantly being judged online, and I get it, totally get it. But you can't let it stop you. Um, we'll we'll walk you through some things to get through this, but just acknowledge that yes, I feel rejection a lot stronger than maybe other people. Acknowledge it, walk yourself through it, and you will get to the other side, and it's okay, and it's it's a thing. You know, showing up when you're not ready, it's hard, but it has to be done.

SPEAKER_01:

And so this was a real email we received. We sent out an email to um our audience, and this was a reply we got. And it was funny because Mira and I were like, we read it, we're like, ah, and then all of a sudden we were like, thank you. Because when we lean into who we are, what we truly believe in, and what we're here to do, our purpose and our mission, if someone doesn't align with it, that's actually really good because that just means that that person wasn't meant for us, they're meant for someone else. And I don't want to be giving my energy to somebody that isn't wanting to receive it because it doesn't feel good. And it doesn't feel good to them, it doesn't feel good to us. And so for us, like knowing all those things from this past slide here, yes, it hurts when people don't like what you've got. Yes, it's that imposter syndrome creeps in. Yes, you start to think, oh my god, if one person doesn't love me, nobody does. But this was one email, and both Mia and I went, you know what? Thanks. Like, cool, no love loss, nothing. Like, cool, you do you, because we're not gonna stop swearing. It's not in our wheelhouse. I mean, we could go further, but we do contain ourselves because sometimes we feel we just should. We don't on our Slack channel, in case you're wondering. But that's okay because it's part of that, and and it's understanding that when people let you go, it's the kindest thing that they can do because it allows you to then really connect with the people that go, you know what? These cats are a bit weird, but I'm for it.

unknown:

Yeah.

SPEAKER_03:

It's actually a good thing. And like past me would have been like, oh no, okay, never gonna swear in our emails again. Well, put on the mask and just be. But now I'm like, Good, we're finally starting to attract the women who love us and who resonate with us and repel all the ones that don't, because that kind of person maybe, you know, is just not suited for us, and that's fine. So you start to think of rejection and you know, even if it's a mean comment on your TikTok feed or whatever, cool. I'm generating interest in conversations and you know, don't be afraid to block or delete or do all the things, but lean into it instead of going, Oh, I'm not gonna post on a TikTok anymore because someone said something horrible. People will have something bad to say about anything and everything. You could have just cured cancer and someone will have a problem with it.

SPEAKER_01:

So And I love that Katina just said that our potty mouse is what attracted her to our podcast.

SPEAKER_03:

Thanks, Tina. See, we attracted Patina because she's our person. So um, and people that don't like that will be off to another podcast and that's fine.

SPEAKER_01:

Like I don't get many negative comments on uh TikTok or anything like that, but if I do, I just delete them instantly. I don't need to see it. It's not like, oh no one can see that. But if it's something that like I know I'll reread and think, oh, that was really mean, I'll fucking delete it. I don't need you in my world, yeah. So just do that like it's yours, do it. Just let that person go. Haters are gonna be haters, like they got their own fucking shit going on that you can't help. So just let it go.

SPEAKER_03:

Yeah, and that's like with my ADHD account. I don't know if everyone here follows me on that account, you know. So every now and then I'll cop the whole you on a label, everyone's got ADHD, it's overdiagnosed, it's like you're just making an excuse, like all that sort of stuff. And you know, part of me used to want to respond and be like, no, no, no, like it's you know, this and this and this, but now I'm just like that's cool. Like, it's your opinion. This is my world, this content isn't for you, so why are you here? Stop watching ADHD content and the algorithm will stop sending it to you. So you just gotta have that mindset mind shift change. And what we love to do is create evidence files of you know, the people that do love you, you know, screenshot all the good comments and all the things that you know keep you moving forward. It's those comments and those people that we do this for. Put them in a Google Drive, save them, go back and read them when you're having dopamine hit, like that could be your dopamine hit.

SPEAKER_01:

Go up and reread them.

SPEAKER_03:

Yep, yep. And just the other day when we're doing these slides, I was going back and reading the old test um results and testimonials. I'm like, yeah, like I I totally forgot about all of these. So make an evidence file.

unknown:

Yeah.

SPEAKER_03:

And the visibility and confidence, it's a muscle. It just gets stronger. You just gotta keep doing it and doing it and doing it. And you know, we've had big viral videos, and sometimes when something goes viral, it's like you're like, oh shit, so many people are seeing this, and the comments are building up, and maybe there's some bad comments and it's kind of overwhelming. But then you post again and again and again, and it's just it's just a muscle. And I do this a lot as well. I post and ghost. So I have visibility windows, I'll post it and I'll just it's like that. Um, what do you call it? The permanence. Oh, I can't remember what it is. Like you just forget something's there because you can't see it. Post and ghost, and then jump to the next thing in your business, do the next thing. Don't sit there re-watching your content and kind of hanging over every word and every comment and block and mute if you need to. Object permanence, that's the one I was looking for.

SPEAKER_01:

And it's just a touch on there, it doesn't mean that you need to go for the viral videos. Like we've had our multi-six-figure success with some videos hitting 400. Like some of mine lately are like 200, but there's four or five comments. Like it's still 200 people. And so it's not about, you know, we're not here to say this is how you create viral content, but we're here to show you how you create content that connects. And there is a very big fucking difference. And when you understand that, and that is that is working on your uh that dynamic personal brand and understanding that core message. Because when you do that, content becomes easier. You find it easy to create content, and then what you find is you'll get those people in your comments that all of a sudden you'll see, oh my gosh, this person, like every time I post, they're watching, they're liking, they're commenting, and then all of a sudden they're a bit of a super fan, and then you put out to the world, hey, I'm offering this, and they go, Fucking yes. Oh my god, yes, thank you, thank you. And that's what this is about. It's not about the viral stuff. Follow it should not be your focus. Absolutely shouldn't. I know we had that this slide here, and this is all well and good. This is just some authority, like we know our shit, but it doesn't mean that that's everything. We have people in the community with hundreds that are still making four or five figures a month in their content. So it's it's not about that. It's about your mission and what the connection piece you're trying to create, that bigger, the bigger bird's eye view of what you actually want from this.

SPEAKER_03:

And most of our viral, or most of my viral videos aren't the ones that make me any money. They're just a bit of the affinity metric. Yes, you you know, you attract more people into your world, but if something goes viral and you attract the wrong followers that weren't really meant for what you're trying to do anyway, that's not a good and the the followers these days too, it's kind of getting more irrelevant followers because the algorithms are interest-based. You're attracting your people through what you're talking about. And like we said, a lot of our community members really have pretty small followers, but they're they're making good money. So don't worry about that.

unknown:

Yeah.

SPEAKER_03:

All right. So if you're new to creating content, pop in the comments if you're new and maybe you know you don't have a you don't even have a social media account yet, or you've never posted. Your focus should be to create quantity to get comfortable. Just getting comfortable. Don't worry about the fancy editing and the messaging and the call to actions and the hooks and all that. Just post to get comfortable. And that's what I did when I first started. I started out with UGC and I just started to post random shit. And I just wanted to get comfortable in putting my face on social media because I'd never really done it before. Just posted about my dogs and kids or whatever. So that's your focus is to just create quantity and get used to it. Then once you're comfortable with creating content and you want to start building an audience, that's where you start creating that content where you're attracting and nurturing that connection, that building that dynamic personal brand. And don't worry too much about this top of funnel, middle of funnel stuff. You know, we can go into that, we do inside our community, but it's that connection piece that's really gonna nurture your audience because people need quite a few times, quite a few touch points with you before they'll buy from you. So really focus on that. Then when you've actually got a product to sell, that's when you lean into that creating messaging where you want people to take an action. And there is a formula to that. That's why we teach a lot of our students in our community how to do user-generated content because you're learning how to create content that converts and get someone to take action. So that's when you're gonna get the sales. And, you know, that selling content should really only be, you know, 20% of your content. You really want to spend a lot of time nurturing and attracting the right audience and selling. Maybe you're just selling in your stories or like us, we do paid ads. We don't sell very much in our organic content. So we're building that community. Um, there's different stages of content creating and they all sort of do different things, but depending on where you are.

SPEAKER_01:

And the most important part of all of this is that I was just thinking then, you know, we get so much advice, what to do, how to do it, when to post, how to do the hook, how to do this. Like, just I just want you to forget all of it. Just do me a favor and forget it all. And what we're gonna do at the end, we're getting close to the end to give you a little bit of homework. It's nothing hard, but just start documenting your life. Just start creating content. Whether you've been creating content every single day of your life or this is brand new to you, just start creating content that lights you up. Content that, and I know that you'll you'll possibly go to create the content and think, oh, but if I put that, it doesn't really align with this. And then if I say that, well pe no, just create the thing that sits on your heart right then and there and put it out.

SPEAKER_03:

That's how I've made all my money. I just document. I document my journeys, I document what I'm doing, I document my life. Everything is content. We had a live session in our community the other week, and one of our members said, But my life is boring. I've moved to this new town and I'm just I work from home in my office, in my boring room, and I've got kids. Like, no, that's not boring. That might be boring to you. You might think it's boring, but people watching your content, you know, not that many people create content in the gist of things. It might be like 2% or 10% of people even create content. So you think about all those people that just love watching content. That's not boring to them. You think of Indy Clinton, her content is just her chaos in her kitchen feeding her kids, but she's got a huge following because, you know, she might think that's boring to her, not to her followers. So just document when you find it hard to create content. Yeah. So inside our community, we've um built some AI tools that help our students with their content. Now, AI shouldn't be your go-to all the time to script out all of your content word for word. It's there to help you articulate maybe what you're trying to say. Maybe it might help you with your hook a little bit.

SPEAKER_01:

Might even just be a generation that like you've got something that I can't, I don't know what I'm trying to say. And it might just be that catalyst that's like, okay, now I can ramble. That's okay, but we really celebrate not using it word for word. It's gotta come from you, and it's gotta come from that deep why and that that personal brain stuff that we're talking about. Yeah.

SPEAKER_03:

And we've got a whole suite, and we sort of we've we've given some to our UGC creators to speed up the process to get their UGC scripts done. But you've always got to spin, put your spin on it from the way you're talking, your point of view. This is just a tool to help you. Um, you know, you can put in some inputs that relate to your business or what you want to talk about, and it'll just help you formulate um a bit of a storytelling script, but use it as a guide. Yeah.

SPEAKER_01:

And also as you're, you know, if you're moving into this world as we continue on and you're using Chat GPT, nothing wrong with that, still use it myself. But I use it as like a full-blown conversation. That is, this is who I am. I'm trying to create this. Do you remember this part of my story? Ask me some questions about my life so I can answer them so that I'm and I verbalize, I do mine all voice, I don't type any of it, I just let it happen. And then what I've found is it's now given me, I've got a chat GPT thread that knows my life story, and I'll kind of turn to it like, I'm really feeling this. How does this align? Can you remember that story I said? What is and it kind of goes, Oh, remember when you said this and this happened? I'm like, yes, it did. And then that just gets me going for what I actually really want to resonate with or respond to. So it's more about for me personally, and I would really celebrate it for you, is to use it as that, like, oh, that's right. That's what I could talk about. Oh, that's yes, that's part of me. Um I'm a mum, I'm busy, I'm neurodivergent, I've got so much going on. I just need some more support around the ideas, that's okay. And to use it for that, that's fine.

SPEAKER_03:

Yeah, yeah. And there's another good app too called 6,000 thoughts. I don't know if you've tried that one. I believe it's free. Um it helps it's a good one because it helps you articulate your thoughts. You go in and you have these little sections, maybe you're talking about your relationship with your partner, and then maybe it's business and you can sort of spread it out into different topics. And you go in there and you talk to this um AI bot, and it kind of just tries to reframe the way that you're thinking and it sees patterns. Okay, well, you're feeling like this the last time, and even if you use it to help you articulate your content ideas and maybe your blocks and visibility wounds, go in there and have a chat to it. Because you know, we we can't all have a therapist on our shoulder 24-7 getting us through these things. But use AI to yeah, help you have a conversation about what's going through your head, and then hopefully it will help you get that content.

SPEAKER_01:

That's all part of this digital ecosystem that is you building your personal brand that gets paid to be you in all these different spaces and places. There'sn't just one thing, one line, and stick to it. And all we are asking is for you to create a piece of content and either post it to your own social media and tag us. This is just literally face to camera, just whatever. Make it simple, but get it out there. And so the strategy for this is fuck the strategy. Just do the work. All right. We're not going to give you a formula because that's just going to be like overwhelming. We're just going to do the work.

SPEAKER_03:

You know, fuck the strategies. You know, yes, there's so many strategies. There's so many. Do this, do that, do this. But it can paralyze you. It can completely paralyze you from just creating the goddamn content and getting it out there. And that's what it's all about. I just pick up my phone and I just post. I just post. So it's building that muscle and that dynamic personal brand by just getting the content out there.

unknown:

Yeah.

SPEAKER_01:

And what starts to happen when you do do this and you start to step into building your digital business and ready to sell and you create a thing. There's a strategy behind what you do, but it doesn't have to look like a this is the strategy to do marketing. It looks like this is what you're building. What's your end goal? How are we going to get there? And that goes to building a strategy that suits you. Building, and they're the tools that we've got in the toolbox to show you how to get there. But we're willing to say, okay, you don't work like that. You don't want to do a live boot camp. You don't want to do a live anything. You just want to send this out to the boat. Okay, cool. All right. How are we going to do that? And that's what makes Mia and I different in this space is that we will work with how you work. We will show you what's possible in a way that nobody else is doing because there's not a set and forget way that we've done this, that we know what's possible. And so we want to make sure that you're supported and you feel supported in a place that is all right, that's not the way I do it. I know it's possible. How can I get there? Instead of the overwhelm, we'll give you the tools for okay, if that's what you want to do, let's figure it out. Let's go, let's take that one step. So it's really important to know that it's possible in the way that you want it to be.

SPEAKER_03:

I don't know if anyone else feels this way. Maybe it's my brain and how I'm wide. I don't know, but the word strategy to me just feels a bit strategy. So I like to I I'm changing it now to game plan. What's your game plan? Doesn't have to be this 14-step strategy from a playbook that some marketing guru gave you. What's your fucking game plan? And it looks different to everyone.

unknown:

Yeah.

SPEAKER_03:

Okay. So yeah. If you want this, if you want a six-figure business, let your chaotic fire fuel every single step. Lean into it. Embody who you are so you can hold that six-figure brand. If you're not embodying who you are and trusting yourself, how are you gonna hold a six-figure brand? You need to embody everything about yourself and trust yourself, but still be gentle, you know, don't be hard on yourself. That, you know, that do that work that we did on Monday again if you need to, you know. Think about I'm not calling my friend to tell her that she sucks at content. You wouldn't say that to your friend. Yeah. You know, but if you find yourself in that, you know, you just got to keep reminding yourself if I fall down here, and there will be peaks and troughs, am I okay with working for someone else for the rest of my fucking life, building their empire? Or do I want to put that energy into something that lights me the fuck up and I get paid to be me?

SPEAKER_01:

Create content that feels good to you, that lights you up, that you could talk about for ages, that doesn't feel hard to create. And it might be that you just create this one because you're like, oh, usually I create content like that, but that's hard. And I'm just today, this is how I feel. And I'm going back to that moment where I'm sitting in the room and I've got my eyes shut and I'm looking, like looking inward, and I'm about to share this with a group of a hundred people. Go back to that moment. What are you sharing? And just really lean into what that looks like every time you create content, but certainly for this homework to just start this muscle building process because that's what's going to be really powerful is starting now, being you've got your permission slip, go back and rewrite it. If you've come this far, you're like, hang on a minute, that doesn't align anymore. Let's go back there. Then go back there and rewrite it and then give yourself permission to create that content that is aligned with YouTube.

SPEAKER_02:

Check podcast. So many good ones, too.