I Am That Content Creator Podcast

Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again

• Kristen Werner & Mia Steel

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0:00 | 14:18

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You film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? 

In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: "Oops, I accidentally created some content." It sounds silly.

It works. Kristen explains why overthinking your hook keeps your best content stuck in your drafts, how this one line breaks the ice so you actually hit record, and why being unscripted beats a polished script written by AI. 

She unpacks the networking analogy that makes it click, why multi-passionate and neurodivergent women don't have to create in a linear way, and the content advantage women 40+ have that 20-something creators can't touch. If you overthink every post, this is your permission slip to just start.

WHAT YOU'LL LEARN IN THIS EPISODE

  • The one-line hook that breaks content paralysis and gets you recording (steal it word for word)
  • Why overthinking your hook keeps your best content stuck in your drafts
  • The networking icebreaker analogy that makes unscripted content finally click
  • Why unscripted content beats a perfect script, especially one written by AI like Claude
  • The content advantage women 40+ have over 20-something creators (40 years of stories)
  • How to build confidence on camera by getting comfortable being uncomfortable

EPISODE TIMESTAMPS

  • 0:00 Oops, I accidentally created a podcast: recording on the move, imperfect over perfect
  • 2:05 Why neurodivergent, multi-passionate women need a business that isn't linear
  • 5:20 The hook that breaks the ice: "Oops, I accidentally created some content"
  • 9:05 The networking analogy that makes unscripted content click
  • 12:05 The unscripted advantage of women 40+, and how to use Claude without losing your voice

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Accidental Podcast And Real Life Setup

SPEAKER_01

Whoops, I just accidentally created a podcast.

SPEAKER_00

Random on the move podcast moment. The little num nom nom snack stat 47 tests up the four multi-brilliant power checks. We built, we built, we move. Let's go, let's go, let's go.

SPEAKER_01

Podcast. Welcome to this episode where I am taking you down a little cheeky hack that I'd love to share with you as a content creator, as a business owner, building on social media, trying to do other things, and get stuck at that roadblock of what content to create, what should I do next? What's the right hook? And just kind of sits in that for way, way too long. So welcome. I'm Kristen Winner. I am your host, your co-host. Mia is not with me today because here's what I do. Sometimes I just accidentally create some content, which it's becoming more frequent as Mia and I are just busy women. We've got lots of things on in the business. We're making it all kind of streamlined to work for us. And sometimes sometimes sitting down to create a podcast isn't something that surely our human designs actually work with. We're pretty honest in saying that our human designs, our spicy minds, our desire to push for our community to get them as much as we can. It's one of those things that something's got to give. And as much as we love the podcast, we love sitting on the podcast together, it's not always possible. And it doesn't always work out perfectly. So we decided to do a bit of like, oops, accidentally created some podcasts, which is me literally this morning. I have an appointment in about 35 minutes and I'm going for a walk because I'm in my 40 era. I'm actually in my just got fit at 40 era, which is I've been fit my whole life. It's a bit of a pun play on words, just in terms of perimenopause kicking us in the ass and everything that I knew before doesn't work now. And so I'm like, oh, having to rediscover how my body moves, how what I like to do. And so walking is becoming something I've got to do. And I say that because I freaking hate walking. Oh, I'm a runner, like I just get it

Neurodivergent Business Needs Flexibility

SPEAKER_01

done. Get in, get out, do the boxing, do the weights. We're walking for me. Maybe I spend too much time in my brain. Hence why I'm currently talking to you on the podcast. Because we are here for imperfect is better than perfect. And that means that yes, you can create a podcast using your Apple headphones and your phone and voice notes. And you create it and you speak it and you talk, and then we pop it in Riverside and we send it out to you. And it doesn't have to be harder than that. And that's why this is oops, I accidentally created a podcast. Because I just want to share with you a quick tip that if you are somebody that creates content, and right now, I'm guessing that if you're listening to this, you're kind of in our world, or maybe you've just stumbled across it, and you're potentially a little neurodivergent, where the linear path, the neurotypical path, kind of doesn't sit with you in terms of it, it's always felt like a struggle. I always say it's like wearing a woolen jumper on a summer's day. It's just uncomfortable. Like you want to rip it off, you want to squirm and move, and oh, like a turtleneck itchy around your neck. And that's what it can feel like being a neurodivergent, trying to run a neurotypical business. In terms of how we've been taught to do things step by step, this way, neurotypical, down the line, stay in one niche, stick there, don't do anything else, keep doing that until the day you die. It just doesn't work for us. We are fluid. If you're multi-passionate, you're multi-brilliant, you're in our world, you will get shiny object syndrome. You will want to go there and there and there. And what we do inside Evolution, our program, is we help you build a core offer, the trunk of your tree, the thing that keeps you grounded and centered and focused and earns you an income, a monthly recurring income, so that you can relax and enjoy what that looks like and how that feels. And then you can play in the branches. Then you get to do the things that you are multi-passionate, then you get to enjoy all the different avenues that you want to go down. And we have processes that are not completely linear. They do move with you. They allow you to pivot, they allow you to test, and they never ever judge you because you know, Mia and I have had careers of pivots, and everything in those pivots still aligns to who we are and our through line, which is what we talk about constantly inside evolution and inside our programs. But for you today, if you've felt that and you're listening to this and you're thinking, okay, Kristen, I need one tip, I need one tool. Give me a way that I can go from asking Claude a million times to give me the prompt script and write the hook and then sit down and then it doesn't feel like me, so I don't record it or I record it, and it sits in my drafts and you know, that constant overwhelming feeling of what content to create next, what's gonna work, is that hook gonna work? And if you're anything like me, I will get myself into a rut. And it's usually around certain moments in the month, uh, as a woman that I sit in different form different areas of my cycle, basically. But I'll find myself sitting and stewing over the hook. Will it get watched? Won't it get watched? Is this right? Isn't this right? Should I say that? Maybe no one will care. Oh, will anyone care? That's the wrong thing. But oh, now I've pivoted and I'm talking about this and I should be talking about this. And there's a lot of shoulds that go on in that discussion in my own mind, right? And I'm curious to know if this happens to you too. If you're nodding, nodding, and listening, then yay, we all the same. But this is my little trick, a little content hack that I encourage you to use, that I celebrate you to use because it has worked for me many a

The Hook That Breaks The Ice

SPEAKER_01

time. And this happened one day. I was hanging out at the washing, and I'd just done a workout in the gym, and my gym shed also has the washing line in it, so it all happens in the one place. And I wanted to do a TikTok after my gym session because I was inspired, I was ready to go, I had all the things to say, and I kept going over my head, oh, that doesn't make sense. Oh, that doesn't relate to that. Oh, should this be sending people to this program? It's that CTO right to the point where I was like, oh my god, woman, shut the fuck up, is what I said to myself. Kindly, of course. But in that moment, I just grabbed my phone and I said, this line, and you are welcome to use it as you please. Whoops, I accidentally just created some content. That is how I started the TikTok. And from there, I just went into a story and I started to build on that story. And all of a sudden, that story had context. That story had a circle where I came back to how this story could help someone else. Because remember, social media, we are selfish creatures, so we don't really give a shit about what your how your day's going. We care how it affects us. Yes, we start to care about you as you build a dynamic personal brand, but at the end of the day, we want something you've got. We want to fulfill our needs, and there is nothing wrong with that. This is human nature, okay? So, in that particular video, I circled back to a point, it was very good, to the point where it got some really great views, it got lots of people saying, Oh my god, this was so good, this was so helpful. I'm gonna try this. And so every time I got stuck from then on, and that, you know, as typically happens in my world, it starts as I just did that and that worked. And then I got to thinking about it and it worked again. I thought, I'm I'm gonna try it again. So I've tried it again and again and again, and every single time I've done it, it's done two important key things. And this is what I want to give you as my little gift today. It has broken the ice, it has taken me from stagnant, stuck, confused, and overwhelmed with what should I actually say? Does anyone even care? Will I post this? I don't know, to fuck it. Let's give it a shot. So it's taken me from that to that pretty quickly because it's just started, it's got the uncomfortable part out of the way, it's broken the ice. You're starting to record, you're building that confidence, you're just going with the flow. What will be will be. And in that, what that's then allowed me to do is start to share a story because I decided that I'm just gonna break the ice and walk into a room. So I just want you to imagine for a second that if I take you back to, I know you've been to a networking event, a stuffy, corporate, very business, very boring, very beige business event where you've gone in and you've thought, oh my god, I'm not gonna know anybody. This is gonna be so awkward and uncomfortable. I'm gonna have to make small talk. Oh, I don't want to do this. And you kind of walk into that room with this heavy feeling that you're like, uh no, I wanna do this. But you know you have to, so cool, you go and do it, right? And then you walk into that room and you have two options when you walk into that room, and these are the two options when it comes to making social media. You either walk into that room and oops, I accidentally spoke to somebody and made a friend, or you say nothing and you sit in the corner quietly, right? So you walk into this event, for example, and what happens is you look around the room and you see somebody that you're like, they're wearing nice shoes, they look nice, they have a coffee, they're drinking a wine, I don't know, something that you can make a connection with, something that you can start something with. For example, you might walk up to somebody and say, Oh, hi, how are you going? I'm Kristen. I love your shoes. Where are they from? Icebreaker, exact same thing. Whoops, I accidentally created some content. It starts the movement, it starts the momentum, it starts a conversation that then goes, Oh, thank you. Yeah, these shoes, I do love them actually. They're I got them years ago. They're my favorites. I can't believe I still have them. Oh, I know I've got so many shoes like that. It's crazy that this day and age shoes aren't made like that. And all of a sudden, you're

Networking Analogy For Social Content

SPEAKER_01

down the garden path of a conversation. You started a conversation, you broke the ice. And that's how I want you to think of this hook. Oops, I accidentally created some content. And now I find myself recording, and I'm going into an example here. I just realized that it might not sound like that. So the example of this hook might be, and and there's another thing with this is you can use this hook and cut it if you don't think it works in your content, but it's going to get the ball rolling. For example, you could start your video with, whoops, I accidentally created some content. And now I find myself going for a walk in broad daylight down a garden path, and there are people watching me everywhere, but I'm filming myself because I have to bring you this idea about what it would be like if blah, blah, blah, blah, blah, blah, blah. You share your content, you share your story, you bring it back. And in that, in that moment, you don't have to keep the hook. Oops, I accidentally created some content if you don't want to. You could just start that the start of your video with, I'm walking down the garden path, I can't believe I'm creating this piece of content with people around me. It doesn't matter. The context there doesn't matter. What matters is that you got the ball rolling. What matters is that hook started something. What matters is that hook broke the ice. And as content creators and women 40 plus in this space, we need to be more unscripted. And that's what Mia and I are leaning into heavily to bring to you a formula for being unscripted. We are multi-passionate, we are multi-brilliant, we have ADHD. Our content will not always be a linear path, and it shouldn't be. When you understand your through line and you understand what you actually stand for and what makes you tick and what makes people connect with you, your content doesn't have to be linear. It doesn't have to be niche down, it doesn't have to be one thing because you are the niche. And so, like I said, it brings those two things. It breaks the ice and it gets the ball rolling. The second thing that it brings to you is the confidence to be unscripted, the confidence to create content that wasn't written by Claude. The confidence to go, fuck it. I'm just gonna try. The confidence to create a piece of content that may not be perfect, but it is unscripted and it is you, and you have a story to share. And the more unscripted you can become, and the more you can walk away from Claude telling you what to say, how to say it, and full script, the better. Now, I know that that might make you feel uncomfortable because the thought of just a face-to-camera video frightens the fuck out of you, right? I get it. I do respect that. But if you think that anybody got to where they are right now in their social media journey, talking on camera, getting out of their comfort zone, if you think for a second, any of them the first time they did it thought, oh my God, I'm so good at this. I'm gonna say you're wrong. There's not a lot of people that would say, yeah, I am amazing at this. Very first time, best at it. It takes time, it takes work, it takes getting uncomfortable so that you can become comfortable. That's why it's called uncomfortable. That's why it's it's called getting uncomfortable because

Unscripted Confidence Plus A Gentle CTA

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it literally is. In order to get comfortable, you need to get uncomfortable, rig around, move. So this cheeky little podcast on my walk this morning before my appointment, I have thoroughly enjoyed being with you, and I hope you're walking too. But just try it, please. And if you do, tag me. I am Kristen Werner is my Instagram, or Kristen Werner Coach on TikTok, or drop us in a little cheeky DM to let us know. Because this is the kind of hook that is going to help you. It's not a guru technical do this, this, this, this three steps. It's literally, oops, I accidentally created some content. Just like this. Oops, I accidentally created a podcast. And here I am, I don't know, 10 something minutes later, riffing unscripted to you. Because here's the thing, here's the other thing, just to finish off on this little note before it starts to pour with rain. You know your shit. You're telling Claude about your stuff so we can help you and and and and help you build different things and programs and stuff like that. I get that, I understand that, I respect that, I love that, we teach that. But please, if you hear nothing else today, know this. You know your shit. Right? You know your shit better than anybody. Nobody knows your story as good as you. What Claude does is help you, is help you clarify the chaos in your mind and get it streamlined and allow you to pull from different stories at different moments. But please know that you know your shit enough to start your videos with, oops, I accidentally created some content, and then you just go. You share a story, you share a moment, you share a testimony, you share what you're doing inside your work and you allow people in through your story. And that is the magic of being an unscripted woman 40 plus in this space. That is what you can do. That creators 20-something, they're doing it differently. Yeah, they they look like they can do it, but they don't have 40 plus years of stories, of experience, of learning. So when you become unscripted and you lean into, oops, I accidentally created some content, what you're actually doing is opening the floodgates to being imperfect in the most perfect way. So I'm gonna go because it is about to absolutely piss down on me. It's windy as hell. I hope that's not upsetting this audio. And I'll catch you soon, legends. Get out there. Oops, I accidentally created some content. Podcast. So many good ones, too.