I Am That Content Creator Podcast

Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started

• Kristen Werner & Mia Steel

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Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?

In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.

🚀 What You’ll Learn:

  • Why digital products are the smartest way to build recurring income
  • The only 3 things you need to create an offer that sells
  • How to “back it before you build it” and start earning before the product is even done
  • Real-time coaching examples with Larraine (a math tutor) and Chrissy (a community builder)
  • How to validate your offer, clarify your messaging, and solve real problems
  • The truth about pricing, mindset, and why charging your worth helps you serve more people
  • A simple content strategy to turn your phone into a video marketing machine

🎧 Tune in if you:

  • Want to create your first product but feel overwhelmed by where to start
  • Struggle to turn your ideas into an offer people actually want
  • Need a simple system for getting unstuck and into action
  • Love learning through real examples and supportive coaching

🔗 Links Mentioned:

(Digital products, scalable income, how to create a digital offer, beginner digital product, course creator for women, validate your idea, make money online 2024, passive income, online coaching, Hive Hub, women in business over 40)

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

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Speaker 1:

Are you ready to master the art of creating content that converts?

Speaker 2:

Hey, I'm Mia, a mum of two who went from being a burnt out ambo to six-figure content creator in less than a year, all while navigating a late ADHD diagnosis.

Speaker 1:

And I'm Kristen, also a mum of two and a former corporate branding queen turned entrepreneur. My dyslexic brain sees marketing very differently, and that's my superpower.

Speaker 2:

And together we're showing women like you how to master video marketing and create content that generates income, whether you're just starting out or ready to scale.

Speaker 1:

We are breaking down everything from landing brand deals to building your own empire.

Speaker 2:

Welcome to. I Am that Content Creator podcast where we turn scroll stopping content into serious income. No filters, no fluff, just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine and let's go, let's go. Guys, be professional guys. I can't wait to get that intro done.

Speaker 1:

Welcome to the I Am that Content Creator podcast. We're coming through the noise to show you exactly how to create scroll-stopping content, land premium brand deals and bribe and build a thriving online business. No BS, just proven strategies that help you scale. I'm Kristen Werner, one half of the Hive Hub Collective. Mia, today on the podcast, is actually sick. No, she's not sick, she's got sick kids. So I was like mate, leave it to me. I've got this.

Speaker 1:

And today on the podcast, we're doing something a little bit different, where we are going into a live Zoom session, a live coaching session we had last week. This was all around creating your first digital product. Now, this was a really cool session because we had our Hive Hub members. Some community members come to the table. Inside the Hive Hub. Our community members are learning how to do UGC user-generated content and getting paid by brands to create content. So one thing that we love about our membership is we've created a fast track method. That is the fastest way to get you paid online so that you can sit back and just get paid and enjoy that process and do more UGC and work with more brands and grow your social media video marketing presence that way, or some of our incredible members have done UGC and generated an income through that, and now that are a stage that they're like okay, I want something more. I want to create a digital product, something that you create once and sell passively, over and over and over again. Now Mia and I are incredibly passionate about that. It's something that you know. We've created that through the Hive Hub Collective. It is a digital product.

Speaker 1:

A digital product can be a membership, it can be a community, it could be a secret podcast, it could be an ebook, videos, digital course, anything that is like the one-to-many module, one-to-many method. So one-on-one coaching is sensational, but it's very hard to scale one-on-one coaching. So how can you take what you know, what you're passionate about, something that you've learned in life, and how can you teach it in a way that people can buy it and you can serve a one many ratio? And that is exactly the conversation we're having today in this podcast. So what I've done is taken the audio from our live and cut it up a little bit to have a discussion with you.

Speaker 1:

We're talking to Lorraine, who is a tutor, a math tutor. She is incredibly passionate about serving her community and trying to go from that one-on-one coaching to one-to-many coaching. So we had a really good discussion around how you create a digital product and really nail and pinpoint the problems and then how you do messaging around the solution, the transformation. But the conversation we had with Lorraine, which was really interesting, is around how to build her leads so that she can actually start speaking to her ideal customer and have them engage enough to then create something that they really want, and that's the key with creating a digital product. We also spoke to Chrissy. Now Chrissy was really she's just. She's incredible on social media and she is a woman 50 plus and she is so passionate about helping women in that kind of age bracket feel comfortable and confident. And she's opened a Facebook group that she put it out there and all of a sudden, I think there's over 200 members in less than a couple of weeks. So she's got an audience. Now it's how we drill down to really identify what they want and how she can serve them.

Speaker 1:

So if you've ever thought about a digital product, this is an episode for you. Now, one thing that we do have is we have learned these techniques, these methods to launch and scale our digital product from our coach and mentor, james Wedmore. Now, I have had a lot of experience in digital products prior to working with James Wedmore, but we have used his skillset, his incredible mind, to help coach us through building and launching and scaling our digital product, and that's something that is absolute key. He has a program that he launches once a year business by design. Put all the details in the show notes so you can go and have a look If you want to sign up before the end of May. It launches the 28th of May, I believe, and that is a live three-day event. I just go and join immediately, click the link. Join Because it's absolutely incredible. What you'll learn those three days is phenomenal. But what the students went through in this particular section, they went through another free offer he has, which is your first digital product. So there are the replays that are available in the links in the show notes as well. Go and join up to them. Do that work. Those are available till the end of May.

Speaker 1:

But the discussions we had were our community had gone through some of this, and some of this work is inside the Hive Hub Collective itself in the community, because we're really passionate about taking people further and building longevity with their online business. So some of this work is already in our community, and our community are having discussions and thoughts about how they create their own digital product. But James's training is just I mean, mia and I went through it again like we're in his paid community. But we went through it again and we had another aha moments. Like you can't hear this information enough. I think I even say this in the podcast you can't hear this kind of information enough because sometimes you're in a different mood, you're in a different mindset, you're a different mind frame and somebody says something differently or the same person says something differently and it just goes boom, the penny drops. So I'm inviting you to listen to this. Go at it with an open mind.

Speaker 1:

If you're thinking about a digital product, this is a wonderful episode for you to hear how you can start uncovering pain points and messaging around how to sell something and then launch it. So this conversation is really about really the messaging, the pain points and how you articulate that. So I hope you enjoy it. We are going to be talking to Lorraine and Chrissy and enjoy this episode. It's an absolute winner and if you want to do those programs, your first digital product or Business by Design which opens end of May. The links are in the show notes. Okay, enjoy, I think, in this space, online certainly, if anybody's kind of heard of the master resale rights or anything like that, that damaged digital product and digital marketing a little bit because it kind of said to people, hey, just grab this thing and sell it, but what all it was doing is really helping people be better salespeople, because you're not actually learning a skillset.

Speaker 1:

That's creating a digital product and identifying a pain point and the domino belief that James talks about. When you get that right, that is when things change. And so doing this stuff over and over and over again, I cannot cheer on enough. I've been stuck for ages actually since joining James last year. Yep, I thought I had my niche, but coming up with what to sell is really hard. Yes, okay. So yours the maths. You work with students around helping them with maths. Welcome. Tell us exactly how you're feeling when you're here, listen to what other people are saying, listen to where they're stuck and listen to the advice from all of us. And if somebody comes up with an idea for somebody and you don't think you're an expert, you're still a person with an idea, so share it, because that's where we get our learnings from as well. It's not. I'm not the ultimate bees knees of it all, but I can certainly share. So, lorraine, give it to us straight.

Speaker 3:

How much time do you have? Yeah, no. So my niche is pretty much high school maths kids, but I'm obviously marketing to parents, not to the children, the difficulty is. So I pretty much tutor one-on-one. That's what I do, but that's just not bringing in enough cash. I only have a certain amount of time during the day after school to do that.

Speaker 3:

So my idea that I worked up was trying to work with year seven kids coming from primary school to high school and the changes and what not just in maths, really, but I guess in any subject what they need to change in terms of you know that no one's babysitting them anymore in primary school. They've got to have everything figured out in terms of their scheduling, their planning, their homework, all that kind of stuff. So I had an idea of creating a mini course where I sort of teach the kids how to do that and maybe work on a Google Sheet document where they can plan out their schedule, show them how to do that, to keep track of all their homework, exams coming up, stuff like that. I've actually just recently finished a Facebook ad it's still running trying to do a Facebook ad where I'm advertising a free algebra video that I've given people and then asking them to join a wait list to sign up for a short course on like study habits and time management skills. I haven't got heaps of people no one signed up for the wait list but I've got like six people who clicked on the to get the video, the algebra videos. I've got six emails, which I guess is better than nothing.

Speaker 3:

Figuring out the Facebook ad side of things nearly killed me. I just just all of. I bought another program which I'm just I'm done with buying programs because I feel like you know you just buy another one and buy another one. And so I bought is the Facebook ads keep little like I think was 50 or 50 Australian dollars or something to do Facebook ads. But then once I realized when I got into it, then you need another program to help you do, then you need another program to help you do something else and you need something else to help you do something else. And I'm just like, how many things do I have to buy here? And then they go through things.

Speaker 1:

Slow it all down and go back to taking away this overwhelm. Yeah, I want to go back to, because inside James' stuff, also inside the Hive, he has monetized before you make it. We have created our own back up before you build it. Have you done that, looked into that? Have an audience you can speak to.

Speaker 3:

I've started working through that, yeah, but I feel like I need to go back, because I've got to the point where, okay, I now need an audience and that's why I went to.

Speaker 1:

Okay, well, I don't have a huge audience, so I need to go and get, yeah, and so there's two things with this and this is really important, guys is there's no point and this isn't saying this is the wrong way to do it, lorraine, but there's no point in spending money on ads if you're not sure about your ideal audience, you're not sure of their exact pain point or the transformation you're going to give them. So the reason that monetize before you make it and back it before you build it works, is because you say to your audience what do you want? This is what I've created, is this what you need? Is this your pain point? You're speaking their language and in that moment, they're going to say yes, I want that.

Speaker 1:

And so then what you do is you go okay, I'm going to take, I'm going to do a beta launch, which is I'm going to create something. I'm going to get paid for it before I create it. So you could say, let's just say, your algebra mini course, that's what you want to create. Now, first of all, we need to go back a few steps, because I want to make sure that's the thing I'm actually going to do that first, because I don't want to overwhelm anybody. So right now, we're going to help, lorraine, I want you to do this yourselves as well, your.

Speaker 1:

then what is their pain point? What is the pain point of those parents?

Speaker 3:

That would be just the frustration that the kids struggle with maths, I'd say, and the constant, you know, confidence issues when it comes to maths, perhaps also, I mean, I think of a whole bunch of pain points. I mean there's that. And then there's also, well, they don't want to have to pay for a tutor to, you know, constantly weekly tutoring sessions, which some people do. I mean, I'm a tutor, so I know, so they do pay for that. But I'd like to give them, I'd like there to be another option, you know, for them to go to, that they don't have to have a weekly one hour, they could do it when they have time.

Speaker 1:

Yep. So we've got I'm assuming some parents here. I'm a parent, anybody here that is a parent. I want you to put into the chat for Lorraine what is a pain point your child right now. Just put yourself in this position and, lorraine, this is what we all have to do. Take yourself to that position where your child is struggling. You can see them. They're frustrated, they're crying, they're upset, they think they're stupid, they've, they're so overwhelmed that they don't want to go to school anymore. Like, put yourself there and now, please, if, if, as a parent, you can put in the comments what would make you go. You know what I need to get my child help. I don't know how. I don't want to get a tutor in my home. Is there something online? I just need to Google what are you searching for? And just imagine you are this parent.

Speaker 1:

I want you to type into the chat what you're searching for and, lorraine, I want you to screenshot every single comment, because this is from an ideal customer. You need to use this language. You need to get inside that visceral feeling of a mother or father who is literally like I can't watch my child like this anymore. I need to find a solution. So let's just give everyone a little moment, and this is the kind of stuff that you guys need to do for yourselves.

Speaker 1:

With this digital product work. This is the stuff that this is why I said Marcerisa writes broke digital products in a way, because people just thought it was just do this, do it. But you need to get so deep into this that you understand the problem that you're solving and how you can truly help someone, so that when somebody is Googling these particular comments in here and you land and you are saying this to them, they have nothing else in them but oh my God, I need this woman, I need this program right now. Like, if you go back to when you bought the Facebook ads, what were you thinking that made you click?

Speaker 3:

I need help with getting you know the leads, getting people to you know, yeah, just getting emails, getting that kind of stuff, which I mean getting emails, getting that kind of stuff, which I mean it hasn't really given me an audience, I guess, in terms of my social media, because I haven't gained any more followers or anything doing what I've just done.

Speaker 1:

Yeah, but that's because this might be that missing ingredient. Yeah, these things.

Speaker 3:

And I have to say I was spending weeks on these Facebook ads and I think I just got to a point where, like, I'm just gonna do it now, because I've been trying to do this for weeks, I'm just gonna push the button. Yeah, I'm just and I'm not spending heaps of money yeah, to see if something has worked, but it's.

Speaker 1:

It's been a painful process and so by doing this particular thing. So, amber said, I'm looking for someone that would help them better with organization. What you spoke about with transformation is amazing. My daughter is going to be so overwhelmed that I absolutely would hire you. It's that overwhelm and, as a parent, most of the time we would do anything to get our children from feeling that pain and that frustration, that overwhelm. We would invest in these things, and so it's finding the language that speaks to them. It's finding the platforms they are on. So I'm assuming do you know where your audience is?

Speaker 3:

I think that most of the parents would be Facebook and Instagram.

Speaker 1:

And so do you have an active presence on one or both of those I'm not active enough.

Speaker 3:

no, I'm on both. Yeah, I'm not a. I don't like putting my face onto Facebook or Instagram, because I see myself recording a video and I watch it back and it's terrible and I do it 20 times and I give up.

Speaker 1:

Yeah, but then I would just say to that point and I'm not going to push you to go on camera until you're ready, but again I'll ask in the comments, just so that we can really get an understanding as a parent would you want to see the face of the person that is going to teach your child a skill set like that? Would you want to see them, hear them, feel a connection to them? Yeah, amber said absolutely I would, and that's not to push you. Push you, lorraine, because I know it's uncomfortable, like I for some reason have some gift that this stuff is what actually sets me on fire. Put me in a room full of a thousand people and that's where I am at my happiest, but I know that that's not everyone but you put me in a room full of a thousand people and ask me to read from a piece of paper. I will die inside. That's my dyslexia that shines through. Where, if I could just do what I'm doing now, that's where I'm happy. So I respect that. It's not easy. So please don't think that I'm like just go do it. But what I do want to is just allow you to see that if you want to make money from what you're doing and you want to help these children, which I know you do, then these are some uncomfortable things that all of us need to step past and step through.

Speaker 1:

And it's the little things, it's the 15, I think they're what. Are they 15 or 30 second stories? Recording it and just sending it and going, oh, whatever, catch up. It's maybe doing you doing the work, videoing that and then doing a voiceover. So you know it's not you actively speaking, but you're doing a voiceover for a reel or a Facebook or something like that. And it's no, it's not easy, but they are the things that I think really do need to happen to create that connection with your audience. Do you have a Facebook group, by any chance? A free Facebook group?

Speaker 1:

Yeah, so I've got my business Facebook group Yep, and is that active? Does it have? Is there a reason for somebody to join that? Maybe that's where you can start attracting people. I could.

Speaker 3:

I don't have, so it's actually. It's just my business group. So it's not you, don't? You can just find it on Facebook if you search for my business name. Is that what you mean? Like it's not a private group that you've got to join?

Speaker 1:

I would say a private group or an open group, like Chrissy we're going to talk to Chrissy in a minute she's just opened a Facebook group for her community. Obviously, we have the Hive Facebook group for the Hive members and also we have the UGC 40 Plus for Australia and New Zealand, so that's an open group that anybody can join. Well, mia and I can approve them. So we do have a bit of a look over who joins that group to make sure it's appropriate. So I would say having a Facebook group which is different to a business page and naming it something with so much SEO like do some research around mass tutoring and things like whatever people are Googling and look at this list. Feel free to screenshot everybody's comments, what people are Googling. Because if somebody, if I'm a mum and I'm looking for a maths tutor, I'm going to type in maths tutor and you want to try and come up as a Facebook group for maths tutoring students year seven to year 12 or whatever you decide to be, be specific and call it out, and then what you're doing with that is you're inviting people into your free Facebook group. That is going to. I would challenge you to show up there live. Facebook live is an awkward thing, but nobody can kind of see you. You just kind of talk to the camera and turn it off and you don't know if people are watching or not. So I've just grown to be like whatever. But again, that's me. So these things are going to take time, or you could do sometimes I've recorded a video as if I'm going to do a reel. I've saved it and then I've uploaded that into a Facebook group. So then you've got some control over watching it and whatever. But Then you become the face that also allows you to. If you've got an email that goes out, or use ChatGPT to your advantage and use it to help you. What can I like? To schedule, plan out the content that you'd put into a Facebook group and things that parents you know. You know what you know. So now take all that knowledge, put it into ChatGPT and be like I need to build a Facebook group for students year 7 to year 12. But I need to build a Facebook group for students year seven to year 12. I want to grow it. Give me one prompt every single week and even if you're posting to no one for a while, you'll find that all of a sudden it'll start to grow and start to move.

Speaker 1:

And there's two things with that Facebook group. You can either do it that anyone can enter, or you can say drop your email address before you enter the group. Therefore that's a lead collection. You're collecting their email leads, so now you've got them to email them. So sometimes that's a great way. Sometimes that can be a barrier to entry, but for what you're doing it's a qualifying lead. So I would say you know you can put in the Facebook group. Please leave your email address to enter. I'm collecting so I can keep you included in the updated educational. You know, make it sound as a parent. I'm like, oh yeah, I would love to know more details about that so that I would feel comfortable giving you my email address. So that's collecting lead magnets.

Speaker 1:

And then what you're going to do then is you've got now qualified lead magnets. They are now warm leads. Now you can go to those warm leads and say, hey, look, I'm thinking of launching an. You can go to those warm leads and say, hey, look, I'm thinking of launching an algebra whatever for a mini course for students year seven to year nine, and then year nine to year whatever. Would anybody here be interested, and that's when your warm leads are going to go. Yeah, actually, I really would and say cool, I'm going to launch this as a bit of a beta round, so I really need your help. And this is where the monetize before you make it or the back it before you build.

Speaker 1:

It comes in and then you say cool, it's I don't know $97. It's going to be four weeks of training, live calls, pay for it. Now we're going to start on X date and then people go cool, I'll start, I'll send my students along. They're learning live. You're learning from them because you're getting, even if one person this is so important to everybody listening.

Speaker 1:

If one person gives you money for your thing, your thing is a thing. If nobody pays you, that's also amazing, because you go oh, you know what? I didn't quite hit the mark. What have I done wrong? I haven't spoken to them. I haven't. I'm not talking their language. I'm actually not solving a problem. Okay, cool, I'll go back to the drawing board. But if one person pays you, that is a qualified lead that says to you I drawing board. But if one person pays you, that is a qualified lead that says to you I now build this damn thing and you might build it once and then you might redo it live a few times, and then all of a sudden it becomes a digital course and a digital product that you can sell over and over and over again and put money behind Facebook ads.

Speaker 3:

How would you so to get the people to join your group? Would that just be through my current social media, trying to get?

Speaker 1:

people, and I'm sure you've got students on your list already so you could go out to them and or to their parents and say, hey, I'm opening this Facebook group. I'd love you to join. It's just a conversation. If you've ever got any questions, it's probably an easier place to ask than emails, you know. So you're building and those parents have already worked with with you, so you're already getting kind of testimonials from them. And what I would also do, as you're building this group and building your social media presence, is go back to those parents and or students, but certainly parents and just say look, I'd really appreciate if you'd be able to leave me a testimonial how you found the experience, just because testimonials are what is going to sell the product. I do have quite a few of those already. So they're all things that.

Speaker 1:

If Facebook is where your people are at, then certainly I would say build a Facebook group would be my number one kind of piece of advice Start building that. Think SEO, use all these words that this is the messaging stuff. And if you go through James' stuff, if you go into the Hive when we're talking, messaging this is the stuff. And if you go back through your first digital product appears. This is the stuff that's going to make. The difference is when you're talking and speaking the language of the person in the pain point, so I hope that gets you unstuck, that's helped definitely.

Speaker 3:

Thank you so much.

Speaker 4:

Pleasure, pleasure. I have a presence in social media that I love dearly, and it's only just dawned on me and I mean this in the last, I think, week that women who are 40 plus are finding it difficult finding connection. Friendship, look it's always been my catchphrase invisible. I refuse to be invisible as a woman over the age of 50. But what I'm finding is that there are a multitude of women over 40 that have lost connections, have lost the ability to go out and connect with other women, be it because they've moved on from childhood friends, connections, networking through, you know, working, not working, moving, interstate, whatever. Started a Facebook page Now. Please know that it's always.

Speaker 4:

My main passion is of service. I work in a service role. I am all about people's needs other than my own, which I think sometimes is at my own detriment, but that's what I come from a place of service. So it really hit home when James spoke about being from a place of service. However, I would like to retire. I would like to be living a life that I choose what time I get up, I choose where I go during the day, ladies' lunches, and you know where I'm coming from there. I have worked with you in the past and I have found that you and the fabulous me are just divine. But it's you and your videos lately of not so much the cringe for me, but it's like what's that thing? And I think I found it Like I think the 40 Still Social is what we've called it.

Speaker 4:

The Facebook page is going gangbusters Like it really is. I mean, I swear, sorry people, it's fucking unbelievable. Like I'm waking up. I'm waking up and there's requests upon requests of people wanting to join. So I'm building it, it's happening, but I would like to monetize it in a whole.

Speaker 4:

You know the pain points being I've lost my confidence. What do I start with? I feel that that is a great leaping point to start with, but am I okay? So one, am I going in the right direction? Is this of value? Will it have longevity? Can I build it to the point where I can retire? I mean, I don't expect to retire tomorrow or next week, but I would like for this to be my passion project, forever Connecting women, making them feel that they're not alone. Yes, so, oh, okay, thank you, god, love you, amber. Thank you for that. It for me is more important that I have value and I want to provide value. I started a Facebook subscription thing last year and it just felt really like I thought, oh my God, I can't do this because I didn't want people to pay for it. Yeah, I want, I wanted to come from a place of service. Yeah, okay, so that's me. Thank you Good.

Speaker 1:

Right, you can always. I'll put myself on mute. Oh no, because we're going to have a full conversation, so don't you worry about that. Oh okay, okay, talk, we're all here for it. Oh okay, there's a few. We all need to. We can all come from service, but we can still get paid. There is nothing wrong with getting paid for your knowledge, for your commitment, for your love, for your passion, because I mean, mia and I, we are so fucking passionate about what we do.

Speaker 4:

Oh, I know, I know, and it's contagious, I get it, I totally and.

Speaker 1:

But it comes to a point where you do go I just do this because I love it and I don't want to get paid for it. But then you're like, hang on a minute, we've got systems. I've got 15 years' experience, mia's got more like five or six years of experience in this Like. We've learned so much. And if we can package that amazing knowledge and give it to you so that you go from stuck to unstuck like that amazing, you know, james has packaged his entire brain into the most unbelievable like BBD. I'm not going to ever make anybody buy it, but fuck me, it blows my mind, mia and I use it every single day because there is always something to learn. There is always. And if he'd have been like, hey, have it for free, I would have been like probably not really worth it. I don't really think you care that much when you put a price on something that you are so passionate about that you know is going to change somebody's life. Yeah that's it.

Speaker 1:

I have to go. No, this is my purpose in life, this is what I have to do. I can't not do it. So I want everybody to understand it's okay to get paid for your passion, because it really is. Even though it feels like service, you're still giving people something that you've learned, that you, because you want to change their world, you want to help them, move them. So I want to make that really clear.

Speaker 1:

First and foremost, I want to ask the group as well, please, because we're all of that kind of age group as well and James says this a lot, and Mia and I have said this because I'm really passionate about helping people with their confidence as well but you can't sell confidence, because it's just not a thing Like I could tell you to be confident and say I think he says it really well in his digital product.

Speaker 1:

So I won't kind of try and reiterate that. But in terms of selling somebody, teaching someone to be passionate, I could take you to a place where you felt the most confident of your entire life and you could close your eyes and you could sit in that feeling. But, yes, that was the moment that I felt so confident. But I can't really ask you to pay me for that, because it took me a couple of seconds to take you there. So now we need to think okay, well, what pain point do these women have and what can you do to make a transformation for them? So can you articulate that so we can all dig a bit deeper in that? The pain point of the women you want to work with.

Speaker 4:

Okay. As women over 40, many of us find that friendship becomes harder to make and maintain. Life gets busy, routines change. Suddenly we realise we're craving connection. So I'm thinking that that's a pain point connection. Am I going in the right direction? But don't know where to start. Traditional social spaces can feel intimidating, like the gym, the book clubs, craft groups, things like that, and no one wants to feel lonely. Is that what you're getting at?

Speaker 1:

Yeah. So I'm just like connection is a huge thing and I'd love people to let us know in the comments if Chrissy says anything that resonates or anything that you feel as a woman, potentially 40-plus. If you will, oh, yes, please, again, we'll do the same thing we did with Lorraine. The more words that we can give each other, the easier that our marketing and messaging becomes. So one thing I'd say and if we go to the domino belief, the domino belief is a really complex topic, complex thing to get around when you're trying to nail your digital products right, because the domino belief isn't your entire world, it's not what you believe in, it's that one digital product.

Speaker 1:

And I think in that document I put a couple of examples for you guys, like James's, was YouTube is the fastest way to build an audience online. So YouTube is the vehicle and then the desire, the outcome people want, was to build an audience online. We have content. Content is a catalyst to get you paid Content. You know that's pretty self-explanatory. We've done one. Pinterest is the most effective way to save time by repurposing your content to drive organic traffic to your business.

Speaker 4:

Now, you say Pinterest, but would Pinterest? I mean I know I'm a woman and I love you know nice things, would I be? Am I going to be putting stuff on Pinterest now to generate?

Speaker 1:

This was talking about in terms of a domino belief and where we're trying to get with our digital products that are going to generate us income. For example, after watching James as your first digital product, again, mia and I went back to our domino belief, which was content is the catalyst to get you paid. Now we absolutely believe that that creating content is going to get you paid, like that's the vehicle, the movement that's going to get you paid. But then, with everything that we've been working on, the focus that we're doing right now, we're like, hang on a minute, that's actually not at all. And we went to UGC is the fastest way to make money online, even without a niche product or audience, because that's ultimately what we want to teach for you to come into the hive and learn that and then, once you're in our world, then we can do stuff like this and we can blow up spaces like this, but at the end of the day, we want to get you paid and we know that UGC and landing paid brand deals is the fastest way to make money online. And the point of the domino belief and why this is important is if somebody wants to fight you on your domino belief, you go. Okay, fight me all you want, but I can guarantee you, like I've been in this space for 10 years online and James has done incredible, but it's not the fastest way to get paid. It takes time, it takes this kind of deep, deep work. But if you want to do UGC, we've had content creators inside the hive that you know. Kirstie and Christina have taken 48 and 12 hours to get their first job after they did the course. So, yeah, absolutely it's the fastest way that we know online to get you paid. So that's the point of a Donovan, I believe. So the UGC is the vehicle.

Speaker 1:

So we're trying to find your thing and usually, when it comes to the vehicle, the thing that is going to help people transform, it's really getting you to understand. Is there a method, is there a thing that gets people that connection? Because I think connection is the biggest thing that you really want to start to build. Putting the script into ChatGBT is a good idea, bettina, and same thing, anybody that wasn't here very first time up is hop into ChatGBT and have these big conversations and even, you know, tell them all this stuff, so that because it's just another voice, another ear.

Speaker 1:

So, coming to the pain point and what's the transformation Like who do you so we know who you want to work with? Yeah, and the facebook group is amazing. I've been watching people joint come in there and it's what's really nice about it is it's it's kind of like this open letter to be whoever you want to be when you get in there and kind of introduce yourself and have some fun and and that's all part of this confidence thing. But how can we articulate it in a way that what's a digital product that you'd like to create?

Speaker 4:

I can tell you right now I want to build one on gaining confidence, step by step. To build your confidence from either smiling at somebody at the checkout or instigating a conversation with someone that you might be standing in the line with, who you will never meet again. But it's building your confidence to actually put yourself out there. I'm also, too, doing op shop tours, where we go out once a month and we go and look at op shops and I want to kind of create something at the time of the coffee that we can have some thought starters or conversation pieces. I've got so many ideas, but I'm just thinking, I'm kind of grabbing at ideas and wanting it to be the first kind of product I just want. I just would like to be from a place where this is, this is your starting point, this is where we lift you off, build your confidence and and go from there. I mean, I might be totally wrong, I might not be. I don't think you are anywhere near what I need to be.

Speaker 1:

I want to try and unjumble it. So, right now, let's just put you in. You've said to your whole Facebook group there's what a couple of hundred women in there now. And you've said to them guys, we're going to meet on a live. And they all turn up and I want you just to go from.

Speaker 1:

Just forget everything and every rule you've ever learned about how to create a digital product. And I just want you to say to them I'm going to create let's just call it a digital course. I'm going to create this program for you, guys, and we're going to do it live and this is what it's going to have in it. I just want you to tell me, tell all of us, what's in it, because at the end of this, you're going to say, and you know what, if you really like this idea, then it's going to be I'm just going to say it $297. If you're willing to come along with me now, it's the only time it's ever going to be this price. So if you're willing and able, let me know, drop your money right now. You know, obviously, in the way, oh God, what would it be?

Speaker 4:

Just go for the car. Don think this. I just want it to come out. Okay, I want to be your cheerleader, I want to be your girlie that sits there in the trenches with you and let's work out what we can do to get you where you want to be in your friendship groups, identifying those that aren't being as authentic with you. What do you do with difficult situations when you feel like you know you're being vulnerable, but they're coming from a different kind of place? I to be there for you, to you know, I don't know kristen, I just want to be their friend. I just want to help them. I just want to put my arm around them and say you know you're not alone, you're okay, let's and there's nothing wrong with that.

Speaker 1:

And the reason that I want to deconstruct this is I think there's so many rules that and I'm I'm one, I'm a manifesting generator, so my brain works so quickly that I'm like fuck the rules, we're not doing the rules, shit yeah yeah, yeah, I don't want us to get so stuck, because we're stuck in the rules.

Speaker 1:

I just want you to imagine that we are all here because we want to be here, and you say to me hey, kristen, you know, let's just say you're pretending you're talking to this group and you can talk to me and say hey, kristen, you know, I've noticed that in situations with friends, we struggle to have conversations outside of. What are your kids doing, what are the grandkids doing? Yeah, there you go and I want to start conversations with you. I want to give you some prompts. So what we're going to do is next week we're going to start and we're going to have the first week where we just had those awkward, weird prompting conversations where nobody's allowed to talk about their kids, no one's allowed to talk about their husband, nobody's allowed to talk about their grandkids. Yeah, there you go. And so that's week one. Week one, we are just going to have awkward as fuck conversations. And then in week two, what we're going to do there is we're going to go up shopping because do you know what? At 50 years old, I fucking hate my body and what I want you to get to. Imagine you're sitting with them and, although you want to be their friend and cheerleader. What are you going to teach them? The inner pain point what are they feeling? Why do they feel anxious at the shops? Why does who? Eleni said she prefers less friends as she's pushing 50. So what kind of connections could you create with that Like I? Just because I think there will be people like you know what, I don't care what you have here's my money but I want you to have a structure because I think it's really powerful. But because we can't sell confidence, what we can do is identify how they're feeling, what moments make them uncomfortable, what tools you've got to be like you know what? I've got this great chat to me that if you're feeling like you can't handle the shopping and the bills this month, put this in, like just thinking outside their box of they're maybe not tech savvy, so they're not really into oh God, yeah, absolutely.

Speaker 1:

A whole section on becoming more tech savvy so you can have conversations is part of this. I think so does anybody from hearing what Chrissy wants to do, because I think where you're going, chrissy, is amazing. Okay, you think it's got value. Yes, you think it's got value. Yes, absolutely, but it's going to need structure and it's going to need you to keep working on this stuff, but I think what you've got is you've got a huge audience now with your online, on TikTok and also in your Facebook group, and the Facebook group are a form lead.

Speaker 1:

So ask them, use them. And, you know, think about, as you go through all the things that, like we just said, technology. You know it might even be manifestation things or journaling, or you know, maybe you're not into that, so that's fine, or maybe that's what I love, all of that. So find out from that group and literally go to them and say, okay, I need to know something from all of you value also much. What are you curious about? What do you struggle with? Like, get them to tell you once they've been okay, then you can start to use their language. Look at their pain points. You know, yeah, yeah, okay, what pissed you off today?

Speaker 1:

like, get the information from them and use it to build the thing okay, okay, all right, okay very overwhelming, yes, but I think the hard thing is, as, as we said, on Instagram, dm, as undiagnosed ADHD is manifesting generators and all that kind of stuff, the, the. When we get overwhelmed, it's because there's so many ideas rushing, rushing, rushing, rushing. But if we slow down a bit and we use the tools and the community that we've got and ask them Ask inside the hive, ask right now, like, ask for what you need, don't assume anything yeah, okay, because that's what is going to not work out so well is assuming anything. And inside the hive is back it before you build it. Or, if anybody chooses to do James Wedmore's program, monetize before you make it. That is just that process. I said to you you go out to your audience and you actually get them to pay you before you create the thing and you're not jipping them Like you're still going to do the work, but what that means is you might go out and get all this information from them and then they say you say to them cool, well, this is going to be.

Speaker 1:

I think it's going to be about six weeks, guys. We're going to meet every week on Zoom for an hour. I'm going to record it. It's going to come and be a product at the end of the day, but I'm going to record it, please. This is what it's going to be about.

Speaker 1:

This is the structure I'm thinking it might be, but we might take a few turns along the way. It's going to cost this much. It's never going to be this price twice again. Come with me, give me a feedback, and what that allows you to do is they pay you and they say, yeah, I'm committed. This sounds amazing. So then you rock up and you do the work and you might find that you think, okay, I really think everybody will do manifestation next week. And then you start doing the program and all of a sudden you get feedback that that's not really what they want, or maybe they want more of that, or maybe they didn't find that. And then you get live time feedback. You're getting paid for it, and then, when you do round two, you can tweak it, change it, and then it becomes record it once, sell it over and over, and over and over again, or whatever.

Speaker 4:

Okay, okay, good Well, you're the expert.

Speaker 1:

This is something that I'm very passionate about because I know that it works. But doing this stuff, which, I will tell you, is so uncomfortable the amount of slack conversations mia and I have that both of us have spent hours on slack. We were like, why can't we get this like this? Why is this so hard? And it's only hard because a you care and b you yeah, okay. So the people that aren't successful are the people that go fuck, this is too hard, now I'm out. Cool, that's all right. But if you're willing to dig and dig until you go, oh, I've got it, that's where the success comes in can I tell you this is something that's really sitting with me heavily, like it's something I have to do.

Speaker 4:

I feel like I have to do it and you could. You know I I do care about the money, but I don't care about the money. It's not the be all and end all, but I think I have something of value to provide to people that may be just struggling women, and I want to be kind of.

Speaker 1:

You know their people and for those of us that are on this journey and are curious whether you've started or not but are curious of how this all works.

Speaker 1:

There's something deep within us that is meant to be here, because if this was easy, everybody would be doing it. That old saying if this was easy, everyone would be doing it and everyone would be making a shit ton of money and we'd all be sitting at one. It's not. It is so hard, but it is so worth it. The payoff is sure, the financial payoff is beautiful, but the payoff when you get a message like when me and I get a message from some of you guys like, oh my God, I got a UGC job. Or you know, chrissy, even the other day, when you said, oh, I'm really stuck, and I was like, great, we'll do a live, let's do it. That's the partnership that sets us on fire and makes us want to keep showing up, because we know we can change someone's life, and that's something that I don't think everybody can handle, and I think that's what's really special about us as entrepreneurs.

Speaker 4:

But you know I'll say this, and I say it coming from a place of oh my goodness, it's always very much sat heavily upon me to take money from people and it's a real mindset to actually get past. And if I.

Speaker 1:

It's one of those things that there's lots of money stuff and even in James's bbd there's a whole 30-day money mindset and I've done it. I've done it a few times. I got to like day 22 and like not bore, but like you kind of drop off, and then I did the whole things. I was like I didn't know I had that hang up. Yeah, there you go, because there was a few things that identified quite heavily for me that I didn't think were a thing. And then once I got past that, I was like, oh, okay, and you know, as a graphic designer as well, I think that's part of it is.

Speaker 1:

You know, I've been told my entire life that why would anyone pay for like creative people? You guys should just be able to do this. I'm like, well, so I think you know doing some of that money work and you can. I mean, you do do. I'm a chat GPT for crying out loud. I just ask them to help you work through money stuff.

Speaker 1:

But I find it hard. But I in the last probably two or three years I've really come to terms with the fact that I've got, without sounding like a wanker, I've got something magical that I can give. That's all my life, yeah, and if I don't give it to people and share that, that could be that moment that changes somebody's life, and I've kind of been too selfish not to share it. So you've just got to work with yourself in understanding that if you went to the doctor and the doctor was like, don't pay for it, don't worry about it, you'd be like I'm probably never coming back here again. So you have an expertise and a skill set, and just because we don't have a degree for it doesn't mean we can't teach it. We've had lived experience and that, for me, has been the biggest thing is that lived experience is sometimes so much more powerful than reading it from a book.

Speaker 4:

Yeah, I get it. Yeah, I agree, look, thank you so much.