I Am That Content Creator Podcast

Ep#77 Earning More as a Creator: Strategies for Effective Content and Improved Cash Flow

• Kristen Werner & Mia Steel

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Join Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to thrive in the digital world.

In This Episode:

  • Content Over Perfection: Why starting messy and authentic beats waiting for perfection. We’ll share why your first content might not be your best, and why that’s totally okay.
  • Building Real Confidence: Confidence isn't born; it's built through action. Get the lowdown on how real experiences shape real confidence.
  • The Cashflow Catalyst: Discover how turning your passion into profit isn’t just a dream. We’re talking practical steps to get your cash flowing through creative work.

Stories from the Trenches:

  • Hear our firsthand accounts of navigating the highs and lows of building a digital presence. From early missteps to milestone successes, we're not holding back!
  • Learn how embracing your unique journey and community support can transform challenges into wins.

Creator Wisdom:

  • Learn why embracing discomfort is crucial for growth and how small actions can lead to big changes.
  • Get tips on using user-generated content to not just engage but also monetize effectively.

This episode is packed with candid advice, actionable tips, and, of course, our trademark fun banter. Whether you’re just sketching out your digital strategy or looking to level up your game, this conversation is your personal playbook to content creation success.

Ready to create, inspire, and earn? Tune in now and don’t forget to subscribe for your twice-weekly dose of inspiration and insider tips!

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Speaker 1:

Are you ready to master the art of creating content that converts?

Speaker 2:

Hey, I'm Mia, a mum of two who went from being a burnt out ambo to six-figure content creator in less than a year, all while navigating a late ADHD diagnosis.

Speaker 1:

And I'm Kristen, also a mum of two and a former corporate branding queen turned entrepreneur.

Speaker 2:

My dyslexic brain sees marketing very differently, and that's my superpower, and together we're showing women like you how to master video marketing and create content that generates income, whether you're just starting out or ready to scale?

Speaker 1:

we are breaking down everything from landing brand deals to building your own empire.

Speaker 2:

Welcome to. I Am that Content Creator podcast where we turn scroll stopping content into serious income. No filters, no fluff, just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine and let's go, let's go, Guys be professional guys, let's go kids. Okay, there's that intro done.

Speaker 1:

No talkie-talkie before the podcast. No talky talky before the podcast. Welcome to the I Am that Content Creator podcast. We're cutting through the noise to show you exactly how to fucking. I knew I'd stuff this up. You know what? Welcome to the I Am that Content Creator podcast. I'm not even going to read the spiel because my brain can't function today to do it. So welcome guys.

Speaker 2:

Love. That intro Isn't it real.

Speaker 1:

I just knew that it wasn't going to happen and I was like, why am I even pretending? And I just feel like I mean, hi, everyone, hi, how are you? Firstly, because I feel like it's been a long time between potties, because we, like, did some batching and then you've done, I guess, one, and I just, yeah, I feel like it's been a while.

Speaker 2:

It's been a while trusty, but hey, we've just got to make it work. And if you can't read an intro, just go for it.

Speaker 1:

Yeah, can I just tell you something, because I kicked it under the desk and for those of you that aren't watching, because you've got a podcast, go to the YouTube when I put this up. But my son has made A literal rifle out of paper. Gee, that's really good. All right, those of you who are on the podcast, my son has made like a literal rifle out of paper and it's really freaking good and I don't know how. Like he's a little farm boy but he doesn't have a rifle. We don't like show him things like that and he just he's a boy's boy and sometimes he tells me no, mum, it's not a gun, it's my poker. I'm like all right, champ, whatever.

Speaker 2:

Anyway, your poker. That looks like a rifle.

Speaker 1:

Yeah, just kicked it out of the desk. I'm like what's that?

Speaker 2:

Oh that'd be the poker rifle.

Speaker 1:

So, first of all, mia and I thought we'd do something a little bit different, because Mia's well, you can tell the story of the book and then we'll read something from it.

Speaker 2:

Yeah. So my sister gave me a book. When was it? It must have been over Christmas holidays. It was Christmas. It was Christmas, yep. And it's a beautiful book. It stands out so nicely, the graphics and everything are beautiful. It's a book by Florence Given called Women Living Deliciously. Go and read it. It's a bit of a powerhouse book and it just makes you feel like doing anything you want as a woman. It gives you that fuck yeah. Power, and we thought that we would read a quote from her book every now and then, because some of the quotes inside there are just really powerful. But it's an awesome book and Kristen's bought the book as well.

Speaker 1:

Yeah Well, mia sent me all these screenshots over Christmas. Like my sister bought me this book and then she's screenshotting it all, I was like oh, oh, oh. And then I nearly bought, I nearly went and got an Audible because I think it's the kind of book that I'd love on Audible. But as you're sending through the screenshots. I've been on my ADHD medication.

Speaker 2:

I can actually read books now, and when a book looks like that and is really pretty and the graphics are awesome and the message is powerful, it's kind of hard to put down.

Speaker 1:

I know, and then I always put something underneath the podcast mic because we don't have stands and I was like I walked past this book just before we started. I was like nah, fuck it.

Speaker 2:

I'm going to put it on this, and then we're going to read a cheeky quote, guys.

Speaker 1:

So the quote that we have decided for today is you don't have to wait for perfect, you just have to fucking begin.

Speaker 2:

And that is an us in a nutshell yep, yep. And just remember that all the time too. Like perfection is boring, I think, um, just let's go for.

Speaker 1:

I mean perfection. If we were perfection, mate, we would have tried to do that intro about six times and then be like oh wait, now we have to stop recording, go to school, pick up. So perfection, just action, is better than perfection, which is kind of exactly what we're going to talk to you guys about today, because, as Mia and I do, we just have continuous conversations around how to create better content, how to gain more confidence, how to do all the things, and then we've come up with, like a cheeky little, I suppose, if you're having any problems with your content, if you're really struggling to be seen in the 200 jail, if you're lacking the confidence to even hit record, if you're in a cashflow I don't know fucking standstill, then this podcast is for you. We're going to go through just some ideas, some suggestions and some actions that you can take to move forward, and they might not be massive steps, but we're here to take steps. In general, I suppose. Yeah.

Speaker 2:

So we're hitting on the big three C's which I think a lot of people struggle with. You're a big C.

Speaker 1:

There's actually five Cs here, there's three that we're going to talk about, and then there's you and I.

Speaker 2:

Sorry, we love a big C. Yeah, so the three Cs that we are talking about is content, confidence and cash flow, and if you haven't struggled with any of these in your business, I reckon you're a big fat liar. Yeah, fuck off and go somewhere else. You're a big fat C.

Speaker 1:

You're the sick C.

Speaker 2:

So we're all about the C's today, so do we want to start off with the first C, which is content yeah, well, content's kind of what our jam is in terms of.

Speaker 1:

For those of you that have been around the bush with us, you'll know if you're just listening to this podcast for the first time. Sorry about the start, but you're in a really safe space.

Speaker 2:

So we're like we should listen to these girls.

Speaker 1:

The podcast is amazing. Then they tune in like um what.

Speaker 2:

Get rogue yes.

Speaker 1:

No, we do love and we preach that catalyst. That content is the catalyst to get you paid, and what we mean by that is, no matter what business you're in brick and mortar, online, um, wherever content is what gets you paid, it's what gets you seen, it's what gets you out there. You know the amount of businesses and probably not so much now, but the amount of businesses only in the last few years. The second I see a business online or hear someone says oh, have you seen so-and-so? The first thing I will do is go and find the Instagram. If they're not on Instagram, I'm like you're not a business, like, what's the point? So, or you go to the TikTok or you know Facebook. You have to have a presence online and the best part about that is it's free. Now we do know from the whole TikTok upturn that has been that even though it's a free space, you don't own it. So there's other things that we won't talk about today, but at the end of the day, if you want to have the confidence, have the cashflow, have any of that like, content is the foundation, and Mia and I obviously not obviously, if you're just new here Mia and I have a little secret backdoor double dip that we are teaching inside our community constantly about how you can get all three of these things to magically work for you in a way that, honestly, there is not a fucking guru around teaching this, and I love that.

Speaker 1:

We've stumbled across our exact method that we'll talk about in our live webinar coming up in February, but today we're just going to talk about the whole idea that content is the catalyst to get you paid. What does that actually mean? So let's kind of maybe dip into what that means. If you're someone that is continuously creating content and you're continuously pushing out content and you're in the 200 view jail or you're not getting into any interaction, or people aren't giving you anything on your content, what's something that we might be able to share with you today, mia and not you, you obviously know, but the person listening that we can actually share with you.

Speaker 1:

That is going to give you just one Like. We don't want to overload you with 50 things that you have to do. We're going to try and give you one, maybe two key things for each three of these so that you can go away and take action, because if you're not taking action, you're just standing still. So anything that comes to mind like first off, mia, that we can share around. You know, if you're stuck in content, what does that mean? Yeah, so.

Speaker 2:

I mean, everyone has started out with zero followers, zero engagement, zero nutter.

Speaker 2:

So don't be too discouraged if you know you've been posting for a few months or even a year and you're still struggling to get the views, get the engagement, get the results.

Speaker 2:

Content is one of those things that, if you don't work on it and if you don't realize that it's the biggest factor in all of this, it's going to be hard to move forward. But it's something that doesn't come naturally to many people. You have to practice it, you have to post the content, you have to get messy. Don't be a perfectionist, just get it out there, because the more you do it, the easier it's going to become. And you know our method, which we'll talk to you about later, is almost a way that your content becomes better naturally over time, because you're actually focusing on it and you're looking into it more. And when I say like I think a lot of people spend too much time on things that don't matter, so it might be their website, or it might be their stance, or the graphics or the logo and all these little bits and pieces that don't mean shit if you don't get the content right.

Speaker 1:

And usually what you're doing when you're doing that busy work is you're avoiding the uncomfortable stuff that is going to actually make a change, move the needle, get people to notice you. And you know, I think, if we go back, the quote that we read from that book couldn't have been more perfect in terms of your content. If you're consuming too much content and we see this time and time again hell, we, we do it like we are not perfect. We will happily tell you that sometimes me and I have to be like, stop consuming the content, stop sharing the things and do it, but that can actually be really detrimental to your growth. Like if you're consuming so much content to the point where you're listening to every single guru, you're taking in all their notes, you're're saving everything. What that actually does to your mentality, what that does to your mindset, is it basically says to you you're not actually good enough. So if you're going to post that thing and it's not as good as that guru told you, then you're going to get 200 views or a hundred views and no one's going to care, and so why would you even bother? Like, I really want to ask you right now if you're listening and be really, really honest and I will be, because I've said it to myself are there times where you create a piece of content and, fuck, it's probably really good. Like, let's be honest, it's probably good. And then you watch it and you go, yeah, this is good.

Speaker 1:

And then all of a sudden you're about to hit post and then some little voice comes inside your head and does a bit of like, oh yeah, but remember, like that guru you saw recently that said if the hook isn't good enough, people won't watch past three seconds. So I probably wouldn't post that because I want to watch it. And then that's just a waste of time, exactly, and in that moment you have two choices to listen to that little voice and go, oh yeah, no, I won't, cool, then nobody gets to see your stuff. Nobody gets like you could change one person's life with a piece of content and if you don't post that, you're taking that away from them. So you know, you might get 200 views, you might get no interaction, but that's going to teach you something as well. That is going to say, okay, that didn't land, but you know what? Like something might've worked, and that's where your analytics come in. But I think that's really important to remember.

Speaker 2:

Yeah, and just on that point, we've built multiple six figures in our business in the fucking 200 view gel. So the numbers don't matter. And I remember a girl said it must have been a TikTok I saw a long time ago she's like just go and post all your drafts. Just a reminder to post your drafts, because nine times out of ten that one video sitting in your draft is the one that's going to go viral or the one that's going to bring you an opportunity. And I've done that before and I've posted drafts. I'm like, oh, it went pretty well. I thought it was shit, but obviously it wasn't, because it's that content that you sort of just don't overthink and you just create it off the cuff.

Speaker 1:

It could be, it could be that one and I don't know about you, mia, but I know the amount of content that I'll create in the moment when I'm passionately feeling something. Now, I'm a manifesting generator and I'm a responder. I'm also an emotional. I'm the emotional way for those of the you know human design. So when I'm passionate about something, you're gonna know about it and I'll often do something and then I'll put it in my drafts and then I'll go and edit it and I'll be watching it like, oh, I don't know, maybe not, I don't know, maybe you could do that better, or whatever.

Speaker 1:

You know the voice goes through your head because, yes, I also have a voice in my head and sometimes she's a fucking bitch, sometimes she a damn cheerleader. She can be a bitch, um. But I think you know in that moment, like if you just post the content and you don't overthink it, like there's a difference and I know for myself and my personal brand, what I've built, nothing I would say would be detrimental to my brand. Or I know that my gut feeling would be like you just needed that out of your system. But usually it's an emotional moment where I'm answering, I'm responding to something around me that I think needs to be said and when I've actually posted that piece of content. That's when people are like, oh my gosh, thank you so much for doing that.

Speaker 1:

I felt that, yeah, that's where the magnetism comes in and that's what we talk about when we talk about authenticity in content. It's not making up this fake authenticity, it's literally you dropping something that is close to you in a way that teaches something to somebody through your story, and we'll do more episodes around that authentic story. But that's the kind of content that if you are responding to something and you know your human design even better, like dig into that. But I think that's the kind of content that sometimes you just got to post it Like don't even. Sometimes I don't even edit them because I'm like I know that was good, but I can't watch it again. I'm just going to go and then all of a sudden I pick up my phone like oh damn, people love that Amazing.

Speaker 2:

Yeah, yeah. And sometimes people are a bit sick of the over editing and the over production and they just want to connect with real people. And I want to bring up a point about you know you might have started a TikTok or an Instagram account in the past six months or a year and you know you're looking at other people thinking, oh my God, look at all their views, look at all their engagement. You don't know how long they've been creating content for you. Look at Mr Beast right, he's a fricking catrillionaire if that's a word.

Speaker 2:

And he knows content. He knows how to hook people in and keep them watching, and that's why his YouTube channel is off the charts. But he has been creating content for a long time. He was a nobody, creating YouTubes that nobody watched for years and years and sometimes, as hard as it is to understand and comprehend that, it can take years and years and years of content creation before you get really, really good. So don't expect to blow up overnight.

Speaker 1:

And what I love about in that exact, in that same kind of caption of what you've just said there, which obviously we wholeheartedly agree with because, shit, I've been in this game for like 10 years creating content and still just building and building and doing every day. But then, on the flip side of that, what I love is how we've actually come together to prove to ourselves and prove to our community that you can create content with no following and get paid within 12 or 48 hours, like a few of our members from learning our process. And so I think in saying that, like, when we're talking about this, we're talking about the kind of content that you create for your business. You create personally. You need to learn and we'll move on to confidence in a second.

Speaker 1:

But part of this like the thread that weaves through every single C here and even us, is that we've created and we've leveraged something called UGC if you don't know what that is user-generated content or video marketing in a way that you can leverage off a brand and learn from a brand quickly, get paid by a brand quickly, and then you take that confidence into your own content. You take that formula into your own content. Like recently, we've just been doing some ads and we've taken that formula into it and the hook rate and the hold that we're getting of people actually watching our ads is incredible Like it's insane, but we've learnt that in the process. So I love that we've uncovered a way for you to actually learn this skill quickly and get paid for it, which is the three Cs content, confidence, cash flow, a billion.

Speaker 2:

UGC just kind of knocks it all over on the head, doesn't it? Yeah, that's why we love UGC so much and why we teach it to our members because you do get better at the content, your confidence grows, because your content is getting better and you get some cash flow. Yeah, it's like the three Cs that just you know all come together in one little business model and with those three things like when your content gets better and your confidence is better and you've got a bit of cashflow coming in it is so much easier to build your personal brand and your business when you've got those three, you know, improving all the time.

Speaker 1:

Yeah, absolutely so, because these all kind of intertwineine. We'll move on to confidence and give you kind of our action step for confidence as well, and then we'll wrap this all up in a nice bow because, as you can see, maybe it's all kind of it's just a circle they all intertwine and they all connect. So how can you pull from each one to give to the other? And so confidence is one of those things that you may have heard us say before. It's something I'm incredibly passionate about.

Speaker 1:

The confidence is a muscle. You have to train it. If you want to get a six-pack, if you want to run a marathon, if you want to bloody run the block and you've never run before you need to take one step. One step turns to two, two to three, blah-de-blah. On you go. You don't just get up and do it and do it well and do it successfully. You have to take those steps, and confidence is that exact thing. You have to create a 15 second story. Okay, that's not too scary, it lasts for 24 hours. I did it.

Speaker 1:

Now you do two stories. Now you do three stories. Now you do a reel. Now you do a TikTok. Now you do a YouTube. Now you do a podcast. These things take micro moments in your life for maximum result. It's not going to happen quickly and the confidence doesn't just burst out of you. You're not born with it. You have to kind of earn it for yourself, not earn it for anyone else, but it's that little voice in your head that's talking to you. That's what you have to kind of kick out the park. Every time you do something, you realize, oh, I can do it, oh, I did do it, oh, nothing bad happened to me. Oh, wait, somebody's commented oh, they like it. And that's what like. If we go back to the ugc, that's what that does. Is you create a video and a brand goes cool, here's 400. And you go what for for that? Oh, mate, like. And then it builds from there, yeah.

Speaker 2:

And if you bring it back to a real life situation, that's not to do with content. Like if I look back on my time as a paramedic or a nurse, I was not confident when I first started. I was like, oh my God, I'm going to kill someone. This is going to be a disaster. What am I doing here? You are a nutcase and you know it was funny. Actually, on my very first day on road as a qualified paramedic, rocked up there, met my first you know CI, which is clinical instructor. Our very first job I shit you not was a witness cardiac arrest.

Speaker 2:

So we were there he was on his bed, he was feeling funny, like, oh, no, worries, we'll take you down to hospital, and you know, put him in the stretcher and my partner closed the back door and she was walking around the around the ambulance and he arrested right in front of my eyes. I'm like, okay, this is, um, the worst day of my life. Anyway, from that day forward, like you're not going to be confident, but I had to step up and I had to just do it. So I did it. I went through the motions, I did the things that I learned to do and you know, every day that I was on the road since then, the confidence builds. Every day you get up, you go to work, something happens. You're not very confident at it, but you're like, okay, I've done that, now what's next? And you just keep building on it. So content's the same, your first video is going to be shit.

Speaker 1:

I mean it's the same, but nobody's heart stops.

Speaker 2:

No, yeah, but I love it, but nobody's heart stops. No, yeah, yeah, but I love that. I think it's so good that someone goes. Oh my God, that was just fucking amazing. I'm going to die here.

Speaker 1:

But it's yeah, if you can compare it. In itself, I think it's such a good reminder because we get so caught up in this world that we're in that we actually forget that everything we do in our life is an uncomfortable situation where we turn to the skill set that we've got. And we've got that skill set because we've learned it, we've trained in it, we've practiced it.

Speaker 2:

You don't grow when you're not uncomfortable, like I wouldn't have grown as a paramedic if I didn't make myself uncomfortable every single day and it's just.

Speaker 1:

it just fascinates me like we've got to dig more into these stories, cause like that life just blows my mind Cause like the biggest.

Speaker 1:

The worst thing that could happen in my career is ever was like, oh no, kristen hit print and now there's a thousand pages printed. Like, seriously, there's nothing in my career. Sorry, sorry, guys, I hit print again. My bad, that's that big, but I really loved the way that. I hope that it makes people see that in life we all are doing uncomfortable things and the more we do them, the more comfortable we become with them. The more that we learn, the more that we find tricks and ways to make it easier, make it better, make it more comfortable. I think it's really important and especially it was nice. It's nice to kind of walk outside content creation and see it from that standpoint because, like, it's such a massive thing that you did and yet it still relates to what you do now in a different way, and I think, yeah, it's nice to get out of this content space.

Speaker 2:

I must say you might assume you know paramedics are very confident. They face huge challenges every day. But when I picked up my phone to post my very first TikTok, I went back to zero. I went back to oh my god, I can't do this. This is so embarrassing like the confidence is very low. So it's different for lots of different things that you do, but it's the same concept across everything.

Speaker 1:

The more you do it, the better you'll get, and then also in that. So then I would say to you do you think that you know you posted your tiktoks and you had that uncomfortable feeling, that embarrassing feeling. But then, when a brand said yeah me, I'll give you three hundred dollars for a video, what do you think flipped? Or can you remember a feeling that you were like fuck.

Speaker 2:

Oh, I couldn't. I couldn't believe it. I'm like are you kidding me? Like I'm literally like two weeks into this TikTok thing and you want to pay me money to do that for you. I think, and I think that's what we're going to talk about. Next is the cashflow. If you've got a little bit of cash flow and a brand pays you to create content for them, the confidence goes up All of a sudden.

Speaker 2:

You're like right, okay, I've been paid. I need to do a good job, so I'm going to work hard on getting my content right. My confidence is up a bit because this brand is paying me. I've got some money. That gives me more motivation to keep going. I think that was a big motivation for me, because I quit my job and I was just like this has to work. That cash flow was one of the biggest reasons why I'm like okay it's on. This is on.

Speaker 1:

Again like that just beautifully shows that all these things integrate with each other. Like you know, if you're getting that cash flow because a brand pays you, your confidence increases, your content does get better and we've seen that through all of the members inside our community. The second they started UGC as coaches and mentors. We saw their content get better instantly. Instantly, and they created more and they were being more curious with their content and sharing, I think, better. So you know, it's just again that beautiful cycle.

Speaker 2:

Yep, yep, and we've seen our members' confidence grow overnight as well by working with these brands, because you're working alongside, basically, mentors who know what works and they know what they want and they've asked you for, you know specific deliverables and whatnot, and so you're getting guidance and yeah, instant feedback, because when you're just posting into the void, you know trying to sell a five dollar product that you're getting is 200 views.

Speaker 1:

You're shit. No one wants your stuff. Fuck stuff, fuck off Like that's what you're getting because you're not getting. You're just getting the algorithm being like not going to show you to anyone.

Speaker 2:

I'm going to feed you the through routes to tell you that you're shit.

Speaker 2:

Yeah, and that's where your confidence sort of goes oh, okay, this is not working, so that's, yeah, another reason why we love UGC. Because, yeah, and that cash flow, which is our next C, is going to make a big difference to not only your confidence but also your motivation to keep going. If you keep trying to push shit up a hill for six months, 12 months, two years and it's not working, it's going to be really hard to stick to it, even though sticking to it for a long period of time is really important, because, yes, it's very hard to get to the next level.

Speaker 2:

Yeah, it's a long game, but if you can get some cash flow in along the way.

Speaker 1:

So part of the cash flow conversation and certainly what we're talking about inside the live webinar that we're doing in February is we're really talking to you, certainly if you're somebody that you know. Take me, for example, and we talk about this inside the webinar. My journey is very different for me as I come from a brand of marketing background. Corporate career got made redundant and was faced with what do I do? I either go back to work or you have to create your own thing. So I did that. But within that, I've spent thousands of dollars on coaching programs and courses and I've done the work. I've been in them. I've coached women around how to build their confidence, how to build their personal brand, how to build their business brand. I've consulted to businesses like very confident there. But the thing that we're teaching people is and the part of the ego for me was I was not prepared to go to work. I don't want to go back to a nine to five. So I had to find a way that would work for me, and sometimes that meant that I would take on contracts that took me away from home, that I went and worked for businesses or I worked from home from them and that took up days and home, that I went and worked for businesses or I worked from home from them and that took up days and hours. That I wanted to be working on my business right, that I wanted to be working in my genre, building my coaching business and whatever. But this is before meeting Mia and building the Hype Hunt Collective. But in doing that, that took me away from that focus and there was nothing wrong with that. That was still aligned with what I do. But then when me or I met you and when we then kind of combined forces and figured out hang on a minute, ugc is this incredible thing that? Take myself, for example. I was doing UGC but didn't actually know what it was called. Um, in that kind of realm, mine was more affiliate marketing or just a brand ambassador. I just love talking about brands that I love, but was not getting paid astronomical or at all for it. And so when we kind of figured this out, the hang on a minute if we can teach women that are in this position, like I was trying to build their online business, build their digital product, build their empire, but I needed money, I needed more cashflow. Like, at the end of the day, I needed money, or my husband was like cool, so like what's going on, where this can be added in, and we've seen that and we've got testimonials from him. I mean, we've got Tracy the other day, who we're talking to, that told us that the reason she's been able to create her app and build her business is because UGC funded that for her. It gave her a skill set she never needed. She said that it was something that she didn't have to then dip into a marketing budget because she understood UGC. Now she could market her own business better, she could build her own business better.

Speaker 1:

And so if you're somebody that's like, okay, I have got a digital product, for example, and I want to sell my digital product, no one's buying it and I don't really want to go back to work, but I kind of need to start adding another day or pick up another day of work so that I can fund this and build this at nighttime. There's nothing wrong with that, like we might all need to. Well, we all need to do that usually, but this is a way that there is nobody else teaching a skill set like this that complements what you're already doing, that shows you how to create content that you will get paid for by a brand, then you can do that in your own business or employ somebody else to do it. Because now you understand like it's. It's a really beautiful thing. And for me, you know, reflecting on it and as we've been building the um, the webinar itself, we've been having that real discussion. You know, reflecting on it and as we've been building the webinar itself, we've been having that real discussion. You know your, the way that you've come to it, mia, is that it kind of flourished and built you and your business.

Speaker 1:

When you are now, and for me, I've had to kind of go, you know what. There's a real ego that I had to put down and put her to the side because it hurt to think, hang on, but I'm in brand and marketing. Like I should know this, I shouldn't have to get a brand to pay me. Like that doesn't feel right. But then, all of a sudden, when we were able to articulate in a way that made sense, now I can't think of a better fucking way than to teach women how to do this skill set, that they get paid to basically learn marketing. Yeah, like this is unbelievable and I just I want to make it like this isn't BS. Like this is what we're teaching is a bullshit. Like this works and it works quickly. You're not having to spend hours learning how to create a course that may never sell. Like you get to get paid now so that you can take a break, take a beat and build your course and build your vision and, you know, take it to the moon if you want. I think that's.

Speaker 2:

Fund your business. Like I've got a UGC job that I've just sent the contract out today $1,250 for a product that I really want anyway, a $400 product that I really wanted anyway. For a product that I really want anyway, a $400 product that I really wanted anyway, that $1,250, we can put that straight into ads to grow our business. Yeah, and again I learn what's going on in that brand, what strategies they're using, looking at their metrics, getting feedback for my content from them. And again we take that, we learn, we put it into our business. And you know, we've been running ads and we're looking at our hook rates and our hold rates and all that sort of stuff and they're really really good because we've learned this stuff and you know that, like that job that we did a couple of months ago, um, for a brand that you know represents something that you truly believe in sun protection.

Speaker 1:

Yeah.

Speaker 2:

And you're working with these brands and you're like I love this brand, I love their product, I get paid, I get to be creative and that money it might've just paid the mortgage that week, or Facebook ads, or what have you. So it's a bloody fucking no brainer, if you ask me.

Speaker 1:

I think that's what I love is like. I love that we both kind of come to this from completely different fucking worlds and then we've seen the success inside the community of these women that are making a difference and then hearing their stories and going, oh my god, they get to get paid for creating content and then they get to also build their dream and that funds it. Like I think, and when we you know these three C's, they are all. It's just a circle, like they all pull on each other. There's a never-ending loop of them and if you get it right, that loop just keeps going and going and going and that is going to be the foundation of your business. So if you're not successful and you're not making money and you're struggling like fuck, this is the formula you need.

Speaker 2:

Like this, like fuck, this is the formula you need. Like like this is bullshit. I just had two more season. Not, not that's the three c's, but another two c's is, if you're struggling with this stuff, having a community to link one big time and a coach With those two things working on content, confidence, cash flow you're on a winner.

Speaker 2:

Yeah, you know you're going to go far and you're not going to be, because sometimes creating content for brands and getting the jobs and all the ins and outs can be a little bit tricky in the start. You need someone to show you how they've done it, how to do it, how to reach those milestones quicker yeah, and a community as well, where you can ask your questions and network with people and, you know, feel a sense of community around a common topic or what have you? And a few cunts on the side, as a few friends as well. You see they're flowing. So what am I trying to?

Speaker 1:

say here I think that's all you wanted to say.

Speaker 2:

You just wanted might drop that one and be like yeah yeah, a few tons on the side and those things that like for us you know that's what we built our community for is to have that support.

Speaker 1:

We're there to coach you. Then we teach you all of these things inside there because you know the other part of it is is it's lonely. It is so lonely to do this on your own and you know, within our community, even though we virtually met each other, you can still drop in the Facebook group and talk about the struggles you're having or talk about the wins or share anything in there, and you feel like you are supported by a community of women that get it, that understand what you're having or talk about the wins or share anything in there, and you feel like you are supported by a community of women that get it, that understand what you're going through, that understand sometimes you have good days and bad days and a high cash flow, low cash flow. You know you're still struggling to figure out your d y, whatever that looks like. There's still a community of people there that go oh, I get it, because if I tell my husband that he's like yeah okay, or it's just like what do you like, what do you do the other day?

Speaker 1:

so side note, because we do side notes. The other day I said to him, um, so he was trying to ask me a question. I said I'll just go like ask chat, chippy t and he was like chat, chat, tp what. I was like, oh, stop it, get out of my face what.

Speaker 2:

I mean, I had the exact same conversation with my jays the other day. He was filling out an application for something and he's like, oh, I have to write something about this time. I don't know what it was. I'm like, just ask chat gbg. He's like, how do I do that? I'm like, oh my god, oh my god, I forget that.

Speaker 1:

We're in.

Speaker 2:

We are in a different, we're married, we're in the same house, we love each other, but, damn, we live in different worlds although it's nice when I said I'm like, oh, this brand is going to pay me 1200 bucks for this 400 product that you know we were going to buy anyways, like uh sweet yeah, the biggest thing for today is, like we said, we didn't want to take huge action steps because we want you to take action.

Speaker 1:

So, first of of all, let's just go back. So, the three problems you might be having your business that we can certainly support you in inside the Hive Hub, that's number one. We've got all this stuff for you. But if you're like, but I just need to take action today, that's fine. So, content creating content like hitting, go go to your drafts. Take that one action step. Like Mia said, I want you to go to your drafts.

Speaker 1:

We both do tiktok, instagram, wherever your drafts are sitting, find one and post it and when you do, tag us, because god damn, we're gonna cheer you on yeah, post your draft and we'll do the same, because I know there's one in my draft folder that I'm like I don't know, so I will do the same, I'll let you know. Um, that's one action for content is post the damn draft for confidence. It's do the damn thing. It's one step forward. If you are standing still, you are going fucking nowhere. One step, it does not matter how small it might be that today you go.

Speaker 1:

Okay, I'm just going to do the story, I'm just going to do a story post. I'm just going to do a story post. 30 seconds goes tomorrow. Do that, it's fine, it's one step, all right. And then the cashflow part of it is maybe a little bit more tricky, but it loops in again. So if you post that piece of content, you've lifted your confidence because you've done that. And then maybe, if you want to think about you GC or you're curious about it, find something in your home that you love, create a piece of content about it. Content the brand, contact the brand. Tag them, email them, email them, just DM them. Do what I do jump into their voice DMs.

Speaker 2:

Corner them. But the worst thing that's going to happen is they'll ghost you or they'll say no thanks yeah, and if then you go, you get cold feet.

Speaker 1:

You're like, oh my god. They said, yes, I don't know what to do. Well then, come into the whole. I've have a more bloody well, teachers a lot of times that will happen.

Speaker 2:

They'll actually reply and you're like, oh shit, what have I done? You know you could get, you know, some money, so that is today's action steps, if you need them repeated.

Speaker 1:

You want to just rewind a little bit, because we don't need to go back there, because what we are going to do now is loves, don't love we haven't done this for a while, have we? No, and I really miss them because I've got some good ones today. So do you want to go first? What's your love? Don't like have you done your homework? Yeah, I've done my homework.

Speaker 2:

I have so me lovely mother has bought me a Ninja Creamy for Christmas. Have you tried or seen?

Speaker 1:

them? No, Actually is one of our members. Does she test it on her test it Tuesday?

Speaker 2:

Yes, I believe she got gifted that and worked with them. Amazing, pretty big brand Got it for free. Amazing Yep Got some money out of that. So that's great for her. But they're yeah, they're going viral on tiktok. It's just a nice cream maker, but you can make healthy ice creams if you want to go that way. Um, but you know, literally you get a can of pineapple, let's just say, or your favorite fruit. You dump it, the thing, you put it in the freezer and then you put it in the machine and it comes out like creamy sorbet, like delicious. I've done protein shakes, so I'm on the College Co Violet Crumble Protein Shakes. Make it up, put it in the freezer, whip it up. It is like a delicious creamy ice cream. All right, ten out of ten.

Speaker 1:

All right, let's do some UGC for them, because I'm pretty keen on that.

Speaker 2:

Yeah, yeah, don't go buy it, just do some UGC for them, ugc.

Speaker 1:

All right, good to know.

Speaker 2:

Yep rate. It Don't love this week is packing lunches. Both of my kids are in school now, which is, you know, bittersweet get more time to myself but it's double the lunches and I just I can't think about what to pack them. I'm running out of ideas.

Speaker 1:

I'm not a fancy mom Like we're literally Vegemite sandwiches. A piece of fruit, half a muffin. Well, by half a muffin I buy like big muffins, or I make big muffins and halve them. And then a handful of chips and a yogurt packet. Catcher.

Speaker 2:

Yep, yep. You see all these mums doing the bento boxes, the little cut up pieces. I used to have a frozen sandwich, not the good kind. When I was a kid I used to have a frozen sandwich. Yep, a frozen breaker. You know those ice cream breakers or whatever. A bag of shapes and an apple that I wouldn't eat.

Speaker 1:

But yeah, now I'm just like oh gosh, I've got to come up with all these, I've got a hot tip I don't know about you if you do this, but when the kids come home I used to like have a little snack for them or something, because if you don't feed them immediately they're rogue. So now I just say to them get your bags out, get lunchbox, finish that then I'll make you something nice. And I'm like that's a smart duck, because if not they'd have their snack and then I'd open the lunchboxes and be like you guys didn't eat anything.

Speaker 2:

So now they eat it at school.

Speaker 1:

They're like Mom, we ate our lunch and I don't want that shit at 4 o'clock Crusty sandwiches.

Speaker 2:

Oh, thank God for tuck shop too, because that saves me one day a week where I'm like okay, tuck shop Friday. Yeah. So, anyway, how about yourself?

Speaker 1:

So my don't love this week is I've talked about this before and I actually think it's something that I'm going to have to go to like a pelvic floor physio or something. I've got a sore lower back again, like I think I put it out like literally like a week before I get my period, I think my whole muscles like where's the loosey goosey? And then I did something and then so I haven't been able to bend over for like a week. It's so painful. And then I did this tiktok deep dive because of course you do that instead of going to the physio about I can't even remember what it's called something, what's the um? I took a screenshot because I couldn't even spell what this thing was, but it was like the separation of your abs down the bottom.

Speaker 1:

Yeah, it's like direct dial something, something I don't know what it's called anyway, it's like from having kids, like from having kids, like it all separates out yeah, and my kids were enormous and my stomach was enormous and like the separation of my abs isn't too bad, but I think like my posture is really bad and so I'm all curved back, anyway. So that's why I don't love is it's sore as hell and so I'm going to have to. So I've got like a little plan that ChatGPT helped me create to actually just work solely 10 minutes a day on the deep, deep lower core stuff, because I know that I stand funny, anyway. So that's my don't love, because it means that nothing can happen. Like there's shit all over the floor that I'm like I can't pick it up.

Speaker 2:

Well, that's you just say to your partner or whatever like I can't do it, I don't like feeling like this.

Speaker 1:

So anyway, that's my don't love, but my love is Netflix. The Ned Brockman special, his running thing, oh my God, Like this. Shit sets my soul on fire when people do amazing shit and you realize that humans are unbelievable when they put their mind to something, especially when it is like a fitness health challenge, because it just proves to me that your mind will forever outrun your body. So if you haven't seen it, you don't know about Ned. He ran from Western Australia to Bondi and I think he raised I don't want to put an exact number- I reckon it was either $2.8 million or nearly $3 million.

Speaker 1:

And when he started he wasn't that well known but he kind of, through social media, through posting, and then when he got to bondi like I've even got goosebumps thinking about it I cried at the end of this thing I'm a happy cry when people do amazing shit like that. I'm just like and like his mom was by his side the whole time. He ran a hundred kilometers every fucking day without fail and there were moments where, like his muscles had ripped off his calf and he had a team around him that was just his family and he ran this thing and it just like the human spirit. I was like like just restored my faith in just. We can't actually do anything. It's what we tell ourselves we can't do, which is goes back to my lower back because I'm like man up dickhead like this guy ran across Australia. You're like I can't pick up the kids' shoes from the floor.

Speaker 2:

Poor you and people will be just sitting on their couch watching that on Netflix and going oh my God, what am I doing with my life? This guy's running the country and I'm on the couch watching Netflix.

Speaker 1:

So I highly recommend it. Like it just. I don't know. I love watching stuff like that because it just reminds me that, like when I work out and when I do fitness not that I'm anything special, but there's something about it that just hits my soul in terms of you're okay, like life's good, like you can, you're so lucky that your body can function like this, like it's just. I highly recommend it. Like I'd watch it again and probably cry in all the same spots because that's just how I roll.

Speaker 2:

I can't have Netflix because I'll just watch too much TV.

Speaker 1:

So I'm like no, no, but instead you just scroll TikToks and send them to me. I'm like dude, I'm watching Netflix.

Speaker 2:

Yeah, yeah, you've got to get your TikTok on there. Tiktok's great mate.

Speaker 1:

Oh, you crazy cats We've got to get out of here. We'll see you next week.

Speaker 2:

Bye-bye boy. That was fucking sick.

Speaker 1:

See, we're way better when we just riff and we just fucking do whatever. So many good ones too.