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I Am That Content Creator Podcast
"I Am That Content Creator" with Kristen & Mia
Turn scroll-stopping content into serious income with your hosts Mia (A burnt out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (Brand Strategist with 15+ years of marketing and branding expertise).
Discover how to master video marketing, land premium UGC brand deals, and build a thriving online business through strategic content creation.
Each week, we break down digital marketing strategies that actually work, share insider tips for content monetisation, and reveal the exact steps to landing brand collaborations.
Whether you're a business owner looking to scale through social media, a UGC creator wanting higher-paying clients, or an entrepreneur building your personal brand, this podcast delivers actionable strategies you can implement today.
Join us every Monday for real talk about building a profitable online business through the power of video marketing and content that converts. From social media strategy to landing your first brand deal, we're sharing everything we've learned on our journey from beginners to industry leaders.
So Lets Gooooooo!
I Am That Content Creator Podcast
Ep#75 Empowering Women Over 40 in Content Creation: Unlocking Success with KiteSite Tools
Join us in this empowering episode where we dive into the transformative world of content creation with the innovative team from KiteSite. Discover how a simple TikTok interaction led to a partnership that's revolutionising the user-generated content (UGC) landscape for creators, especially entrepreneurial women over 40.
In This Episode, You'll Learn:
- The KiteSite Journey: How KiteSite's tools help creators streamline operations and maximize earnings.
- Personal Branding Mastery: Kristen discusses her journey post-motherhood, emphasizing the importance of authenticity in personal branding and its impact on the UGC market.
- Demystifying Market Saturation: We explore the untapped potential of creators over 40, encouraging them to embrace their unique perspectives.
- AI in Content Creation: Insights into how artificial intelligence can complement the human touch in content creation.
- Practical Creator Strategies: From negotiation tactics to pricing, learn how to maintain engagement and effectively monetize your content.
Whether you're just starting out or looking to enhance your content creation strategy, this episode is filled with actionable advice, inspiring stories from the High Five Collective community, and expert insights to guide you towards a successful and sustainable creative career. Tune in to learn how to leverage your passion into a thriving career with minimal administrative hassle.
💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?
Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE
🐝 Join The Content Hive Hub [Membership] - Start creating content that pays you now and build a brand that delivers recurring income for years. Join now!
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @hivehubcollective
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Okey-dokey. Today is a little bit of a different episode. We were interviewed on the UGC podcast with the guys from Kitesite, which was really exciting for us. We have been following along and kind of not working alongside but hanging out with the guys from Kitesite. They have done an incredible job. They're actually the founders of Creative Flow Australian UGC platform and from there they saw a problem where UGC content creators the biggest part of the job if you are a UGC content creator you may know this is the admin, the back and forth, the toing and froing from brands, the getting paid, the adding up sales all the things that are involved in a UGC content creator's journey. Now they saw that as being a bit of a problem, something that slows content creators down to getting paid and getting more jobs. So they've designed KiteSite. They're absolutely amazing. We've used it a couple of times and it's been phenomenal. It's got a great affiliate program.
Speaker 1:The big vision for the boys is about building KiteSite, a tool designed to maximize creators' earnings by cutting down unpaid work, and that means so much to content creators. It can help creators get brand deals, get paid upfront, secure more retainer jobs, and that is stability, it's consistency and it's real income. So, anyway, we had a chat with the boys today. They asked us questions around our community, around personal branding, about building your UGC journey. So we're going to jump right on into it because we had an absolute blast. All right, let's go. Are you ready to master the art of creating content that converts?
Speaker 2:Hey, I'm Mia, a mom of two who went from being a burnt out ambo to six-figure content creator in less than a year, all while navigating a late ADHD diagnosis.
Speaker 1:And I'm Kristen, also a mom of two and a former corporate branding queen turned entrepreneur. My dyslexic brain sees marketing very differently and that's my superpower, and together we're showing women like you, how to master video marketing and create content that generates income. Whether you're just starting out or ready to scale. We are breaking down everything from landing brand deals to building your own empire.
Speaker 2:Welcome to. I Am that Content Creator podcast where we turn scroll stopping content into serious income. No filters, no fluff, just real strategies from two neuro divergent mums who get it. So let's turn your phone into a video marketing machine and let's go, let's go, guys, be professional guys. Oh my God, good, good, good, I'm sure done. I'm excited to be here and talk all things UGC. We talk about it all day, every day.
Speaker 3:Yeah, we've been in contact for, I think, well over a year now. Yeah, and see what you guys are building while we've been building KiteSite as well. Firstly, I'd just love to ask you guys how did you both meet each other and join up forces to create this awesome community?
Speaker 1:I'll lead this one because it starts with me that I love a cheeky DM. I love jumping in with a voice note and I've been following Mia for ages on TikTok and just really resonated with her her personal brand, the way that she shared her stories and we kind of. I could see from my point of view which is brand and marketing and personal branding that there was this misalignment between all these new creators coming on that were trying to build a financial stability through UGC or affiliate marketing and that's kind of what Mia was doing. But they were missing this link that I could bring, which was around personal branding and business branding and marketing. And I could see Mia and I actually asked her to be on my original podcast as well.
Speaker 1:So we had a few little communications and all of a sudden I jumped in her DMs and I was like right, I've had an idea. I'm just going to put it out to the universe. This might be really weird and random and like not your thing, but I think we need to create a course or something that teaches people how to marry UGC, affiliate marketing, brand and marketing and build like rockstar personal brands, understand how they're going to build their own business online and make money and all that. And I sent that to her and I was like okay, and then instantly, I think in one of our carousel posts on our Instagram actually we've got the real voice note that happened and like her message straight back was like I didn't even need to listen to this and I was in. I was like ah, and it literally just started Like we've never actually met in person. It's going to happen in 2025, people. It's going to happen, it has to. But we've since been Slack chatting basically every day. We're basically a married couple that Slack chat every single day.
Speaker 2:Yeah, we're basically the same person. We're the same person. Our kids are the same age, our partners are the same name. We think exactly the same, so it's been a match made in heaven. Yeah, and yeah, yeah, everything. And our partners are the same person too Like what the hell. But it's amazing what you can do and who you can meet through TikTok and this whole content creation world, so it's been pretty cool. That's awesome.
Speaker 3:And before you guys started this community, were you both doing UGC on the side part-time, or were you full-time, or what was the deal?
Speaker 2:Yeah, so my story is a little bit random. I was a full-time paramedic. I had babies and I was on maternity leave and I was that desperate not to go back to work and I had no plan B and I just quit one day like shit, okay, I've got to find something to do. And I was just randomly scrolling on TikTok and I saw this guy in the US talk about UGC. I think that's about three years ago now, so when it was just starting to hype up wasn't really a thing in Australia yet and I thought you know what, I've got nothing to lose.
Speaker 2:So I just jumped on it and I ended up replacing my wage in six weeks of doing UGC. I was like, okay, holy shit, this is something, I'm just going to go with it. And we were able to sell everything, jump in a caravan, travel around Australia and UGC funded our whole entire trip. So that was the start of my journey and I, you know, as creators do you bring affiliate marketing into things, digital products and it kind of just snowballed into what we've got today with the High Pub Collective. So I was a full-time UGC creator, yeah, for a good while, and I still do it today.
Speaker 3:Amazing.
Speaker 1:And how about you? Well, my story is polar opposite in terms of I was in a corporate career for 10 years. I came out of uni, walked straight into a corporate career as a graphic designer and then I moved into the brand marketing campaigns team. So I moved up the ranks and then, after about 10 years of being in that corporate career, I was made redundant. And it was one of those moments where I was like, oh well, what do I do now? And I had that thing in the back of your head. That's like no one's going to hire me, I'm no good, Nobody wants me, even though I'd built an incredible career and done some incredible things.
Speaker 1:But you know, the imposter syndrome hits and I remember getting a phone call from a good friend that was like, hey, do you want to do some design for me? And I was like, yeah, sure. So I did that, I moved into that and then, all of a sudden, I set up my business. I started brand and marketing consultancy and so I went and I did that. I also started a project called the Own it Project, which is working with young women around their confidence and their personal brand and building that resilience within them. But I've always had this like just this pull to women and now moms certainly women 40 plus in this space that want to do something and be something but feel like they can't do it, and my passion is to help them, show them that they can do it and build a personal brand online and what that means to them. So I kind of started there and without even I mean I've done affiliate marketing, I've done UGC, without ever doing it as such, because that's just how you build a personal brand is building something that you can sell anything, basically if you're trustworthy, authentic and you can connect with people on a level that is true and real.
Speaker 1:And so, yeah, then when I met Mia and those stories aligned like I just started my business online and it just grew. I did consultancy, I worked for different companies with brand and marketing and design and personal branding, and stories align Like I just started my business online and it just grew. I did consultancy, I did, I worked for different companies with brand and marketing and design and personal branding, and then this just happened and it just beautifully amalgamated into what we have now, which still blows my mind that we've created this and are working with hundreds and thousands of women that just now get to do what we can show them what to do Like it's really really cool. So my story is very different that I came from that background, but then Mia's story has helped me see what is possible and how to make it possible quickly for women.
Speaker 2:I think that's what I love the most With UGC and you're doing a lot of brand deals along your way too. But I've sort of gotten her into the real UGC, like doing the UGC ads for brands too, because it's so much fun, you get so creative and it's just a nice supplement to your income as well, and it's nicely paid.
Speaker 1:Like I used to do it for free and now I get paid, I'm like, oh, that's heaps more fun than doing it for free. Just a bit.
Speaker 3:And Kristen, you mentioned that you're really passionate about helping, like the women that are sort of 40 or older. How have you guys gone about targeting and attracting that particular demographic with your community?
Speaker 1:I think there's a few things I think for me personally. I remember when I had a business the Own it Project and that was all going beautifully, and then I became a mum and I was like, I'm still going to be able to do it. I'm going to do everything I can do now. And then you have your baby and and then all of a sudden you realize that you're not as capable, but you don't have the time, the headspace and all of that. So that's where that business didn't slip away, but that's where it changed. And so I think in that changing, you become somebody different.
Speaker 1:You can share those stories and again it's becoming authentic with sharing your story and your journey for connection. And as soon as you start doing that, people become magnetic to you because they see themselves in you and they align with you and they go oh, that's me. Or oh, wow, she's doing that and I've I've just had a baby and she can do that. Or you know me, as, for example, her traveling in the caravan oh, she's traveling in a caravan and she's getting paid for UGC, like for me. We're attracting the people that that need us in that moment because they're scrolling on Instagram. They're in that potentially desperate state that we've been in, or that I know women can be in, where Mia and I don't want to go back to nine to five, like we were not built for nine to five. We're a little Euro spicy We've got potentially 80, 80.
Speaker 1:Yeah, nobody's telling me what to do.
Speaker 1:I will tell me what to do Me, and I can tell each other what to do, but I don't want a boss.
Speaker 1:And so there's. We know that, when you become a mother, a lot of women, if you've got that little bit of entrepreneurial spirit, a little bit of neuro spicy, a little bit of don't tell me what to do, you're looking for a solution to pay the bills. You're looking for a way to make an income so that you don't have to send your kids to childcare for five days a week, so that you can still support your family, but you're not having to kind of navigate this space of motherhood. And so for us, if you speak authentically about your journey in this online space, you will attract the right person, and that's basically what a personal brand is, and basically what we've done to build that audience is speak exactly to their pain points, tell them that we can help them, show them how, and then give them the tools inside our community to actually achieve that, so that they're not running blind. They've got the playbook of how to become successful at UGC and beyond if they choose to go that far.
Speaker 2:Yeah, and some of our best creators inside our community are in their forties and fifties and sixties, so it's just proof that age is it doesn't matter, with UGC that's awesome.
Speaker 3:In fact, maybe it's even an advantage to be, you know, the usual creator at 20 years old, because there's so many of them. Absolutely, yep, exactly.
Speaker 1:Absolutely, and the you know. The other part of that I think that's important just to touch on is women, probably 35 plus, but certainly 40s, or we are usually the buyer in the household. So we will buy the products. We will, you know, see the advertising and we need to see ourselves in the person we're buying from, because people buy from people. So that's where the whole in the UGC space, this age really does matter, because sometimes we've got maybe the income or, you know, we've certainly got that connection that people are looking for. So I think that's part of how we've built our community.
Speaker 3:Yeah, makes total sense. And, Mia, you mentioned earlier in the podcast that you were just completely crushing it really quickly when you started your university journey. Do you think there's still that same opportunity to start up and get going and win a bunch of deals? Yeah, more competition now.
Speaker 2:Absolutely. I think it comes down to you know, like we talked before your personal brand and how much effort you put in. Comes down to you know, like we talked before, your personal brand and how much effort you put in. But I mean, even though I got really successful early on, when it was sort of just becoming a big thing, and now there seems to be lots and lots of UGC creators, even back then there was people saying it's saturated, there's too many UGC creators, but there's not Every brand. When you think about it, every single brand needs content and that content tires and then they need more content and more content and more content. So you know, we've got um creators in our membership who are doing four or five, four to five figure months consistently and it's just changing their life. There's, there's enough for everyone and it's still yeah, still going hard. Yeah, that's really cool everyone. And it's still yeah, still going hard.
Speaker 3:Yep, that's really cool. Okay, now let's get into the content creation side of monetization. What are the biggest mistakes that you see your students make? Or just new creators in general? Yeah, when they get started.
Speaker 2:I think for our members, it's overthinking it, just getting too caught up in your head, overthinking things instead of just taking messy action. And that's why UGC is a beautiful thing for beginners, because you can actually get paid and get a lot of jobs as a beginner without being polished, have really great editing Like. Brands want this realness, this content that isn't super overthought. And I think that's where a lot of creators go wrong. They think that, yeah, they can't do it. Something's wrong with them. Should I do this or should I do that, when really you've just got to get yourself out there and just do it messy action.
Speaker 3:Yeah, that makes total sense. I spoke with a creator. I've been speaking with heaps of creators over the last six months. I've had probably 20 phone calls just this week with creators, zoom calls, and it's just fascinating to see, like the variance in pricing. So I spoke to one creator and they're charging $1,000 or more a video this week one that's charging $15 US. Wow, that kind of broke my heart that she was charging like so little. Yeah, I was like, please, like minimum $100.
Speaker 2:Yeah, oh, minimum yeah.
Speaker 3:But how do you like? Do you find that that's a big thing, that people don't value their work and they undercharge just because they're so keen to lock in a?
Speaker 2:deal. Yeah, yeah, and definitely when you're first starting out, there is that imposter syndrome. You're not used to charging these brands money and until you sort of sit down and figure out, okay, this actually takes me quite a while to do and I've just charged $100 for a video and I've just, you know, you just have made bugger all money. It can take a little while to build up that confidence and just be like made bugger all money. It can take a little while to build up that confidence and just be like you know what? No, I am charging 500 bucks or 800 bucks for that video because this is my time and my content is super valuable to these brands.
Speaker 2:And look, there's a lot of brands out there that will take new careers for a ride, getting content for nothing or unlimited usage rights and all this stuff. But it's a learning process and I think every UDC creator starts out the same not knowing what to charge or, you know, second-guessing themselves. But if you're confident in your pricing, then nine times out of ten, the brand is going to feel that and pick it up and be like, okay, she knows what she's doing, she's confident in her pricing, let's go with that. So, yeah, it is sad to see you know creators doing a lot of work for nothing and sometimes you do do that in the start to build up your portfolio and your confidence. But yeah.
Speaker 2:I've been raising my prices pretty regularly this whole entire time and I've never really had much pushback Awesome.
Speaker 3:Cool and you focus on building magnetic personal brands in the High Pipe Collective community. What are the key elements that make a creator stand out to brands?
Speaker 1:I think like the biggest thing is it's the confidence to show up on camera Like it's that scroll stopping something about you. And that usually comes with a feeling, like if you can make somebody feel something when they see your content, that is a powerful personal brand and it can come from the way you dress. Like I'm really big on. You know, mia and I have our yellow and our pink jackets and we've had that from the get go. That's part of our branding and it becomes something that when you put that on, you feel differently. Like Mia and I have done podcasts where we've been in jumpers and whatever and that's cool. And then the second we've put the jacket on. It's a mental shift and I'm really big on dressing how you need to feel and it can sound very superficial but at the same time, if you practice that, you will see a change and so little things like that can bring an energy to the screen. They can bring a magnetism to the screen. They can bring that scroll stopping something, that someone's going through your content and all of a sudden they're like, oh, that's that creative. So it really does become about a feeling and I think that people often think with a personal brand. It's got to be the way you dress, it's got to be the way you show up all the time and it does. But it's more about you bringing a feeling to the screen. And if you stop right now, whatever you're doing in podcast land, and think about a content creator or somebody that you know on your feed, there's something about them you remember. Like, right now, if I ask you someone, I bet someone pops into your head. It might be what they wear, it might be what they say, it might be how they put their content on the screen, but there will be someone. And so it's really important. When you're a content creator and you're thinking about, okay, well, how do I build a personal brand and become magnetic to brands, you need to think about that person that you've just thought about. What makes you stop, what makes you remember them? Because brands notice and you know, coming from brand and marketing, I've worked on campaigns at hundreds of thousands of dollars ad campaigns and you sit down, you analyze scripting and you analyze all of those things and, at the end of the day, no matter what, it comes back to how you've made somebody feel, and that can be color choices, it can be lighting, it can be really subtle things that can make the biggest amount of difference.
Speaker 1:So, as a content creator, practicing that is so important and that means hitting record and publishing content constantly until you feel so comfortable and confident that it's kind of brands will come to you because they see your content and they can feel your energy, they can see that you're capable and confident. And the only way that is achievable is by hitting record. And, like Mia and I will tell you, you can dispute that a million times over, but I call BS. If you're not hitting record, you're not getting better. It's confidence is a muscle train, the damn muscle, and that's what we do inside our community is.
Speaker 1:You know, we're certainly speaking to women 40 plus and sometimes those women are really confident in themselves but really really not confident at all because they've lived a life and they've. They're looking at these 20 year olds who are beautiful and fresh and thinking I can't do that. I'm too old, you know, I've got wrinkles, I've got. I don't dress up for the camera, I don't put makeup on. That doesn't make an ounce of difference. Show up, create content, get better and better, and that that's the magic sauce, like really nothing else is but you just continuing to create and find something that works for you. Don't copy, never copy. You've got your own something.
Speaker 2:You just got to find it and shine a light on it and we do a lot of things inside our membership not just UGC, but we do, you know, branding, digital products, all that sort of stuff and sometimes members will come in not expecting to do UGC. But the minute that they do it and they learn the fundamentals and they start getting these brand deals, their confidence just skyrockets. Because when you've got a brand paying you money to create content and you have to show up and you have to make it good and you have to do the editing and all that sort of stuff, it trickles into your own content and we just see it before our eyes, just going holy shit, they have improved so so much since starting UGC. That's awesome, yeah track a bit.
Speaker 3:I'd love just to hear from you guys about where you're getting your clients from, and both for the community but also for your personal UGC. What's your best channels to acquire new customers?
Speaker 2:Yeah, so I don't pitch. I haven't pitched at all Well, maybe here and there over the years, but I really focus on my personal brand and being discovered by brands on TikTok and Instagram, so they just land in my inbox whenever and you know I haven't had to actually go and chase the work, which has been really really nice, but how has that happened for you, mia, to help somebody that's thinking now Like how has that been the secret sauce for you?
Speaker 2:So I think for me it's just been creating a lot of content, building my own personal brand. When I first started out, I did create a UGC only account where that's all I did and that's all I talked about, which I think did help me in the beginning, because it was a big banner to say I do UGC, so brands were contacting me that way. But when I pivoted into you know more of my own personal brand and stopped talking specifically about UGC, I still had brands coming to me because they could see me show up constantly, they could see my type of content, they could see you know my personality and you know, as my audience grew, I got brand deals so they wanted content posted on my page as well. But I think it was just me and my personal brand that attracted all those jobs over the years?
Speaker 3:Can you speak about posting consistently and constantly showing up? Is that once a day you're putting something out there, or is it what's sort of the cadence?
Speaker 2:Like to say to people consistently means you've got to post two, three times every single day. I go through waves, especially as a mum, but consistency to me looks like. Over three years I've shown up regularly online and built an audience and I haven't really, you know, gone viral many times. It's not about the numbers or the metrics I've had pretty low following counts for most of this time but it's just that genuine, authentic content showing up consistently whatever consistent looks like to you and building on your skills and knowledge and you know I do a lot of journey type content, so I document a lot of what I'm doing and so I think even when you say consistent like I don't want people to think because there's some content creators that you see, the content that's so over polished and perfect and that takes a lot of time, a lot of effort and a lot of energy and that can't, that's not always consistent for people.
Speaker 1:So, you know, when we certainly say consistent, we mean show up when you can, don't worry about everything being perfect.
Speaker 1:You might have some that are perfect, but if you just need to get the ball rolling and get brand deals and build that personal brand, just show up however it is and bring yourself to the table and I think that's certainly what Mia did in her journey is just continuously showed up and shared, rather than the over polished, over perfect. You know, and we both probably well, we do both enjoy TikTok more because we can just be our messy, wonderful selves, where Instagram does feel a bit more polished and that's just the algorithm and life. And that's why we love podcasting, because we can be ourselves and things like that. So for us, I think the consistency thing is find what you can do consistently. Is it a story once a day? Is it stories in general? Because you don't need to be too polished. And then you do three reels a week, or it's TikToks or whatever it is. But it doesn't have to be perfect, it just needs to be progress which is showing up and creating.
Speaker 2:In saying that I think why a lot of people generally the older creators love UGC is that you can still get paid for your content without having to build this big brand and post every single day. You can pitch directly to brands or go on apps and find work in other ways if you don't want to spend all that time consistently creating your own content and building your brand. So that's the beauty of UGC.
Speaker 3:That's so true. That's a really good point, and what would you recommend for a creator that's having a slower month or slower period? I imagine it's going to be something similar to what you guys have been speaking about.
Speaker 2:Yeah Well, we really believe in diversifying your income. Especially if you're creating a lot of content, why not bring some affiliate marketing into it, or a digital product, or building your personal brand in other ways? We've got other creators inside our membership who do virtual assisting or social media management and they sort of build on their skills and diversify their income so that they're not solely relying on just getting UGC jobs, and for me that's been a lifesaver because, yeah, sometimes you'll have slow months, but I've got this recurring income coming in from affiliate programs or digital products that are selling in the background. So, yeah, it's super important.
Speaker 1:It's the exact reason that when we set up our community, we set it up to be an affiliate program. So we offer 40% commission if you join and you share us. We want to pay you as a creator so you can join and learn the skillset and grow your business but also be an affiliate for our program and earn that 40% commission. So for us, that was a really important part of this journey is diversify. We both diversify our income.
Speaker 1:We had before, we still do now, and now, as a team, we look at how we're going to do that for our business, because you can't rely on just one thing and, as Mia will say and many of our creators, the UGC side is amazing, but you can also burn out quite quickly. Many of our creators, the UGC side is amazing, but you can also burn out quite quickly. So how can you balance that so that you're you know you're able to withstand an income that you also enjoy and I think that's been part of what we share inside the community is okay. How do you, how can you diversify? So when the months are a bit slow, you can do this and when the UGC is coming in, you can outsource some things or you can take the reins and really go for it there and let you know the other business you're building fall back a bit just because you need to do this right now.
Speaker 2:So it's that balance that we probably enjoy the most is sharing that with our community and how they can do that to make an income that they can sit back and enjoy and do it whenever they choose, when they want, on their terms is really and we're a bit of a holistic membership in that we really encourage our creators to build an email list and, you know, look at all these other things that will build a personal brand that you know you can basically sell anything and with the skills that they use creating content for brands that converts, they're able to bring that into their own business as well.
Speaker 3:Awesome. I've got two final questions for you. The second last one is how do you approach negotiating rates and setting boundaries with brands?
Speaker 2:Yeah, you just have to be confident. We've actually we're helping our members inside our membership with that, with some AI agents that we've built that helps them negotiate these brand deals with their emails, because it can be a little bit intimidating trying to ask for more money from a brand. So we've created AI agents to help them not only with scripting pitch emails and their UGC content, but also how to negotiate with brands and get a better deal and get paid for what you're worth. But I think it just comes down to you can only ask and they can only say no, so why not Awesome?
Speaker 3:And final question what do you think the future for UGC holds Like? Is it bright or is AI going to be a huge threat? Yeah, it's a weird time, isn't it?
Speaker 2:Yes, we really encourage our members to embrace AI, otherwise you might get left behind. So, like I said before, we're using AI agents to help them with their scripting concepts. Obviously, it always needs a human touch, but it's helping them create better scripts, come up with better concept ideas so they are able to stand out. Saves a huge amount of time as well. Time, yep, yep. So we really believe, if you're not utilising AI in your business, you probably should. Otherwise, you are going to get left behind.
Speaker 2:In saying that the AI avatars that are coming out now, I don't know how I feel about that. It's really hard to know where things are going to go, but if you're on top of AI, you understand it, you know how to use it. You're going to be better off than if you just completely ignore it and just put your head in the sand and go no, no, brands are just going to use people and I'll be fine If you learn the skills and understand. Okay, well, I know how to make a good UGC video. I know how to write a good script. I know how to use these AI programs to perhaps change backgrounds or, you know, create these avatars. Then you're going to, you know, last in the scene longer than if you put your head in the sand. But where all this is going to go, no idea. I hope that people are always going to be drawn to real humans. But yeah, you just can't deal.
Speaker 1:The part to remember too in this process is brands are far behind us. Entrepreneurs and creators Like brands are still. Some of them aren't even on TikTok. Some of them are too scared to even look what TikTok's about or their social media. So, even though it's coming up and it, you know, ai is going to change the way we do most things, I think it's still really important that there's still human life and we're still here and we're going to be needed and we're also needed if it's not, you know, if AI, if UGC does change, there's also going to need to be that human element of a human still needs to understand the process to engage another human, so they might be driving part of this. So there's always going to be a place for an entrepreneur that is willing to look outside the box and embrace what's coming and then use it as a tool in their toolbox rather than the driving force. So if you can stay with the curve and embrace it and learn how to use it and then how to speak to brands in a better way that they can understand and feel comfortable with where this is going, I think you'll always stay ahead and I think that's that they can understand it, feel comfortable with where this is going. I think you'll always stay ahead and I think that's don't fear it, but use it and embrace it, and that's really important.
Speaker 1:From a branding business point of view, brands are a little bit further behind, and there's nothing wrong with that, but as creators, we get to now show them a way that's different and be that driving force. So I think, you know, keeping that in mind is the other thing when you're negotiating and pricing yourself, remembering that, that you're ahead of the curve because you're taking that leap of faith to help a brand when they need you. At the end of the day, they need you. So, when it comes to negotiation and pricing, remember that as well. They've come to you. Potentially, they need your help. So, you know, go forth with that and be really comfortable and confident with that because, yeah, they need you and they're going to need somebody. So be hold strong in that. And yeah, with the AI stuff, just embrace it but use it to your advantage and use it as a little.
Speaker 2:If anything, it's going to help you scale your UGC business. I've actually cloned my voice using 11 labs and I've, you know, sped out a heap of scripts in like two seconds. So it's, it's yeah, it's going to be great, yeah.
Speaker 3:Well, thank you so much, Mia and Kristen, for joining us. Thanks for having us. Yeah and yeah. Please, please, give a plug to the High Five Collective and how people can reach out.
Speaker 1:Do you want to do it, mia? And with our little, we've got a code for everyone. So, if you're listening, we've got a code that, if there's anything that sparks your interest today, please drop in our DMs and hit us up. We love a cheeky DM, don't we, mia? Just a couple, just a couple. But we do have a code, just for anyone listening now, which is 20KITE, which gives you 20% off anything at the checkout, anything in our services that you would like, so you can invest in that and come join us.
Speaker 1:We do have a community of hundreds of content creators, mostly women, that they're not all 40 plus, but most of moms, if not.
Speaker 1:We're all in this space of wanting to create an online business and UGC. For me and I if you haven't got that across the whole podcast, we know that it's the starting block, like if you can get good at content and get paid for it, like you know, without blowing our own trumpet. I suppose the one thing that I've noticed from my background is there's lots of people that will sell you the secret sauce of how to create better content and how to do this and all that, but we're actually giving you the skill set that gets you paid within 30 days or less and then, once you've got that skill set at any point in your journey, you can turn back to it. Mia and I just did some UGC before Christmas because we were like huh, christmas presents suck, so we did some UGC, like it's a skill that you have for life, that'll help you sell your course, your coaching program and any of that. So that's what our community is about.
Speaker 1:Yeah.
Speaker 2:Get paid to get better at content.
Speaker 1:Yeah, and come follow us. Hive Hub Collective. Come over there, hit, follow, we're always there, literally yeah, now we are.
Speaker 3:Thank you so much for sharing that amazing value to our listeners and coming on the podcast. That was awesome, great.
Speaker 1:Thanks, george. Thank you so much, it was amazing.
Speaker 3:Awesome.
Speaker 1:See you, bye. There's so many good ones too.