I Am That Content Creator Podcast

Ep# 72 How to Monetise Your Social Media: Unleashing the Power of a Stan Store for Digital Success

• Kristen Werner & Mia Steel • Season 1 • Episode 72

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Ever wondered how to turn your social media profile into a powerhouse of profit without breaking the bank?

That’s exactly what we, Mia and Kristen, explore in this episode of the "I Am That Content Creator" podcast. We’re diving into the nitty-gritty of choosing the perfect "link in bio" service, focusing on options that won’t cost you a fortune.

Join us as we unveil our top pick—Stan Store—and explain why it's a game-changer for selling digital products like courses and PDFs directly through your social channels. As two neurodivergent Mums navigating the digital landscape, we share our unique perspectives and practical strategies for mastering video marketing.

We don't just sing Stan's praises; we get into the details of its features, from community engagement and webinar hosting to its exciting new Instagram DM automation tool. Plus, we tackle listener questions, offering real advice without the fluff on landing brand deals and scaling your content business.

Whether you’re a newbie or a seasoned creator, we’re here to help transform your passion into a profitable empire. Tune in to uncover actionable insights that will help you navigate the world of content creation with confidence and creativity.

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Speaker 1:

Are you ready to master the art of creating content that converts? Hey, I'm Mia, a mum of two who went from being a burnt out ambo to six-figure content creator in less than a year, all while navigating a late ADHD diagnosis. And I'm Kristen, also a mum of two and a former corporate branding queen turned entrepreneur. My dyslexic brain sees marketing very differently, and that's my superpower, and together we're showing women like you how to master video marketing and create content that generates income. Whether you're just starting out or ready to scale, we are breaking down everything from landing brand deals to building your own empire. Welcome to I Am that Content Creator podcast where we turn scroll stopping content into serious income. No filters, no fluff, just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine and let's go. Let's go, guys. Be professional guys. Oh my god, kim, it's just good as I can show down. Alright, yo, welcome to our snackable and delicious content to ease your weekly curiosity, where Mia and I get together every week and answer your questions in the DMs and our Facebooks and our Facebooks or whatever in our Facebook pages, so that you can come in, snack on the content and be on your merry way. So, mia, what's the question this week? Let's dive in. The question is what is the least expensive service to use as your link in bio to be able to offer things for sale? I know lots of people use Stan Store, but until I actually make some money, I want to use something else that costs less. Is there such a thing? I found a couple that take a percentage of sales, but the percentage seems kind of high. Let's talk about it. Let's talk about it. So I think, first things first. If you're wondering, what is this? So if you have got your profile, whether it be on Instagram or TikTok, you have the ability to put a link in there that people can click to and get to your things. Now, that might be. Some people put a website. You may want to sell something. You may want to get leads like a free PDF or a free something. You may want to sell people into something that you own. So, basically, what they're talking about here is a link that goes in there. Now, there's a few places that do these that are sensational. The one and only that we love the most is a Stan store. You may have heard creators.

Speaker 1:

I remember when I started on TikTok a couple of years ago and I'm watching all these videos and everyone's talking about go to my Stanley, go to my stand. I was like um, who's Stan and why are we linking from up north? I remember Googling like what is our Stan store? And it kept coming up with Stan, like the TV thing, and I was like why are people putting that? And anyway, then I finally found Stan store. They're incredible. We are now Stan ambassadors. We absolutely love Stan. We've had their CEO, john, inside our membership talking to our members about Stan. We've had Lauren one of their. They're such an incredible team. She came in and spent some time with our creators too to share her insight. So we're not going to be we're going to be biased here and say Stan's our favourite, but we are going to explain to you why and what your options actually are, because we want to answer the question for you. So I suppose you want to just like quickly outline what stan is and then we can talk about the alternatives if people don't want to choose stan as the platform.

Speaker 1:

Yeah, so basically, with stan, it does everything that you need to sell digital products through social media. It's kind of like an all-in-one store that allows you to sell PDFs, courses. It has a community function. It has a webinar function. You can do one-on-one coaching, so it links with your Zoom and your calendars. You can do email marketing from STEM. They're just releasing a Instagram DM automation tool as well, so similar to ManyChats. So basically, they've taken all of these little tools that you might need to run a business and put them all in one, so you don't need a bunch of all these subscriptions. It's fantastic. We love it. I've been using it ever since I've basically been a content creator.

Speaker 1:

But we do understand that it is a cost. It is a subscription and when you're not making any money online it can kind of hurt a little bit to pay 29 USD a month or their pro plan is 99 USD a month. But In saying that, no matter what you do, if you want to make money online and build a business, sometimes, most times you've got to spend money to make money, especially if it makes your life easier, if it makes the customer's life easier or their journey easier. Journey easier. It also I don't know if many people know this about Stan, but when you click on a link in TikTok, a lot of the times TikTok will sort of come up with this page saying we don't know where this link is from, not sure if it's safe. Do you want to continue? And you've got to click the button. So that's going to turn off a lot of people With a Stan store. It doesn't do that. They've somehow collaborated with TikTok. I don't know what hell they've done it, but TikTok recognizes Stan as a safe link. So that's another thing as well.

Speaker 1:

If you don't use Stan and you want to get started for free which is totally understandable, I totally get it, especially in this time and you're not making any money online, there are options like a Linktree. I'm not entirely sure if Linktree has a checkout system or a digital product sales system. I think they do as you get into their paid versions, but some of them aren't anyway, I think so and I think originally, when I used Linktree before I had Stan, I'd set up an email marketing platform MailerLite that was free, that I set up all my pages to and then I put those pages into Linktree. So the difference of that is there's a lot of steps to make that work and to make it work well. So you really do need to be a little bit techie to make that work and that's the easy standards. You don't need to do that. But, yes, it's possible. But I my gut and look, I haven't used Linktree for a while, so you'd need to do your own research. But I don't think there is that option with a free, with the free Linktree to create that, and I'm not sure if Linktree also has like email collection and then you can automatically email your leads like Stan. There is Beacons, which has a free option which I know a lot of people think that it's a great alternative to Stan because it is free. However, by the sounds, they take a percentage of your sales, which in the beginning that might sound a little bit better, because you, if you make a sale, then you pay for things, um, and they've also got email marketing um options. But again, if you want those sort of um more in-depth features, beacons do have a paid option as well, so it could be a good place to start. I also, uh believe pensight is another one that you can use for free and sell things on as well.

Speaker 1:

But the beauty with Stan, especially if you're beginning, it is so freaking easy to set up. You can set up your whole entire store in half an hour and it's done, gone, boom. Yeah. It collects leads beautifully. Everything's in one spot. The user experience, or the user design, is so simple and straightforward. To be honest, if it had landing pages and a custom domain, we probably wouldn't need Kajabi, yeah, yeah. So basically it does everything that Kajabi does, except for it doesn't. We can't run ads to Stan because it's not our own domain and it doesn't have kind of website pages and stuff. So, but when you're beginning, you don't really need that. Like, not many people look at your website, they just look at you, know your products for sale and that's where Stan make it so easy.

Speaker 1:

And also, stan has an affiliate program, like we mentioned. We are an affiliate for them because we love them, but they have one. So if you are a Stan affiliate and you share your link, you get six dollars I think it is every time somebody purchases through your link. So at the moment, stan are paying us every single member with them. Like it. Just, it's an incredible system and it works well and it's it's set up. That's what an affiliate program is for is to be set up to support you as the creator as well and share the brand and get rewards for sharing something that you love and I think that's really important to remember as well.

Speaker 1:

And I know that when I first started with Stan, yeah, I was hesitant with the money, like the upfront costs. I was like I'm not making that much either, but I had to really think about the fact that as a business owner, it's a tax deduction. If you're Australian, it's a tax deduction as a business owner and it's something that it was an investment in my business that was going to save me time and energy. So you know we can respect and understand this question completely. And they would be the two or three Pensight, beacon and Linktree that we'd recommend. We don't know a lot about them, but we do know, certainly for Beacon, that they do take a percentage that is quite high in consideration if you do join up. So if you were, you know if you went with Beacon and you started to grow and it was going really well and you had all hundreds of email you know leads and stuff like that if then you were to transfer somewhere else sometimes that gets a bit messy. It's all doable At the end of the day. It is all doable and all possible.

Speaker 1:

But we thought we'd just kind of explain maybe why, if you're thinking about Stan, if you're on the fence and you're like I'm making a bit of money, this could work, then highly recommend it. Hands down. If you're still not, well, then yeah, choose those other options and just start somewhere and grow slowly and hopefully make some money and be able to invest in it. Yeah, and when I first started, it didn't really take me that long to have my Stan membership paid for subscription paid for through the affiliate commissions. And the best part about Stan, I think, is John the CEO. He's a content creator, so he created this for creators, so he gets it and they're so quick to take on feedback suggestions you back. They're really, really receptive and it just makes everything so much easier. And you know it's like everything. If you start a business, you know you're probably going to have to fork out money for terms and conditions or subscription to accounting software or what. There's always going to be expenses in business if you want to give it a good hard crack. So, yeah, it's a no-brainer in a shameless plug.

Speaker 1:

As we wrap up, our affiliate link is in our show notes. Yeah, it is 14 day free trial. Yeah, that's where stan got me in the 14 day free trial because I'm like I I'll just try it, cause I don't know what I'm doing here, and that it got me. I'm like shit, this is so easy. So what happened is I did the 14 day free trial and I got that, and then I think maybe I paid for a month or two months, and then John did a webinar that was showing creators and at the end of it he did sign out now for $300 for the whole year and I was like bye. And then all of a sudden I was like, oh, I'm here. And then I became an ambassador. I was like this is even better. I was like, oh, my god, I'm living my best life over here. Okay, see you next week. Bye podcast. So many good ones too.