The I Am [Dot. Dot. Dot.] Podcast

Ep#66: Spotlight Success: Transforming Viral Moments into Lasting Digital Impact

• Kristen Werner & Mia Steel • Season 1 • Episode 66

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Welcome to our special Spotlight Session where we dive deep into the success stories of three different creators from our Hive Hub Collective membership. Learn how individual viral moments are turned into sustainable digital careers.

Helen's Viral Journey

  • Discover Helen's ascent to digital fame through a simple, relatable TikTok video.
  • Strategies she used to capitalize on her sudden visibility, featuring insights from her appearances on platforms like Yahoo and The Today Show.

Empowering Moms Through Content

  • Explore the balance of UGC creation and personal branding centered around motherhood.
  • Discussing targeted content strategies for different motherhood stages and the support systems for moms in the digital space.

Creative Collaborations and Community Building

  • Hear about a spontaneous meeting that led to a fruitful collaboration with a local business.
  • The role of authenticity and audience engagement in forging lasting business relationships.

Spotlight Sessions in Hive Hub Collective

  • These 1:1 sessions are a core feature of our Hive Hub Collective membership, offering personalised mentorship and tailored advice to help members maximise their digital presence.
  • Highlight the benefits of the Hive Hub Collective (HUG), which provides ongoing support, community connection, and exclusive resources tailored to content creators.

If you find this episode inspiring and wish to become part of a supportive community that regularly engages in these transformative sessions, consider joining the Hive. It's where ambitious creators like you can turn challenges into opportunities and thrive alongside like-minded entrepreneurs.

Don't miss this insightful episode—tune in to learn, get inspired, and see how you too can benefit from becoming a part of our vibrant community.

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

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Speaker 1:

We're pulling back the curtains and we're shining a spotlight on some of our incredible members inside the Recurring Revenue Society. Today we are speaking to four of our members. We're going to have two on this podcast, two on another podcast, because we know you're busy, but this is basically where we shine a light on their business. Allow them to ask us and the community one-on-one, personalized questions about how we can help them move forward. If this sounds at all exciting to you, we do this inside our membership, kind of every month. So jump on in, hear how we coach each other and how we share our thoughts, feelings and how we get people moving from stuck to completely unstuck in a single session. Anyway, let's go.

Speaker 2:

I'm Mia, a mum of two, a former burnt out ambo who sold it all to Travel Australia in the caravan and turned a single TikTok idea into a six-figure content creation business, leveraging UGC.

Speaker 3:

And I'm Kristen, also a mum of two, with over 15 years experience in branded marketing. I went from the corporate world to being made redundant and decided to back my idea of starting a branding business and a successful wedding venue side hustle generating six figures, all whilst living on the vineyard.

Speaker 2:

One random DM between us sparked more than just a friendship. It ignited a passion to mentor women online around the world.

Speaker 3:

We know what it takes to make it work online, and we're here to show you what's possible.

Speaker 2:

In less than 12 months we built a six-figure membership together. And here's the kicker we have not met in person yet. That is a kicker.

Speaker 3:

We're here to show you the power of reoccurring revenue and how achievable it really is. We don't sugarcoat things around here. We talk about the real shit, the good shit and the bullshit.

Speaker 1:

So buckle up, let's go.

Speaker 4:

Guys, we're professional guys.

Speaker 2:

Let's go, helen, do you want to?

Speaker 1:

come here.

Speaker 2:

Do you?

Speaker 3:

want to tell everybody what's happened.

Speaker 5:

Helen, yes, Marie, thank you. Do you want to tell everybody what's happened, helen? Yes, I accidentally posted fucking TikTok and it went ballistic. And now I've had Yahoo journos contact me and the day show they want me to go on TV for two to three minutes talking about my shitty neighbour.

Speaker 5:

Yeah, so they just want to interview about the neighbour that's the way it is, yeah and I've avoided replying to any of them because A I've gained about good followers on TikTok and I'm trying to ignore the negative comments. What happened with the neighbour Car at the front of my house?

Speaker 2:

and then the rubbish men don't collect my rubbish bins because the car's in the way it's interesting to wonder why Today Show, like are they just going to interview about, I don't know she, neighbors, maybe I don't know. So, yeah, it does come to fruition and you are on the today show and they interview you about what happened. I mean, it could go somewhere, it could go nowhere, you just never know. Um, but I guess you just want to set your socials up to have like an email address and perhaps somewhere that people can go if they're, you know, interested in what you do.

Speaker 5:

It depends on what you talk about too, um, yeah well, I just if they shared my tiktok or whatever, just in case, like I've had a lot of views on my profile and I think it. I think I need to change that as well. At least if I had a stand store and something free to offer, people could sign up so I could at least collect emails.

Speaker 2:

So if I do something down the track, yeah, it's probably a good idea to call that guy and just suss out what he actually wants to talk about, what questions he's going to ask you, because that will depend on you know.

Speaker 5:

My opening line was does anyone else have inconsiderate neighbours?

Speaker 2:

And then boom, the comment section just went crazy yeah, you're asking people a question and they feel inclined comment and then it pushes it out. Yeah.

Speaker 5:

I was never meant to post that video. Literally, I accidentally pushed post and I thought, oh well, just leave it.

Speaker 3:

I, like Mia said, maybe contact them, ask them kind of what they're wanting to do, because, at the end of the day, yes, you've got to get started, you've got to go somewhere if you want to do a stance or whatever, but you still need kind of that thought in mind of people will only purchase and or follow and or stay around if there's something for them. Like you know, social media is an incredibly selfish platform because we all want something for us. So what is it that your ideal customer would want from you? Something you've got now or something that you can share with them, that, at least, if you go to that extent and it does have some benefit to you, what would you want people to get from that?

Speaker 2:

It would be a little bit strategic too. Like perhaps if they do interview, you could bring it in like I'm a perimenopausal angry woman now and I create a lot of content about it online and then that'll attract women. Go, I'm gonna go follow her because that's hilarious and I'm going that's what I.

Speaker 5:

I actually said that in my follow-up video because I replied to a comment and actually said it in there. I'm perimenopausal and if you piss me off, you're going to hear about it. So yeah, that's it.

Speaker 2:

And so if there is this opportunity for a lot of people to see this on TV, you've got to sort of catch them and draw them to your account, which may in turn mean that have you got affiliate links for any of the?

Speaker 5:

yam cream or anything yet, or is that.

Speaker 2:

I don't think they'll give them, because they're so popular you could contact tracy to get an affiliate link for her menopause fitness app. Pop that in there, kind of fits, and I think she was talking about that at some point. But yeah, it's. It's hard to know.

Speaker 3:

You just want somewhere for people to go just in case, because you just never know what's going to happen I mean it could be, potentially you could just go and set up a Facebook group a free Facebook group, now private, so you've got to get people to whatever, or it could just be free to get people in there. That's for perimenopausal women and you could just set it up now. So come join my Facebook group where we're having discussions about how shit perimenopause can be. At least then you've got a captivated audience that you know. If someone lands, they're like oh my god, yeah, I'm crazy, I've got that. Let's jump in there and talk about this. Like that would be a smarter freebie than creating a pdf or something like that yeah, okay, good for cranky perimenopausal women and that segment on today's show.

Speaker 3:

Yeah, I could just say I've got a facebook group full of cranky perimenopausal women and doesn't have to be full, like I'm sure, if you set it up, I'm like guys, I'm going next week, there'd be a few hivers that will come and follow you. So you've got people in there. And just make sure the SEO is on point, like we did with the UGC Facebook group SEO. So if someone's searching it, it shows up. But that would be I'd probably put that as like my number one link, because at least, yeah, you're capturing an audience.

Speaker 2:

Then, and every time, you create content, you can funnel people into there as well. So you've got that time to think about what am I gonna create. I've got this facebook group full of my perfect target audience already and we're talking about you know funny stuff and and whatnot, so that's probably a good option rather than trying to smash out some random pdf that you're not quite sure about yet and if they do interview you kind of lean it towards that that topic that you're already speaking about.

Speaker 1:

Kelly howdy.

Speaker 4:

I am just like this, yeah, constantly I can't believe the difference from yesterday to today, yeah, where I felt very confident and happy with the way I was doing things, and today I'm kind of like, oh no, I don't know. I just, yeah, I think some of the stuff that you guys have already spoken about I've like taken notes and I think will actually help me a lot, but I ultimately, yeah, I'm I just feel confused and lost and I probably keep taking in too much information and that's just scattering me more. So I've had some success with and I think part of it is also with the UGC stuff. I've not been busy like over the Black Friday and everything, and then I'm seeing all these people who are, and that's probably playing into a bit of that self-doubt stuff.

Speaker 4:

I'm kind of at a point where do I keep going with like a separate UGC account and really kind of build up a bit of a bank of content that is pretty, pretty simple but will potentially get brands going? Oh, yeah, like we could work with that energy. Or do I focus all of my energy on my just Kelly account, that I kind of think I want that account to be more like just relatable I hate the word relatable, but relatable kind of mum life, everything like this, because I feel like probably there are a lot of people who are experiencing that kind of up and down turbulence especially. Yeah, I'm lost, I feel lost.

Speaker 2:

Yeah, yeah, so I was the same Like I. If you look at my UGC Instagram account, there's not much on there, but I sort of just made sure I had the keywords in there and sometimes, to be honest, I don't know how brands find me, they just find me and I don't know if it's from that UGC account or same with the TikTok account. I haven't posted on there for years, so you could just, like you said, put a few more examples on there and keep it really simple and go heavy on the SEO and I hope that brands will find you that way and then sort of, if you like, creating the Relatable Mum content more and that's more enjoyable for you, you potentially can get brand deals coming in from that as well. If you just make it clear on your website like here's my email address and I'm open to collaborations and do that sort of really top of funnel content, because your long-term goal is the business with the moms.

Speaker 4:

Yeah, I like to create a mom kind of support community, mom group, but also, yeah, like a but from like I think where my problem is. I want it to incorporate all stages of motherhood. So like starting with having like that positive birth and postpartum experience into like life now with young kids and I guess, showing I guess it's working out. Where do I start? Because I feel like sometimes posting about like the positive birth and postpartum stuff, like I enjoy talking about it and sharing like what I did, but I'm not in that and it feels hard to. I don't know, for some reason I find it hard to share even though I've experienced it and done it and had a good time. But yeah, I don't know if that makes sense.

Speaker 2:

Yeah, you sort of get clear because if I'm watching content, I've done that, I've passed that, I'm not interested in that anymore. I want to play someone who's going through something that I'm going through now. It doesn't mean that you can't create content about that, because you're not in that period of your life. But I think, yeah, I mean sometimes you can go too broad. Yeah, I mean, who is your ideal mom? Is she, is it just fresh, or is she going through the thick of it with toddlers? Or is it teenagers or is it? I think you've probably got to choose one. Choose one.

Speaker 3:

Yeah, yeah is there an ideal one?

Speaker 6:

I don't know, it's okay, yeah, can I just ask them a question? Yeah, because I'm out of the mom. Well, I'm not out of the mom stage. I'm still a mom, my daughter's older though. But when you were talking about postpartum because I'm not sure the background I'm are you because you, because you said that you want to have support for moms or whatever, there's a lot of, there's a lot of support groups for moms, but I think you're hitting on the head there, because you went through postpartum and stuff. Maybe you should be focusing on hey, this used to be me, but now this is my life, now this is maybe that's your target group. Like women going the moms going through postpartum want to see the light at the end of the tunnel yeah, yeah.

Speaker 4:

so, like my, one of my big ideas was to actually have like an in-person service, but could also potentially work online in supporting mums who I guess, yeah, in the thick of it. But beyond that postpartum, because we're forever postpartum beyond that, like sixth, the fourth trimester, where it I feel gets harder, and I've seen on a lot of like the local mum group Facebook pages and stuff there's always comments about I'm so burnt out, I don't have time, getting out of the house, is so like difficult. Just getting everything together to get out and like somehow supporting that I think is like yeah, so I think it's not the super young, I think it's not the not the super young, I think it's that like post-newborn phase, where you're venturing out.

Speaker 3:

Is there something that you could think of? And it would take a bit of work. But in that kind of that period that you're thinking, where you know, I think we all as moms, we all remember that moment where you know when you're pregnant, everybody's concerned, love you. At the hospital you have your babies amazing, it's amazing. You go home you're like, well now, what the fuck? Where is everybody? Why does no one care anymore? And you feel really lost and that's that kind of fourth, fifth trimester.

Speaker 3:

The in-person stuff is good if you've got local areas, that's fine. But if you go one big and you go, okay, you think about the Aussie. What is she? Aussie biz chicks or something, and she does a subscription box. Can you create some kind of subscription box for mothers in that first 12 months, say? But they sign up and say I'm just out of hospital like fuck what I would have loved to have nappies dropped at my door with a little. Here's a pair of earrings and the latest moisturizer that's just come out like a line with brands that might work. You do UGC, so how can you incorporate that for a little mum package, a little something that's like this is for you. You are working so fucking hard. You need to be rewarded. Yes, like everybody else, you know it might be shit. You could reach out to somebody like what's the meal people that I get to my house?

Speaker 3:

the dinner, ladies yeah, like somebody like that that gives them a voucher here's a 50 off your first one, so that the first month that you come home from hospital you don't need to. And then that becomes hey, I don't want anything for my baby shower, I just want this subscription. Just get me a year subscription to this particular business model. Like, I know that sounds really big, but how could you start something a little bit smaller? They might want to give you support, you something that you could just align with a few brands, and then you put in there something. Or or they join your community group and and you add little videos or little virtual meetups where they can just put you on the screen and you do a you know something with them while their children do something Like think of it ways that you could do it, but you don't have to be everywhere for everyone, but yeah.

Speaker 2:

Yeah, oh, I like that Just pinpointing that audience. And that's true, there's so much for pregnancy, there's so much for pregnancy, there's so much for newborns and breastfeeding. And then there's this period where you're like, stuck at home and you're like, oh my god, I can't even go to the shops because it's just too hectic, so I'm alone, I'm not putting them in daycare yet or what have you. So maybe it's just choosing that, yeah, period where they can really relate to it. And you know, I don't know, when you've got teenagers and stuff, maybe you sort of forget how hard it was back then. So that won't relate to the older demographic, and then you'll catch people who are coming into that as well. But, yeah, really pinpointing that, and that's a really good stage of motherhood, that is super relatable.

Speaker 3:

And because most of the time you are literally breastfeeding at two in the morning scrolling I'm in the amount of things I bought scrolling while I was breastfeeding I was like, yep, I need that, yep, I need that Yep, like because you're alone, there's nobody else around. So what can you add in that time to kind of support and help while they're scrolling?

Speaker 2:

And so maybe it's setting up your old or your current UGC account, as that's just a bit of a portfolio. It's SEO focused, it's my portfolio. Hopefully brands find me there. You've got your email there, all the links ready to go, and then on this main page you can still do UGC kind of content, because mums might be like oh, I didn't know that product existed. Awesome, that's really going to help me get out the house with these three kids.

Speaker 4:

and then you've got that primed up audience ready for when you do create your offer yeah, yeah, because I think the the type of content that I want to produce is the type of content that I like to consume, which is like the day in the life, and recipes and play like ideas.

Speaker 2:

So I could tile that into this right, yeah, and yeah, that's it like play-based activities for toddlers and you've got this product, but also you know, sometimes with mums it's like, oh my God, what am I going to think of today to do with the kids? I've got no idea. Like it's hard.

Speaker 4:

So I created myself like a I called it the breastfeeding box, which was just activities for my two-and-a-half-year-old to do. That only came out when we needed a bit of shush or like when I was breastfeeding and I didn't want her needing me so much, but it encouraged that independent play. So like something along like I could do something along those lines right even like, um, you know Tara's test at Tuesday.

Speaker 3:

You could do something that's like you create play on a certain day, or you create craft, or here's a little. You know, I went to Kmart and got these things for under $10 and now I've packaged them in every week, things like that. Again, that's incorporating your UGC skills and aligning with potential people, but, you know, also aligning with who you want to speak to as well, because I think that's a really beautiful idea to and another thing when I had littlies, like trying to lug them out the house in a double pram, I wanted to know what cafes in this area are good for kids.

Speaker 2:

Yeah, like, or parks yeah yeah, there's a website in Melbourne I think it's called mama knows best, I think and she just does blogs and videos about all the best cafes for kids, all the best parks in the area. You know just helpful stuff like that. Yeah, and you can do the funny relatable top of funnel stuff, yeah okay, I think I've gotten lost in the fun.

Speaker 4:

I feel like that's where my content, like it's all.

Speaker 3:

Very I'm going to assume, without being technical, it's not top of funnel if you go to just the example of my latest tiktoks that have popped off, like if you look how top of funnel they are compared to the content I used to create, you'd be like you just kind of like it's got to be there to keep capturing those people. Then, once they're in the funnel then you can serve them. Every so often you pop a deep you know your pepper deeper content in yeah at the end of that.

Speaker 3:

You just want to catch them and catch them and then send them through the systems.

Speaker 4:

Yeah, selling the stories I think I feel like you've, so you inspired me, kristin. I just I did a really quick like tikt TikTok and it hit like over 600 views already. This took me 30 seconds to do. It was 60 seconds because it was a 60 second one. That's why we love TikTok and I feel like it's not even talking about anything, Like it was talking about nothing. So I feel like, yeah, you've kind of put, I think I need to be. Yeah, do, though I think I've gone too serious in it.

Speaker 3:

And it's one of those things that you know. We found that focusing a lot of our energy on Instagram, for example, probably took the fun out of content creation for me and I, because we were like, how does this? It needs to be strategic, and why hasn't I got this many views? And then, all of a sudden, we both turned back to TikTok like fuck it, we love it over here and literally the TikTok that started this. I was sitting here, I was in no bra, had a cup of coffee and was like I'm just going to talk about this. And then, all of a sudden, I get out of the shower and I was like 5,000 views, I'm sorry what. And then it just kept going. And you know, so that's the content that I love creating.

Speaker 3:

But I was like, oh no, I should go and be perfect over there. I'm like that's not me, it's not. So lean into what brings you joy, and motherhood is messy as fuck. So the more that you can be you and have people go oh my God, there's more people like me and I don't have to. This is amazing. Like that's where your connection piece is going to come into this and you can put that in Instagram If it flops. Who cares Like be you.

Speaker 2:

Don't be what you think it needs to be. Yeah, because your people will be drawn to you. If you look at tara's content why she's just got so many followers, like it's, it's very top of funnel, like a lot of people can be like, oh, that recipe looks great. And then in your stories or in your email list, that's when you sort of sell and nurture and do all that sort of stuff and then trickle in posts here and there where you might say I've got this on offer or come join this or whatever yeah, I've kind of been more focused on building the follower and engagement more than kind of thinking about what the offer is going to be at this point, like I know what roughly building that audience first and then giving them an offer, rather than trying to force an offer down people's throats when you've got a couple hundred followers and you're like, why isn't it working?

Speaker 2:

so it's focusing on building that community first be like. I know them now been in my dms, I've seen the comments. I know exactly what they want. Yeah.

Speaker 4:

I think I've gone to like I've had the idea in my head and now I've been in my DMs. I've seen the comments. I know exactly what they want. Yeah, I think I've gone to like I've had the idea in my head and now I've gone. My content has to be not directed at that because I've got nothing to give yet. But I think that's where, like, yeah, my content is a bit focused on what I want to offer at some point, but not, I'm not there yet.

Speaker 3:

I'm a few steps ahead of myself and even, like Helen, you know it might be just starting a free Facebook group that at least you can capture people in a place where mums are on Facebook groups, like even if you're just sending them a link like, hey guys, like did you know that this is now on sale, or whatever. Or you know something that you found? Tiktoks? You find, like, creating a space that's got SEO so people can find you. I'd probably put a private group so you're collecting emails or at least getting them in, so they're kind of qualified leads.

Speaker 3:

But just starting like that could be your freebie. Hey guys, come to my Facebook group. Like, you can be anonymous or you can just come. We're just going to share the ups, the downs, the good, the bad. We're just going to share the ups, the downs, the good, the bad, the ugly of motherhood, and I'll be there, you know. And if it means that you give a bit of time for free to start with, that's going to benefit you tenfold when it comes to okay, guys, I've now decided to create X and they're like oh, that's amazing.

Speaker 4:

Yeah, I actually took that down as a note. The Facebook I like that idea because I would join something like that yeah, many mums would are looking for that kind of companion.

Speaker 3:

I was just trying to think. Then I was like, okay, what kind of AI agent that could you create? That's like you know those like those night, like questions that you want to ask like, should my baby be doing this? What is this rash? Like? I know we can't be doctors here, we've got to be careful, but like what's something you could create that I don't want to Google it, because everything ends in everyone's going to die and you may as well go to ER, but what's something that you know ways to boost my breast milk or is for like I don't know. I don't know what it is, but is there something that you can start to kind of like hang on, this could be helpful for my community.

Speaker 2:

I feel like what Tyra said a survival guide with toddlers. No-transcript, take them more. You could fill the ai agent like put in your location, and then it generates a list of places to go that are kids only or babies, and you've got enough room for prams or that sort of stuff could be.

Speaker 4:

Yeah, like your. What are you interested in being outside inside?

Speaker 3:

coffee play or craft ideas, like the amount of things like pinterest was a win. I used to always go to pinterest and be like, okay, what could we craft today? But like something like that that you know you could even that Facebook group just put. Here's five things I found on Pinterest that you could do with just toilet roll in your house yeah, oh, I love.

Speaker 2:

All this has made me like that's what we're here for but remember the content awareness attraction relatable, and then yeah, yes, I think I've gone too deep, too fast.

Speaker 4:

That happens, happens to the rest of us yeah all the time scramble my way back to the top and that's a good thing about ugc.

Speaker 2:

You know you can do it here and there and it kind of just boosts the thank you count while you're focusing on this sort of stuff. And yes, and like what trace, said the other, she had nothing for a few weeks and then all of a sudden she's gone busy and it happens like that. Who knows, tomorrow you'll have a bunch of imbalance.

Speaker 3:

Tara, if you want to have a quick chat, we may as well for 10 minutes, and then you're here.

Speaker 7:

Well with me doing my membership. I actually tried to. I decided to use Facebook as my platform because I have so many members that are already kind of in Facebook and I didn't want them to have to download another app or anything. That was going to be inconvenient. And then I don't know what happened, but it was, thank God. I decided to set it up first before I sent like a final come and join and have people come in, because it was sending out invitations to everybody without me inviting them and letting them straight into the group. So I was waking up and there was like a thousand people in my group, for free, for free, thank fuck.

Speaker 7:

I hadn't done anything. I kept on contacting Facebook. I was asking my daughters, it was pissing me off so much. Then I deleted it, restarted it, did it again, did it again Five times, it did it and then. So I just put it all on silence and then had the weekend stressing and then I redid it on Monday and no one has been invited in. So Facebook's inviting what through your email list on Monday and no one has been invited in.

Speaker 2:

I was actually quite nervous going so Facebook's inviting what? Through your email list.

Speaker 7:

It was going through everyone that was already in my only the people in my Facebook smart savings account. It was just sending them all out invitations and people were like, oh my God, we're so excited to join this. We can't wait to see what you do.

Speaker 2:

Ready. So are they paying through Stripe or something?

Speaker 7:

and then you email them. Yeah, I'll set it up through like stripe or whatever and, like I've got it through, I'll do it through stan store and then I'll just add them into facebook and just keep and monitor it myself they go through and pay with stan store.

Speaker 3:

So they go, they pay with stan store. Then the next email they get to say thanks for joining, it could just say click here to join the facebook group. So then they click there and then they'll. When they get to you, they'll have to either put in their email address that they join with or something, so you're just accepting them is that the way?

Speaker 7:

yeah, I'll just keep.

Speaker 7:

Yeah, I'm just going to keep an eye on it and then I presume Stan will notify you when they don't pay, if they don't renew the membership the next month, and then I can just delete or whatever yeah and then I've got like a little welcome email, like a little welcome message set up and I've just put in there at the moment, because I send like a free weekly recipe, but they only have access to that for two weeks and then I delete it. So unless they've downloaded it and saved it, they can't get it. So I've put all of those I think it's about 50 recipes. I've just put them in there now.

Speaker 7:

So there's something when they open it and there's people all the time message me oh I didn't save that recipe. Can you give it to me? I don't have it on me at the moment. It's in the membership. Actually, jump in there, you can have it whenever you want. And so I've got that there. And then I did.

Speaker 7:

I was going back through my posts and realised what people love is when I go grocery shopping and get my stuff and then showing them the meals I made and how much it costs me. And then I made and how much it costs me, and then people always argue you can't do it that cheap. And so yesterday I did a big grocery shop and then I'm kind of putting a bit of a something together and I'll do like an overview of that and put that on social media. But I'll go more in depth in the membership of. This is what my grocery list was. This is what I'm making. There's the recipes. Good idea, right, yep, and break it down more and then um, and maybe put more videos and stuff in the Facebook group and then just get feedback and see what people think and if that's what they want to see more of or less of. Or yeah, I've got like bag recipes in with that.

Speaker 3:

So because people love those have you landed on a like a founding member price and all that you feel comfortable with.

Speaker 2:

You can always test it and you know, see what works and change it. Or have you know sales and discounts and that sort of stuff as well?

Speaker 7:

because I was even thinking if I had just the founding friends for a few weeks and even put to them what do you think would be a reasonable price for this kind of thing? Because they're locked in at a price, yeah, like it's a good. I think that could be a good feedback thing, because it's not. It's not like they're going to say oh no, no, because they're getting it at that price anyway, so it's not going to affect them, and I thought that could be good honest I think that a guy that did the as james James Wedmore or Stu McLaren.

Speaker 2:

She had the membership food prepping membership. I think hers was 29 a month and she was free and a millionaire. So there's people that you know pay that for meal prepping membership. So, yeah, maybe have a bit of a research to see if you can find other memberships and see what they're charging in that niche.

Speaker 3:

I think, like, remember that. You Remember that you've taken your audience and what you've got is value-packed and what you give them is valuable. If you start your founding friends, that's amazing. You're going to get feedback.

Speaker 3:

I just structure that inquiry very carefully in terms of I'm going to be opening the doors to this membership very soon, in terms of I'm going to be opening the doors to this membership very soon. So I just want to be careful with that, because the value you give is a lot and you will give a lot to this membership. But yes, I think you need to be price appropriate. But maybe when you go and do that, even if you put a question in the Facebook group, even if you draft what you think you want to, kind of say, you could ask us all to get some feedback, just because sometimes we put ourselves in a position that we're like, once we've said it, we can't take it back, kind of thing. So, just so that you get the answers that are correct, rather than the answers that people will give you because they're like, well, I don't pay for this, yeah.

Speaker 2:

And it's how you put it forward too. Like, like kristen said, less than a latte a week, you can save 50 on your shopping by. You know what we're talking about in here, so they don't see it as another expense, because sometimes memberships and subscriptions can be seen as another thing I've got to pay for. Yeah, so if you can have a chat with chatGPT too, so how can I say this to kind of yeah, get around that.

Speaker 7:

Exciting though. Yeah, I went into this meat supply place the other day just because friends of mine told me about it and I walked in and there's this, really like real traditional old butcher. And I walked in the wrong entrance and always like that's normal me, and he was like, oh, where did you come from? So we're having a bit of a chat. And then he was showing me around and I said look, I said I have a little bit of a following on social media. Would you like me to do a post for you, because they've gone from like supplying to restaurants to just supplying to the local area. And he's like oh, come with me. So I just blindly follow this man out of his factory into this bolted door my husband was with me.

Speaker 7:

He's like what the fuck are you doing, tara? And we just sort of follow in. And then we go in and he sits me down at their boardroom and they've got like this full office. And he brings in his marketing manager and they're handing me over hundreds of dollars of meat it's all these like sous vide, like ribs, and all this amazing stuff and they're like, oh, this is exactly what we're looking for. Can you just come and do all this shit for us?

Speaker 2:

Great Fuck. Yeah, see, put yourself out there Just random.

Speaker 7:

It was so funny And'm like oh, I was just gonna do it just to be an eye free. And now my husband has a bit of a different opinion of what I'm doing because we've got all this free meat in the fridge takes a while to come around.

Speaker 2:

It doesn't take a while. Oh, that's awesome, that's so cool and that's it just goes to show. Just say something, put it out there, yeah they were appreciative of what I do.

Speaker 7:

Other places are always like want to pay you the minimum. They think what you do is nothing that you should be grateful for pittance. And they were like even I went back yesterday just to get a couple of bits and I messaged her and said I popped in and she's like oh my god, you should tell me when you come in and we'll just give you more stuff.

Speaker 3:

It was just so nice to be on the other end of it instead of feeling like you've got to beg for someone to acknowledge what you do is actually beneficial to them, yeah, and they've obviously seen that your audience are basically their ideal kind of customers too, so you're talking to the people that probably come in there and buy all the time like that's very hard to line out the door.

Speaker 7:

I posted on Saturday morning because they do like a free cook up on a Saturday morning and the line was out the door. Yeah, right, and they had, I think. I got like weirdly, because my views are generally lower on TikTok than Instagram, but on TikTok it was like 50,000 views really quickly and people were like, oh my god, we've been looking at this place and we've been wondering what it's like, but we didn't, because it's a bit of an odd. It's like this new area that they're establishing and it's got restaurants and there's a deli coming and a meat supply and blah, blah, blah. So in my head I'm like, yeah, I'll do really good for them, because then I can get to the deli and then I can get to like everywhere, so good, and they probably realize that, yeah, content is everything you know.

Speaker 2:

People need to know about these random places, so awesome so many good ones too.