The I Am [Dot. Dot. Dot.] Podcast

Ep#53: Empowering Mothers in Digital Spaces: How Kellie Bright is Escaping the 9-to-5 with UGC Success

• Kristen Werner & Mia Steel

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Welcome to this inspiring episode where we delve into Kellie Bright's journey from a traditional 9-to-5 to mastering user-generated content (UGC). Discover how she combines digital entrepreneurship with motherhood to build a successful online business.

Kelly’s Digital Shift:

  • Explore Kellie’s move from a conventional job to thriving in the vibrant world of UGC.
  • Learn how affiliate marketing became her entry point into digital entrepreneurship.

Empowerment Through Community:

  • Uncover how the Recurring Revenue Society's mentorship and support fueled Kellie’s ambitions.
  • Understand the crucial role community support plays in helping mothers venture into new career paths without compromising family time.

Authentic Content Creation:

  • Gain insights into Kellie’s strategy for crafting genuine, compelling content that engages audiences.
  • Emphasize the importance of authenticity over perfection in her brand collaborations.

Work-Life Harmony:

  • Listen to how Kellie balances being a mother and a digital entrepreneur.
  • Explore the possibilities for other mothers to achieve success through flexible, creative career options.

Building a Community-Driven Future:

  • Hear about Kellie's vision to establish a membership club for postpartum mums, aimed at empowering and supporting them.
  • Discuss how supportive networks can significantly enhance personal and professional growth, especially for parents in the digital marketing realm.

This episode is a must-listen for those looking to understand UGC's power and the potential of digital communities to create a balanced and fulfilling professional life.

For more Follow Kellie here @ugc.withkellieb and also @kellie.bright_ 

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Speaker 1:

Okay. So this week on the podcast, we have such an incredible conversation with one of our members in the Recurring Revenue Society, kelly Bright. Now Kelly has a chat to us about how she started in this digital space, how she wanted to make money online, how she tried a few things and they didn't really align with her. And then, all of a sudden, we started mentioning UGC user-generated content and how that can fuel your creativity, how that can fuel creating better content for yourself and getting paid by brands. So buckle up and listen to this episode, because Kelly is hoping to leave her nine to five, because she's been able to make this work and she absolutely loves it. So buckle in, let's go.

Speaker 2:

I'm Mia, a mum of two, a former burnt-out ambo who sold it all to Travel Australia in the caravan and turned a single TikTok idea into a six-figure content creation business, leveraging UGC.

Speaker 1:

And I'm Kristen, also a mum of two, with over 15 years' experience in brand and marketing. I went from the corporate world to being made redundant and decided to back my idea of starting a branding business and a successful wedding venue side hustle generating six figures, all whilst living on the vineyard.

Speaker 2:

One random DM between us sparked more than just a friendship. It ignited a passion to mentor women online around the world.

Speaker 1:

We know what it takes to make it work online, and we're here to show you what's possible.

Speaker 2:

In less than 12 months we built a six-figure membership together. And here's the kickerer we have not met in person yet that is a kicker.

Speaker 1:

We're here to show you the power of reoccurring revenue and how achievable it really is. We don't sugarcoat things around here. We talk about the real shit, the good shit and the bullshit. So buckle up, let's go. Welcome to the I am dot dot dot podcast, the podcast for busy creators who want to consume useful shit for their biz and their life and learn how to turn their audience into a paid community.

Speaker 1:

I am Kristen Werner, joined by Mia Steele, and today we have a sneaky special guest. We're joined by Kelly Bright, who is one of our incredible members inside the Reoccurring Revenue Society our membership that we are thrilled to speak to, to hear her journey and story. So welcome to you both, mia and Kelly. Thank you, kelly. Good to have you. Yes, so today we're just going to have a chat to Kelly about her journey so far with us, what she's kind of doing now, where her vision is going, what's happening with the nine to five. Kelly is a mum of two, so we're going to kind of throw it open to you, kelly, and just ask you questions about where you started this journey, how you connected with us and where you're kind of going and what that looks like. So if you want to introduce yourself to our audience and let them know who you are, then we'll take it from there.

Speaker 3:

Yeah, so I'm Kelly, as you've said, a mum of two. I have a two and a four-year-old, so very busy. I also work full-time at a nine to five in a compressed work week, so it's nine and a half hours a day, but quite fortunate that it's quite flexible and can work from home nearly 100% of the time, which is lovely. And I started, I guess, with my searching for ways to create freedom for myself.

Speaker 3:

Unfortunately, at the end of my maternity leave, I mean mia would testament that to anybody, because she like called out the day before she went back was like I'm not coming back, don't blame me shit yeah, I really wish I had started thinking about it 12 months prior, but yeah, it was going back to work in july of 2023, um, and it was around then that I found the affiliate marketing of the $7 course one of the $7 courses and bought that and that kind of got me thinking like thinking, yeah, I can do this, like sure, why not? And then came across the MRR and fell into that and definitely bought into. This is going to be so easy. I'm a beginner and I'm making hundreds of thousands of dollars.

Speaker 3:

And then I discovered that person, no way is a beginner. They're a professional salesperson who also had a following of hundreds of thousands of people before starting and I was like, yeah, cool, fell for that. But I did have a little bit of success with that.

Speaker 3:

I think I sold like two, maybe three courses, so like I was happy, but I was also of it and like kind of that constant showing up and talking about the one thing that yet interested me and I could see the value in it. But that's not what I wanted to keep doing and then, one of my Instagram friends who I've never met like we just kind of connected and she became a friend and she recommended like checking you guys out.

Speaker 3:

And I was like, oh no, it's going to be just another course and I'm going to get that tiny object syndrome. And I actually came across you guys a lot earlier than joining. And then at one point I was just kind of at the point where I was like I just need more support and help to kind of, I guess, a little bit of get out of my own way and like a bit of a swift kick up the butt to, um, actually do something.

Speaker 3:

And then I was following Kate who UGC with Kate and followed along her UGC stuff and I was like this looks pretty fun, like because everything's different all the time, like obviously with whatever brand you're working with, it's different, and I was like, well, that seems more up my alley. Um, and yeah, bought into the membership with her and the rest is history. I'm here and loving doing UGC.

Speaker 3:

Probably take on more than what I should, considering some time constraints, but I'm just enjoying it so much that I was like well, like, let's give it a proper go.

Speaker 3:

And I am now at the stage where I'm going to drop a day, maybe two days of work, so going from full time hopefully down to three days, if I can negotiate that with my workplace. So that will be the tricky bit, amazing. But yeah, so that's where I'm kind of at at the moment. But yeah, so that's where I'm kind of at at the moment. But I started, so I wrote down a few little stats for myself. Love that.

Speaker 3:

I started my GC account on the 20th of April this year. Yep, my first inbound paid inbound was the 25th of April, the five day, and I'm not sure where they found me because my TikTok was still from when I was doing the digital marketing and I just kind of pivoted. But the Instagram account was fresh, brand new, zero followers, I think. When they reached out I probably had like maybe 30 followers, maybe if I'm lucky. And um, at the end of finishing off, like all the work for them, I emailed the lady who emailed me and I'm like I just want to let you know that like this is the best confidence boost.

Speaker 3:

And I'm like, I just want to let you know that like this is the best confidence boost and I'm going to make this my career and this was my first gig. And she's like, uh, what I would never have known, Um, so that was pretty cool. And then my first successful pitch was the 30th of April.

Speaker 2:

So 10 days later.

Speaker 1:

Amazing.

Speaker 3:

So, and just everything in the community has been. It sounds ridiculous. I don't have a bad thing to say. Like everything has just been smooth. You guys have responded promptly and with so many people in there like how you do, it hands down we kind of love it.

Speaker 3:

That's our problem yeah, that's the problem, we like it. And then I and when I was looking at it we were tossing up whether I just buy the ugc course or buy into membership and community and chain, like I was toing and throwing with it because I'm like, ah, money blah. But then I was like, no, I want to invest in bigger picture, um, and what my brain wants to do, and like to be able to get that out of me and make it a reality. I knew I needed the ongoing support and guidance and when you have those times where you're feeling a bit low or unmotivated, then that's when the community's kind of been like, yeah, get back out there, you're doing great kind of things.

Speaker 2:

So yeah, and I know people around you that are doing the same thing or doing something different. You're like what are they doing? That looks awesome, like let's talk and like figure this out.

Speaker 3:

Yeah, and even just reading like other people's questions and being like I never thought of looking at it that way or never thought to like yeah, like just seeing how other people approach things is really helpful, because I'm definitely like a do as I learn type person, so sitting down and doing like a full course, I'm not going to retain it, I have to do the actions and stuff up and fall down and learn and do all those things to actually retain it.

Speaker 1:

So before we go too far, I just want to pedal back a bit, because if somebody just joined the podcast today and they're like cool, great podcast, what's UGC? So we're going to need to just go back and touch on that for people to understand. So, inside the membership, we're helping our community understand how to create reoccurring revenue and how to create and set themselves up for the longevity. So that might be in digital marketing, that might be in what we call UGC, which is user generated content. But at the same time, what that is also doing without potentially your knowledge, kelly, but we're kind of like doing it anyway is giving you this tool that allows you to learn how to market you and your business as well, because if you choose to grow, pivot change, create a membership, not create a membership. Do a course, whatever that looks like for the next step for you.

Speaker 1:

By doing something like UGC, you are getting a skill set that some people take so long to learn, which is how to create good content, effective content, and understand a brand and how to market that brand, because, at the end of the day, a brand is paying you money. So I'm going to go back. I'm going to get Mia to explain UGC to the point in a second. But to get a brand to pay you money to speak about their business in order to sell their product, you need to think about the brand in a different way. You need to understand their ideal customer and you need to be able to do it uniquely so that you become engaging to an audience.

Speaker 1:

So that's a skillset that you know when you purchase something from a social media ad, because you're like, oh my God, that looks amazing, she's using it. I want to use it. I see myself in her. That's the kind of marketing that you get to learn through UGC and the course that we've created inside the membership, and that's a skillset that now you have for life and your content is only getting better every time you hit record. So for everybody just listening, mia, do you want to outline UGC and just kind of share with people why we see this as a huge part of a journey in digital marketing, whether you're going to do this as a career potentially, kelly or if you're going to add this into your skillset, yeah, so UGC is such a great place to get started because, like Kristen said, you're learning better content, you're getting paid to learn better content and you're actually learning how to create good converting ads.

Speaker 2:

So one day, you know, if you've got your own product, you're like I'm just going to create good converting ads. So one day, you know, if you've got your own product, you're like I'm just going to create my own ads, I don't have to pay anyone, I know what to do. And so user generated content. Basically, brands don't have time or the ability to create lots and lots of content for their products, so they hire everyday people like you and I to create user generated content so they can use that for their ads or their social media. And you don't really have to have much experience. Like Kelly said, five days in next minute she's got a paid collaboration and it kind of snowballs from there.

Speaker 2:

But the whole point of UGC is brands don't want it to be a highly produced ad, because people are a bit sick of seeing those sort of ads and the over consumption of social media kind of means that every time you see an ad that looks like an ad, you kind of just scroll past. But if someone can see someone like us moms, everyday moms at home, using this product, they're more likely to click on it, have a look at it, buy it, trust the brand. So brands use creators like us to create their ads for them, and we teach this to our students because it is just. It's basically the perfect way to earn money while you're learning good marketing, and that's why we teach it inside our membership and lots of our members like you, kelly, are getting really great success with UGC. But those skills you're just going to take them with you for years to come, so it's pretty exciting.

Speaker 1:

Would you say, kelly, that compared to when you first hit record and every like we say, you know, confidence is a muscle, so you train it. So when you first start an account, you're always going to be better as you grow and grow. But would you say that the journey you've taken and the courage you've had to step into this UGC space has built your confidence showing up online?

Speaker 3:

so much, and even not online like in real life. I feel. I can feel like a glow. So cliche, I feel a glow coming out of me, like it just feels like you know when you find it. So my old nine to five used to give me this glow. Prior to having kids, I was like this is the job.

Speaker 3:

I love it, all the bits and pieces that I do. There's nothing that makes me sad or angry about it now, not so much because I've discovered that there is a way to have a career with freedom to do what's important to me. And obviously, when you become a mum, your whole identity and, I guess, purpose shifts and this fits that shift so much more than what a rigid kind of traditional role does. So that, I think, is part of why it makes me feel so like yes, let's do this. I since. So back when I was doing like the digital marketing, I kept that very kind of secret, like didn't tell anyone what I was doing.

Speaker 3:

But now I feel the confidence to say I've had conversation, like with my kids and they're two and four, they don't get it, but this is what mommy does now, like she takes videos of things so that other people can see how these things work, and they love it and like even spoken to my parents, who are like 60 odd, and explaining to them how it works and like what it is, and I was out to coffee with my dad the other day and he's like, well, if anyone's looking for a 60 odd year old man to be in a video, I'm like yeah well, sure, I'll be your manager as your manager he's like I don't want to organize any of it or bring in the business. I'll just be in it. Do it. Sure, dad. Yeah, but yeah.

Speaker 2:

So it just feels like things are aligning and it feels right yeah, it's easy to explain to people what you do when you're doing this sort of thing and it it's kind of like this gradual. It's always like a really perfect journey in a way. Like you see people doing stuff online, you have a little tittle here and there, but then I was the same when I found UGC. I was just like, oh my God, this is great, I can do this and it's real money and it's like a real job and it just feels good. And then it kind of just snowballs from there.

Speaker 3:

Yeah, it just feels good and then it kind of just snowballs from there. Yeah, I think I'm at the oh sorry. Okay, I'm at the point where I'm like I need to start treating this more as a business, not a side thing. Hence the we've had the discussions about dropping a day. So my, I do all these like pitches and want to have all these ideas in my head to create content, to build my own personal brand, but then it all falls to the wayside when my 95 gets busy or I'm like I don't really want to sacrifice more time away from the kids, and I do at the moment, but like if I can claim that time back.

Speaker 3:

and I also think putting myself in a position where I'm like, well, this has to work is actually a good kind of pressure for me. Like I work well under that because I'm like, well, I'm not going to fail, like we're not going to lose our house because I've decided to do this and then not made it work.

Speaker 2:

And this is another reason why we brought UGC into it, partly because my journey took off quite fast and I replaced my wage and I think about six weeks and. But it's that when you've got a nine to five, it can be really hard to make something work because you're so busy and two kids. So you start UGC and you start getting paid really early on because you don't need much experience, you don't need to grow a big audience. And then, like what's happening to you? You're starting to get to the point where I could cut a day back, maybe I can cut two days back, and then all of a sudden you've got more time to start building your personal brand, your audience, all these other things. And then, before you know it, you're like I can cut another day and then another day, and then you replace your whole entire wage and then you're like, okay, I'm set to do whatever it is I want to do.

Speaker 1:

And that when, when you messaged us about dropping a day at work, I'm like this is what this is all about and it's, um, yeah, so exciting and I think this is something that just fits mums so well in terms of and, like you said, it go right back to what you said at the start, where, when you you first have children, obviously your brain is so full that you're not going to start a business on day dot. But then you're coming into like, okay, I've got to go back to work, and that's when your brain's like how can I not go back? You know, some people want to go back to work and I love that for them. Most of us don't any of us here on the panel don't but that's the kind of thing that. That's when your brain starts ticking. But what's really nice about this and why we've definitely brought it into the membership?

Speaker 1:

One obviously, like Mia's story is a huge part of this. But it allows mums who may be ready in that early phase of your home with the kids to think you know what? I'm going to try this. Imagine if you could have tried that. You know, say you had a beautiful pregnancy and everything was great. And you know, 20 weeks after the birth, you're like hang on, I'm feeling really good. I want to test and try. Imagine if you'd been able to build that in and then all of a sudden, you're kind of I'm going back to work, hang on, I don't need to even have the conversation. I've proven so, you know.

Speaker 1:

I think that's why it's such a beautiful model, because and also as a mum, you're using all these products that you want to tell the world about because they've saved you in a moment of desperation and it's so much easier to share that. So I think that's why it's such a beautiful part of this journey is that it allows you to do that and it allows you to and we've said it as well at any point that you're, you know, doing something else in this space and you think you know, I just need a little bit more money, or I really want to work with that brand. You've built yourself to a point now, and you will build yourself to a point where your personal brand just attracts people, and then you can kind of sit back and be like, okay, I'll just wait for the inbounds and then I'll work with who I want to work with and I'll tell them exactly what my cost is. And you know, you might get a retainer client or something like that, but all of a sudden, like Mia said, you really can go.

Speaker 1:

Cool. You know what? I don't have to go back to work, which is really, really, really cool.

Speaker 2:

You think about all the brands, all the baby brands that need content, and all these mums are at home, kind of on your phone anyway, while you're breastfeeding or what have you sitting at home? And when a mother recommends something to another mother, that trust is there. You're like okay, she's used that, that's really good. And you go through the social proof and everything. And we've had brands message us a few months ago it was a pregnancy brand that do the sort of compression tights for when you're pregnant and she's like we can't find any pregnant mums to do our content Like. These brands are desperate for these creators to do this sort of stuff. So it's there for the taking if you really want to do it.

Speaker 1:

And so, kelly, just to let people know as well, what a couple of like did you have any fears? Or did you think, oh, I'm going to need to have to get like all this equipment and editing? And like what was it like when you first started, compared to then you did it? I'm like, okay, this is possible. Like can you share that, just so people really understand?

Speaker 3:

maybe a fear, and then like how really easy it is once you get moving yes, so I guess, like I, because I was doing the digital marketing, I had a few things, but not a lot like I have a tripod, which you're sitting on at the moment, and that was it. That's all I had when I started.

Speaker 1:

I don't even have a laptop, so I do everything off of my off of my phone that in itself is a clip we're just going to grab and we're just going to pop that on socials so I mean, I don't recommend it it's possible. We're all about what's possible and it's possible it is 100 possible.

Speaker 3:

I'm actually at the point where I'm going to go buy a laptop and upgrade my phone. So I have an iphone 11 yeah, that so it's nice and old, and it was purchased just in case we weren't able to get newborn photos of our firstborn, because she's a May 2020 baby in the midst of lockdown.

Speaker 3:

And I was like I need a new phone that's going to take nice photos. So, yeah, I have an iPhone 11. I just bought a microphone maybe a month ago and a tripod that has a light on it, but I generally am looking for a window that's going to give me light.

Speaker 3:

Yeah, and that's all I started with. And then I just found like nice spots around the house to get like the aesthetic shots, to get like the aesthetic shots. But I don't like. My UGC style, I guess, is not doing the aesthetic stuff. Yeah, like I'd rather be on camera and like talking or like do a voiceover and showing how things work, rather than like what UGC is really?

Speaker 2:

yeah, it's not pretty stuff yeah, I don't.

Speaker 3:

Um, yeah, no'm not, I'm not the pretty stuff, give me the real stuff. But yeah, so no, I have a very, very basic setup. I do most of my filming in my lunch break when I'm working from home, but if I'm lucky, I sneak over to my parents' house when the girls are home so that I have a quiet space and their house is a little bit more aesthetically pleasing than ours. So I'm like I'll just look through your kitchen for the day. But, yeah, very basic setup. Yeah, it's definitely nothing fancy and you definitely don't need anything fancy to get started. I think I bought the microphone purely because of the inbound that I got, because I was like I don't really want my headphones showing when I'm, because it was a scripted talking to camera.

Speaker 3:

So yeah and then when I filmed the first one and listened back, I was like that's not great, um quickly on Amazon like quick microphone and away you went.

Speaker 2:

It's cheap too, like you don't have to fork out hundreds of dollars for these microphones and it's all a tax deduction as well. Remember the business stuff, and even you know, investing money into your education further. That's all tax write-off. So yeah, yeah definitely.

Speaker 3:

I invested in Startup and Running. Amazing With Ange because I was like no, I have big plans, so I need to get things in order from the beginning and I've done my first tax season.

Speaker 1:

It's been a wild ride since april, that's amazing if anybody listening start up and running is. Ang is another one of our members and she is. She helps you set up your small business. So if you're thinking of starting something like this, you are a business. Like you're selling a service, you need to do your tax and, like we just said, like if you go and buy a new iPhone, that's a tax deduction, kelly. So all these things are marvellous.

Speaker 1:

A computer Like this is what starts to happen, and so Ange is incredible with helping set up that kind of stuff, because I think sometimes we go, this is a little side hustle, a little hobby, it's not really, I'm not really making any money like it's. But then all of a sudden you actually start making money and you do need to be set up as a small business, just make and which is very easy. It's not anything too serious. We've done a podcast with Ange. We'll link in the show notes so you can go and have a listen. But I think that's the kind of cool part is, all of a sudden it kind of ticks oh, I'm doing this now and that's, you know, a really, really fun part. So I want to ask you brands that you've worked with have you? How have you found them or how have they found you, if anybody that wants to know how that happens.

Speaker 3:

Yeah. So I haven't had a lot of inbounds and I'm okay with that because I'm right at the beginning of my journey. The first brand I was just like this is such a fluke, like how did this happen? But then all the other brands that I've worked with are ones that I've pitched to. I kind of find them either by like just scrolling on Instagram I'm an Instagram person, I'm learning TikTok but scrolling Instagram brands that I see other UGC creators working with. But I also very much am very selective of the brands that I'll reach out to. They need to fit with, I guess, my values and appear to be, I guess appear to fit with my values, and then have that kind of chat with them and go from there and work it out whether this is going to go ahead, or not.

Speaker 3:

I've actually just had a brand recently that I had to say no to.

Speaker 2:

And it was a paid.

Speaker 3:

It was paid and it was a really hard one for me because I was like, who am I to turn this down? Because this would obviously anything is helpful to our little family, but I'm also like the amount of time that I'm going to have to put into this, because they wanted the girls in it and I'm quite selective with how much they're shown, so I'm very strategic with that as well, because they're too young to consent or understand what's going on. But I was like no, I can't. And I said to them like, very nicely, I was like I just need you to know that, like I know, this is gonna take me a lot longer to work on, and they wanted perpetuity.

Speaker 2:

Um, and I was like it just my gut is saying no, so yeah and you sort of learn that along the way, like what brands are gonna try and rip you off or yeah, like want perpetuity, or maybe the product just doesn't really fit with you and you have to put your face to that and people are going to see your face on their feeds.

Speaker 2:

So it has to feel right and you know and is great with all that sort of contracts and legal stuff that you have to consider going forward. But you know that's another thing. Being in a community and being able to ask questions like this and see what other people are doing and run things past other people is super helpful as well, because I remember when I first started I didn't really have a community, I was just winging it and I did so many jobs that I probably shouldn't have done. I got ripped off or they have my content still to this day. So yeah, there's things to think about, but you know it's so good to have people around you in that same space doing the same thing.

Speaker 1:

Yeah, definitely. And so if someone's listening now and they're very curious, what would your advice be to them right now? If they're kind of on the edge of their seat and they're like I can't do this, I'm not good enough, I'm just a mom, I don't have time, all the things we say to ourselves, I'm too old's. Another one what would you say to them?

Speaker 3:

I would say stop it, Stop it.

Speaker 3:

I would say very much all in your head and that you can do it if you want to, but you definitely need the right people around you.

Speaker 3:

I would say go, follow your account and join the membership, because even if you do just like, just want to do UGC, If you do just like, just want to do UGC, being part, having that ongoing support, I think has been a real game changer for me, especially when you go through your vibe, because obviously there are a lot of UGC communities out there and it's finding the right one. And this is definitely like I can't even explain the transformation that I've seen in myself, but I feel happier, Like just being a part of a group of people who you know have your back and who you know if you go, hey, I did this really great thing today you're going to get like, yeah, that's awesome. Or I've even started to have people reach out to me on Instagram for like advice of what I would do in that situation and I'm like oh, I don't even like I'm no expert or anything Like I've only just started this, but it feels kind of nice.

Speaker 1:

If you step ahead of somebody to actually help them, like you know, if you're ahead, then you still got the knowledge to share with them.

Speaker 3:

Yeah, which is like and it all comes back to like being part of that a positive space, to have the confidence to be able to go. Well, I would do it this way, or this is what I've learned because of like this community or I saw this question one time and like cause, all that knowledge is just there for you and you can go back to it, which is definitely very helpful as well.

Speaker 1:

Yeah, I think you know, being a mum, it can be such a lonely space and you can really get in your own head with. You know the fact that if you're not working or you have to work part-time and you're kind of coming and going, you really get in your own head about who you are, what your purpose is, and then to come to a community and I think that's what we're so proud of in the community. And to come to a community and I think that's what we're so proud of in the community is it's a really safe place for people to go. If you're having a bad day, you can let everyone know. If you're having a great day, you can let everyone know If you've got a question, and sometimes it's just that community.

Speaker 1:

That is all we kind of need to make the next step and take the next step and have the courage to do that. And so I think that's what's been incredible about watching your journey as well is just seeing you take those steps. And then you know when you send us DMs of the jobs that you've got and things like that. Then Mia and I have this Slack chat channel. We're like, oh my God, this is so exciting, this is so cool, but it's just. You know, it's really amazing to see and help mums take that step and feel really comfortable and confident in doing that.

Speaker 2:

Yeah, and also networking as well. I know a lot of people in our membership have, you know, started little businesses together or even, like Tracy, one of our founding members, she's created her own app and she's used other members in the membership to do UGC for her app and, you know, you share contacts and it's yeah, it's a really great space to be in and I think, with our membership too, we sort of attract mums and it's a different world out there when you've got kids and a full-time job compared to, you know, an 18-year-old UGC creator who can have all the time in the world to produce all of this great content. Yeah, surrounding yourself with like-minded people is really important and I want to ask you, kelly, what do you have a bigger picture? Can you see five years down the road just yet, and what does that look like?

Speaker 3:

Yes, so I do have a very big big. So even from before starting UGC and joining the community, my since becoming a mom and learning so much about birth and pregnancy and stuff, that has definitely become very much a passion of mine and being able to support mums through their choices when it comes to birth and pregnancy because I feel like and it might just be all the accounts that I follow on Instagram, but there seems to be like a bit of a trend of you can't have a positive hospital birth like it's just gonna get taken.

Speaker 3:

That's gonna get taken away from you and I will shout it from the rooftops that you can. People are always shocked when they learn that I had a very positive birth because it was a private hospital. Middle of COVID, 72 hours of labor, and I said to my OB go stand in the corner. I don't want to have you.

Speaker 3:

I want to pay you to stand in the corner you're in control yes, and it was all because of the information that I found for myself and knew the questions to ask and felt very empowered, and that's what I want to create is. So I've got a few, there's a few bits to it.

Speaker 3:

I want to create a membership kind of mom club where, or mother's group where, like you have the guest speakers come in and be able to like sleep and first aid and all of that kind of stuff and then also provide an actual physical service, because I think I'm very much a people I like to be around people, and virtually is great, but I think, knowing myself, I probably would want the in-person interaction as well, and so I want to, I guess, start kind of a postpartum doula type service, but after doing some research, all of them kind of end around the six-week, eight-week mark and I think the hardest point is after that, yeah, when everyone leaves you alone, when all point is after that yeah.

Speaker 3:

When everyone leaves you alone, when all the support falls away and I don't see anyone offering that kind of service and I see it come up on Facebook mum group Facebook pages that I'm part of all the time being like I am so exhausted. I have no one here who can support me.

Speaker 3:

I don't have any family around, I don't really have like the network of support and I think after my second pregnancy and birth I had a beautiful home birth. Everything went really well. And then six weeks my appendix gave up on life. So yeah, six weeks postpartum and I went to the doctors and they were like yeah you need to go to hospital now.

Speaker 3:

And the surgeon was like this is the worst appendix we've seen. And you are walking around like nothing is going on, Cause I was like in hindsight all the signs, but at the time I was like, no, these are just postpartum pains, it's fine, I'll just keep, I'll just wait till.

Speaker 2:

I'm an appendicitis.

Speaker 3:

It felt like I'd done an intense core workout and I was like it's probably like some ab separation. I'm going to the physio on Tuesday. I went into hospital on the Friday. They were like your appendix is already partially ruptured.

Speaker 2:

Cool, cool.

Speaker 3:

Yeah, so lucky. My husband was like you need to just go see someone, but after that, so my daughter was six weeks post, six weeks old, and our eldest was two years old and I was out in hospital for four days and I was fortunate that we have a community and a village Like this is the perfect situation where you need to have that village of friends and family who can come and help. So I had my parents bringing the six week old up to the hospital each day.

Speaker 3:

I had friends coming over to hang out with my daughter and husband so that, because he was then looking after the six week old overnight so that he could catch up on sleep, someone was playing with my two-year-old and like people were bringing us food and even like a newborn bottle, like a box, because I breastfed and luckily I had a stash of freezer milk but we didn't have a bottle. So I was like, well, I'm never going to be away from her and someone dropped it off at 9 o'clock at night.

Speaker 3:

on the night I went into hospital because I was like, oh shit, like what if she doesn't feed, like all these things? And that's where this idea came from. Is that because the world is so big and so open now, the ability to move away from your support networks is so great and so many people do it? You need that support. And beyond the newborn phase, like that fourth trimester and like even so, like, my idea is to be able to do cooking, cleaning, help if you're overwhelmed, just getting out of the house, like be, there to like help you get your bag together, get out and then like stay and cook a meal.

Speaker 3:

So when you come back you're like, yes, sweet, I've got lunch already sorted or dinner's already in the oven those that, like that kind of support, is what I want to provide now.

Speaker 3:

this is not something that I'm ready to launch into just yet, but I think the wheels are starting to be in motion and the confidence to do it. And going back to telling my parents about what I've been doing, my dad owned his own business. He's semi-retired now and he was like well, why don't you just do it like you don't want to get 10 years down the track and be like I really wish?

Speaker 1:

I'd done that and the beauty of it is you could literally start it with just a little membership that just you know 10 people, 20 people, and all of a sudden build that, and then there might be a point where then you can start the actual process, where you create a team that go and actually go to people's homes and then that grows to each state, like the, the possibility right now you can validate it with this one mom, just one mom.

Speaker 2:

What do you need? How can I help you?

Speaker 1:

let's do this like I mean you've got a community of a couple of hundred in the hive that you'd be like guys here's my idea and I'm like, yes, come to help me. I wish I had that, and you know, that's the thing that you're collecting skills on this digital journey.

Speaker 2:

So when you do get to that point, you're like I know how to create an email list, I know how to launch it, I know how to, you know, create content for my business, and that's. That's the whole journey, isn't it? You just collect all these little bits of information so that when you go to do whatever it is you really, really, really want to do, it's going to work and it's not going to be the big overwhelming thing.

Speaker 3:

Yeah, and I think that's where, oh sorry, no, you go. I think that's where the biggest difference, like from starting in the digital marketing, where the focus was solely on like that one thing, whereas now I can focus on the thing that I love but still be being paid to create the content and develop, like practice those skills and like build that confidence, like so much is just confidence. And every time a brand says yes, I'm just like like it gets so, like I do do a little dance. I'm like yes, and I go tell my husband and I'm like yes, this brand just said yes and they agreed to all my stuff. Or when I send off a video and they're like yep, perfect, no revisions, I'm like nailed it, like I'm getting better at this.

Speaker 2:

It's like that validation that I can create good content and brands are going to pay me. This is amazing. And you have to do it for yourself too, down the track.

Speaker 1:

So even in that, you know you get to where you want to go on this big vision. And one day then you get to turn around and say to a brand hey, would you sponsor us? Would you work with us? This is my big dream, big vision. Would you help these women and these mothers? And the brand might be like amazing, you've got a community of this. Many yes, absolutely Like these, these opportunities, and I think, as entrepreneurs, if we're brave enough to step into this space, opportunities are endless and if you take one and it might be that you take a free gig and you just go, you know I love this brand, I'm going to do that for nothing.

Speaker 1:

You have no idea what the next door is, or the next door and then there might be that moment where a brand says a figure that you're not happy with and your gut feeling says, nope, that's not me.

Speaker 1:

And that's like you have to learn that stuff by messing up, by trial and error and being in this space.

Speaker 1:

And then what that allows you to do with that confidence, like you were saying, is you know you're going to go to your audience one day and just say, guys, I've got this idea and you get that one validation and like the door opens and then you just take another step and you get that next validation, like it's.

Speaker 1:

That's, I think, what is so incredibly exciting about this space. And even just you know, starting with the master resale rights and starting that space, you know, you, you started and that's really just the skillset there is. Selling basically is just selling the course, but it's allowed you to into this space to then say, okay, I did that, but you know it didn't light me up, but now I'm doing this and now I'm lit up and now I get to do that, and so, no matter where you start in this digital space, the door just opens and then it keeps opening. And I think that's what's really cool. And then to hear your big vision just gives me goosebumps, cause I'm like if you've got that vision, you'll make it like it's possible, absolutely possible, which is really cool.

Speaker 2:

Yeah, so exciting. And another thing, too, I just want to touch on is learning these little skills. Like sometimes I see big creators and they got hundreds of thousands of followers, but they're not incorporating brand deals or affiliate marketing in those business. All these little skills that we're using. When you do, you know, create a big audience and a brand comes to you and wants to do a brand deal, you're like yeah, sure, I know what to do. Contracts, I got the pricing right, like all this stuff, boom. And some big creators obviously do UGC. People think that it's kind of just ads, but they incorporate affiliate marketing and UGC into heaps of stuff because you're diversifying your income and next minute you know you've grown this audience of mums and you're doing your membership and then you've got affiliate links and brand deals and partnerships and all this stuff that you're learning right now. You know it all. So, yeah, it makes it a lot smoother in the long run. Yeah.

Speaker 1:

And so we're just going to wrap up in a minute. But, kelly, I wanted to ask you if you could give, if you could go back to the day where you were kind of on the fence with starting this digital space in general and even the UGC and stuff like that. What's three things that you would tell yourself? Now you know what you know and also knowing your bigger vision like what's three things, or one or two things, that you would tell yourself.

Speaker 3:

Well, I think, get out of your head. Cause you are your harshest critic and just post the content, just do it. Um, in terms of getting like, into the digital space, stop looking at everything that it's a scam, because it might not be.

Speaker 2:

Yeah, but do your research yeah, research is a big one research.

Speaker 3:

yep, think I know, like for me, even even still now, like I get in my own way of like posting the content, being like, oh, no one cares, no one, no one's listening to this, but there are people who will watch silently. Yes, and I've learned that now because just last weekend I had three different people reach out to me for advice around preparing for pregnancy, like they're not pregnant yet, but they wanted to know stuff and I'm like this is a bit cool, it's begun, yeah. So I think, yeah, know that what you are saying matters and even if you don't see it straight away, you, you are helping somebody.

Speaker 2:

I love that People look at the views and go oh, I only got 200 views, but that's 200 people that are watching what you're saying. They might not be commenting, they might not be liking, but they're watching.

Speaker 1:

Yeah, that's a good one, and it takes people that time to kind of get to know you and stuff like that. And we have the same conversations in our own heads, so it's very, very normal in this space, but it's nice to hear, kind of, how you're coming full circle with that. And then, just as we wrap up, one last thing that just came to my head what is the most exciting moment to date that you can like remember and be like, oh, that was the moment that I was like, oh, this is good.

Speaker 3:

Well, I think the most exciting thing with is the inbound. No, so the most exciting thing? Two I got two. Yes, please was the first inbound that came through because I was just like well, I have not like, I've posted like two things on Instagram this is not how did this happen. And the second one was so I guess, back track a little bit. I have two Instagram accounts at the moment. I have a UGC specific one and a one that is my mum's stuff, and I got my first inbound on my mum's stuff one which I've not really been talking about UGC stuff at all over there, but I like strategically slot stuff in and I was like, how did this happen?

Speaker 3:

This is, this is so cool, like. And then that's just taking Mia's advice on um building your personal brand, and that's. I guess I'm going that way more because of my bigger plan yeah but I'll keep my UGC account because things still kind of tick along in there as well. So I've kind of got two options to manage at the moment.

Speaker 2:

Yeah, yeah, and remember on that UGC account too, seo, people search stuff and they're like oh, kelly, yeah, and it might be a post that you did six months ago.

Speaker 3:

So very good. Oh sorry, and one other exciting one.

Speaker 2:

Oh, okay, I've got three.

Speaker 3:

I love that Keep going I hooked my husband into doing UGC. Ooh, I hooked my husband into doing UGC.

Speaker 1:

Well done so.

Speaker 3:

I'm his manager.

Speaker 1:

Yeah.

Speaker 3:

I take 100% cut. But no, he's actually had, he's got two deals at the moment that we're working on together. So he doesn't want to do like he doesn't want an account and like do all this stuff. But when brands like reach out and they're like I'm like, oh, this could work, like as a couple thing, I pitch that.

Speaker 2:

And not many men do it, so men are very sought after.

Speaker 3:

I know that's what I keep telling him I'm like, but I can't manage an account with you as well.

Speaker 1:

Well, that is absolutely awesome and I think what's been so nice to speak to you today is one to hear your story, but just see how it lights you up in both just doing the UGC stuff and then also your bigger vision and now how they align. And this is what we talk about inside the membership is there is this little thread that you will start to pull and it will align all through the work that you do. When you're on your purpose and we work with our members to do. When you're on your purpose and we work with our members to understand. When you get to that purpose and you build your personal brand, there is a string that you pull that all of a sudden, your purpose that's you following your purpose and when you get that, you light up, like you've lit up today, Kelly. So thank you so much for your time.

Speaker 2:

It's been so good to talk to you Congratulations on all the hard work that you've done and, without you knowing it, you're inspiring other mums to do this as well, so that's the best part.

Speaker 3:

Absolutely.

Speaker 1:

So if there's anything that you've heard today that you're a little curious about, in the show notes we have the link to join our membership, the Reoccurring Revenue Society, where we talk UGC, we talk memberships, and we help individuals build a freedom-filled life because they're aligned with their purpose and they get to build that online revenue that allows them to do what they want where they want, how they want, basically and part of that story is the UGC part If you choose to use it. If you don't, it's still in there and you can use that to build a better brand, build ads for your own business, if that's what you want to do, and so all of that is in the show notes. There's also just you can just buy our UGC course, the UGC Accelerator course. You can buy that as a standalone or you get that inside the membership. So that's all in the show notes. Any questions, let us know and we'll see you next week or definitely in the DMs.

Speaker 2:

And also, if you want to follow kelly what?

Speaker 3:

are your handles kelly, you see, and mum's handle as well. So ugc one is ugc with kelly b and the mum one is kelly, bright underscore love it love it all right team.

Speaker 1:

We shall see you next week. So many good ones too.