The I Am [Dot. Dot. Dot.] Podcast

Ep#52: Hear How Tara Gained Over 2,000 Email Subscribers with This Strategy in weeks!

• Kristen Werner & Mia Steel • Season 1 • Episode 52

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Welcome to our must-listen Spotlight Session episode where we dive deep into the secrets of TikTok marketing and membership growth that can transform your digital strategy. 

Whether you're trying to overcome self-doubt, pitch your brand during the holiday rush, or simply want to grow your community, this episode is packed with valuable insights.

Key Highlights:

  1. Tara's TikTok Triumph: Learn how Tara dramatically increased her visibility and membership base, gaining 2,000 email subscribers by leveraging a unique TikTok strategy. Discover the steps and tips that led to her remarkable success.
  2. Engaging Content Creation: Explore strategies for creating curiosity-driven content that captures attention and drives engagement. Learn how to communicate effectively with less tech-savvy followers and repurpose content across platforms.
  3. SEO on TikTok: Unpack the power of SEO techniques specific to TikTok to boost your content's visibility and interaction. This segment will guide you through optimizing your TikTok profile and content for maximum reach.
  4. Launching Your Membership Program: Dive into the essential steps for launching a successful membership program, from setting up robust email systems to creating engaging teaser announcements and personalized welcome videos.
  5. Involving Founding Members: Enhance your membership experience by involving founding members in the development process, ensuring their feedback leads to a more tailored and satisfying community.

This episode is your guide to scaling your business and enhancing your online presence. Packed with expert advice and actionable tips, it's designed for content creators and entrepreneurs ready to elevate their digital marketing game.

Ready for transformative growth? Subscribe and learn the strategies that can lead to your next big breakthrough.

➡️ 🪩 JOIN our Membership Recurring Revenue Society Create Content That Gets You Paid NOW and Build a Magnetic Brand That Generates Recurring Income for Years.



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Speaker 1:

This week on the podcast, we get to chat to some of our members, yep, in a spotlight session, which is where we go inside the membership to show you what goes on in these coaching sessions. And this week you're not going to want to miss because we talked to Tara, who just sheds a little light on a couple of incredible things she's learned about TikTok and how to get her videos seen in the search section and also her founding membership, how that's going, what she's learned. And we talked to her about that whole imposter syndrome type feeling and how to deal with that with boundaries. So bugger off and let's go.

Speaker 2:

I'm Mia, a mum of two, a former burnt out ambo who sold it all to travel Australia in her caravan and turned a single TikTok idea into a six-figure content creation business, leveraging UGC.

Speaker 1:

And I'm Kristen, also a mum of two, with over 15 years experience in brand and marketing. I went from the corporate world to being made redundant and decided to back my idea of starting a branding business and a successful wedding venue side hustle generating six figures, all whilst living on the vineyard.

Speaker 2:

One random DM between us sparked more than just a friendship. It ignited a passion to mentor women online around the world.

Speaker 1:

We know what it takes to make it work online, and we're here to show you what's possible.

Speaker 2:

In less than 12 months we built a six-figure membership together. And here's the kicker we have not met in person yet. That is a kicker.

Speaker 1:

We're here to show you the power of reoccurring revenue and how achievable it really is. We don't sugarcoat things around here. We talk about the real shit, the good and the bullshit. So buckle up, let's go. Welcome to the I am dot dot dot podcast, the podcast for busy creators who want to consume useful shit for their biz and their life and learn how to turn their audience into a paid community. Welcome, I'm Kristen Werner, joined by Mia Steele today.

Speaker 1:

I'm just doing a little cheeky pre-recording before because we did a spotlight session this week, so we are diving deep with a couple of our members inside the membership. The spotlight sessions are so incredibly fun because we all get together. We pick four people and in that four people get one-on-one session, 15 minutes each, where you can ask any questions you want, have conversations about what is going on in your business and solve problems together. So today we are talking to Kelly and we are talking to Tara. So with Kelly we have a bit of a chat about her UGC journey, where she's at at the moment and what it looks like for moving into Christmas and maybe trying to find the perfect retainer client for over that Christmas period and creating some bundles.

Speaker 1:

And then with Tara, we are going to buckle in. She's going to share some golden nuggets with us, actually, which is very exciting. So if you are looking how to get seen in the algorithm, tara's got some hot tips that a couple of our members have tried since and said absolutely works. So huge tick there. And then we talk about her membership and what's going on with her founding memberships, how she gained 2,000 email subscribers by just offering them what she does best. So you got to buckle in. This episode is sensational, but let's jump in. No more of me. Let's get going and, other than that, have a cracking day.

Speaker 3:

So buckle up, let's go. Yeah. Well, so just on the UGC kind of stuff, I see some more experienced creators like creating bundles for Christmas and going back to like clients that they've worked with with kind of bundles. So I'm just kind of wondering what it could look like and how to. I guess kind of pitch that to the companies that I've worked for previously. Yeah, yeah, it's going to be a busy time. Sometimes there's two trains of thought. I guess kind of pitch that to the companies that I've worked for previously.

Speaker 4:

Yeah, yeah, it's going to be a busy time. Sometimes there's two trains of thought. It depends on what the product is. But a lot of people don't advertise because the bigger brands are just putting so much money into Christmas time that it's hard to get their ads seen. I would probably try and pitch to the bigger brands that you've worked with before, because the little guys might try and stay quiet because their ad spend might not be, worth it during this time, but they might still be interested in some organic stuff.

Speaker 4:

But, yeah, going back to those brands. And also, I know you want to talk about a retainer client as well, but I think those brands that you've already worked for and you've already got the product and they already know you just put it to them and create. I wouldn't even hesitate to up the price a little bit because they're going to bring in a lot of money over Christmas. So those bundles, that's a good idea. I guess a bundle would be the same as a package type thing. Yeah, but yeah, going back to them. But yeah, going back to them. For the retainer client side of things too, it's having a look at the people that you've worked with before, how their TikToks are going. That's how I've gotten my retainer clients, because they either don't have a presence on TikTok at all or they struggle.

Speaker 4:

So, having a look at their socials and seeing what they're doing and then just putting it to them saying, hey, look, would you be interested in me doing five posts a month? Or I've retained a client. Now it's one post a month. It's $6.50 USD for one video once a month and I've worked with them before, so it's just that, going back and forth and just staying in contact with them and just putting forward ideas and being proactive instead of waiting for it to come come to you. But yeah, I think, definitely for the christmas time, going towards those bigger brands would be the best way to go. Yeah, I don't even know if we'll run ads over christmas time because it's pretty hectic on on facebook.

Speaker 5:

Yeah, I do say on facebook and stuff like that, for smaller businesses it's just not worth it, because the bigger ones are pumping so much money that you just don't get seen.

Speaker 4:

It's a bit like Timu. You know how. Timu has just bought so much space that people are just like well, how can I possibly compete? I think in France I heard the other day that they've actually banned Timu from shipping and advertising in France because they're just like we don't want this everywhere.

Speaker 4:

I know I've worked with a few brands who are like we just are struggling because we can't compete yep, and I guess that's where the organic stuff comes into it building trust, building a community organically, where they should be putting their focus, because you know it only takes one viral video to sell out your whole, you know, yeah, your whole warehouse like part of the package, kelly could nearly be around hiring a content creator like yourself to do consistent content, organic content, over that period, that busy period, yeah, get seen organically.

Speaker 4:

And don't forget to local businesses like coffee shops and stuff that you can actually go to and create content for as well. Where do you live, kelly? I mean, like tourist areas are brisbane tourist areas around holiday season would be perfect? Um, for in-person content, and also to pitching, you know social media type, social media management type services over that period as well, when they're really busy and they might just, yeah, need some extra help in that, in that side of things too, just being proactive and just kind of making it up as you go. We've started dipping our toes into a bit of event content creation, just putting that service forward. Like you know, are you having an event? I'm a content creator, I'm happy to come and, you know, capture all your content for you 48 hour turnaroundhour turnaround. Here's all the raw footage. That's $1,000. So, thinking outside the box and just remembering that every brand, even us your brand, everyone's brand, needs content constantly.

Speaker 4:

Yeah, and those retainer clients, too, are perfect for this, because it's a little bit more stable than when you pull a day back of work and then you're like, dude, I've got no UGC jobs this month, crap. So there's. Yeah, I'd put a lot of your time into trying to get those retainer clients.

Speaker 3:

Well, I've hit a point of overwhelm with what I've got and I'm like don't want to do anything because I'm just like and that happens too.

Speaker 4:

Yeah, if anyone else is doing a lot of ugc, it's totally a thing. You hit this wall and I remember, you know, when I reached like a ten thousand dollar month, I'm like, holy shit, this is a lot, because you're managing lots of different um clients at the same time. So the minute I got retainer clients, I was just like I don't have to deal with the emails and negotiating and the contracts and all the other shit that goes with it.

Speaker 3:

So yeah, I don't know even near a $10,000 a month. It'll come, it'll come I know, once I have the I feel like, once I have the time.

Speaker 4:

I know, yeah, it would be impossible with a full-time job. Yeah, a full-time job would be virtually impossible. But you know you could get two retainer clients and that could potentially replace your whole entire wage. All right, well, right. Well, tara, do you want to jump in and let's see what you've been up to?

Speaker 6:

because tara's how'd you get going? Yeah, I stan can only transfer 5 000. After that you have to manually. So I was up till three o'clock this morning manually. How many have you got?

Speaker 4:

600, I had to manually that that could be 600 membership members that's what was going through my head.

Speaker 6:

I'm doing them and I'm like, and then I'll be like this could be the membership members. That's what was going through my head. I'm doing them and I'm like, and then I'll be like this could be the one that's going to say yes that's a manifestation right there like this could be you, I'm going to service you, I'm going to help you.

Speaker 5:

Oh, wow, is that? Um?

Speaker 6:

so they came back to you and said that it's a 5,000 capped limit um, I've changed carriers and it includes emails and you know, make sure that you hear from me tonight. I don't know if I'll post it. I'll see how I go with my opt-ins. I might post it tomorrow, just because I don't want people to miss it, and then it's the same. Make sure you hear from me. If you haven't heard from me tonight, make sure you contact me, because you don't want to miss out and I've got a bit of excitement with it, and then I will go from there. It's not a problem to have, but it's a nice problem to have. Like is here.

Speaker 5:

That's one of those things that you know. When we all start in this business, like you, satatari, you kind of start with maybe not the idea of where it's going to go and then it starts to steamroll. And I remember you know from what I've learned in my journey so far that you know you might not want to, I always wanted to invest in Kajabi but was like no, that's, I don't feel I'm ready for that yet. But I always tried to choose a platform that if you did explode and you're on the free platform, the next one you know you could upgrade to the paid, so everything would kind of carry in. So I suppose it's a nice not a nice example, but an example of now with Stan Store, you'll just be able to keep growing and if you choose another platform, you've got the ability to download those opt-ins and stuff and move them over.

Speaker 5:

Potentially, like it's just that thought that we all need to kind of have in the back of our mind begin with the end in mind. So it might be that right now you know we can't afford the best of the best, but what could we afford or have that's free but also has the option to kind of easily transfer? When I'm ready, it's probably just a note for anybody listening that's in that boat, just to have that in the back of your mind. It's something that I was taught quite early on, just so that when you get to this space where you're at, there is the next transitions a bit easier. But it is a beautiful problem to have right now.

Speaker 6:

So that's exciting. Yeah, I was sitting there. I'm like, if only I'd done this, like I think it was only, I think it's only like three weeks ago. I've gotten like 2,000 people sign up in the last three or four weeks, so that's when I was. I know, I don't even know why, I can't even pinpoint, so I can replicate it yeah, I've got something?

Speaker 4:

do you reckon it was the video that you put out there on thinking about the membership?

Speaker 6:

It was around that kind of time. So whether that's where people were like, okay, as much as there was a bit of bitching or whinging, there was the people in the ground Don't want to miss out. And then I think as well I did. I've been playing a bit with posts and that, creating curiosity, and I did one on a blondie and I just had the end results saying this recipe is going out tonight. You don't want to miss it. Get on my email list.

Speaker 3:

Yeah.

Speaker 6:

And I think that one as well was one that kind of got people like, oh, I do want that recipe.

Speaker 4:

So then they yeah, and it's a good reminder. I forget all the time too, like a lot of the times, people who aren't in this tech savvy social media world, they kind of need to be told what to do, where to go and where to sign up and where to click and to follow me and do all those things because we're just like, oh you know, we automatically do that stuff. We don't need to be told. But the people, especially your audience, that probably are just not doing too much on social media, they need to be told that's a massive thing for me.

Speaker 6:

It's like there's so many and I'll tell them. If you go to my stand store now, if you go there, they're like what's that? How do you get there? And like the amount of times I've had to do a video. This is how you do it. And then, because I'm on Facebook, instagram and TikTok, I've got to do like a different face of it, because it looks yeah, and every time like I really should say this, but I never do. And then I get people just giving me their email address. We want to get on it. How do we do it?

Speaker 4:

they did that on my ADHD one too. I'm like I think I said in a video go to my profile to sign up, but then they just dm'd me all these emails and I was manually putting them into this freaking thing. So, yeah, you gotta be really clear and really think about your target audience and who they are, and that way they're not always as tech savvy as we might be and I think you know the continuous value that you give your community.

Speaker 5:

What is making those signups happen as well, like you're always giving value and you're always helping. So that comes with. Like we said before, there's always people lurking, lurking, lurking, lurking, and then it takes one post for them to be like oh, she said this before, I want to be on that, I want to be part of that. So, yeah, that's an incredible, incredible result.

Speaker 4:

And another point too, for everyone is to not and we need to remember this too is to not be afraid to repeat content. Like you might repeat a recipe, tara, or say the same thing or talk about the same. You know you forget that people are finding you all the way through your journey. And even, like Helen, you might talk about what happened on day one of your yam cream, or what is yam cream, like you think that they already know. Really, there's more people coming in all the way through, so repeating yourself is, yeah, important too.

Speaker 6:

That's a massive thing and even when you post a video, you just presume that everyone that follows you and everyone's seen it. But when you actually look at the insights on that post say, like on Instagram, I've got like 100 and whatever things and followers there and only 20,000 people have viewed that video. That's still 80,000 plus people that have not viewed it. So if I post it again, it's likely that it's going to go to one of those who are going to see it. So I'm actually because I never kept videos or anything. I've been so slack with this whole thing and so now I'm trying to like keep videos and then maybe editing them slightly different, because that different edit then might go into the algorithm a bit different.

Speaker 4:

So then other people are going to view it and it's just keeping all that A good thing for you too is like I don't know about you guys, but when I want to make something like last night or the night before I wanted to make a Caesar salad I didn't go to Google. I went to TikTok to watch a video on how to make a nice Caesar salad. So your SEO for specific recipes, because people just search it. I just want to see a quick video. Oh yeah, I need those and that looks nice. I don't want to scroll through the blogs. Go right to the bottom, look at all the ingredients. That's boring.

Speaker 6:

Other thing I'm noticing on TikTok is if you know like it comes up and it tells you at the top of the screen what your video is kind of. If you don't like the topic, if you go and then find videos that are the topic you want it to be, so go into your video so say it's my brownie video, I'll go into my brownie video and it might be coming up as chocolate biscuits. I then go and search in that little search bar chocolate brownies and watch four videos that say chocolate brownies and interact with them. It will change the direction of that video and that video will then go to chocolate brownies. If it's something that's a little bit odd, and I want it to go to something a little bit odd, so say it could be.

Speaker 6:

I did one that was like brownies and cookies together and then I did a search in, I think, because it was odd, it had gone into something random. So then I did a thing on brookies and then it went into brookies. Now and if you do a search on brookies that recipe will come into it. Good tip, a little discovery. Love that Very randomly.

Speaker 4:

That's really good Because this SEO thing is incredible, like I've got videos still getting likes and comments from when I first started, like what is affiliate marketing? So it's just yeah, think about your SEO, for sure.

Speaker 6:

Yeah, yeah. And because TikTok is so random with stuff, yeah, that it doesn't always turn it into the right spot. And you've got it, because when I've done that, then the views have suddenly gone up or I'm getting more interaction on that video because it's now hitting that right spot. Yeah, so you can manipulate it by interacting with similar people yeah videos in the search bar yeah, and I've experimented and gone to something really random that doesn't relate to that video and it all gets slotted into that, to that experiment too.

Speaker 6:

That's cool okay that's really interesting, cool, good, yes, and then you can, because that was because I've been, I'm noticing on instagram and that that a lot of my stuff isn't going into for you, it's just going to followers. So it's going to get new eyes onto my things and that's why I've been experimenting with, yeah, and I've been changing how I did my videos a little bit, changing like wording and text on screen and using like your content bot that you've got and using that to then get better text on screen.

Speaker 6:

That's going to hit things yeah, yeah, and that has kind of helped or changed like, have you noticed differences and my, I'm getting more things going to my for you page than just my followers, and followers are commenting that they're missing videos, which is fine because I'll look it up.

Speaker 6:

Yeah, they'll see something and I'll be like I haven't seen tower for a few days. So then they'll go back and binge some of my stuff text on screen, with maybe me grocery shopping or whatever just to take the pressure off me a little bit of doing some b-roll videos. It's taking a little bit of time for that to hit into the algorithm or whatever, but now I'm starting to see that that's. I might not necessarily get a heap of followers from it, but it's piquing people's interest and I'm thinking that maybe they see them and then it gets them to start going and looking. So she said she can help me with cost of living or help me with meal planning and then they go and binge, watch my stuff and then I'll start seeing recipes and then they'll follow or interact.

Speaker 4:

And so you use the same video on Instagram as TikTok. You're cross-posting the same stuff.

Speaker 6:

Exactly the same. I do Instagram, tiktok, and I've just started Facebook. I think it was about.

Speaker 5:

May Like, use, repurpose, or you save your video in the platform and repurpose it elsewhere. What do you? What's your process?

Speaker 6:

Probably the longest process it can be. I usually I've been using TikTok. I usually will edit stuff in CapCut, just because it's and I find even the volume and stuff of things is a little bit louder. I find if I edit it in TikTok Studio or whatever, sometimes the sound's a bit muted or something. So I'll edit stuff in CapCut and then either straight from there I'll put it in Facebook and Instagram myself. My Instagram and Facebook are playing up and not linked to each other. They do for my stories but not for my posts. But I do use TikTok Studio a little bit because TikTok Studio you can download from that and it doesn't leave a watermark or anything. I'll record in TikTok Studio, not in TikTok, and then just download it and put it straight in. And I've just started playing around with YouTube.

Speaker 5:

YouTube would be really good for you and your recipes and stuff like that. I suppose just that SEO again would be huge if someone like like Mia just said she went looking for a recipe, like if, even if somebody goes to Google to look for it, you could potentially come up with YouTube shorts or or tiktoks with the the power of the seo.

Speaker 4:

It goes to show. A lot of people say, oh, you can't post the same stuff on instagram as tiktok. They're two different platforms, but for some niches and some people it doesn't matter. If the content's good and people are engaged, they're gonna interact with it. So they get different reactions on most the engagement lower on tiktok for you, but that's where you're finding new people, perhaps, and then instagram is more loyal.

Speaker 6:

Tiktok's kind of the last two or three weeks has started to grow a bit again. As soon as I post a dump bag recipe, though, they that boom and I don't want to put too much of that because I want to say that that's what I want to do on my membership. I'm thinking that's which is good, say that that's what I want to do on my membership.

Speaker 5:

I'm thinking that's what I'm saying, which is good, because then you can use that as the teaser in your marketing for your membership. Like these are the kind of dump bags that I do in the membership and you just do a reel that's like all the flashes of it, and like you can get all of these inside the membership, like you'll have a really nice marketing framework and funnel. Where framework and funnel, whereabouts are you in the membership process? You've transferred all your emails over, which is amazing, so you're just probably going to wait till you feel comfortable that people are getting those emails yeah, that's my only concern.

Speaker 6:

So I just want to see I've sent the opt-in email um, probably about an hour ago, and then I'll see how that goes nearly because you've come this far.

Speaker 5:

You might be better to wait and do your weekly recipe post that's obviously quite successful and again build that momentum to what's coming. And if the dump bag one maybe is popular, maybe you do a little nugget of this sunday I'm dropping the dump bag recipe or something just to increase that engagement so that you can see that on the back end that people are opening emails, subscribing and it's working. Because you don't want to have come this far and then launch your founding member email and then be potentially disappointed because the back end isn't working. So I mean, my suggestion would be for your comfort is, if you're getting that response with that Sunday email, just do that again this week so that you feel and even say to them in the video, even say look, I've changed email profile, so make sure you're on my list to get this on Sunday.

Speaker 5:

And I loved your Mia and I loved your video that when they sign up, they get that video and I think that is just, you know, amazing. It's really good. So Tara's done it. Once you sign up for the founding member email email, she sends that out and you put your email address in, which then takes you into kind of the really hot lead pool. Then the first thing that you get is a video that is just very Tara like honest, raw, relatable, beautiful, encouraging, all the things.

Speaker 5:

That, I think, is exactly what, if you're going to start a membership, you're going to do the founding membership. Having a video like that is exactly the kind of thing you want to do. Instead of just to thank you, like thank you for joining the waitlist, which I know we've done, and we did a video when we first started the hive and things like that, we had that welcome, like that Thank you video, and so I'd absolutely recommend that to anybody because it's such a beautiful touch point, and just make it really relatable, like you would your own content that somebody would see on social media. So that was a really good touch point. I thought the video was awesome.

Speaker 4:

I didn't know whether it was cheesy no, it was beautiful yeah, and I think people you know, I know I do I get kind of bored with emails, but if there's a little video in there, I'm like, oh cool, that's cool and it wasn't, like it wasn't staged or scripted, it was you.

Speaker 5:

So I think that's the power of it, like if they become scripted and very ordered, like, then the reality relatability is gone. Where you were you and I think, yeah, it wasn't cheesy at all I thought it was a great touch.

Speaker 5:

It wasn't too long, it was just perfect. And um, and we also love you asking your members to help name your membership. So that's another thing to think about. If anybody's wondering, is that helping asking your members? Again, all you're doing is saying with that founding membership, is you're saying I need your help, I haven't solved the problem, please help me, because it makes you know, it gives that connection that your founding members are like oh, I helped name the membership and you know, it's's really nice touch. I think those things are important, those they feel small, but they're. They're quite big when you're a founding member.

Speaker 6:

And then when it comes to content in there because I want to kind of have that, because I've got everything ready to launch now I just want to have content there in my head I'm thinking of maybe doing like a one-week shopping plan thing where I'll take them on the journey of. These are the groceries you buy, this will be the meals you prepare. This is when you get home from the grocery store. This is what you can do to have it all prepped, ready to go, like dump bags and everything, so that you start the week then knowing dinner's done for the week. You don't have to think again. But I just didn't know whether it's going to be too overwhelming either. This is a taste of things that will be in the membership.

Speaker 4:

Well, you know what you do. You just test it and say I'm going to put this in there. Do you like it? Do you want to see this more? Do you want to see something else? And your founding members will be like, yes, I love that, can you do more of that? Or yeah, I didn't really use it and I'd really like to hear more about this.

Speaker 5:

And that's where your founding members are just going to be like you go to for everything if you've already got that planned out in your head, you could add that in so that when the when the first members come in, it's there and then, like me, I'd ask them hey, did you use that? Was it helpful? Do you think if somebody knew it was coming to the membership like cause that might end up being? They might all say absolutely loved it, use it every week. And then that becomes. You know, when people come into your membership, you're part of your fast track funnel. Is that's the first lesson?

Speaker 5:

that you do that and then you'll be good to go for however long you're in this membership, and that might be like that foundation thing. So yeah, just if you've got it set it up and use that as a let me know. You know, in a month's time we'll talk about that and we'll have a discussion who liked it, who used it, what was helpful, what wasn't, what would you add, what would you take out?

Speaker 6:

and just, yeah, have that to you and how do you deal with the headspace of, like heaps of people are asking for more dump bags and that's what they want. That's helping them out and obviously I want to hold on to that, to have for my membership so that encourages people to go into it. How do you then deal with, like then I feel bad, I have given so much for free and I like helping people. But how do you deal with? And then even with people when I do a post and say you know that's what's in my membership and stuff, how do you deal with the um wording to not have it look like, well, now I just want to profit off you kind of thing, like you know what I mean there's twofold and I think everybody understands that.

Speaker 5:

We go through it as well. But the first thing that came to my head because I used to do this all as a designer like this thought pattern was if you went to the doctor and you walked out of the doctor's surgery and you'd spent 45 minutes with a doctor that's told you what's wrong, helped you out, and you get to the front office and you go to pay, do you feel like you have to pay or not pay?

Speaker 5:

you have to pay yeah, because somebody has given you information that's helped you, that's taken time out of their life to provide you a service, that's given you an outcome. So, although we're just entrepreneurs that just have learned something, you are helping somebody in their everyday, you are helping somebody in their life, you are giving your time to help them. So it's like, first of all, just kind of in, in in. That is really important because it's a really hard struggle and as a designer, I've lived with that my whole life. That like, oh, it's just what I do.

Speaker 5:

But at the same time, I was born creative. I honed my skill. I went to university, I studied for three years, I was in a corporate world for 10 or 15 like like, this is a skill now. Like, if I asked you to become a designer, it's not that easy. So it's like we've just got to now get to a point where we go no, I'm worthy, I give value, yeah, and then it just becomes you might just go every single month.

Speaker 5:

You give your social media following a free dump bag, but you've already created it in your membership, so the members have paid for it, they are community support. And then you say every single month, I will drop one in my email list for free. You're just grabbing one you've already created and putting it in there, so it's just about you know, I know it's difficult because you do feel bad, because you want to keep giving free stuff, like Mia, and I know that better than anything. At the end of the day, there comes a point where you have done this, you've built this community, you are helping people, and now you get to say look, I would love to support you further. Jump on my email list. I'm always dropping value there Once a month. You'll get that. But if you want more, inside the membership I'm providing X, y, z, and sometimes it's as hard as just going. That's the boundary, and if you want more, you're going to need to find it somewhere else and sitting in that. That might take a while.

Speaker 4:

And you've been giving away free content for a year now and I had to start like people coming to you wanting help, can you help me to do this, help me set up this? And you're like, yes, I'll do it for free. But you kind of burn yourself out and you get to this point where you're like, actually no, I can't keep doing this. And your inbox is full and you feel like, oh shit, I haven't responded to that girl's email who wanted to help. You just have to draw the line, otherwise you're going to burn yourself out and if you like, you're giving away a lot of stuff for free already. You just sort of say, if you want more access to me and my stuff, there's the membership. But at the moment I can only give as much as I can for free. Right now I'm at my capacity, kind of thing, and people will go elsewhere if they get the shits and say, oh well you know you're just trying to profit off me, but people are going to be like that.

Speaker 5:

You know, like those comments that you got and some of like that's people's issues, like that's you're never going to change that and by giving somebody more free stuff you're not going to change that. But you are going to change the lives of the people that are willing to say yes to you, and they're the people that deserve your energy, because you're going to have a far better relationship with people that want to invest in you because they see value in you, than people that don't see value in that because they never will, and that's okay. Like Mia said, they'll go elsewhere and they're not your people and that's you know. That's something we have to remember in this space so often is it's really good when people don't join your membership because they're not willing to invest in you and your time, and so when they say no, that's actually a really good thing because they're not going to take you and your emotional wellbeing for a ride, and I think that's part of this process.

Speaker 4:

To keep in mind, and as you grow, you're only going to get more and more people in your emails and in your DMs. You know wanting more of your time, so you just sort of have to put a wall up, put some boundaries, all right, well, yeah, good luck.

Speaker 1:

Okay, legend, that is all we have time for today. Thank you so much for spending the time with us on the podcast. I hope you found a little couple of nuggets of gold in there that you can now use in your own business moving forward. So the only thing that I do ask is please, please, please. So the only thing that I do ask is please, please, please.

Speaker 1:

If you love us on the podcast, subscribe, leave us a review. It means the absolute world to us. You have no idea how much we love creating this podcast for you. So if you're finding Nuggets of Gold, please hit subscribe. Please leave us a review. That'd be amazing. Screenshot it. We'll share it on the socials to make sure that you get a shout out for all of your hard work as well. But anyway, guys, right now it is time for you to buckle down, get to work, use some of those nuggets of gold to get going, and if you want to join the reoccurring revenue society, the doors are open. So jump on in, because you could be in a spotlight session having one-on-one with Mary, myself and the entire community.