The I Am [Dot. Dot. Dot.] Podcast

Ep#44 I Am...Connecting Deeply with My Ideal Customer Through Authentic Storytelling

• Kristen Werner & Mia Steel

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Imagine trying to sell something in the middle of a noisy club—impossible, right? Get ready to understand why knowing your ideal customer is crucial. We'll tackle the common fear of narrowing your audience and reveal signs that your message isn't resonating. Along the way, enjoy some unexpected dog humor to keep things light and relatable. This episode will guide you to clarity about your target audience, making your business communications more effective and impactful.

Building meaningful connections starts with focusing on one person rather than everyone. You'll hear personal stories and emotions underscoring the importance of sharing your unique journey to connect deeply with your audience. Discover five essential steps to truly identify and engage with your ideal customer by resonating with shared experiences. Learn how creating emotional connections can lead to a loyal and engaged community that feels understood and inspired by your story.

Storytelling and authenticity are at the heart of building trust. We emphasize the importance of using simple, relatable language and personal anecdotes to foster empathy. Avoiding high-level jargon, you'll understand how to meet your audience where they are. From solving their specific problems to crafting a compelling "I help" statement, we cover strategies that go beyond mere selling. Wrap up with insights into our Hive Hub Collective membership, designed to help you build a sustainable online business while following your passions. Join us for a blend of professional advice and heartfelt stories that illustrate a comprehensive approach to entrepreneurship and life.

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Speaker 1:

Welcome to the.

Speaker 2:

I am dot dot dot podcast the podcast for busy mums who want to consume useful shit for their biz and their life. Here we tackle the things we know are holding mums and women back in their business.

Speaker 1:

We're not afraid to tackle the big shit, the bullshit and the good shit. We go from mum guilt to confidently learning how to kick ass in this digital space.

Speaker 2:

We will discuss the world of digital marketing and share life's tips and tricks for getting it done.

Speaker 1:

As six-figure business owners with over 10 years of digital marketing and brand experience, and mums to young kids, we get it, we share it and we own it.

Speaker 2:

So buckle up and let's go, let's go.

Speaker 1:

I think we should get out of the screen. I don't know, that was really good. Welcome to the I Am Dot Dot Dot podcast, the podcast for busy creators who want to consume useful shit for their biz and their life. I'm Kristen Werner and I'm joined, as always, by Mia. Hello.

Speaker 2:

How are we? How are you Not bad? Not bad. We just had a killer sesh inside the membership this morning, feeling pumped after that one.

Speaker 1:

Yes, yes, we've got lots of exciting things to update you on and lots of things that we just it's blowing our mind in terms of how excited we are for you, as a listener, to step into a world that you may not have considered for yourself or your business, which we're taking our members through in depth, but we're going to sprinkle it here because we love you and we feel like that, even if you're not part of the membership, we want you to be part of the love hive. I don't know, do we want to call it that we are now?

Speaker 2:

We are now guys.

Speaker 1:

Oh, I'm not going to lie Mia so now my dog just farted? Oh no, oh, that's horrendous.

Speaker 2:

God, god, you can't do that.

Speaker 1:

And then, oh, he's not in a closed room with the heater on right. He's not in a closed room with the heater on, but she's deaf. Bless her. She's 15. She's deaf. So right now I'm laughing at this, I'm talking, I'm calling her name and she's just like life's good, life's good. It's not like you drop your guts and then you're sitting there like nothing happened. Welcome to the podcast.

Speaker 2:

I love dogs nothing's on top of here.

Speaker 1:

I'm not welcome in the pod room anymore. Oh mia, can you tell the fun, fun listener what we're talking about today, because they might be like guys. Enough of the dog farts, let's get on onto it.

Speaker 2:

Yeah, get to the point. Today I am dot dot dot getting to know my ideal customer.

Speaker 1:

That's smart, and we bang on about this a lot and it is something Because it is so, yes, and it's something that literally every single time we have a live, that's a bit more like just tell us what's going on, what're feeling. And people come into the membership chats and like, oh, I just my thing isn't selling or I'm not getting more leads. I'm like, okay, cool, who's your ideal customer? And they're like women, women that that do stuff and things. And it's funny because it's one of the processes inside the hive in the um, in in our fast track funnel. That's one of the top sections like get really really clear on your ideal audience, understand who they are, know how you talk to them. But it's like anything you know, you kind of think you know and so you keep going. But if your thing isn't selling, you're not getting more people on your email list, you're not making sales, your pod dog's talking to you.

Speaker 2:

She planned that totally. She's like a fart inside and then go outside. We digress. So talking about your ideal customer, it's not sexy, it's not fun. People skip over it all the time, and nine times out of ten. It's the reason why the thing that you're trying to sell isn't selling because you haven't done this foundational work. That is inside our membership. It's in the fundamental section of what we're about here.

Speaker 1:

You need to get this stuff right If you want to succeed you might need to do it a couple of times, might need to go over it again and again. Sometimes you might need to hear it from someone else. Like these things matter because if you're, if what you're talking about isn't cutting through and so many people are nervy, nervy pants about like, well, if I like narrow down and talk to one person, then like everyone won't buy my thing, but hang on, if no one's buying it now, then no one's gonna buy it in a minute, when you're still talking to everyone.

Speaker 1:

And one thing that you know there's a famous quote, no idea who said it, but you've possibly heard it. If you're talking to everyone, you're talking to no one. And in saying that and one of the ways that I like to kind of set this up so that you can clearly see what we mean when we say this is all right, imagine that for once, you're not at home on a Saturday night in front of the TV. Now you're going out to this time, right? Imagine that. I mean, think back to that time where you used to go out. You're going out and you enter a I'm not even going to say disco, but I want to just so people are like, didn't she just say disco?

Speaker 1:

You go out to a club, right, and you walk into this really packed place full of people, loud music, everyone's having a good time. And you walk into this really packed place full of people, loud music, everyone's having a good time, and you walk into the front door and you go hey guys, I'm selling this really amazing thing. And nobody hears you because there's lots of people, there's lots of noise, nobody's concentrating, everyone's just doing their own thing. And then imagine you walk into that same place and you walk through the crowd and you get your way through. Then you push aside people and you walk all the way up to the bar. You say the bartender can I have a champagne? Because that's my favorite. In case you're wondering, I'm 40 soon, so that's all I'll be drinking. That's a side note.

Speaker 1:

But you walk up to the bar and you ask for a champagne, right, and you sit down. And then all of a sudden, somebody sits down next to you and you start having a conversation with them and you start genuinely creating connection. And all of a sudden you share your thing that you walked into this club yelling. You start talking to them, you create a connection. They're like wow, that sounds amazing, I'd love to know more. So like, cool, come follow me here. Here's my business card, here's my phone number, whatever you want. And they say and you know what, my best friend is going through the exact same thing. I know she'd love to hear about it. Cool, we'll let her know.

Speaker 1:

All of a sudden, you've created connection because you narrowed down, you spoke to one person and that I think exactly, and we're so fearful of doing that and me and I, like hands up, we'll say that we've been fearful of doing that before because we know we can help everyone.

Speaker 1:

But at the end of the day you need to help that one person and you know who that person is. Sometimes you're just a bit afraid to actually speak to them in case you miss all those people in that room that might've bought from you. But that's not at all how it works and we shouldn't fear that because you will become magnetic to other people around you, for example, that one person that you're sitting in the bar talking to and they say that's amazing, I'm going to start following you. And then they say to you I want to share this with my friends. So she says shares it with her friends, so on and so forth. You're becoming magnetic to people because you are speaking to that one person. So that would be like, fundamentally, probably the first thing that starts this whole ball rolling is don't be afraid to speak to that one person.

Speaker 2:

Yeah, and you know the people online who are marketing their products, who know this well, because when you're scrolling on Instagram and all of a sudden you stop and you're like, oh my God, they're talking straight to me, they know that I'm in this problem and this is me, and you stop and you watch because they've nailed who they're talking to and it stops you in your tracks and so right now we're going to go through like five things that we want you to be aware of when it comes to nailing your ideal customer.

Speaker 1:

Like, who is that person you're talking to? So if you've got a pen and paper and then whip it out, if you're going for a walkie-meet-walkie, yay, for you got some sunshine, high five, um, listen, come back to this later, but it's not hard. It's just something that you do need to be across and hopefully this will help guide you along the way. So number one would be understanding your unique story. So we are all unique on this planet and we all have a story of how we got to where we are, what we did to get what we did, and all of the things that make us who we are, and your ideal audience are going to connect with you because of that and, at the end of the day, when it comes to building that unique audience and sharing your story, it's not very hard. When it comes like marketing, people make marketing so hard, and I've sat around boardrooms of people that they just with the lingo and the strategies

Speaker 1:

and from someone that's been in brand and marketing.

Speaker 1:

At the end of the day, if we want to boil this whole thing down, to simplify it, all you need to do is share a story, create an emotion and sell a feeling, and that, my friends, is how you create connection with your ideal audience.

Speaker 1:

So, if you were sharing a story of a situation that you were in and we're going to get to your ideal customer next when it comes to define who they are and I'll sneak it in just now, but usually nine times out of 10, it's you a few years ago, weeks ago, months ago but we'll get to that in a second but understanding that if you're sharing a story, it's about you sharing a story in a way that connects with your ideal customer, to show them that you've been there, you understand what they're going through, you've been in that problem that they're in where they're lying awake wondering what to do next, but you got to the other side and you know what. This is how I did it. And so, therefore, you're building that emotion, you're creating that connection with them because, like, oh, she was. Oh, my gosh, she was where I was. That's me right now. What? And she's there now. That's somebody that can guide me in this journal, in this journal, in this journey.

Speaker 2:

And if you've got some bigger brands now they're starting to realize this because you know marketing changes and whatnot, whatnot. But they're starting to realize that people want to know the story of the founder who's behind this business. What is their story? Because I want to buy into that. I don't care about the pretty packaging or you know what's going on on the outside. I want to follow the founder and I want to, you know, touch on her story and what she's done and how she's got here.

Speaker 1:

And that's when you create a community, because the founder is sharing their unique story and you know, for me, for example, we've got one part of my life is our wedding business, our bespoke wedding business. And when it comes to knowing my ideal customer, you'd be like cool, yeah, it's a bride and or a groom or whatever the people getting married. But it goes deeper than that. In terms of my ideal customer is the bride that wants a do-it-yourself wedding. She wants the vineyard wedding, she wants it all to be just beautiful and perfect and do-it-yourself, but she doesn't want to do any of it.

Speaker 1:

So my unique selling point is the fact that, as a wedding planner, vineyard owner, somebody that loves planning events, we do it all for you. So we're basically a venue. They do nothing. We set it all up, pack it all down. So when it comes to creating and talking to her, I like to make sure that I let her and or him and or them know that there'll be less stress, there'll be relief, there'll be a freedom, that they can come to a space that they know it's all taken care of. I do everything, from running sheets to packing it up, serving on the night. We've got everything planned. They have to do nothing but just kind of rock up, and so when it comes to something like that. I know exactly who that person is and I know exactly when they enter our vineyard and they're just looking what kind of questions to ask, what kind of conversations to have, how to ease that stress inside out.

Speaker 2:

So think about them and in your content, if you're talking to brides, to every bride they're so different. Some people want a big, glamorous, you know bloody thing down at the church and some people like you, you know that you're talking to a bride that wants that done for you feeling but doesn't want to stress about it.

Speaker 1:

And so moving on to number two. Number two is defining your ideal customer, and like I, like we kind of dropped before. This was something that, I must admit, funnily enough, stumped me a lot when I first started, because I felt like like I knew how to create a customer avatar for other people's businesses and I knew how to do that for them, and I knew what that looked like and the process to go through and name them, do all the things, imagine them. And then I got to my own business. Before we started the Digital High Five especially, and obviously not even the wedding business but I was like I don't, who is? I've got no idea, it can't be me. That seems like that's too simple if it was me. And then, all of a sudden, I think I heard it from a coach and mentor that was like it is you probably? And I was like ha ha ha, it is too, so don't be afraid of that, because you know the you that was struggling.

Speaker 1:

You know what you were going through, you know.

Speaker 2:

Know it inside out, lean on it.

Speaker 1:

So I think even I think we've said this in the membership before and people have been like, oh, I didn't think it could be me.

Speaker 2:

Yeah, it usually is Yep, Yep, and you can take them on that journey because you've been on that journey yourself. So you know exactly what they're thinking, what they're feeling, what they're going through and you can talk to that in your content and it can be.

Speaker 1:

You know, it doesn't have to be some huge ordeal and struggle. It could be that you want to create a digital product or membership around um house plants and how to look after your house plants and you're like, okay, well, that's not like how to identify that person. Well, you think, maybe before you started making and thriving and all these house plants in your home, you're like, what plants to buy, what to nurture them with? Should they be indoor, outdoor plants? How?

Speaker 2:

do I look after them?

Speaker 1:

where do I buy them from? Like, what pots can I put them in? All those things that you might've started with nothing, not even one plant, and somebody bought you one and then all of a sudden you've got a menagerie, and PS, I'm not talking about myself here, because my indoor plants are like can you give us water? And our leaves are really dusty.

Speaker 1:

So if you've got an ebook about that, help me out, I'm going to wipe down leaves. So if you've got an ebook about that, help me out. You're gonna wipe down leaves. So, thinking of like it doesn't have to be some destitute like solved the problem of your life and you were in the deep down souls of the earth and you had to rise up, it could be, but it might be something simple enough that you're like, hey, that could be really helpful for somebody. I'm gonna start sharing about this journey, sharing what I went through, and the most important thing with knowing this ideal customer is knowing that you were in a problem and then you got out with a solution and this is how you did it.

Speaker 2:

So that's how you help to identify what they're feeling, meet them where they're at and start speaking to that and then show them through story and through your work and showing up what you can do for them at the end of the day, and even through my journey like I've done a lot of journey content on my TikToks, tiktok accounts and even though I wasn't that far ahead in my journey, I was still talking to myself, kind of not that long ago, just sort of documenting what I've done to get through this problem and then what I've just sort of documenting what I've done to get through this problem and then what I've done next and then what I've done next. And I'm documenting this journey. So people watching me, they only might be one or two steps behind me, but I've already documented what I've done to get to the next step. So I'm talking to that person that's just behind me. It doesn't have to be you five years ago, and now you're an expert.

Speaker 1:

It could be you two months ago, six months ago, if you're pretty early on in your journey and even sometimes in that connection is even greater when you're only a few steps ahead, because people can identify themselves in you and see themselves walking through that journey. Like all you need to do is, like Mia said, be a few steps ahead to actually be an expert in that space. Like, experts are a word that's thrown around that some people think expert must be like oh, you have to be like a seven-figure business owner to be an expert. No, you just have to know more than the person you're teaching to be an expert and be an authority. And that's where building your personal brand in this space is so important and cementing it through your unique story is what creates this. Sorry, go Mia.

Speaker 2:

I just wanted to touch on something. I need to go and find his account talking about your unique story the other day. I'll link him in the show notes because I just felt so incredibly connected to this guy because of his story not because we've got anything in common. I'll have to find his name and link it below. He's only 25 and he's a CEO and a founder of a really successful seven-figure consulting business.

Speaker 2:

But on his TikTok he talks about his story. He was in foster care, his parents dropped him at a stop sign when he was two years old and drove off, and all these stories that he says in his content, even though he's a seven-multi-million-dollar business owner, he goes back to that story his unique story and tells it over and over and over again. But it made me go to his website, find out more what he's about. Look at his. You know cause? He said in one of his pieces of content that he was hiring. Not that I'm looking for a job, but I just was so intrigued of like, wow, he'd be so cool to work for this 25 year old guy that's come from foster care and now he's a millionaire. It it's just his story just made that instant connection with me and I wanted to follow him and support him and follow his journey.

Speaker 1:

So that unique story is really, I think sometimes we don't put enough value on our story because we've been through it and like, oh, who would care about me and my story? But, but it's really important. I think, you know, the most important part of it is if you share your story. If you're sharing your story in order for it to help change somebody else's path. Like we're very selfish creatures in this planet, so nobody wants to jump on your Instagram and just hear about how you went through life and you're in foster care and yeah, this is on your Instagram and just hear about how you went through life and you're in foster care and, yeah, this is what I did, I did, I did all about me. As long as there is a spin of like, this is what happened to me, this is what I did and this is what you could do. If, like, giving people that so that they can see themselves in that content by, oh, I could, I could do that. Or, you know, and even in this story, um, I could do that. And even in this story, it would be good to actually see this. I think you've sent it to me, so I've popped a note that we can pop it in the show notes, but I think, even seeing that it's enough to be like not in foster care, but this kid that's come from this situation and made it there. That means it is possible for me. I've come from a great educated background, a great family, so it must be possible for me. So it's the way that the story is shared that becomes not about you, but always about who's watching, who's viewing, who's consuming your content to again build that emotion and then sell with a feeling.

Speaker 1:

So, if we move on to number three, this is kind of what we've been talking about anyway, but this is kind of the way that, if you're trying to speak to your ideal customer, it's about addressing the current state and desired future. So this is all about thinking like right now, what are they thinking? What are they feeling? What are they doing right now where they are in their problem, in their overwhelm, in their stuckness, in their state of whatever, and then where do they want to be? So in the future, how do they want to feel? When they've worked with you, how do they want to think? When they've worked with you, what are they actually doing now? They've been a part of your journey. Now they've watched your piece of content. Now they've interacted with you listened to a podcast, watch a YouTube, bought your dang thing part of your membership. It's really important if you can get that right, and how we do that is by really thinking about okay, well, like what, what is the language they're actually using? What are they saying?

Speaker 1:

So, if they're dropping into your comments and your DMs or emails, or even you're just watching your ideal customer on social media, what are they saying? How are they feeling? And the more that you can use the words that your ideal customer uses, the more they feel like you. Like, if you're using high level like I was talking about the marketing folks that I used to sit around boardroom tables with they were kind of talking a level that's like up there, that's, you know, they're all on that same kind of planet. That's cool, you do you. But if you're talking at that level and you're using your lingo, your language, you will go right over the top of the heads of your ideal customer. You need to meet them. Where they're at, they won't connect with you.

Speaker 2:

Yeah, yeah, and it's not like you're dumbing yourself down or you know, you just you just have to meet them where they're at. Otherwise, like what, kristen, it's just going to go straight over their head and they're not going to form that connection with you because they'll be like, oh, that's far beyond where I'm at. I need to find someone who understands me and sometimes it can be as simple as right now.

Speaker 1:

If you got on your piece of paper and you wrote out a section that said now how are they thinking, feeling and doing now what's going on there? And you wrote out just a list of you know they're scrolling on social media. If we just want to go to our example of our ideal customer, maybe they're scrolling on social media constantly looking for what everyone else is doing and not doing their own thing and they're feeling overwhelmed. They're feeling like they can't take action because they don't know what action to take. That might be a few things on that list.

Speaker 1:

Opposed to the future, them that is creating content daily, loving content and is selling on autopilot and welcoming people into their membership every single time they open. So you know, and it might even be their future state might be. You might even go as deep as how do they want to feel now? Or how do they want to feel as a mother? They want to feel free. They want to feel like this reoccurring income that they got is something that allows them to pick their kids up from school whenever they want, take them to soccer practice, football practice. You know all those things. Write them down, because the clearer you are on that stuff, that's what helps you articulate what you and your program can do for them. So, because you're thinking about how they're feeling now in the overwhelm, and then you get to go, but you know, what is this, what you want? Because this is where we're going.

Speaker 2:

I'm going to take that, yeah, and you know, if you need to get some post-it notes and write all this stuff down and stick it on your wall whenever you go to create content, have it there and look at it to remind you. Okay, that's who I'm talking to. I need to change my language or the way I come across in my content and you'll have a better engagement rate in your content because they'll feel like you're talking straight to them and there's something famous in the content world is that you want to create content and especially in email marketing and even in your captions and stuff like that as if you're speaking to your five-year-old.

Speaker 1:

Make it that fucking simple, don't overcomplicate it. Imagine you're talking to your five-year-old. Make it that fucking simple, don't overcomplicate it. Imagine you're talking to your five-year-old. And if you're talking to my five-year-old, well, no, my seven-year-old, my son, the kid can talk. Let me tell you Like just continuous loops of conversation. Oh, honey, stop, I know when does it come from. This is a tangent, but like sometimes I'm like, are you just?

Speaker 1:

filling the world with noise Like I love you and I love your curiosity, but now you're just making noise because that sounds like cool things to do.

Speaker 2:

Yes, yes, but then you think about that exact thing.

Speaker 1:

And that child, my children, and if I spoke to them the way that I spoke around a boardroom table to a business that is doing their brand and marketing and they're talking about ROI and all that kind of stuff, If I'm talking to them now, if I took that conversation to my five-year-old, they'd be like what are we having for tea?

Speaker 2:

Yeah, and like you've been in brand and marketing for a very long time. But if you use that lingo to our target audience, it doesn't mean that you're any. They're not going to look at you and go, oh, she's not as great as she makes it out, but it's because you've told your story. I've come from here, I've done the journey, I can help you. But I'm not going to talk to you like you're below me or you know nothing. That just turns people off. There's a few creators that are like that. They really speak down to their target audience and that they really speak down to their target audience and that for me, that puts me off.

Speaker 2:

I'm like, oh, that's not a good vibe.

Speaker 1:

I don't want to be talked to like that and I think that's absolutely accurate and that's why that five-year-old language just means it's universal across your audience, so that anybody can pick it up at any stage, and it also just simplifies it for you to be like oh, I'm meeting them where we're at and I'm talking to them through these processes. So number four is build trust through empathy, and building trust just full stop. Is is a huge part of this, and I know, um Mia, whenever you share your story and your journey, you build a huge amount of trust with our ideal audience Most of all, I think.

Speaker 2:

Yeah, and I think for me too, like because I've documented my whole journey, it's people can go and watch it all if they want. It's all there. I haven't sort of you know, come in out of nowhere. I've documented everything and I think that sort of um builds a lot of trust as well, because I haven't just documented that, all the goods, all the good things, all the highs, I've documented all the lows, all the struggles, all the everything that I've gone through. I've told that story and I think that's why I've had great success, because people can, you know, feel that in themselves and resonate with that. Yeah, and I think that's the biggest thing is.

Speaker 1:

One thing we've always said to our members is you know, we're probably too transparent with you. We just actually give you how it is. Because I suppose I know, certainly from my background, that I have felt for so long that even though I'm on that level of some of those people and I've learned that stuff, they're still talking in that language and I'm like, maybe they know more than me, maybe I'm just really fucking, maybe I'm a bit dumb, maybe I can just really fucking, maybe I'm a bit dumb, maybe I can't really do this, and then all of a sudden, hang on a minute. They're just talking up there and they're not creating that engagement and that feeling. And so, within the membership, we like to make sure we say to our community like this is what's working for us, this is what not, this is what we stuffed up, this is what's been amazing, this is how you do it, so that they can instantly go. It is possible, wow. Instantly go, it is possible, wow, okay. Like they fuck up too and they still managed to get there and they're trying different things and they're failing forward and all those things that you know if, if, if, nothing else when it comes to building trust and empathy through your story and sharing your story.

Speaker 1:

It's around letting people know that I know how you're feeling. I've been there. I've been through that. This is how I got out the other side. Here's some tools I've used. Like there's nothing there's when it comes to being vulnerable online.

Speaker 1:

I think some people muddle this up and think that they have to share everything, like here's all my dirty laundry. Now you must love me, and it's actually polar opposite to that. It needs to be you sharing your wounds, your stories, from a place of healing and it might not be a wound as in like. You've had some huge, devastating something happen and some people might, but you may not have had that, but you've still had this like hardship, this something you've been through, and now you're on the other side and so you're sharing the healing journey to show them what's possible, and I think that's important. Just to make sure you keep going back to that. I understand how you feel. This is what I went through. Here's the ways that I did it. Here's how my community are now learning from it, so that they're all ways you're building trust, because you're not saying I'm an authority and I'm so much fucking better than you. You're saying, hey, I know it's hard, but I got there and here's how I'm doing it, and that creates a huge amount of connection with people.

Speaker 2:

And I think a lot of people struggle, especially that have come into this digital marketing world, you know, off the back of perhaps the roadmap or a master resale rights course and they come in thinking that they have to be an authority and teach people digital marketing when they've just started and that's why they're struggling. They haven't been through that journey and they expect to make all these sales off the back of you know, straight away. But people can see through it. They can see through it that you have not been through the struggles. So this is why we love teaching people to get into a niche. That lights you up, that you've solved a problem, you've done it yourself and then you can go and teach it to other people Absolutely.

Speaker 1:

And so if we kind of number five is going to wrap up and kind of get you going, now you've got those kind of other formal, go back over them in a minute so you're clear on them. But another thing that you can do to help you in this process is create your I help statement. Now, creating an I help statement can just help you narrow down who you're actually talking to, why you're talking to them and what you're actually going to do to be able to help them. So I mean, do you want to talk everyone through the I help statement? And so you get a little pen, little paper out and you won't fail this first time either, like yeah, get a pen and paper.

Speaker 1:

Don't feel like you're going to be to write this out as soon as we finish this podcast, like I've done this iHealth statement personally about 50,000 times, mia and I have done it about 60,000 times and I don't think we've nailed it yet. But, god damn, we get closer.

Speaker 2:

It just helps you articulate what you're trying to do and who you're trying to help. And if it's on the paper, and you can articulate it, even though it might change and you know you'll evolve, but it really just helps you get clear on what you're trying to do and how you're trying to help people. So get a pen and paper down and write this down and fill in the gaps for what you're trying to do here. So I help. So usually, who are you helping? So maybe that's a person. Usually you, three to five years ago, go from.

Speaker 2:

So what are they feeling? Are they feeling stressed, anxious? Type out or write down what they're feeling now. Two so where do they want to be? What do they want to have achieved? What are they doing? Where are they heading so that they can dot, dot, dot. So what is it? What's the final outcome that they want from that? So write those down and fill them in and go over it over and over and over it again and look back on it. It will change, like ours has changed. It'll evolve. But when you nail that, even your content just becomes easier because you're just looking at the go I help such and such go from this to this so that they can this and it doesn't have to be super complicated, it doesn't have to be super niche and like absolutely pinpoint to the to the word.

Speaker 1:

It just needs to help you understand, okay, who do you actually help go from what? And if you go back up to, I think we're about number three, where you're addressing your current state and desire, where we kind of talked about where are they now, what are they thinking, what are they feeling, what are they doing to then their future self? That's basically what this I help statement is doing is it's taking you from, like, what are they feeling, what are they doing All of those things and where do they want to go to their future state? What do they want to be doing? So that and that, so that and that. So that is so incredibly important because we could say, okay, we help mums go from feeling I'm just going to make this up on the spot, so bear with me I help mums go from feeling overwhelmed and stuck creating social media content to free of the overwhelm with a content system that is foolproof for Instagram growth, so that they can build a business of their dreams and connect with their ideal customer.

Speaker 1:

That's a very rough one. I bet you get it. So it's really the. So that is so incredibly important, because you need to know why the fuck you're helping someone. So that what? So that they can build their own business, so that they can save money on their weekly budget, so that they can enjoy their indoor house plants, because they have a small apartment and can't get out on the weekends. You know like, think about this whole process and, like Mia said, it will help your content creation tenfold because you'll be able to go oh okay, I'll just go back to that when I need to.

Speaker 2:

So we hope that was, and it comes down to having a problem. Oh sorry, we've got a bit of a lag. It just goes back to having a problem and solving that for someone. What problem are they having and how are you going to help them solve?

Speaker 1:

that.

Speaker 1:

So that they can whatever benefit to them. And then that's also a really good thing for you to look back on when you start to go, ooh, sales are gross. Ooh, well, if you go back to this so that what you do serves them and that's what this is all about, so you're not selling to them, you're not making them buy something, you're serving so that they can have a better outcome, whatever that be. So if we just go back over that the five things that we see is such an important part of you understanding your ideal customer, and obviously, inside the membership which, if you have heard about the membership, the Hive Hub Collective you can join the waitlist when the doors open. Again, all of that is in the show notes or our social media at Hive Hub Collective. Join the waitlist there because we go much deeper into this subject and this topic inside the Hive Hub through Q and A's and the actual kind of working session we've got in there.

Speaker 1:

But basically, number one, you want to understand your unique story. So really drill down on your unique story, define your ideal customer. So who is that person that you're talking to? And if it is, you X amount of time ago, what did you need in that moment. How did you get from there to there, from problem to solution? Address their current state and desire for the future. So really address that. Then to now state. Number four build trust through empathy. So building that trust for your ideal customer, creating that emotion, creating that connection through story. And then number five is crafting that I help statement. By crafting that statement, you are really, really going to get a nice, clear view of your ideal customer and how you can serve them in this incredible space online. So I think, is that about all that? Because we don't want to go too deep, because we don't want to make this hard, we just want you to get it done. If you're confused, overwhelmed with your ideal customer, let's do this.

Speaker 2:

Yes, yes, and I know all this fundamental stuff. It can be easy to just fluff over because it's like I don't want to do that. I just want to create content and sell the thing. But without this work it's going to be. You're going to find it hard to sell the thing if you don't do this foundation work and I know I skipped over it in the beginning I didn't know who the hell. I was just talking to everyone. I was just talking to anyone who listened to me, and the the more I did this work, the more successful I became.

Speaker 1:

So if we want to wrap it up there, mish, wrap it up with a little love. Don't love today, yeah let's do that.

Speaker 2:

So my don't love this week is when my partner decides to go and fracture his finger.

Speaker 2:

Love that for him. So now I've got three children to look after and so he's going to be off work for a good six weeks. Um, so he's, uh, 48 years old and decided to try and do a mono on his bike and he's come off and, uh, yeah, fractured the old femur so he's down in hospital at the minute. So that's fun. Um, so I'm gonna be breadwinner for the next six weeks. But that brings me to my loves is being my own boss. When stuff happens like this, I did not have to ring a boss to say I need time off, I gotta go pick him up, I gotta look after him, I gotta do and I'm at home helping him, you know, get dressed and all that sort of stuff. So that's to me and I said that to him this morning. I said you know what this is the best thing about being my own boss, because I don't have to ask permission for anyone to do this and take time off and all the rest of it. So that's my big love and big don't love this week.

Speaker 1:

So love, don't love this week is if anybody is a mum to a girl. Any help is required, please.

Speaker 1:

No, my daughter is a beautiful, beautiful soul and it's probably because I'm like hi, me, hi, little mirror, how are you? So my don't love is navigating. The latest attitude. She's five and I think it's like you know, starting reception this year, like what's so cool about when you get to be a stay-at-home mom and raise your kids and will any mom when they're little and they're under your care, they're under your roof, your rules, your guideline, they're just perfect. And then you send them off to school and they come home. You're like I'm sorry, where did we learn that? Uh, what, what? Sorry? Yeah, where did that attitude come from? So we've just got some attitudes going on. But at the same time I look at her and I laugh my ass off because I'm like my husband. I can see his frustration. I'm like dude, she's got fire. Like I'm here for it. I'm not here for it when it's directed at me and when she's 16, right like when I was 16.

Speaker 1:

Oh, I'm sorry, mom, but I was a was a pretty good kid but I had chewed in terms of, like I know what I want and just you can get out of my way. Well, I wasn't a bad kid or a bad teenager. Even I was a bit straight-laced, to be perfectly honest, but yeah, I did have a lot of.

Speaker 2:

You didn't sneak out and go to parties and stuff.

Speaker 1:

Yeah no, I was pretty beige, a fun gal, but very beige um, in that respect I just couldn't be bothered. I was like, whatever I'll just do, whatever I'm on me, no one's gonna tell me off, even though she did and I did whereas my adhd was like I'm doing all the risky things, I'm gonna go out and have fun party run away, so it's a love don't love in its same respect, because I love the fire and the flair.

Speaker 1:

But I'm also like this is a curious. I need to really learn this new mothering style. But anyway, she's my little fire engine. But my love though which is random is I started watching Bridgerton and I have not watched it because I've been like, nah, it's not for me. I'm not watched it because I've been like, nah, it's not for me, I'm not here for it at all. And then one of the mums at school was like, yeah, yeah, and I was like, nah, it's not for me. And then my husband's been doing some study at night time, so I've had the Netflix to myself. I'm like I'm just gonna try. Uh-oh, I'm now obsessed just now, absolutely obsessed with it. And then I was like I don't know if I could. I don't know, I think go.

Speaker 2:

Oh, I was like. I'm a very visual person. Whenever I see like old pommy shows, I'm like, oh no, no way. Well, it's made in like the new age, like it's made very cleverly.

Speaker 1:

Um, but yeah, it took me a while to get into it, but then I got into it. I was like, oh yeah, I love this. And then it was funny because I saw a meme and because like the love scene, like the sex scenes in it are like jesus, am I watching a fucking porno?

Speaker 1:

yeah it's pretty wimpy I know right, it's little me a time, but it's funny because I was um, I was like the, the love scenes and all that sex scenes and all that. Like you know, that's very what every woman probably wishes sometimes her marriage moments were like and I saw this meme and it was like, um, how I wished my husband would, um, like, put sex on the table.

Speaker 1:

And it was like this bridgerton thing. I had this quote of like you know, you're beautiful and you're amazing, all these things, and like. The next part of the meme was like but this is what I really get. It's like a movie. I can't remember who it is. He's like let's fuck, let's fuck, let's fuck, yep so I've been um.

Speaker 1:

Yeah, I've been just like I didn't think I'd enjoy it at all, so yeah that's my love this week, because it's been like, oh well maybe I'll give it a go just, I need the brain numbing thing sometimes I think after everything we do. I need the brain numbing thing.

Speaker 2:

Sometimes I think after everything we do I need to like consume, no business I just need nonsense and just so that's, and obviously a bit of like a porno. All right, I'll be watching that next week.

Speaker 1:

All right.

Speaker 2:

All right, well, shall we wrap it up, it up? Well, I just wanted to say one thing we would, we would love some little reviews on our podcast. So if you would like to go and leave a review, if you love this podcast like podcasts, reviews are everything to podcasts it really, really supports us. If you leave a review and if you do, take a screenshot of it and email it to us and we might send you a little freebie.

Speaker 1:

Great idea. Love that. All right, team. Well, we'll catch you next week. We shall. So, guys, if you have been thinking, geez, the hive hub collective sounds like the place that you want to be. Well, let me tell you, our members absolutely love it and inside the membership, we help them each and every day to build a business that we know is possible for them and create content that gets them paid online. And right now you can join the waitlist.

Speaker 2:

If you are on that waitlist, you will not miss out when our next store is open. If you're wondering how to get on this waitlist, just head to our socials at Hive Hub Collective and pop your name inside the waitlist, email capture there and you'll be notified when we're getting ready to open the doors again and inside the membership.

Speaker 1:

We are sharing each and every day with our members how they can build a digital business, how they can start UGC user-generated content and grow their brand and their business. We are teaching them how to build their personal brands, their business brands, launch products through our back up before you build it process, so that if you are interested in creating something you are truly passionate about and having the longevity being online so you don't have to go back to work, then this is the membership for you. So, like me said, jump on that wait list. You'll be the first to find out when those doors fly open and then you can buzz on inside. Do you like that?

Speaker 2:

Can't wait to see you Check the podcast. We've got so many good ones too.