The I Am [Dot. Dot. Dot.] Podcast

Ep#43 I Am...Ready to Create an Ad

• Kristen Werner & Mia Steel

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Ready to unlock the secrets of successful digital marketing? Join us on this thrilling episode of the I am dot dot dot podcast where Kristen Werner and Mia Steel share their firsthand experiences and valuable insights into creating compelling ads for businesses. From deciding whether to invest time or money to fuel your business growth, to understanding the nuances between TikTok and Meta ads, Kristen and Mia provide a treasure trove of practical advice. This episode isn't just about ads; it's about making smart investments that drive productivity and success.

Curious about the performance of TikTok ads versus Meta ads? You'll find our surprising discoveries and tips on optimizing your ad campaigns on these platforms, along with the importance of setting up pixels and understanding each platform's unique audience. Discover why TikTok ads can be a game-changer for lead generation and how user-generated content can maximize ad performance. We also highlight our UGC Accelerator course, designed to help you master the art of creating effective, engaging ads.

But that's not all! We touch on the significance of lead generation and email marketing in launching successful business campaigns, sharing our journey of acquiring new leads that contributed to our highest income month. Plus, enjoy a heartfelt segment on balancing business and life, including creative parenting solutions and exciting moments from our membership program. Whether you're looking to grow your brand or find harmony between work and family, this episode is packed with insights and strategies that will inspire and guide you.

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

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🪩 Join our Recurring Revenue Society Membership - Start creating content that pays you now and build a brand that delivers recurring income for years. Join now!

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Speaker 1:

Welcome to the I am dot dot dot podcast, the podcast for busy mums who want to consume useful shit for their biz and their life. Here we tackle the things we know are holding mums and women back in their business. We're not afraid to tackle the big shit, the bullshit and the good shit. We go from mum guilt to confidently learning how to kick ass in this digital space. We will discuss the world of digital marketing and share life's tips and tricks for getting it done. As six-figure business owners with over 10 years of digital marketing and brand experience, and mums to young kids, we get it, we share it and we own it. So buckle up and let's go. Let's go. Welcome to the I am dot dot dot podcast. That podcast is good. I've got to tell you some useful shit for their biz and their life.

Speaker 1:

I'm Kristen Wernert. I'm joined by Mia Steele. How's it going? How are you? I'm pretty good. Yeah, I am good. That's good.

Speaker 1:

What are we talking about today? Oh, I don't know. I thought you might know. So, hi, I'm me. I've got no idea what we're talking about. It's only my podcast. No, you big numpty we're talking about.

Speaker 1:

I am ready to create ads, yeah, and I think it's something that, as creators in this space, ads can make us feel nervous and I know they always made me feel nervous and we want to kind of dispel said mytharoonie and give you an option that you may not have thought about, because I think lots of people be thinking meta ads pretty scary, heard all these things, and that's fine. We've done some meta ads. They are great. But we have another little option that we want to talk to you about, don't we Mia? Yes, and I think you'll never feel ready for ads.

Speaker 1:

It's always a bit of a scary thing to invest money that you've earned into your business. You're like, oh shit, is this going to work? Is it not going to work? But there comes a time when you have to choose are you going to invest more time in your business or money in your business for it to grow? And we got to the point where we wanted to start investing some money. We proved our concept. We've you know we've got good organic growth.

Speaker 1:

It's time to start looking into ads and, to be honest, I kind of wish that we did it a little bit sooner. Yeah, 100%, and I think you're right. It's like that whole thing of and I know, you know there's so many stories that we tell ourself in business around I can't invest in that program and I can't do that and I'll just edit everything myself and I'll just write all this and I'll just do all that and then, all of a sudden, what you've done is you've just created seven hours of work. That's busy work. That's not actually making you any money in your business, opposed to looking at outsourcing certain things and paying people to do it so that you can actually spend time in your business doing the money-making tasks. And I think that's where we get kind of and it's hard like we are not saying for a second that it's an easy decision to invest in ads and things like that or invest in a VA or invest in programs that are going to help you in your process.

Speaker 1:

But what we will probably champion is looking at the way that you are running your business online as a solopreneur, as somebody who's investing their time in doing things. What can you outsource that is going to help you so that you can create more things to make you more money? And that might be that you know you outsource. I don't know. You might invest in a platform like Stan, for example. You might invest in Stan platform like Stan, for example. You might invest in Stan because that is such an incredible platform for you to start making money online, so you invest in something like Stan. You might also invest in I don't know an AI-generated editing tool Like there's ones that we're looking at at the moment that we've kind of tried and tested.

Speaker 1:

There's Caption and a few like them that we'll probably talk about the podcast, um soon. We probably should do a whole podcast side note someone write this down, um, about the different tools that we actually use in our business so we can share that with you. But like that that, we often will go, oh fuck, I don't know, should we buy it? Then we're like you know what, let's just invest in it for a month, test it if it works. And all of a sudden you know we say to each other oh shit, you know how we usually spend two hours editing that video to get that ready for the podcast. All of a sudden we've now put it into I don't know caption or an AI platform and it's done it for me and that was five minutes. But yes, it cost me $40 a month. But hang on, let's divide that by however many days in a month.

Speaker 1:

So there are things that I think don't be scared of that and, as we know as business owners, these will be tax deductions y'all Sure are, sure are, and it can be hard to give up. If you're looking at hiring a VA, for instance, it can be hard to give up some control because you know your business and you know how to do it perfectly. Nobody does better than me. Yeah, that's right. But if you're sitting there fiddling with your website for hours and hours and hours and I used to do this all the time at the end of the day that shit wasn't making me money at all. It was my content, it was my you know blog or whatever it is. So you've got to really weigh it up and it can be scary.

Speaker 1:

We've noticed this lately, since we've decided to turn the membership into open. Close membership is when you start to work less but you're making more money. It's a very odd feeling, isn't it so weird? It's like you just kind of walk around like I should be being busy because I mean, like so many years being so busy doing stuff that isn't making us fucking money, and now we're like, oh, but we, we made the money and we've got people helping us and and systems and processes and are we? Are we big kids? Now we own a real business, now digital CEOs. But it is a weird feeling because you're so used to working in your business constantly to see results and when you stop posting or you stop doing something, you know your sales might drop. But when you start outsourcing and what we're going to talk about today start running some ads, it's such a weird but good feeling turning your business into more of a machine than doing it all yourself.

Speaker 1:

Yeah, and I think, when it comes to running ads and this is why we wanted to talk about this particular topic today, because we want to shine a light on TikTok ads, because we invested in them and saw some incredible results in our last launch Now, the reason that we wanted to talk about them is, like we were saying, it can feel quite daunting to invest in ads and things like that, but you really, like I said before, like really do think about your time versus money and if your time is better spent, more important to you to be doing the you know, creating different content or having one-on-ones with different um community members to build them to high ticket things or whatever that looks like for you then investing money in ads, you're buying leads. You're essentially and I love it the way that um mia says it, I'll let her say, because I feel like you've kind of coined that the whole if you're putting money in the whole, um, what do you call it? Coin slot, fucking metaphor? Yeah, tell people your analogy jill the old, the old, pokes. Yeah, once you start running ads and you start to get some data back and look at your numbers, like we did, you start to realize, okay, it cost me three dollars, say, to get a lead, but my earnings per lead that I got back from that was twenty dollars. So if that was a pokies machine and you were putting three dollars in, pushing the button and getting twenty dollars back, of course you're going to keep doing that over and over and over again. And that's why people run ads. They put money in, they get their return on investment back and you just keep pumping it in. That's's why you see these big, big brands spending millions of dollars in ads, because they get millions and millions and millions of dollars back.

Speaker 1:

And so I suppose for us, we wanted to talk you through the process of what we did, why we decided to try TikTok ads and why we will share that with you and what we kind of did to do that and also with that same conversation. It's really about understanding where you are in your business and what you're thinking about in this space of moving forward. Like meta ads we've both used in businesses and we've both worked with and they're a bit trickier, they're more in depth and they give you probably a better analysis of what's going on in the space and targeting and things like that. But we were really surprised with TikTok and I was first, probably before we start, mia, do you want to just put the little caveat or the red flag or whatever we want to call it? The green means go flag in terms of talking people through why they should deal with their pixels now and what that actually is for anybody.

Speaker 1:

That's a bit new that might be listening to this and being like now, if you are listening to this and you're like I'm not ready for ads, don't switch off, just keep this as a little like okay, noted, this is interesting, I'm curious, I'm here for this, so don't switch off because we've got some golden nuggets, but I think the whole pixel thing is really interesting. Yeah, and don't freak out. It can seem overwhelming when you're, you know, just at the beginning of your business. But if you think in the future that you want to run some ads, it is a really good idea to get your pixels from TikTok and from Meta and put them into your website or your stand store. Pixels are starting to get phased out with the whole you know Apple blocking cookies and apps and all that sort of stuff but they're still working. But if you put the pixel into your website or your stand store now, that's collecting data all the time. So whenever someone lands on your website, whenever someone lands on your stand store, that pixel is collecting data so that when you do go and run ads, that pixel can retarget those people that have visited you before. So even if you don't run ads for another six months or a year who knows what's going to happen with pixels that far ahead? But you never know. That's a lot of data that you could have been collecting and that's probably something that we didn't do early enough that we. That's why I want to tell you now because if it's something that you're curious about, then start to look into that process now, because we didn't, and maybe we wish we did. Oh well, our journey's our journey, but food for thought now. Yes, yes, and you just have to set up a meta business account and a TikTok ads manager account and generate those pixels. Jump on YouTube. There's lots and lots of content that shows you how to get your pixel and install it in your website or your stand store.

Speaker 1:

So, when it comes to creating the ad and why we chose TikTok, let's talk people through why we chose to give TikTok a shot. I suppose would be the first thing in terms of everybody turns to Meta. Meta's very well known. It can be expensive sometimes to run ads on Meta not always, but it can be a trial and error process and it does take a lot longer. So I suppose what was because you were the one that first kind of thought why don't we just? I think we've both seen on our TikToks, like people talking about TikTok ads having a really good success, and so we were both like, huh, I wonder.

Speaker 1:

Yeah, a couple of years ago, when I was doing the affiliate marketing stuff, I I did a bit of my own test. I ran some facebook ads and tiktok ads and the tiktok ads were much cheaper. I got much more reach and the leads were about the same, and so when we did our last launch, we did the same. We run some meta ads and some tiktok ads and ads, and the TikTok ads, for some reason, just blew meta out of the water. We just got so many more leads so much quicker. So, and because our launch was coming up in the next two weeks, we decided to just turn the meta ads off and put more money into TikTok, because they were just working so well.

Speaker 1:

Now, if you are not used to TikTok, I think it's really imperative that you understand that platform and how it works before you go and run ads on there, because it's a very different platform to Instagram and Meta, and if you just go and post an ad on TikTok that is very Instagrammy or Facebooky, it might not work. So you need to really understand that platform and how it works and keep an eye when you're scrolling on your TikTok feed. If you come across an ad, which seems to be every third or fourth post, just have a look at it. Is it getting engagement? You know what are the views. Like I come across ads that have been running on TikTok. They just come up. The same ad comes up over and over and over again. So I know that that ad is working well for them because they just have been running it for months.

Speaker 1:

And what do we reckon, just for anyone listening, that's now curious what do you reckon would be the biggest things that we could identify the differences between a Facebook ad, say, and a TikTok ad like straight up. I think TikTok ads you have to be on the level for it to work well, you have to be on the level of the consumer, and when people are on TikTok they're in a different frame of mind. It has to be very entertaining, skitty, very quick, fast paced, otherwise people are just going to swipe, whereas you look at the ads on, say, instagram and facebook. You know you can do your static ads and a bit more kind of polished and, yeah, a little bit more polished or a bit more not, as it could just be like a talking head clip that isn't edited snappily, if that's a word, it's just go and have a. Yeah, go and have a look and see if you can see some differences between tiktok ads and facebook ads. Um, and obviously facebook ads still work well because people still spend their money there and you know there's even lots of ads that I've noticed that are just a static picture that obviously still do well, um, but tiktoks are just a little bit of a different beast. So you just have to create your ads with a different frame of mind.

Speaker 1:

And sometimes you know creating an ad without the product or the end goal in mind, like it's not so much talking exactly about what the whole ad is about, it's really trying to get people like what's, what are they talking about? Like curious, like you really want to pique people's curiosity. Yes, pique that interest and get them kind of watching, learning, looking, hearing. Like the hooks and stuff like that are really important and that's obviously what we talk about in our UGC Accelerator course and that's why we loved creating the ad that we did do, because, as UGC creators and things like that, it was fun to do. So, if you're watching and you're consuming ads or UGC on a platform, like Mia said, take note of what piques your interest, take note of why you're still watching. Is it the way that they use the camera, is it the hooks, is it the movement, the sharp edits and things like that? Is it text on screen? Like what is it?

Speaker 1:

And then replicating that because, yeah, the difference is really the way the content is created and like, like we said, not as, not not as polished, but it's just, I don't know. Tiktok's just a bit more fun, a bit more elusive. Yeah, and what? What you don't want to happen, you don't want it to look like an ad on TikTok. Those people will just swipe straight off. You know they will notice the button down the bottom, um, because it will look like an ad. But if you can tell a story or be a bit different and not sort of so in your face of like, buy my course and don't make it feel like an ad, you'll get much more engagement and it'll do much better.

Speaker 1:

So so once we decided that, we then went scripting. So we created a script of what we wanted to do. We actually so Mia and I, don't live in the same state. We've actually never met, lol. Yet you wait. The day that happens, I'll let you tell me. There's going to be a party, there's going to be some headaches, so we've never met. So creating content isn't always as easy, but we fucking make it happen, which meant that we scripted what we wanted to do. We each went away and created our own kind of creations and then we put the video together and edited it together in CatCut to make it work together. So it was about scripting it. We've got the viral formula that's inside um, our free webinar. It's inside our ugc accelerator course that we use to script this, to make it right, to make it on point, created that ad and then the next step do you want to talk people through kind of that next step of what we did and then what we saw?

Speaker 1:

The outcome was compared to maybe the meta ads that we ran for about the same time or yeah. So we, yeah, we ran a couple of ads because it's a good idea to have a couple of ads so you can test them, see which one works better and if one's flopping, turn that one off and then you know the platform will put more money into the one that's working. So we did that and you know we made sure that the call to action was really clear and all of our links were working correctly and before we knew it, we just started to see the leads just trickling in every day, all day, and it was so nice to have that happen and we not have to create content on our socials constantly. So that was big plus and you, you know you've got to pick your budget, you've got to put in enough money for it to perform well. But you know it depends on how much money you bring in your business and you've got to figure out your budget and what you're willing to risk. But for us it turned out to be. You know, we made our money back tenfold and, yeah, it just started to perform really, really well and we grew our list quite nicely in the two weeks that we were running and we found that TikTok ads the results came in a lot quicker than Meta.

Speaker 1:

Meta takes a little while to learn. Perhaps, you know, a few days for it to learn and then be pushed out, but TikTok was almost instant. Um, what was the other half to your question? What we did next? Yeah, and around the, what we did next? What was your question? Uh, it was more about that. Like we will will do more meta ads later, but we've enjoyed doing the TikTok one and so it's more like, like Mia said, choosing your budget. And yes, when you first do it, you have to put a little bit of a risk in there and just see if it's going to work. So that's where, if you don't know, maybe how to create a good ad, then obviously, mia and I are going to say inside the show notes there is the UGC Accelerator course that will teach you everything you need to know about creating a good, user-generated content ad. That's why we have it as part of the Hive Hub Collective in the hype section, because it's teaching you how to create better content to get you paid.

Speaker 1:

So that's, first and foremost is jumping on and grabbing something that, if you don't have that already. So then doing your research and finding out what actually works, what, what do I like to look at? What do people in my audience what are they clicking on, commenting on, looking at, like what's going viral in my niche, things like that. So get all that. Notice other ads that's right, and even even notice other ad, but also notice other people within your industry that are going viral, like what is it about the content? That was exciting, because the other thing that you want with an ad either meta or, say, tiktok is people commenting, people sharing, people liking, like. You want that interaction for the algorithm to know that you know the ads worked or whatever. So just to give you more information.

Speaker 1:

Um, so yes, there is an element of risk, like you do have to put some money behind it and go. You know what, if this doesn't work, I'm willing to do this. And you know that's what we did do. We did take a risk and invest. But then what was nice is then last night, when Mia was like hey, can we like set these TikTok ads going, I was like yep, cool, let's put 500 bucks behind it. Cool Because we know that when we put that $500 in we will get money back. Just because we've done our numbers, we know what works. So now it's, yes, it's still a risk, it's always got to be a risk, but it's a calculated risk now and you're not going to know that until you take the action steps to move forward. And so that's part of it. That risk paid off for us and it will pay off for you if you get those things, the ad right and you test it.

Speaker 1:

You trial it and sometimes you might even want to. I think with one of them. I don't think we did it with this, but we did think we could always trial it organically and see how it goes, and if it does well, then we could put some money behind it. That's also another thing that you could do. Yeah, you can boost one of your own TikToks and put money behind it that way as well, and it will look a little bit more organic. And I think one of the most important things to do if you run some ads and then you go, ah, it didn't work, not doing ads again, that was a waste of money.

Speaker 1:

Did you do your numbers after? Did you work everything out? And what do the numbers look like? Mia Tell, tell us, because people might not know what numbers look like. Well, you want me to draw them out? No, but like in terms of when we say know your numbers, what we mean is like how many people clicked and then, when they clicked, what happened next? And then you know, take people down the line of what that looks like. Yeah, so you've got to look at how much money did you put in, how much money did you get out, what was your cost per lead, and work out your earnings per lead. We did a whole masterclass on this inside our membership last week, so we broke everything down.

Speaker 1:

It's a little bit hard to explain over a podcast. You need to sort of see it and there's some formulas and things. Don't let it scare you. I'm terrible at maths, but it was really interesting to look at the numbers because they tell a story. And if you know your numbers and look at them and, like I said before, if you know that every lead cost you $3 and TikTok will tell you how much each lead cost and you work out your earnings per lead, so if you have a sale and then you know 10 people bought and you got an X amount of money back, and then you work out that for every lead that was $20, then you know that your ads are going to work, because you put $3 in, you get $20 out. You put $3 in, you get $20 out. So you know that it's going to work. And you know we just started running some more ads and we use the exact same creative. So if the creative worked last time, keep using it until it stopped working so you don't have to reinvent the wheel every time. Yeah, so in terms of like and that, for us, was exactly the process we went through to then.

Speaker 1:

How many leads do we generate? It was over 100, nearly 200, oh, I think it was close to 200 in 10 days perhaps. Yeah, and so the reason that we are excited about tiktok ads is. We put some money into meta and we did that for about a week and we got nine leads. What nine leads? That's right. And then we went, let's try tiktok. And I think within about the first few hours we had like 12 leads. We're like, okay, doing a little bit better than facebook. And then we had, you know, a fantastic launch. And when we did, the numbers were like, okay, those ads were completely worth it. And now that we know that next launch we'll put more money in. You know, we might triple our ad spend because we know that it's going to work and we'll get triple the return.

Speaker 1:

And the point behind this is when you're thinking about investing in ads or something like that, the reason that you do that is because you know we talk about an email list and we need an email list. You need to grow your email list, and sometimes I think we brush over the top of what that actually means. One it means that you then own that contact. So, unlike social media, you don't own your followers, where when somebody puts their email in, they're saying to you, while they're subscribed yes, I'm willing to hear from you, I'm willing to learn from you and potentially invest in you. So that's called a lead.

Speaker 1:

So when you are going into a launch, when you are launching a course, a membership maybe it's just not just, maybe it's an ebook or whatever it might be when you're launching a product or service and you want more people to hear about it, when you invest in something like ads, what you're doing is you're buying people to be on your list and there is a conversion rate in general. That, I think, is it 3%, 3%, yeah, yeah. So that means that even if, like, if you say and this is this is the part that we wanted to get across to our members, certainly this is the part we want to kind of get across to you, as if you're watching all these people online making lots of money like that's amazing. They just launched this business and they made $500,000 in a month from one launch. It's incredible, that is incredible. But then you look at how many leads they would have needed to get that $500,000. And the leads to get that may be well over 10,000 or more leads to make $500,000 or whatever that is. It's probably way more than that.

Speaker 1:

If we want to simplify it and go to kind of what we're talking about, I think, in order for us to reached something like $20,000. I think we had to get 2,000 leads. Was it 2,000 leads? I think about that, yeah, yeah. So we put that into a special calculator that James Wedmore has actually created, our mentor and our coach, and so he's created that so we can put in okay, next launch, we want to make $50,000. Cool, we can put that into the little calculator and it says great, you're going to need I'm going to just guess this, but probably about three or 4,000 leads to make that much money.

Speaker 1:

So the reason that we see this as such importance and for you to know, if nothing else, is that when you are getting emails in, when you've put your free and this is why your free lead magnet needs to be fucking good, like because it's a qualified that lead could turn into $10, $20, $30, $300, whatever the price of your offer is that lead is very important. So if you've just chucked out a lead magnet like, fuck it, ah, that'll do, someone will put their email in and it's not worthy and it's not great, either people aren't going to click on it and download it, or B they're going to get it and be like well, that's shit why people aren't going to click on it and download it, or B. They're going to get it and be like, well, that's shit, why would I spend money on you? So then you've lost them. Yeah, so it's really exactly If, if, if the free stuff isn't good enough, ain't no way I'm going to give you my money. So it's not just about um, tiktok ads and getting you know, making money from those leads. It's about understanding what those leads truly mean to your business, because once you've got those leads, all those leads that we've got now, we're able to, at any point, sell to them, talk to them, share with them, and I mean, obviously they can unsubscribe, no worries, that's cool. We're not meant to be, that's fine.

Speaker 1:

But we might have not had people invest in that last launch, like we had 800 in the end. Did we get 800 leads all up, organic and paid? Oh, 660, I think it was, and that equated to. You know, I'm just going to say 800, but Mia's got the numbers. We don't lie here, people. They're ingrained in my brain because they know what we need to do next. Yes, but in saying that, so now we've got that's on top of the leads we've already got. But now we've just added 660 new people human fucking beings to our leads that they might not have bought this time because they weren't ready, for whatever reason Financial. It just wasn't a fit for them. They liked it, but they didn't love it. Where, next time, when we go to open the doors of the Hive Hub, or next time that we go to share something that we've created for them, they might be like you know what? Yeah, I do want in now.

Speaker 1:

So it's really important to, if nothing else, understand the process of what investing in this stuff actually means on a human level. And it's no accident that this, our last month, was one of our highest lead generating months and also our highest income generated months as well. So before I learnt and got into all this, you know, I used to think, oh yeah, everyone says, grow your email list, emails, emails, whatever and I'd flop a freebie out and they'd sit on my list and then they'd just go stale and I didn't understand the power of an email address and what it meant when it came to running a business and launching. And you might have a launch, you might have an ebook and you launch it and three people buy and you're like, oh, what a flop. That's such a flop, I'm going to kick that out. No one wants it. But you had a hundred leads and that's actually a 3% conversion rate, so that's pretty normal, that's good. Yeah, so next time you just need to get 200 leads to get six sales, or 300 leads to get you know, you just need more leads, which isn't and that's why this comes full circle, because that isn't hard.

Speaker 1:

I mean, organically, it can absolutely happen. I mean, our first launch, it was incredibly happen. I mean our first launch, it was incredibly, it went incredibly well. We got a it was all organic leads and we did really well, nearly the same as we did when we paid for our leads. But the energy and effort the second time around totally different, because we knew we had an ad running Like our phone would ping new lead, new lead. Oh, this is so fucking refreshing.

Speaker 1:

Like now we're able to create content and do lives and, you know, really interact with our community to help you create podcasts. Like I think we created a beautiful podcast series of members in our community because we had the time where before we would have been like, oh, we've just got to create content, content, content, content, where we kind of got to the point where it was we don't, oh, we, oh. We don't have to create a tiktok or a reel like it was really good. And also our content changed because we didn't have to be pushy or salesy. We could create the content that we really wanted to create the value-driven content, instead of thinking, oh, I need more leads, need more sales, got to create this kind of content.

Speaker 1:

And if you you think about your social media as more of like your PR it's how you get out there and be known and your ads act as you know your selling point or your lead generation then I think content just becomes easier and more natural and nice, because you don't feel like you have to be salesy all the time, because your ads are doing the work for you on the back end. Yeah, so, if nothing else, I suppose hopefully this has shone a light on ads don't need to be scary, you don't need to do them. But if you're curious, then you know, really, start to look at ads. If nothing else, just start to look at different ads, see what piques your interest. If you've got a product or a service that's sitting on your website sitting in the Canva, gathering dust, digital dust just sitting there on the shelf, but it's really, you know you've had some success organically and you're like, actually this might be something, then looking into doing TikTok ads might be a really great option for you. So don't discount it. Keep it in the back of your mind and if you are curious how to do so in terms of the user-generated content in the show notes, like we said, is our Accelerator UGC course, which will get everything you need to know about creating a good quality UGC ad itself for yourself, but also it can get you paid by creating it for other brands and things like that. So you can little double win there, get paid. Spend that money on your own ads, get paid again. I mean, I'm seeing a lot of win-win, fucking wins here. Win-win chicken dinner, win-win chicken fucking dinner. Can't lose really. And that's why we love teaching UGC to our students, because in the future when you go and run your own ads, you can do it yourself. Yes, you're an expertie. All right, team, we're gonna wrap it up.

Speaker 1:

Loves, don't love? Oh, another one, yeah. What don't you love? Oh, she's got one Go. No, I've got a love one. I don't know what my don't love is yet, but my love.

Speaker 1:

I discovered a new tasteless protein powder. I'll have to link it in the show notes because I don't know exactly what it's called, but I will find out for you. I am really bad with, you know, hitting their protein goals for every day and, as we know, you get older, you've got muscle wastage. You need to up your protein and this stuff just dissolves in your tea coffee. Put it in cooking doesn't taste like anything clear, so you've got to put it in like tea. You can't put it in water. Would it be a bit like meh, meh, meh, meh, meh In water? Or would it tastes like nothing? Okay, interesting, yes, yes, yes. So I'll link it in the show notes because it's pretty good. Please do If you're like me and you can't find protein pills that taste delicious. My don't love this week.

Speaker 1:

Oh gosh, the weather's been a bit crapola If you're down the south end Melbourne cold, wet, windy. We were going to go to the snow the other weekend, but glad we didn't. Apparently, the traffic up there is just like horrendous trying to get up there. I want to go to the snow again. I haven't been to the snow since my Year 12 snow trip. That was a wee way back. Yeah, yeah, where did we go? We went to Falls Creek. Oh, yeah, yeah, falls Creek, that was good times, good times, yeah, yeah, I did a New Zealand trip for my school snow trip Show off and now that I look at it I'm like, geez, mum, thanks for doing that.

Speaker 1:

Mum and dad's banged up, isn't they? Yeah, and they were pretty, you know, middle class back in the day. I mean, that's pretty good actually, although in relations to what Australia and New Zealand cost, I reckon New Zealand would be cheaper to fly there, go to the best snow fields ever and stay the entire fucking two weeks if you wanted. Where Australia's like cool, you want to go for a day? Can't afford it. Yeah, $2,000 for a day, mate, absolutely ridiculous, but that's fun. Yes, that's fine. Yeah, what about yourself? Um, my don't loves would have to be um.

Speaker 1:

This morning I sent my gorgeous son off to school and he was a bit nervy about school I don't know, it was just a bit after school holidays and he cried and, oh my God, my heart broke into a thousand pieces. He's in here too and he's just a beautiful soul, but he feels things and he was just like he was all good. And then he was walking up to the classroom and then he just looked at me and I was like, oh God, I just, you know when your heart just like. And then, anyway, I managed to get him in a mirror and I would talk about this no-transcript, fuck out like it's a school thing. So, yeah, anyway. Then I got an email from the teacher before saying everything really really well, like and his little mate so cute. His little mate like was like he, he's okay, like I'll take him in.

Speaker 1:

I was like, oh, that was my don't love in terms of that just breaks my heart and I'm sure every single mother slash parent listening to this knows that feeling. But he was, apparently, he was fine, so that's good. He's probably, he's probably going to be an entrepreneur when he grows up. Then he doesn't have to go to work, he can just. This is very true. This is very true. Actually, I will change my love now because that's reminded me of um speaking of entrepreneurs during the school holidays.

Speaker 1:

Because obviously we work online, we're working from home and it's very hard to always put kids in front of tv. Like you, we both talk about this. It's. It's hard, we have to do it sometimes, but whatever, so put the kids in front of canva, created them an account and sat them there. And now, because my youngest can write and she's getting a bit better, she's in reception.

Speaker 1:

They had hours of fun hours and I was like and creating and like creating posters and all this stuff, and I was like, nah, this is cool and at one stage it's pretty cute. Um, I said to my daughter something about no, she said I think I'll just be like you, mummy, and I was like, why? And she was like, I want to do that thing that you do with the colouring in on the computer. I was like graphic design and she was like, yeah, I want to do that. I was like, oh, I mean you don't, but oh, fair piece, I mean AI is going to rule the world by the time you're old, but I love that for you. Yeah, and I did that too.

Speaker 1:

After you said, I put my eldest son in front of Canva and he loved it. He just designed his own T-shirt and wanted to print it out and yeah, it was good fun. It was just nice for like that option as a parent. That isn't YouTube, it isn't games, and they're kind of learning and like for her, because she's young, like she had to spell things out and then they found video Like it was creating clever creating as well, and I was like no, I'm here for that. So that's my love this week. Yeah, I love that. All right, team. Well, we are going to get out of here, and before we do, we just totally got a notification that one of our leads has gone through on TikTok ads. So there you go. That's like some fucking proof. Okay, all right, we shall see you next week. Catch you later.

Speaker 1:

So, guys, if you have been thinking, geez, the Hive Hub Collective sounds like the place that you want to be, well, let me tell you our members absolutely love it. And inside the membership, we help them each and every day to build a business that we know is possible for them and create content that gets them paid online. And right now, you can join the waitlist. If you are on that waitlist, you will not miss out when our next stores open. If you're wondering how to get on this waitlist, just head to our socials at Hive Hub Collective and pop your name inside the waitlist email capture there and you'll be notified when we're getting ready to open the doors again.

Speaker 1:

And inside the membership, we are sharing each and every day with our members how they can build a digital business, how they can start UGC user-generated content and grow their brand and their business. We are teaching them how to build their personal brands, their business brands, launch products through our back it before you build it process, so that if you are interested in creating something you are truly passionate about and having the longevity being online so that you don't have to go back to work, then this is the membership for you. So, like me said, jump on that wait list. You'll be the first to find out when those doors fly open and then you can buzz on inside. Do you like that? Can't wait to see you podcast. So many good ones too.