The I Am [Dot. Dot. Dot.] Podcast

Ep#40 I Am...Spotlight - Building a Supportive Community for Busy Content Creators

• Kristen Werner & Mia Steel • Season 1 • Episode 40

Share episode

Unlock the secrets to thriving as a busy creator! Join us for an enlightening episode of the I Am Dot Dot Dot podcast, where Kristen Werner and Mia uncover the powerful mission behind the Hive Hub Collective. With a special focus on supporting content creators, particularly those over 40, Kristen shares insights from their successful bootcamp experience and the membership benefits that help creators leverage user-generated content to earn from brands. You'll hear from Amanda, a network marketer who unexpectedly went viral with her first digital product, as she opens up about the challenges and triumphs of navigating her newfound success.

Ever felt swamped by the sheer volume of managing a digital product sales funnel? We tackle this head-on, providing practical advice on streamlining the customer journey and enhancing communication with your audience. Discover how tools like ManyChat can automate responses on social media, ensuring you can manage a large following without feeling overwhelmed. We also delve into the importance of clear messaging and understanding traffic sources like TikTok, helping you set up a seamless system that guides potential customers from interest to purchase efficiently.

The emotional landscape of entrepreneurship is not overlooked. Living with a partner who struggles with mental health issues can be tough, and we discuss strategies for staying motivated and balancing perspectives within relationships. From turning creative hobbies into profitable ventures to building a vibrant community around crafts like scrapbooking, this episode is packed with actionable insights. Whether you're refining your digital marketing strategies or looking to create content that truly resonates with your ideal customer, we've got you covered. Tune in and empower your journey as a creator!

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

🤖 Trained AI Agents Available Now:

🪩 Join our Recurring Revenue Society Membership - Start creating content that pays you now and build a brand that delivers recurring income for years. Join now!

Follow Us:

Products We Recommend:

Speaker 1:

Welcome to the. I Am.

Speaker 2:

Dot Dot Dot podcast the podcast for busy mums who want to consume useful shit for their biz and their life. Here we tackle the things we know are holding mums and women back in their business.

Speaker 1:

We're not afraid to tackle the big shit, the bullshit and the good shit. We go from mum guilt to confidently learning how to kick ass in this digital space.

Speaker 2:

We will discuss the world of digital marketing and share life's tips and tricks for getting it done.

Speaker 1:

As six-figure business owners with over 10 years of digital marketing and brand experience, and mums to young kids, we get it, we share it and we own it. So buckle up and let's go. Let's go. I think we did. Is that a mistake? Maybe? I don't know. That was really good.

Speaker 1:

Welcome to the I Am Dot Dot Dot podcast, the podcast for busy creators who want to consume useful shit for their biz and their life. I'm Kristen Werner and I'm not joined currently as I record the intro with Mia, because we've just jumped off a live spotlight session and we wanted to crack this podcast out to you guys this week before our doors close to the membership on the 27th of June. Because if you are new to the podcast, welcome, welcome. We are the Hive Hub Collective and in the Hive Hub Collective we work with content creators, we help, we like to work with, like millennials, those of us that are, I want to say, 40 plus I'm heading to 40 in like a couple of months but those of us that are ready to redefine what work looks like and find a different way to get paid. And we've just spent a whole entire week in a free bootcamp with hundreds and hundreds of content creators that were like, hang on a minute, I want to get paid to create content. How do I do that? And so, mia and I have been working really, really hard to flip the script for you guys to understand the power of creating content for UGC, user-generated content that can get you paid by a brand, because, yes, brands are looking for you. You're absolutely not too old, you're perfect for this space because they want authenticity. They want I want to buy from people that look like you and I want to connect with someone that's using the product.

Speaker 1:

So, long story short, we jumped into that bootcamp last week. We had an amazing, amazing time. You can actually still get those replays until the 27th of June 2024. So if you're listening to this after, I'm sorry, but jump on the wait list for our next bootcamp. We had so much success. But if you're listening to this now and you're like, hang on a minute, watch all the replays right now. And if you're curious about getting inside our membership, the doors will be closing on the 27th of June and we don't know when they're going to open. So we have an offer right now for Lifetime. That means you get lifetime access to the entire membership, everything inside the lives, of masterclasses, everything we update. It's absolutely phenomenal and I'm so, me and I are so excited to share that with you. We have a little cheeky code Hive4Life50. We'll get you 50% off that lifetime membership. It's going to go away and it's never going to be that price again, so jump in now.

Speaker 1:

But today I want to jump straight to our spotlight session, which today we spoke to two incredible Hive Hub members, amanda and Jodie. Now, both of these women had their own overwhelm, stuck feeling that little sense of chaos that we all have when it comes to building a digital business, and what we do inside the Hive Hub Collective is. We want to unpack that and we want to really clarify it for you. So once a month we do a spotlight session where we open up to our members and say, hey, let us on the Facebook group If you want to have a be a of the Spotlight session, and we do basically a one-on-one where the community can support each other in giving ideas, sharing, complimenting, just raising the roof on each other's confidence and clarity. So come with us.

Speaker 1:

Today we're going to have a chat to Amanda and Jodie and I hope you enjoy. All right, let's go. Thank you, welcome everyone. Now we have hivers and we have Unleash members here, so we've opened it up to do a coaching call for what goes on in the hive. So we have two spotlighted today, amanda, I can see you ready and raring to go, and so, amanda, hit us. What's going on? How's your business? What can we help you with?

Speaker 2:

Yeah, and just before we start, just in case no one knows. If you want to, you know, say who you are, where you're from your story, what you've been doing in the space, so we can get a good idea of where you're starting?

Speaker 1:

yeah, that's probably a good idea. So I'm in Victoria yes, it is freezing cold my partner works in Echuca at one of the caravan parks and I just go along for the ride and work online. So I'm in network marketing and have been for the last six years the last two years full-time, yeah, but have known that I need to like. I like to have a bit of a diverse. I get bored. I'm ADHD. I like all the things, um, you know. So I came into the hive because I could see that there was things that I wanted to learn, like lead magnets and stuff which had already dabbled in, and just how to make better content and all those sorts of things and a place for like-minded people and not in network marketing. But I nearly cancelled today because I feel so overwhelmed. Right now I'm doing the content and I'm doing the lead magnet and I just launched, a couple of weeks ago, my first digital product and I'm going viral on all platforms and I don't know where to start. Okay, that's a good problem to have it off I've got

Speaker 1:

anxiety like you wouldn't believe. I'm like, okay, what do I do now? So tell us let's start with the um tell us about the viral stuff, what's happening, and then we'll figure out how we can connect it and rework it if we need to. So I um am with a network marketing company and I promote a product that I used six years ago and absolutely love it, and it's just gone on from there. So I promote it on TikTok, instagram I've only just gone on to recently and Facebook. What is the product? It is a product that helps people balance their hormones and, with the side effect of weight loss, okay. So, as you could imagine, everybody, that's what they're needing. So I've set up some systems and I've got a lead magnet and I've got lots of people coming, but I don't have things like mini chat set up, you know. So the instant replies and the all the things. So I'm just like, oh, what do?

Speaker 1:

I do now so let's just wind it back first. What is your ultimate goal with this? Is my goal yeah, my goal is to be able to is that me no frozen frozen.

Speaker 1:

Hang on, sorry, amanda, you just froze for a second. So go back to the goal. Okay, so my goal is to have this, all this, simplified, so it's systemised, so then I can do my UGC creation, okay, so, being the ultimate goal is it that you want to have these products selling in the background, making you an income, or do you want to create a digital course, digital products that people pay you for? Is it like what's the long term? The long term goal is that I I want to have that running in the background where I don't have to do a lot, a lot with it. Yeah, but at the I have to respond to not only the comments but the messages, all the questions which I know there's going to be along the way. But I just want it to be more running in the background so I can do things that I enjoy to do, like the UGC and like the, you know, make another digital product and things like that.

Speaker 1:

So what is the funnel process now? Because Ange is right like something like a VA in this situation could help to streamline some of those processes and we can show you ways to do that and, as we know, there's many a VA inside this community that we can speak to for support and things like that. There's also online jobs. Job PH, which is a VA, is in the Philippines, which might be a different price point that you might want to look at. That could do some automation, more email, answering questions, that kind of thing.

Speaker 1:

So having a VA is certainly someone that could help you process the nitty gritty, because the biggest part is is, if you're sitting in this role and that's your big goal you working on the emails, the messaging back, the DMs and all that. That's not the money-making task, that's not what's getting you up here. So it's certainly how to streamline. That is number one for you. By the sounds of it, it seems to be the biggest overwhelm you're in right now. Would that be correct? Yeah, it is. I mean, I've got this email list of 7,000 people, but I'm not emailing them?

Speaker 2:

Okay, that's amazing. And just to clarify, are you looking to build the team so that sort of runs it for you, or just one-off sales?

Speaker 1:

constantly Look, I am building the team as well, but it's something that I haven't been able to concentrate on too much because I'm too busy selling the product. The biggest problem right now for you, the biggest overwhelm that you're sitting in, is what?

Speaker 1:

Well, I keep creating this content, that people want this product but I'm not able to deliver it in a way that's easy for them and for me? Okay, and in terms of the product, is it a matter of replying to the DMs and sending them through a sales funnel, that somebody else is packaging orders, and all that kind of stuff? Like, are you just that go-between, the company can package the orders? That's fine. It's probably the funnel, okay. So people land on your piece of content and they go oh, my God, I want this.

Speaker 1:

And instead of having many chats set up right now, you, they, come in and say I want this and then you personally have to go on and go okay, that's great, go and check out my bio, or? Yeah, I have to ask what country they're from, because there's a different. There's two different products. It's the same product, but different in the US as it is to Australia, and Europe's different. So I have to ask them what country are you from? Then I have to send them the information in their country. So this is something that many chats can absolutely do.

Speaker 1:

And would Instagram be the bigger of the all the platforms or not? Cause that really is that may make the difference in terms of many chats. Tiktok, okay, so TikTok would be the bigger of the okay, and that would be landing in your DMs or landing in comments, landing in comments. But then they'll come out, they'll message me on Facebook, because that's what I tell them to do, because it's the easiest option for me. Okay, could you start them messaging you on Instagram and then we can get ManyChat set up for you, yep.

Speaker 2:

Because how many people go straight to your bio. Is your bio set out so they know?

Speaker 1:

Well, this is an example, this paid digital product that I've had running for the last month. I just looked in Flowdesk and I've had 7,000 people land on it, jesus, but only 24 have bought it, so there's a messaging conversion issue. Yeah.

Speaker 2:

We can work out your numbers, because numbers do tell a story and you know, generally 2% to 3% to 5% is a normal number. So it just means you need to get more numbers to get more sales. So it could just be a numbers thing. Yeah, not an issue with Okay.

Speaker 1:

And what does that digital product when people land on it? What does that give them? It just gives them an overview of what the digital product is about. Yeah, and inside that digital product, does that take them to how they can purchase? Yeah, yeah.

Speaker 1:

They can purchase from there. Okay, and does that seem to be working quite well? Can you see that? Yeah, that's fine, and they just, they're just ticking in, you know, which is better than what I had before, so I'm happy that it. You know that it is just ticking along. So therefore, does that mean that the people that are dropping in comments and DMs say, for TikTok, if you can get them to go to Instagram and set up a ManyChats funnel, that they get straight away that lead magnet? Like that's the answer, like, do you know, thanks for commenting. Blah, blah, blah. Do you want this, yes or no? And then, if they click yes, then you send them that lead magnet that then takes them on that path. Yeah, would that be a solution? Well then, inside the lead magnet there is, you know, the option to then go and purchase the actual product.

Speaker 1:

So I guess you're right in saying, if I had that ManyChat set up properly and I did go on to it this morning and I was looking and I was like, oh my God, what do I do? Because I thought it was going to be easy, but I've actually tried ManyChat before, but because I didn't set it up properly, I cancelled it. So then when I went on to redo it this morning, then they wanted me to pay and I was just everything just got too much and I was like I think that the first thing to do before even paying for many chats is getting getting the customer journey correct, because if at any point in the customer journey is overwhelming, a confused mind doesn't buy, so people will leave. So I suppose, needing to kind of sometimes I don't know about you, but I need to draw this stuff out, like in terms of looking at where the most amount of your traffic is coming from. And if you're saying TikTok, then you're okay, most of my traffic is coming from TikTok.

Speaker 1:

When they get to TikTok, what makes them stop? Well, they have to comment to find out more. They have. So therefore, then I have to get back to them and then they have to go. If they come to Facebook, then they've got to wait for you to get to Facebook to find that message. So then if you're saying, okay, go to Instagram, well, that can be in your TikTok bio. So therefore, your DM reply or your comment reply just needs to be information in bio so someone could go to that and then they click on Instagram, they can DM you whatever word like you might say, you might choose.

Speaker 1:

Whatever your word is, I don't know hormone probably not the word, but you might say in the comment reply or the DM reply on TikTok, and you could just have it copied somewhere. So you're just copying and pasting every time you do it, you're not retyping it. It could just be please go to my bio, head to Instagram and DM me hormone and you'll get everything and then, therefore, they do that process, they get to their. In your Instagram bio you could have the arrow that says DM hormone and then when people do, the mini chat is set up with if the right response is your lead magnet, it's set up for them to receive that lead magnet and therefore they are taken into that funnel. That seems to be working from what you're saying yeah, I'm just thinking too.

Speaker 2:

Like to simplify. What's your call to action in your content? If it's head to my you're not supposed to buy head to my profile to get my free guide then that's telling them. I want you to take that step go to my bio and get my free guide and then in that free guide, perhaps you could have three different videos of you talking through. This is what you have to do if you're in the UK, or this or just more information and then just physically like stepping it out for them. This is what you need to do next.

Speaker 1:

Or even in that first page you could do the same thing. Just have a button that says are you in the UK, yes or no? They click that. That takes them on that path. Says are you in the UK, yes or no? They click that. That takes them on that path. Are you in the US? They click that. It takes you on that path. And and that's just a matter of inside Canva, creating that PDF and then putting the link to those pages or wherever it goes.

Speaker 1:

Are you in Canada, are you in US, are you in Australia? So you, so that that PDF, like Mia's, saying that free lead magnet does the steps for them, and it could just be one page and it's like step one, step two, step three purchase your whatever that looks like. I like that idea because then it's just one option, it's not confusing them, because then if I've got them all in the you know, in my link tree, they're like what you know, my cortisol guide, uh, footy b and by doing a little loom or a video recording.

Speaker 2:

Then you're sort of multiplying yourself and you're explaining everything that you would say to them in the dms in a short video and they've got it all there and you've collected their email so you can follow up with them down the track. If they haven't bought, to say yeah, educate them further and then once you step out your funnel and your emails, it's all automatic yeah, and just your content.

Speaker 2:

You know, your call to action might just be a little bit of a text in the corner, or you saying at the end go and grab my free guide.

Speaker 1:

And then you build an email list as well yeah, so it doesn't get overwhelming, because it's not what we want. I want you to, from here, to go away and and draw out what this funnel looks like. Where are people coming from? What questions are they asking? Where do I send them? How do I get them there? What do they receive? To make their process easier? So, kind of get it really clear and then it may be that you say, okay, I'm usually replying XYZ and that's consuming me a lot.

Speaker 1:

My free link map is great, but right now, me is right. Let's just create two-page PDF. That's literally the exact steps they need to go through, and I'm just going to put links to the page they need to go to to purchase, if they're in whatever country, or a loom. Now a loom could be. Looms are free. Five-minute looms are free, so you could use loom or you pay for it if you want. Whatever you choose is the many chats can support that process as well. Like Mia said, you could either say to people. The call to action then becomes go to my profile, everything you need's in there, or go to my profile, find me on Instagram for the details, and that could just be text on screen all the time. All the time your videos have text on screen that says all information. Head to Instagram bio linking profile, so that you don't always have to say it, but it's always. Profile, so that you don't always have to say it, but it's always there. So simplifying your process.

Speaker 2:

You'd be amazed at how good a CTA can be for you. Because, a lot of the time I used to be like oh it's so cringy, but people need to be told.

Speaker 1:

Told what to do. Yeah, like, if I'm watching a TikTok and someone says, go to my Instagram, I will actually do that because I'm like oh, there must be more there. So you go there and there's either more information or they've stepped it out clear or whatever it might be. So if you're actively saying that, because that's what's going to make your job easier, then you can either set up many chats which I don't think is a bad idea and just have that one kind of clear funnel, or it's, which is same thing. But have you got a stand store? Or you said Linktree, linktree, and is that working for you? Quite well? Yeah, pretty good, okay, so then keep that set up if that's working quite well, as long as what you're doing then is people get that free lead magnet, which is the steps they need to take to purchase that's really what you want at the end of the day and then that the many chats can give them that. So if they comment hormone, they get sent that lead magnet and they follow that process.

Speaker 2:

I've got a good example of like. I know what you feel because this happened to me recently on my ADHD account. I was talking about setting up the community for late diagnosed ADHD women and I think I must've said it wrong. I said head to my profile to join the community for late diagnosed ADHD women and I think I must have said it wrong. I said head to my profile to join the community or something, but it mustn't have come across the way that I wanted it to. And all of a sudden I've got 200 people in my TikTok DMs sending me their email addresses.

Speaker 2:

I had to go through every single one and head them to the bio. So I should have been really clear because you forget that people might just be scrolling. They're not switched on about going to the bio, clicking on this, downloading a free, a freebie. So if you can be really clear, then you can sort of skip that part of them having a big conversation in the DMs. So just make that call to action super clear. Yep, and with your numbers, do you say so? You've had 7,000 email addresses or hits to the landing page?

Speaker 1:

No, that's just hits to that paid digital product.

Speaker 2:

Yep, yep and 24 people, because you can go through your numbers and figure out what the conversion rate is. And if the conversion rate isn't good, then perhaps that landing page might need a little bit.

Speaker 1:

The messaging might be off a little bit, yeah which is likely, you know, because that's what I do. I do all these things, but I don't do them correctly, so nothing works probably.

Speaker 1:

Welcome to be an entrepreneur in this space. But we do these things with time. Each time we learn something and you're like, yeah, we do. When Mia and I do the numbers recount from this boot camp compared to the next, we'll be able to show you the small changes that we made and the difference that has potentially made it. We've even seen it in the conversion rate on the sales page.

Speaker 2:

So, on the waitlist page about numbers and figuring it out, because numbers tell a good story yeah.

Speaker 1:

So sometimes it is just those small things, rather than redoing everything. But I think at the moment, from what it sounds like, the most overwhelm you have is the process, that there's no clear system. So I think if you can spend some time, if you're visual, then do it that way. It's up to you. But to draw out the process, a customer journey, because we've got to remember that we are serving our customers. So how do you enjoy to work through a customer process? So if you don't enjoy one process, then make it easier.

Speaker 1:

If you personally think, okay, well, if I get to a checkout or if I get to a sales page me, for example, if I get to a sales page and I cannot find the price of it, I will leave. Just don't want to tell me, fuck off, I'm out. Some people love that because it's a bit of intrigue. And then they want to kind of get in there where I just want to know, and then I'm okay to. Then you know, some people fear that because they think, oh, people are going to not buy because it's too expensive. You can't be somebody else. Me personally, it is what it is, it's what it costs, like it or not. So just take that customer journey as well and think okay, if I was coming on here, is this easy, can you get information? Is it a three-step process or a 24-step process? How can I simplify it? So that's where drawing it out might really help to kind of go okay, this is where they start and this is where I want them to end, so what is the quickest way from there to there?

Speaker 2:

and you'll see that when you start to to draw it out and this is one, just so you don't get discouraged if your conversion's like oh, I've only got 20 sales. Take James Wedmore, for example. I think Kristen said he had for this launch that he just recently did. He had 70,000 leads but only 1,800 people bought.

Speaker 1:

Mind you, that's $5 million, $6 million, $6 million.

Speaker 2:

But the numbers he needed 70,000 leads to get 1,800 people to convert. So it's just all about a numbers thing and you know that takes time and tweaking and tightening your funnel so they're not slipping out through the holes. It takes practice and testing but it could just be a numbers thing and just tightening that funnel.

Speaker 1:

And that's what it sounds like.

Speaker 1:

It's just tightening that up for you to make this feel better as well, and I think even by creating a cleaner, clearer funnel, you'll be able to be like oh, and then, when you do that, the other thing to do and remember is you know, go through this. If you start to do things like that, start to also either like me or I have started doing this screen record like loom that process, because one day you'll be able to say to a VA okay, do this process, this is the process that I need done. So then you're not going, because then you start to think, oh, I need to hire a VA, and you go, oh, but then I've got to create all the SOPs for them, and then I'll just do it. And that's where we get stuck is when we just go. I'll just do it. Where you start now going okay, this process works quite well. I'm now going to screen record this process so that, when I can afford, when I find somebody that I could work with, they'll be able to just take this and start working. Yeah.

Speaker 2:

But you've got one of the hardest things you know down pat now with your content. Like you're getting the numbers, you're getting some good views. Which content?

Speaker 1:

like you're getting the numbers you're getting some good views, which is yeah, and I've always got to remember that. You know, it's been a journey and I guess that's what it is, and I've come from a place of not knowing anything to you know, having a lead magazine, a digital, you know product and all of that. It's just learning the stuff.

Speaker 2:

Oh, we've lost you again bruising again.

Speaker 1:

I'm trying to learn that stuff that will hopefully just start you on that right path. And it may be that may need to just redesign the potential or design a whole new lead magnet in terms of what they get, and just think, when you create that, just think how simple can I make it, how can I get them from there to there and just without over complicating it, so you, you've done that process for them. So they just get it and go oh yep, I'm in Australia. Okay, I'll click that button. Oh yep, now I've bought it.

Speaker 2:

Great, Sounds like a good niche too. You know you're solving two problems in one balance your hormones and lose weight. Yeah, Perfect, Tell me more. And you've been creating content for a while now. I think we came quite a while and I remember you, um, doing the content. It's the drops, isn't it the same one? Yeah, yeah, yeah. And does that network marketing company provide you with any other resources or education on how they want the tunnel to go? It's just.

Speaker 1:

Here's the product go and sell it, the product.

Speaker 2:

You yeah, you have to do all that stuff well at least you're on top of it now and understanding that you know lead magnets and building a list and yeah, and a lot of people don't.

Speaker 1:

that's, that's the whole thing, so awesome. Hopefully that helped. Yes, yes, it's definitely helped. I feel a lot calmer now and feel free if you want to drop that. You know the PDF that you create, even just for everybody and anybody in the hive to look over to see if the process is simple for them. Just drop it in there and ask a couple of people to walk through the process for you and just see if they go. Yeah, that was really easy, or I'd change this up, because that's what the community is for, and it's hard.

Speaker 2:

When you look at your own stuff over and over, you're like oh yeah. But then, as soon as a new set of eyes goes on and they're like, oh, I don't really understand that bit. Can you explain that to me?

Speaker 1:

like oh yeah exactly but, yeah, yeah, that would be amazing. Thank you now. Do we have any comments? At half time where's jodie today? There you are, how you doing, jodie I'm here.

Speaker 3:

Thanks, sorry, always a time difference to me. I always get because I'm in pairs, so oh yeah so sometimes it's really really early.

Speaker 1:

So what time is it?

Speaker 3:

Bev, you're two hours, I'm 10.30. Yeah, nice, yeah, super Well, welcome Morning everyone.

Speaker 1:

Well, you've had an exciting week. Tell us all the things. How are you going?

Speaker 3:

Oh yeah, so well, I'm 53 years young. I always say young because I think saying old makes you feel old. So but I and I'm always complimented on I don't look that old apparently. But you know, I'll take it Absolutely. I am a grandmother to 11 grandchildren, wow.

Speaker 2:

Really.

Speaker 3:

Yes, so my daughter? Yeah, my daughter had triplets nearly two years ago and one of my son's partners had twins.

Speaker 1:

So yeah, Wow, that's impressive. Yes, I love your enthusiasm for life and ideas and entrepreneurship, so I think you know that in itself is incredible and I think please congratulate yourself on that zest for this weird shit we think is a good idea, what's going on in the computer in the back end.

Speaker 2:

We at Crystal always say like if we showed our partners what we have done on the back end, they just think that we're sitting here on the computer doing TikToks.

Speaker 3:

Yeah, yeah, well I showed him, like I said, look, these are the things that I sold the other day and he was like, well, you know, good for you, he's like a cheerleader, like that. But he's also and I love him dearly but I also live with someone that unfortunately has had a very terrible past and religion sort of paid into that for him. But he's also he's actually been diagnosed. I think he was misdiagnosed, I'm pretty sure he's on the spectrum, but they actually diagnosed him as bipolar.

Speaker 3:

So that's a really difficult thing every day to live with because I'm constantly fighting a battle of. He lives in a very negative world and I'm a very positive person and sometimes I have to block myself off from that energy because he is medicated and that's done really well for him. But there are times when it's, you know, mental health is a big thing for him and he has meltdowns and we have to try and deal with it and he has very the thoughts of, you know, ending his life and all that are constantly there. So it's a constant battle to try and, yeah, keep on that positivity wheel. So it can be very difficult living with someone like that. Like I said, I love him dearly, but there are times he's like I don't know why you're with me, I don't know why you love me, and it's like how many times do I have to tell you?

Speaker 1:

And I think that's probably one of the hard. Well, I mean, we don't know that journey, but thank you for sharing that. And what's good is that you've got that positive energy that you can see past. And as you were saying that, I thought if anybody hasn't seen Tori Packer's stuff inside the Hive Hub, her mindset stuff was incredible in terms of you know, when we've got our partners, we can't convince them to love what we love. We can't convince them that the cup is half full, because my cup is always half full and my husband is incredible and so supportive but he looks at the world as, oh, this is diabolical, it's a fucking disaster, everything's going to blow up. I'm like, okay, or we could just like do this and we'll be fine and that's. You know, we balance each other in that respect.

Speaker 1:

But a lot of the time I've you get sucked into that energy and it can be very destroying when you've got this clear vision of like and I don't know how many entrepreneurs here have done human design, but I'm a manifesting generator and I can see it clear as day. I can see where this is going, what's happening, how I'm going to get there I don't know yet, but it's coming. And when our partners can't see that and we try to change that about them or we get sucked into that energy, it can really throw us off course and that's where we can find ourselves really stuck in this space. So if anybody hasn't watched it, go and watch Tori's stuff. It's in the Ignite section.

Speaker 1:

I believe it's really worthwhile. And if you have watched it, go back over it again, because sometimes we just need that reminder of this path that we're on. So I think what's exciting for you, jodie, is you've made these investments and now we need to get you on that yes path forward. So my question is with what you've got, the ideas you've got, have you got a vision, the end goal in mind?

Speaker 3:

well, I like I have been, like I said to you, I do have ladies come and do the cricket, because I found there seems to be like, obviously a lot of them are all US based that you know if you follow and do the tutorials they're all US. A lot of it's us based. There's one lady that I really um like and I love her setup and she's called jennifer maker and so and I see her like landing pages and stuff like that. So at the moment I have a free digital library that's password protected on my website. But my girlfriend was saying to me the other day she said, well, why make it free? She said, well, I might maybe make it like a subscription or something that they get. You know that they sign up to get and get all the information. Once they've signed up they can get it.

Speaker 3:

And one of the things I was excited about that I sold was the cricket cheat sheet. So learning how to do design space and stuff. But I've also been screen recording those lessons with the ladies. So it's a matter of chopping up those but putting those little tutorials into the pdf cheat sheets to make it a book, essentially, so that. So that's what I'm sort of working towards. So when I'd sold the cheat sheets and went, oh well, that's nice. It's sort of affirmation that, okay, people do want that.

Speaker 1:

So, if we go back again, though, what excites you, who do you want to work though? What excites you, who do you want to work with, and what excites you in terms of that big goal? What does that look like for you? The big vision, big vision.

Speaker 3:

I just want. I think what excites me is that like. For me is that we have so many memories. You know we get married and we have babies and it's about people keeping these for years to come, generations to come. So these men, that's what scrapbooking is for me, it's keeping memories, so it's record keeping, I guess of like. So you want to be able to and and to help people, like they get these machines and you know, know, buy them from Spotlight or Officeworks or wherever. But I have noticed that cricket really do have a disconnect with they sell all the machines and they say, oh yeah, go to our website and here's all the instructions. But I find with the ladies that they physically want to be able to sit there and obviously go through it with somebody one-on-one. Sit there and obviously go through it with somebody one-on-one. So but just getting people excited about, you know, I guess, making gifts and recording their memories and that kind of thing.

Speaker 1:

Okay, so I just want to stop you for a second for a couple of reasons. You've said people a lot, so we need to know who are you talking to. And I know that you speak to women, but we want to try and get you dialed in, because when you say you want to get people excited about scrapbooking, that's great, but you wouldn't get my husband excited about scrapbooking. So who are you talking to? Why would they want to scrapbook? What age are they? What's the? What's that draw to? Like you know, know, there's somebody I'm incredibly crafty. Give me like when it comes to school, um book week, I'm that mom that's like just get the boxes, let's get the spray paint. Like I spend hundreds of dollars on the craft stuff instead of buying the ten dollar outfit. I'm like nah, guys, we're gonna like go nuts here.

Speaker 1:

Yeah, so craft people, do-it-yourself people, we're very different creatures yes, yeah you need to dial in that language, get me excited, get someone excited about it.

Speaker 1:

So, and I suppose I'm saying this in a way that, um, we've loved your journey, but now I want you to always speak about the women.

Speaker 1:

If this is, if there's men, that's fine, but if the women who enjoy scrapbooking who are they like?

Speaker 1:

Really articulate it, because I just feel like it's very big at the moment and I just want to keep well, mia, and I just want to keep you getting closer and closer to the point where you're like this is my person, so that you can then see that vision of, okay, it's now an online membership that I teach women 40 plus how to scrapbook the last 40 years of memories so that they can provide this to their family, so that, like, I want it to come out of your mouth, so goddamn clearly that you know exactly where you stand, especially if you're working with James Wedmore as well, and we'll support you anybody who's doing bbd in this process, because if you can articulate that and you can feel it and you can speak to that person, you will be successful. This is going to work for you, I have no doubt, right, okay, yeah, so who are the people right now that you're working with. Why do you like working with them and is that the person you want to continue working with?

Speaker 3:

uh, yeah, a lot. The most of the ladies that I work, mostly ladies. There's not really ever a lot of men. I guess there's probably a lot of men that do DIY, but you know, like, um, so the ladies that I work with, I would say they're um mid 30s to 70s, so that kind of age range I find is where it sort of sits. Um, I do have a niece that is um 16, 17, that kind of dabbles in. She loves craft and stuff like that, and the kids classes were always quite popular, but, um, the majority would be between that age group.

Speaker 1:

And what do they love about it?

Speaker 3:

They love creating and they love just learning new things and creating, I guess being sometimes being frugal with it, like the hints and tips and tricks and and um, and just knowing that they've created something, so they've been shown something, but at the end they've got something that they've created and that they can be proud of that.

Speaker 1:

Hey look, I made this and what kind of stuff do you do you teach in terms of like?

Speaker 1:

Could you, could you look at creating kind of like a beginner's manual or an intermediate manual or something that you could add, like the subscription idea? I think is a great idea if you had a low ticket subscription idea that each month you dropped a new um cricket outlet template or a new something or a new video. That doesn't require a huge outlay of time in terms of your you've created anyway within your business. So now I'm going to provide it to my subscription or to a membership, depending on, or you could have a subscription model plus a membership and the membership they, those in the membership, get whatever goes into the subscription and those outside of that that just want, just want you know, it could be through your Etsy store or something like that. They just want the continuous updates of templates or whatever. Well, they pay the subscription. But those in a membership, they are paying for your time and energy and creating a monthly lesson or a master class or whatever that looks like for you. Does that sound like something that excites you to do?

Speaker 3:

yeah, I think so. Um, because I enjoy that process. So, uh, yeah, I reckon that was that's probably the way that I would go. So, and I'm like you, I love every kind of craft and if it's new, you know I follow Chrissy, I think her name. I love every kind of craft and if it's new, you know I follow Chrissy, I think her name is. I love her. She's gorgeous. What is she? Chrissy and Cranky or something. And I watched a TikTok of hers the other day about, you know, like you'll see, like the newest craze or craft, and I've just got to do it. Like you know, I can't help myself. I go into Kmart and I've got all the like you know, the new Lego mini block things to make the flowers, and I've got like resin and I've got jewellery and I just Are you documenting all of that?

Speaker 3:

No, not. I think, that's what it is.

Speaker 1:

I probably don't have enough content I know, but I'm listening to all that like I want to see all those things. Where do I get them from kmart, like, like, kind of.

Speaker 3:

Yeah, I don't know what tara does in terms of her test it tuesday.

Speaker 1:

You could do a craft, something and every week you go and buy something crafty and test it this is like a mini.

Speaker 3:

It's the start of a mermaid. I think it is something like that.

Speaker 2:

Right, I can't see it too well, but yeah, document all this stuff too, because people want to relate, because people are going to buy you and your brand and your personality, not so much. Maybe you know there could be heaps of cricket templates online, but they're going to be talking to you and, if they can relate, like, oh, I'm the same, I hyper fixate on all these hobbies and crafts and you should see my craft room. It's with my craft room.

Speaker 3:

It's an absolute mess.

Speaker 2:

It's a bomb relatable stuff, you know and I think, with people who are doing this crafty stuff, like perhaps they just want a community where, oh, I know, every tuesday I'm going to jump on with Jodie and the crew and we're going to make something together like that community feel.

Speaker 1:

Yeah cool, yeah, because you could even do. You know, like it doesn't have to be like this, where people rock up and we chat. You could literally be like I'm going to be live for three hours because I will be making a XYZ and you could all just sit together as if you're in a virtual room and just create and chat and ask questions and that could be part of the membership, like there's nothing wrong with that. Okay, yeah, you're building a community and so therefore, it might be that maybe it's just once, like every other week, you teach or share or something. It's up to you. You decide what your membership looks like and and James has got stuff like that and we've got stuff like that to help you outline right you might just kind of decide, you know what, every month, on a x day, we're gonna pour a glass of wine or get a cup of coffee and bring whatever you're working on in the craft world, and we're just going to sit down.

Speaker 1:

You can come and go as you please, but I'll be here for three hours because I'm working on some new templates, so you might be designing on the computer, but you're still there and still yeah, yeah, right yeah that's what christy cranky and 50 is doing.

Speaker 2:

She's great on the content but she's got so many engaged followers who love her and she's inspiring older women to just get out there, have fun, dye your hair, take up that hobby, and she's got a community um that she's building, you know, for a low ticket membership to all get together, inspire each other, you know, do things together, maybe do meetups and that sort of thing. So there's so much you can do, especially if you're building that personal brand where people love you, for you and want to do you their hobby in a room with you know, 50 other people.

Speaker 3:

Yeah, we'll see, that's like every year. We have a small group of ladies, we're doing it with the shop, but we have an actual craft retreat. We've got a facility here down the road and it's like St John of God Retreat Centre, but under the one roof. You have your own individual room with your like ensuite. They include all the food and we have the facility where we go and spend a weekend. But, like, it's been so hard to get the numbers in, like I literally had to postpone it to next year because I just couldn't fill it. So, which is really disappointing, because we had the one the year before and you know we got so much great feedback saying you do an amazing job, like we had so much fun. But yeah, it's just hard trying to and I think it's probably economically you know, financially for people, because it's not a cheap weekend. It's like $550 for a weekend. But yeah, we love it.

Speaker 3:

People do it. Yeah yeah, oh, we love it. People do it.

Speaker 1:

Yeah, yeah, oh, we love it like we get, and you can even do it in terms of like you could do it for your ideal customer, which might be that, well, 30 plus anybody, or it could be okay, come craft with me. It came up, but we're buying stuff for for your kids this weekend, so that on the weekend you've got this that they can craft with. Or, you know, if you've got young kids is a great like. You can incorporate all of that under that kind of crafting banner.

Speaker 3:

Yes, because I think what?

Speaker 1:

what is apparent to certainly the people that I've met in my life is if you are a DIY or a crafter, it's like in your blood and you can't convince somebody else to be one because they're like cool. Yeah, that's a terrible idea, but I love that for you where I'm like?

Speaker 3:

no, I've always been, I've always been like.

Speaker 1:

If you ask any of my friends and family, they're like she's the artistic one, she's the creative one, like and you can share that passion, and what I love about you is is that you do, you are, your personal brand is very strong and you've got a really magnetic attitude to things, and I think it would be a really clever space to lean into this idea of when you go shopping, take people along for the ride, and even if it means that you record it and then do a voiceover later, that's fine.

Speaker 3:

Yeah, yeah, I always worry about recording though in the shops, like that, always like that freaks me out. Like I see people, I follow people along and I'm like what do they think if I'm like? I recorded something for some UGC from Emco Beauty the other day? I went over and you know, like someone was saying you know, do some different shots. And so I did. I went in there and people are like looking at you, like recording. You know it's like creepy. Next thing, you know, just truly rocks up, what are you doing, man?

Speaker 2:

yeah it's, it's hard. I still get a bit weird too, filming in public. But yeah, you do it the easier it gets and you sort of don't care anymore.

Speaker 1:

But yeah, yeah, and you can always do it a little bit on the decoy, in terms of you just find an aisle where no one is, or you wait, and then you film the product or the something and then do the voiceover later, or you know you're a bit stealthy about it, because it is weird but you know we're content creators and what we do is weird.

Speaker 2:

Full stop, yes yeah, I'm with you too.

Speaker 1:

Just remember that everything is content, everything that you do at your desk, at your, whatever you're doing as you're crafting, set up your camera for b-roll and just be crafting and then do a voiceover, especially if it's tikt up like do a voiceover.

Speaker 3:

And I think I've got a lot of that and, like you say, you get that whole imposter syndrome. Does anybody really want to say that, like you know?

Speaker 2:

so I've got all these approaches to that yeah, so I worry about whether it's especially content where you've started something and they want to watch to see what the end product looks like. That keeps in there too.

Speaker 3:

Yeah, I've got a few of those, yeah, sitting on the computer get it out there, just push it out yeah.

Speaker 1:

So I think I think, for to get you really focused, go making sure your ideal customer getting and I know we bang on about this so much, but it's so important like really get to know her and it's's probably it is you as a person, however many years ago, or you in this whole journey understand what they want, what they love about it. Like just get into your psyche, your excitement. The people that you work with you know them well now that have come into your workshops and stuff like that. So, speaking to them, sharing content that you know they'll love, and just lean into discovering that and feeling really comfortable with knowing that that's your ideal customer and what you're ultimately trying to do is just build this content machine that brings people in. Then you're going to start getting people like Tara has so many comments on her Instagram and TikToks and stuff like that, because she's just creating stuff that she enjoys to create really naturally, and people are asking where's it from?

Speaker 1:

I love that recipe, I want that. So, yeah, what I want to do now is get clear on that stuff to build the audience, and then you're going to start to say, okay, actually I could do a subscription and I could do an online membership that runs alongside the workshops that I do now anyway. But I'll just say to everyone there hey guys, we're going to bring in our virtual friends and they're going to come to. I love what Caitlin said. They're like the virtual craft club. They're going to come along to this. They'll be on the computer, but we'll be here, like you've got that to start building. But right now, like I just think, getting you really clear and and watch that audience section in the hive and just get you super clear on that, because once you know who you're talking to and you can identify her, then I think you'll feel really comfortable with like no, she wants this because that's a girl.

Speaker 3:

I want that. Well, you know, crafting is an escape for me too, because if I'm not doing something creative every day, I would be in the loony bin, like honestly.

Speaker 2:

And talk about that.

Speaker 3:

Talk about that stuff because I hear that because having a hubby that's so you know, like can be so down, like if I didn't have this outlet, I think I'd be, you know, joining him, yeah, and share those things where you're comfortable to share them.

Speaker 1:

I think is going to be the powerful part of it yeah, and also remembering your content.

Speaker 2:

If you're talking about cricket or a particular crafting brand, tag them, tag these brands yeah, oh, she might like to do a post on her page with our product. Yeah, but keep that in mind too.

Speaker 3:

Yeah, well, I know this is probably a long shot, but I was like the other day thinking, you know, like, when people buy these machines and that from Harvey Norman, and that there could also be the potential of going well, when they've bought these machines and they want to follow up with them or they just want to take it out of the box and learn how to set it all up. That potentially I could have gone and gone well, here you go, here's my details, and branch out that way too, like approaching like my local Harvey Norman and going, hey, if people want to know more about this. And you know, because I know here cricket had some people doing like in the stores and that, but I think it's stopped because I haven't seen any for a while. But I know we had run a class at the shop but the ladies that came were like felt they didn't get much out of it.

Speaker 2:

You can also always drop some business cards with a QR code or something to you know outlets that sell that sort of stuff and, like the girls are saying in the comments here too, like affiliate links to anything that you use. Oh, I do.

Speaker 3:

I have a Benable store and I have my stand store. I've just but I've been paying. I think I signed up stand store through me um a few years ago. I've not made a cent from it, so I kind of sometimes wonder whether I should have it. It's like an expense, it's are you collecting emails?

Speaker 2:

I mean linktree, you know might be fine if you've got an email provider where you can collect emails.

Speaker 3:

You know I've got like in my tiktok and into like I have all the links there to the stand store, but I've not ever seen any traffic go to it.

Speaker 2:

So it might be a content thing.

Speaker 1:

You know you need that track to go to there, um and also just I was just looking it up now getting clear on this ideal customer, speaking directly to them. It's going to bring people to your stuff and if you've got the answer to their problem in your stand store, you will make money like that's a no-brainer so the fact it's not converting now, that's, that's fine and I know it's an expense.

Speaker 1:

So if it's an expense, you need not converting. Now, that's, that's fine and I know it's an expense. So if it's an expense, you need to go to something else. That's fine and understandable. But yeah, I guarantee you, if you start to speak to this ideal customer, you create what she wants. She pays for what she wants. Your stand store is starting to pay for itself. You're getting leads to your stand. So your content, every piece of content, needs to drive people. Not every piece, but somehow is going to drive people to that stand store because they want more from you. They want to know where they can get the cricket stuff. They want to know where they can sign up to your free monthly email. That's got one new template. I don't know what that is.

Speaker 3:

Yeah.

Speaker 1:

Just that's. That's where getting your ideal customer crystal clear is going to work, and this is for everybody. If you're not getting people to your standstill and you're not getting people on your email list, you are not talking to them directly. They don't know what you can do for them, right? They don't. They don't understand how you can help them because you're not telling them. The problem that's getting them to that standstill.

Speaker 3:

That's getting them to that solution that you provide because I actually have, like I'm with MailChimp and I actually have people that subscribe, like through the store and stuff like that. So there's like 200 plus people on that that email list. So I used to send out a monthly newsletter but obviously since closing the shop I haven't haven't done one in a while.

Speaker 1:

So like the have you got your Etsy store in your stand store as a link? Oh, yes, I think I have. Yeah, so that's good. So, yeah, it's just really focusing on and that's where doing this work and getting really clear on that is going to be the next important step. Because if you keep kind of just going looking and wondering and wondering and not really knowing who you're talking to, then when you create that piece of content, you might think, well, who's going to care about this stuff in Kmart? No one, I'm not going to do it where. If you go, you know what. I know her and I know she would froth off this. This would make her day. I'm going to share it. And automatically your excitement gets her excited because she's like oh, my god, I love that, I want that. How do I buy that?

Speaker 2:

yeah, talking to their experiences too. Like you could say are you a grandma and all of the photos of your grandkids are just stored on your phone and you never look at them? How about we get them into into a scrapbook and then just talk through that? So, talking to their experiences, like, oh yeah, and I'm like that too. I've got that many photos on my phone and I don't print them out and they just sit there.

Speaker 3:

Well, my best mate I love her, she's great for bouncing ideas off but she said she's not someone that physically likes to scrapbook. But she said she was saying to me how about, what about if you designed like a digital scrapbook that people could just literally you've done all that, like the page page, which I have done a couple and she said they can go along and then just chuck their photo in it and then have a link to like, because I was thinking I've seen a couple of people and I'm pretty sure it's UGC of like photo books.

Speaker 1:

You could create something like that in Canva and then people just upload their free one, and then they upload their photos in Canva and drop them into the frames that you've got and then they can print through Canva.

Speaker 2:

Yeah, I think a big thing with you. Like it's really hard because I know I do it too with websites and stuff. You spend all this time designing and creating and then you forget to. Oh, I've actually got to drive traffic to my office and ask them what they actually want and what they need. You've got half just sitting there and you're not making any money. So get a really tight-knit funnel, get a freebie, get people on your list. Start talking to them. What do they want? Would you even want to join a membership? A virtual, you know, craft membership? Really start to understand them, um, instead of just creating all this stuff all the time.

Speaker 3:

Yeah, that's the thing I think I don't have, like the funnel and like you're saying, the freebie, so it's a good thing to look at, and you've got so much stuff to go through in BBD too. Yeah, yes.

Speaker 2:

We're going to try and get Tricia in the membership too. Who's done an amazing six figure membership with those patterns? Yeah, um, as well, which will be really interesting to watch and hear from her as well, and that'll. That'll get your creative juices flowing in that sense too, and you can. Just when I look at those sort of people and listen to things like that on james's podcast, it's like it's possible, anything's possible.

Speaker 3:

Yeah, I think we all have that. Like, can I really do that? Can I really? I'm really trying to get into the manifestation because I did. You said, yvette Meyer, like I did like the quiz and I'm whatever you are.

Speaker 1:

Manifesting generator. That's what I am. Yeah nice.

Speaker 3:

Yeah, makes sense but I think I'm probably a bit, uh, adhd or ADD undiagnosed, because, like I, I'm like you know, you computer scream, I have 50,000 tabs open and I can't concentrate on one thing, like I have really have to concentrate on going all right, well, your only job.

Speaker 1:

Your only job is to do the audience work. So go back to the audience, get so clear on it, jump in the facebook group and share who you think it is like. That's that's the outcome that we want is for you to get so clear and you're like oh, finally, okay, now, okay, now I know her. Now we can move to the next step. Right, yeah. Cool.

Speaker 2:

Good Thank you All right. Obviously, everyone's probably aware that the doors to the membership are closing on Thursday Very exciting, very nerve-wracking for us. Yeah, our affiliates have been doing so amazing um with um, their referrals and commissions, which is really exciting for them as well. Um, we've got some pretty cool people lined up to come into the hive over the next couple of months. Um got an seo expert, so we think that seo is really, really important. She's she's fantastic um. She actually wrote a blog about me and us not that long ago. That went into HubSpot, which is awesome. We've got another content coach coming in. We've got a spiritual coach coming in hopefully a TikTok shop mentor. We want to get you all primed and ready for TikTok shop for when it drops in Australia Don't know when still haven't had any other updates, um, they still said mid-year um, but we can assume that it's coming, hopefully soon.

Speaker 2:

So just to be on top of that and, you know, ready to jump on that when that comes, that'll be awesome. Um. And health and wellness coach as well. So lots of lots of things coming in the. And, yeah, when we close the doors on the 27th, on Thursday, the UGC course will always be open to promote to your audience. That's just going to stay open all the time, and we've got some other goodies that we're going to add to that course as bonuses as well.

Speaker 1:

And the freebie that will be provided to the affiliates and ambassadors is for you to send people to the webinar, and the webinar then leads into the UGC course. So you can set that up in your StanSource if you choose to, or you can send people straight to we'll have a wait list for the next doors open of the Hive as well. So if that's something that you want to do, you're going to have either of those things, but with your codes. Obviously we wanted to keep it available for you guys to still earn commissions, so that's why we've kept the UGC course up and running. So if you feel that's helped you and you want to do that, then that's always an option. Or you could do, like we said, the wait list and then continue that for when we do have doors open, because we've certainly seen a few of our ambassadors kicking some big goals since we said doors closed to getting people into lifetime. So that's been incredible and, like we said, we'll share the numbers to all this stuff so that you guys can see a why we decided to do this and be what the numbers actually mean and then what it means for you guys in terms of when those doors close. It's going to allow us, as mentors, to double down on what we do best and making sure we get everything really clear to support you guys and then you guys to do the same for your own businesses, and then when we do doors open, we'll let you know with a, you know, a lead period of six to four weeks, where then you're able to start including that into your marketing to build up those leads so that when we do open those doors officially, um, hopefully you can get some sales from that that are certainly from what we're seeing, bigger commission sales for you guys. So that's kind of the plan in place.

Speaker 1:

Yes, so if you've got anybody that is curious right now to join Lifetime or join as a member, then you know, start speaking to your community, sharing with the communities why you're in the Hive, what it means to you and any testimonies and stuff, feel free to share them.

Speaker 1:

If you're in the hive, what it means to you and and any testimonies and stuff, feel free to share them. If you're new to the hive and you're like, how do I get around this, then that's all in the affiliate section that we will be updating after we shut those doors. Like we said, that'll give us some time to do it, but everything you needed in there to be able to do it. Now we're just going to clean up that section, so it's really easy for you guys, but any questions just reach out so that we can support you. So this live will go into the hive and I think we'll also put it in unleash as well for everybody to watch that may not have been able to make it today, because it's been a blast and I hope that we've all felt like some hussar, especially amanda and jodie.

Speaker 2:

You've got a job to do you too, and we'll see you next week yeah, okay, bye.

Speaker 1:

Well, that wraps up a cracking little spotlight session. I hope you gained something from those conversations we had with amanda and jody. If you're anything like the other members inside the hive hub collective, when we do these sessions we're kind of speaking to everyone. Like what we find is whether you're having a spotlight session or whether you're coming along just to listen. So many of our members say they get aha moments or they kind of hear that same story that they're telling themselves and we're talking to other people. And so that's why we do those spotlight sessions, because, even though it's not a pure one-on-one, we are really having a discussion about what could be going on in your business. So hopefully that helped you in some way, shape or form if you are creating a digital business or you are looking to build online. And just remember, one of the things that we do find is a consistent issue when it comes to building your business online is truly understanding your ideal customer. So, if that feels like you inside the Hyper Hub Collective, in our membership we have a whole section about understanding your audience and we bang on about it so much because if you can nail that, sky's the limit.

Speaker 1:

Anyway, before I go. Just remember those doors close to the membership on the 27th of June 2024. So if you were listening to this, before you go, consume everything's in the show notes. Go to our website hivehubcollectiveco. You can find all the information out there. We would love to support you in this journey and if you're listening after the 27th of June 2024, jump on that wait list and we'll see you next time the doors open. Okay, well, we'll see you next week. Check the podcast. There's so many good ones too.