Ep#33 I Am...Drawing Inspiration from Entrepreneurial Mums: from UGC as a way to fund your dreams so monetising your following

Get ready to be infused with inspiration from the incredible stories of entrepreneurial mums navigating the complexities of business and parenthood.

Xanthe and Tara, our spotlighted guests, share their unique paths: Xanthe's tranquil days sailing the seas have transformed into a bustling life in Sydney, while Tara rides the waves of TikTok and Instagram fame. Their narratives are not just about success; they're blueprints for monetising passions and creating a harmonious work-life balance.

We dive into the nuts and bolts of making it big in the digital space, from leveraging User-Generated Content to pricing digital products that reflect your worth.

Imagine living with less but earning more, as we uncover the lucrative niche of minimalism. Our discussion takes you through the creation of impactful courses and ebooks, including ideas about a "Six Weeks to Clutter Free" program. We connect the dots between sharing your journey, authentically engaging with your audience, and translating that into income. 

Success stories from our community, like the e-book on affordable meals, serve as testament to the power of email marketing and staying true to your values. This chat is a treasure trove for anyone looking to turn their personal decluttering journey into a profitable venture.

Finally, step into our Hive Hub Collective Membership, a sanctuary where content creators flourish under the wings of mutual support. With less than $2 a day, you gain access to our UGC accelerator course and a network of peers eager to uplift each other. 

Join us as we commit to redefining the millennial work paradigm, crafting lives that defy the traditional 9-to-5. If these stories resonate with you, and you're craving to learn more, hit those show notes to join our community and make sure to subscribe for a constant flow of empowering content. Your journey to freedom starts with us.

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Transcript

Speaker 1: 0:03

Welcome to the. I am dot, dot dot podcast.

Speaker 2: 0:07

The podcast for busy mums who want to consume useful shit for their biz and their life. Here we tackle the things we know are holding mums and women back in their business.

Speaker 1: 0:14

We're not afraid to tackle the big shit, the bullshit and the good shit. We go from mum guilt to confidently learning how to kick ass in this digital space.

Speaker 2: 0:22

We will discuss the world of digital marketing and share life's tips and tricks for getting it done.

Speaker 1: 0:27

As six-figure business owners with over 10 years of digital marketing and brand experience, and mums to young kids, we get it, we share it and we own it. So buckle up and let's go.

Speaker 3: 0:38

Let's go Welcome to the IAM Dot, dot, dot.

Speaker 1: 0:43

Podcast, a podcast for the physically and the mentally and their life. I'm Kristen Werner and right now I am just doing a cheeky little introduction to one of our new episodes, called Na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na-na Probably will Can't lie. Mia and I this week have sat together I'm not with Mia right now, I'm just doing a little cheeky introduction to this week's podcast but Mia and I this week sat down with our incredible community and said to them guys, we want to do a spotlight session. What's a spotlight session? Well, that is where we said to them for the first kind of five people, we're going to pick four people I think we did this week and we're going to put them in a little cheeky randomizer and all you need to do is comment spotlight to one of our Facebook posts and we want to spend 15 minutes and focus solely on you, your business, any questions, any struggles, any celebrations, anything you want to talk about. We are going to dive in deep and make sure that we can support you in this space. So we had so many replies saying spotlight, spotlight, spotlight. So I put them in a cheeky little randomizer and we came up with four incredible members to speak to, and this week we're going to be speaking to Xanthi and Tara Now.

Speaker 1: 1:51

Xanthi sold up her life in her 20s with her husband and they traveled on a boat, and so she absolutely loved that journey.

Speaker 1: 1:55

Now, with two children, the journey looks a little different.

Speaker 1: 1:58

She's incredible in her UGC journey and is finding that a really, really great way to create an income, but is now looking at how do we get back on that boat, how do I build a community that can support me, how do I share that journey? So we had a really, really cool conversation about that. And then Tara is absolutely kicking goals on the TikTok and Instagram space, where she's now up to I think she has 120,000 followers in total, where I believe when she started with us back in the day, she had a thousand or so followers, or she just started on TikTok. So her journey has been incredible. She's now sold over two and a half thousand dollars, I think she said, with her digital product, and we had a really, really great conversation about how we can maximize that, how we can really look at her LinkedIn bio and make sure, with her following, she's getting paid her worth. So stick around, because this episode is just another magical moment in the Hive Hub Collective and we spotlight some incredible creators, so let's go. So, xanthi, you're back without babies.

Speaker 1: 2:57

All right, hit us. What are your questions? What can we help?

Speaker 4: 3:03

you with. Okay, so UGC has been going really well, um, which is great. So I'm kind of at the point where I'm like, okay, as you guys put it, it's giving me breathing space, and I'm like, now what? So there are many threads to my story and my life and where I want to take it, but I just can't work out what holds it all together. So I'm just hoping someone might shout an idea here.

Speaker 4: 3:29

Five years ago my husband and I we bought a boat in Europe and then we sailed it back home to Australia Incredible. And then we got back and then we needed to sell the boat, buy a house, get jobs. Well, we thought we did anyway. So we did all that, and now we're just stuck in that sydney cycle of just trying to scramble to pay the mortgage. We both have to work. We've got two little kids now, um, and we we really want to buy the next boat and do it again, but we're just like when? When are we going to be able to buy a bloody boat ever again at this point? So there's that. So that's the end goal we want to get, to want to manufacture a lifestyle where we can be on the go and do all that so UGC kind of. I mean Mia said that she did it going around Australia. I'm not sure how sustainable that would be for a world trip on a boat.

Speaker 2: 4:22

It might be hard trying to get the products so yeah definitely need to start looking at other things.

Speaker 4: 4:30

Um, done the whole affiliate marketing thing I. It just didn't feel authentic for me. I loved the time freedom, like selling the lifestyle. I loved that because I really believed in it, but at the end of the day I always felt like I was doing the whole emperor's new clothes thing and selling thin air, which just didn't feel good to me. So I'm loving the hive commissions because I'm actually selling something worried that I truly feel. You know, it's tangible, it's it. I can give them something and it can really help. So that's a really good thing. But I'm just trying to work out what I can do now. What do I have to give to people? I just don't know. What lights you up? Oh, lots of things. But yeah, just freedom, the idea of freedom, just being able to do what you want when you want, being able to be wherever you want as well. So just yeah.

Speaker 1: 5:25

And with that, who would you want um being able to be wherever you want as well? So just, and with that, who? Who would you want to help, and not who can you help?

Speaker 4: 5:31

who is the person that would just light your soul on fire if you could show them the possibilities of what's possible to live a life of freedom parents, like I just feel so bad for kids these days that both of their parents are usually just tied up in jobs and are burnt out and they get the worst of them. So I just, I really want to show parents that they can um and that there's a better life out there for them, for all of them and the experiences that you've had so far with the boat trip and the travel and what that looks like for your family.

Speaker 1: 6:09

Is that something that you're able to share? That the how you did that with people so that they could see what is possible if they wanted that kind of whether it be boat travel, life travel and Taryn's right she's just put maybe speak to Kiki. You know that kind of independent travel living lifestyle. Do you feel like you can share that and would want to share that with someone so that they could understand how to make that possible for them?

Speaker 4: 6:36

Yeah, definitely I.

Speaker 4: 6:37

just I guess, what I'm feeling now about that is the maybe it's imposter syndrome, or just maybe it feels inauthentic now that I'm not doing it and I'm trying to do it. So I just feel like it's really ironic that I'm teaching people how to do it when I'm trying to work out how to get back to it myself. Because it's when you're footloose and fancy free and you've just got no responsibilities, it's you can sell your car, you can sell everything, quit your job. But when you've just got no responsibilities, you can sell your car, you can sell everything, quit your job. But when you've got kids, everything changes.

Speaker 2: 7:09

Yeah, I think Kiki felt the same too. She's like I feel like an imposter because I'm not travelling at the moment, so how do I show other people how to? But she had done it in the past. Well, is it?

Speaker 1: 7:17

something that you know and, at the end of the day, when we're teaching this kind of stuff, it's because we've been through it, we've done it ourself. It doesn't mean that we have to be doing it now. So, therefore, is it potentially helping people realise that potential of how they actually go about doing something like what you did, whether they've got kids or not got kids. This is how we did it. This is how we sustained an income while we were there. If you're looking to do this like, that journey is still very relevant, whether you've got kids or not got kids as something that you could teach other people how to do, so that that's the income that pays for you to potentially be able to do it again or are you looking for ways to create an income so that you can do that?

Speaker 2: 8:02

not necessarily teach people how to do that all of the above.

Speaker 4: 8:06

Um, I just need to get to the point where we can do it, so need a shit ton of money to do that really so there's that and there's just sustaining it while I'm there and then also just opening the door and paving the way for other people to do it, even if it was some sort of journey type content of getting back to that.

Speaker 2: 8:26

You've done it. You want to go back to it. This is how I'm doing it. This is the boat that we're going to get and try to get some sort of brands on board to create content about. Maybe it's a boat build or maybe it's I don't know it. A journey is always great. I follow a lot of journeys of people decking out their very first van and what they're going to do for work and how they're going to do it all and that sort of stuff. I guess it depends on what content you really like creating too, because it's going to take a while to build that audience structure and monetize it.

Speaker 4: 9:01

I know you've got your minimalism page as well, which is kind of funnily enough, that is kind of how we did get onto the boat. We were not big earners at the time, you know, we were in our 20s, but, um, we just really stripped life back and that's how we managed to buy the boat. So it is the beginnings of it maybe it's a journey type thing.

Speaker 2: 9:24

You're cutting everything back at home, you're learning to live minimalistic, and this is the plan and this is what you're going to do, and I'm also creating content to help fund this journey and and that could always flourish into other digital products. You know how are we doing this affiliate links to the Hive or other you know resources that's going to help you get there. It feels like a big journey and, who knows? You know, I don't know how long that would take and do you have to sell your house and all this sort of stuff but it's almost empowering other mums and small kids that, yeah, you can do this. Come on my journey and I'll show you. We've done it and I want to do it again. This is how we're going to do it?

Speaker 4: 10:07

I think it will. A big step is going to be. I think we're going to have to move in with my parents for a year just to, because that's really going to. You know what better way to make money? Not having to pay your mortgage, getting renters to pay it for you? So, um, I could document the trials and tribulations and a lot of people are going through that.

Speaker 2: 10:29

I've seen lots of content about oh, we're moving back into in with the parents because we can't afford the mortgage and oh, I should I should look that up.

Speaker 4: 10:36

Okay, I I thought that would be something that you would. You would hide. No, it's relatable content. I love that about pick talk. It's sort of a cop-out. No, it's relatable content. I love that about TikTok. People just bear all on there. No one's afraid of the aesthetic or what people are going to think. They're just like.

Speaker 1: 10:54

This is what I'm doing, don't care, and you never know when it comes to documenting a journey like that, like you don't know what the end goal is, you don't know what the end result is. But if you start documenting that journey and then along the way you may find brands that you align with, or you might find avenues you didn't think of before, or you might you know there might be opportunities where all of a sudden you start working with Airbnb because that's a cool way to live, like you're minimalistic, you could go, start to do UGC for Airbnbs and live here for a week and they're like you don't know where it could lead you. But if you lean into that journey type of content of what you're doing, I think you'll find a community that will rally around you in that ultimate goal of like, oh my god, when are they gonna? Are they gonna get this boat? Aren't they gonna get this boat? What's that gonna look like? Like, how do you even start a life like that? Like caravans, I understand, but boats like that's insane.

Speaker 1: 11:46

So it's it's about, then, building that community that want to just see you thrive, which, like um Chrissy's uh, chrissy 50 and Cranky her journey that she did on the um the cruise ship, like she had a heap of success on her cruise ship journey and blew up her account and started a podcast and you know things like that all because she started documenting what it was like to be on a cruise ship for somebody who's 50 and cranky and just said exactly what. Like you should go and look at her page and just see the content, because you don't know what brands people's personalities are watching and going. I don't know what I like about this person, but the content's magnetic. I think I want to be a part of this.

Speaker 2: 12:28

I don't know how, and then they could start reaching out to you or vice versa and now she's creating a community, a paid community of her followers that just love her and want to be around her and, you know, meet up with her and all that sort of stuff. So you could also do that, start to build a community of mums who just I just want to get out.

Speaker 4: 12:47

I want to maybe maybe it's not a boat in particular, but it's something yeah, I love that message, but I just I don't think affiliate marketing is my vehicle.

Speaker 1: 12:57

So, and it could- even be, you know, if it's the minimalistic stuff, um, it could even be the amount of mums that may be feeling that same like I want that, but I don't know how. Like for me, example, I'd love that, wouldn't know even where to start. Imagine if you created a course around how you do that, or an ebook around how you can start to become minimalistic in your lifestyle. If you're thinking of moving, traveling, you just want to strip back and that becomes a small paid digital, something that just ticks over that again that you can talk about with your content. Like how do you, you know, how do you do this? Like it could be something that's quite attractive to your audience that you now create something like an ebook or a course or something like that.

Speaker 1: 13:36

Or it's a, a group or a mentorship. That's a six weeks clutter free. Six weeks to clutter free. I'll, you know we'll have a live every single week. It costs this much to be a part of the group. At the end of the weeks, I guarantee that you'll have 60% less clutter or whatever that is. You know, showing other people how to do things like that may seem easy to you, because it's something that you obviously do well, but to other people that feel overwhelmed, and whether it's just to clean out a space. That might be a potential something to think about in your journey yeah, and I'm.

Speaker 4: 14:05

I'm hanging on to the notion of when you brought up the 50 and cranky, um kind of you were. The inference was it might not make sense in the beginning, but if it's feeling good and authentic, lean into that. Um, I love working with women because that's how we think, like a man would never that. That would just be so impractical, that's so abstract for them. Yeah, that's great.

Speaker 2: 14:31

Like I've always done, journey on a lot of my social media and people are just drawn to it for some reason. They just get invested in the journey and they want to know more and they feel like they know you and it can be you. You know, you've got to figure out how to actually monetize that um, and you might pivot a few times, but you get to learn your audience and the questions that they're asking and how do you do that and help me, and then next minute you're like well, I'm actually opening a community where we're going to do this together and I'm going to show you how we've done this, this and this, and people come.

Speaker 4: 15:04

Okay, I've just, yeah, an idea has just pinged into my head, so thank you that's what we're here for I love everyone's messages as well. There's so much gold in there, so I love this.

Speaker 1: 15:18

Yeah, we are good, so what's your action step going to be from here?

Speaker 4: 15:22

I'm going to so my minimalism TikTok, which is gaining traction, like I've got a lot of people who are, you know, hooked into it. So a bit more into the story, more of the we're getting onto the boat story, because I think you can do more with that. I feel like minimalism. The whole point of it is no one wants to spend money, whereas if people want to use it to set themselves free, then there's more potential to do work with brands on that. And I'm going to keep hammering it home with the QGC because that's good stuff.

Speaker 2: 15:51

And maybe even potentially teeing up a long-term partnership with a brand that potentially you could do that on the boat, Because imagine a brand having their product that you post every week and you're on a boat if it makes sense.

Speaker 1: 16:07

Tara, would you like the stage?

Speaker 3: 16:09

the spotlight, I guess, for me, like I've created a really good audience and I'm building that quite well and I've been quite strategic in trying to like. It started off with just like cost of living solutions and stuff. And then, because I've been really conscious of making me the brand, I started, like I had a pink concert coming up so I started saying would you be interested in to my audience, like would you be interested in finding out? You know, what app did I end up wearing? So I did a few going to the shop trying things on to become more about me. And then I was getting a few brands approached me. So then I put it out again to my followers would you be interested in me, maybe testing products out? Because I was conscious of suddenly I didn't want to think about me suddenly talking about brands and then it becomes all salesy and everyone was like yep. And then they gave me the suggestion of doing um, test it Tuesdays. So Tuesdays is when we test a new product, cool. So it's all happening quite well and I've got a few brands now, like I've had Ninja approach me. They wanted me to do their ice creamy and they told me how they wanted me to do it and I was like, no, I'm not doing it that way. And then they let me just do what I want.

Speaker 3: 17:22

And then another company approached me. They sent me a message saying they've sent me some stuff now but I just need to monetize it more. And like I just think I've got this big audience now. I think there's about 120,000 followers or something. How do I monetize it better? Like I've got one digital product that's only $11.99. It's just 20 dinners under $20.

Speaker 3: 17:44

Whenever I talk, talk about it, I get sales from it. I think I've made about $2,500 off it. My two free lead magnets as soon as I talk about them I think my email is about I don't know. It's over 2,000 people on my email list and I do send out a free recipe on a Sunday, which will be just something that's related to what I talked about, and I do that regularly because I don't have to, because I don't pay for it, and I know me and my mindset is people are paying for it and I have to do it, and I do it because I just don't do anything that I have to do.

Speaker 3: 18:18

I do things I want to do and so I just kind of work around my mindset and how I operate that's cool make money from them. I've got another e-book coming which is my bulk dry recipes, because everyone loves them, and I've got a couple of new ones coming that I haven't talked about on social media yet and that's pretty much ready to go. I'm just procrastinating, but I'm like how do I and I'm thinking to launch that I might contact the people that have already purchased my other recipe book and let them have it at a discounted rate, just to build a bit more rapport with those customers? But I'm just, I don't know like I just think there's obviously a bit of money here. How do I make the most of it?

Speaker 1: 19:05

and it's so funny because it was only the other day, after we saw your ninja um bullet thing that you did, I was like that looks amazing and I instantly wanted to buy it, because my son would lose his mind over the fact that he gets to eat ice cream. I'm like it was a tender pineapple champ. So I was like I need to buy that. But then I'm like, looking at your account, I was like I haven't even made a message. She's like did you just buy us? Like 84,000 on Instagram. I was like, and then so then we started looking at um, the link in bio and started going through that and that was the next thing that we're like okay, we need to really support you to maximize your potential, because what what I see in the discord I see is you are incredible at your social media. You're incredible.

Speaker 1: 19:49

You're so authentic in every single post. You do to the point that when I go to your link, I'm like oh, can you put more price on this Like? You deserve more Cause. I genuinely believe you're so honest that anything on here if you had it for $400, I'd be like yeah, shit, yeah, I'll buy it Cause you're that authentic Like and I know that can sometimes be really hard because we feel like, well, I just genuinely care and this is my life and I'm just showing people what to do, but you're helping somebody, you're being a support to someone. When they see you pop up, they know that what they're going to get for you is real and authentic.

Speaker 1: 20:26

So the trust you're building is astronomical and you can see that in your videos, your views and your following. So, first of all, I want to say to you can you please acknowledge that for yourself and know that what you are doing is incredible and people want it, so it's no longer something that you can be like oh, this was a bit of fun. I kind of started it and it seems to be working, but I'm not that special because you fucking are like. So so just acknowledge that in yourself, because now you need to reap the benefits of that, and I believe that's in just maybe tightening and tidying some of these things in your link and then putting a price to them that is absolutely fundamentally worthwhile paying. It doesn't have to be astronomical. It might be 47, might be 27 dollars, doesn't matter. There there is room for you to start to now step up to that next level and kind of go okay, I'm ready to take the next, to take the next step and with your following too, like what you can be.

Speaker 2: 21:21

Charging brands now is pretty lucrative 84,000 on Instagram and what's on TikTok? Or even alone, you could be asking for one post.

Speaker 1: 21:33

It's such an engaged audience, like look at your following, look at the comments, like that is the kind of thing that brands want. Like you could have 100,000 followers and not that many views and not that many comments, but your followers are engaged. And that's what we're saying when we say like they trust you. And brands would look at that and go, holy shit, if I give Tara this and she likes it, her followers are going to buy it because they trust her so, especially that you're doing test it Tuesday too.

Speaker 2: 22:01

They'll want to get on the list and and you could even pitch to brands. Look, I do test it Tuesday every week. Here's my rates. Here's my engage. You can there's a I don't know what it's called online. You can put your followers in and then it figures out what your engagement rate is, and I'm sure your percentage be pretty high. Put that on your media kit too, so you can charge quite a lot of money and imagine if you had a brand a week paying you five grand for one post like you're getting up.

Speaker 3: 22:26

I've had one company here which is like a discount store that's near my house and they contacted me because I was going to their competition and it was just because I happened to see a good bargain and I just did a post about it and then they inboxed me and said can you stop going there and come to us instead? Wow and they said, oh, can we do a proposal or something? And then they told me what they wanted to do and I said, no, that might work, this work, this is a better approach.

Speaker 3: 22:51

But I have no idea what I would charge for it.

Speaker 2: 22:55

You can be charging pretty well. I did have a. There's an influencer marketing chick on TikTok. I'll try and find her. I took a screenshot because I was talking to Chrissy Crankin50 about it too, because she's got a really engaged, pretty solid following too and I'll have to find it. But yeah, she sort of stipulated the number of followers to what you can charge for each in-feed post Different to UGC, when you're sort of they're taking that content but on your feed, yeah, you'll be up around the 5,000 plus mark for one post.

Speaker 1: 23:30

Because we've got to remember and we've had this conversation recently but brands have money and they don't always have the time to go and create the content, invest time in big advertisers or anything like that.

Speaker 1: 23:41

So they've got somebody like you who's got that engagement, who's got that following, and and all they're doing is to them, five thousand dollars is maybe a hundred dollars to you and I, you know they're like is to them.

Speaker 1: 23:51

$5,000 is maybe $100 to you and I, you know they're like cool, great, she's going to roll this. So you really like it's very difficult I'm not saying it's an easy process to think that we're worth that, but you've built such a solid following and you are great at content creation and you're great at being honest and that's what brands want, so it's yeah. And if Mia can find that because I think I remember um, she shared that with me too and it was just a really nice way to be like it was kind of confirming like okay, well, that's where my followers are, okay, I can charge that, because at least then if a brand goes I don't think so, tara and then they go looking at what other um influencers are, rates up and they're like oh, actually you can. So you know. It's just nice to know where you sit in that benchmark across the board as well yeah, and have a google of.

Speaker 2: 24:37

I think it just google, find my engagement rate and you just put your handles in into your in your social media and then it somehow calculates the percentage, um, and I think you'll, it'll tell you a range of what's good and what's bad, and I reckon yours will come up pretty good and then you can use that too. And even on my ADHD account I'm about to do a post like I've got 46,000 followers on there and I was in the wrong frame of mind. I was thinking UGC and I quoted them $650 for an in-feed post, and then after the fact, I'm like, wait a minute, I could have charged a lot more for that. I've got 46,000 highly engaged followers. I should have charged more for that and that's 30 days. Spark ad usage as well. But yeah, I'll find that thing and send it to you, but also, I think, with your link in bio, if you can make it make more sense a little bit more structured, like this is free and this is a low ticket and this is a high ticket.

Speaker 1: 25:35

Make it like really structured too, like the stand store chat we had with Lauren the other day, just in terms of like, like when we, when you land on your link right now, it's good, but you kind of keep scrolling and there's lots of I don't know where to click, don't I'm not sure where? If you go to what you're doing, like you could have a um, a test it Tuesday, something that leads people. All the things you've tested on the Tuesday or something like that, had the freebie. So what's your best converting free lead magnet? Probably my the pantry staples checklist. Okay, so I'd keep that one there. But in that um, I'd be.

Speaker 1: 26:13

I don't know what beacon is like when you put the information in, but I'd be putting um, you know, save up to I don't know whatever it is $55 a week by using this um pantry staple or something like that. Like, make it like so enticing that I want that. And then the next thing would be your low ticket. So, um, I mean, and I'd kind of take you've got lots on here, remember, all these things can always go into your email marketing after. So go with the lead with the best converting, and then, in terms of the paid one, right now it would be the 20 dinners, would it be? Yes, and you're thinking of also adding or replacing that with the dry mixture one?

Speaker 3: 26:56

I don't know. Like I just had it there because everyone's been asking for a written copy of it and then a few people were asking for like just a basic cake dry mix as well. So I've got that done and I've been working with and so I've got in it. So if it's the cake mix, there's like the basic cake mix and then there's the dry mix, then how to make it, and then I've put in there about seven different ways you can change it to make it a chocolate cake, an orange and poppy seed cake, how to turn it into cupcakes, whatever. And I've got that for biscuits and muffins and a few different varieties.

Speaker 1: 27:29

Okay. So what I would suggest and you can take all this and leave it, or you can take it, but I'm thinking, and I'm thinking stand store. I don't know what Bea can do, but in terms of a stand store you could have 20 dinners under $20 with the. Then you put that in your stand store and I would have it, as that would to me would be. I'd be going up to the $27 kind of dollar mark. Take it up a little bit or you could have it at $19, because then it's under that as well, they're also saving. But then in the stand store sale, like once say, if they go, yes, I'm going to purchase us in stand store, then there's the order bump that you add on that cake mixture one, and that's $47 or that's $27 or something like that. It can be more expensive than that ultimate opt-in. So they get to the checkout and they go, yep, they've just spent $19. Or if you want to keep that price, you do. You Don't change it for what we're suggesting, but it's worth that. So you know, you do that. And then that order bump is oh, okay, and the dry cake mix with, and you just make it. You spell out what it is and why it's absolutely irresistible for them to have that and that's 27 or $47. They're in the purchase, they're in the moment, they want this, they trust Tara. Yes, buy there, she go.

Speaker 1: 28:35

If you don't have another hire ticket, that's fine. You don't have to now or ever. Or you could have your affiliate links. The next section might be products I love and affiliate links. And then you list down there those top products that you can sell, the products that you work with, and then kind of leave your link in bio, that simple, so that there's just I get there and I go. I can either get free, I can get the $20, or I can get anything that Tara talks about or has an affiliation with. So yeah, in your email marketing. After that, once you've got those leads, then you start to say, hey guys, I've got a recipe this week, or I I've got this, or I've packaged up my last 52 emails from last year with all the recipes and that's now a $47, or whatever you want that to be, because you've got huge potential sitting right there that I don't think you realize what you can do.

Speaker 3: 29:28

You're too humble and it's like because I did literally do this because my girls were talking about TikTok and I was like I reckon I could have a go at that. I wonder what would happen.

Speaker 4: 29:41

And then it just and now they're.

Speaker 1: 29:43

Mum, you're kicking my TikTok ass. You're like I know, right.

Speaker 3: 29:47

Yeah and getting paid for it.

Speaker 2: 29:50

Yeah, and I guess that's a good message for everyone to remind themselves. Like when you kind of stop talking about what's in your link, the sales kind of drop down. So even if it is just a bit of a text on screen in the corner, if you don't want to say it all the time or just a little nudge to know I've actually got some stuff in there, um go have a go, have a look, even if it is just, you know, plugging your free stuff, because building that list is going to be awesome for you especially.

Speaker 2: 30:18

You could do an email once a week. Here's test it t Tuesday, if you. If you missed my video. Here's what I tested. Here's my affiliate link. Here's what I think about the product and that could be your weekly email yeah, stan store isn't in your budget, that's fine.

Speaker 1: 30:32

But if you think it is, highly recommend that you move to Stan store, because I think with your kind of engagement and your um follower level, one, you could be a stand ambassador in no time, potentially. And two, it's just such a seamless, beautiful process that stands out really clearly. And yeah, I didn't realize either, katrina, that we can take some of that cut. So if it's something that's in the budget, I would certainly say to you, even if you just try it for the 30 days, I think you get 14 days free and sometimes they give you an extra 14 or something. Just try it. If you don't like it, you always go back.

Speaker 1: 31:10

But it's pretty seamless and it's got the email flow marketing. So you don't need the marketing, email software and stuff like that and the order bumps and things they might be at the higher. I should be careful that they might be the highest stand store price, but that doesn't matter, because what you could do with that you're not going to catch people in that exact moment, but you can still have it on your stand store and you have, like your freebie, your $20, 20 recipes, then the cake mix one, and then look, if you become a stand ambassador or you decide to invest in the higher level one, you will get that order bump included. So that would just be a if you're, if you want to pay for it, but if you don't then that's totally honest.

Speaker 2: 31:49

And and when you're scrolling on tiktok, have a look at some creators who are very niche down like you and just go to their bio and just see what they've got in their stand store. I think stan did. They did a bit of a promo on one girl who talks about indoor plants, wasn't it Kristen? A while ago, and she just makes bank from your products about her indoor plants. So just see what other people have got and the price range and the problems that they're solving. But, yeah, huge potential. You've done the hard work of building that audience. Like that's the hardest part. Now you just gotta yeah.

Speaker 1: 32:23

And if you want to pop the freebies into the um hive and we're happy to have a look at them and you know I'm sure that people will support you. But don't procrastinate on it. Like you've got it, it's amazing hit go imperfect action every day of the week, yep and that test that's gonna be.

Speaker 2: 32:41

That'll be good and it could even be kind of like what ang does with her test at tuesday you say that's going to be, that'll be good.

Speaker 1: 32:44

And it could even be kind of like what Ange does with her test, that you say you can put that in with the how she does ask a lawyer through Stan Store. It could be people could ask you to test it and you say, cool, I'll do a video for you, but it's going to cost you X amount and they pay for it right there and then Like the potential and that's why Stan Store and I agree with Ange just go to Stan store, just email them and say I'm a member of the hive, I watched the last mastermind. These are my following. I'd love to join up a Stan store. Could I be an ambassador?

Speaker 3: 33:08

Thank you, and yeah, ange is going to help with the legals.

Speaker 2: 33:13

She's working on templates and stuff too, which we'll tell you all about.

Speaker 1: 33:17

when they're done, we'll get you updated with all the stuff too, and this is going to be a cracking podcast episode as well. It's been really good and I must admit, like just listening to all your stories and seeing how far you guys have all come, like I just had this moment of like immense gratitude. I was like, holy shit, you guys have like absolutely just taken storm to leaning in and seeing what's possible. And like Mia and I, just the amount of times we say like you know, you've just got to seeing what's possible. And like Mia and I, just the amount of times we say like, oh, you know, you just got to see what's possible. And then you guys are actually doing that for yourself and there's just yeah, it's just pretty, pretty, fucking awesome to be honest, so cool, amazing.

Speaker 2: 33:56

All right, thanks, ladies, that was awesome. I appreciate you all being here.

Speaker 1: 33:59

Well, I hope that has given you a little bit of inspiration for the day to show you what is possible when you lean into this space. We love chatting to our hivers each and every week and then, when we decided to do a spotlight session, what was really cool was inside the community. Everybody was there to cheer each other on, to hear each other's stories and to learn from each other, and I think that's what is the greatest thing about sometimes these kind of sessions is that we can highlight what's going on in somebody else's world and other people like oh, that makes sense to me, now I can use that. So hopefully in this session there was something that kind of was a little light bulb moment for you, a little mind blown emoji moment. If it was, do leave us a DM. We'd love to have a chat about what you learned in this particular episode and, please, we would love it if you could subscribe to the podcast. It helps us know what content is good for you, what you're loving and what you're learning Now.

Speaker 1: 34:45

If you want any more information, it's always in the show notes.

Speaker 1: 34:48

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